"According to what you say, this project has no possibility of making a profit at all?" Li Xianyin finally spoke in the silence, but what surprised everyone present was that their president didn't seem to be as pessimistic as everyone else "Frost Flower Shop", otherwise I wouldn't have asked such a rhetorical question.

"Then what if I must invest in "Frost Flower Shop"? Is the probability of success infinitely close to zero?"

As soon as this question came out, there was a burst of noise in the venue, and everyone looked at each other in blank dismay, not understanding what he meant. Could it be... the president really wants to invest in such a project with a high probability of failure that cannot be ignored?

No way……

Li Xiuman couldn't help lowering his head and supporting his forehead. Everyone looked troubled. He knew that there was a generation gap between himself and his son, and this generation gap was all-round, from personality, behavior, business philosophy, and even to employees. The basic attitudes of the subordinates are very different, and they are not like a family at all.

But even if he was mentally prepared to accept each other's different ideas before returning to work in the company, he never thought that his son's thoughts would be so difficult to guess. It seems that such a project he does not agree with seems to have plans to invest, as if it is free. A coin machine that sends money to the crew.

The market researcher sitting at the end was also stunned for a moment, and after considering his words for a while, he said: "The probability of success of "Shuanghuadian" is not high, but it is not infinitely close to zero. There is no large-scale movie with a good box office in [-], but the themes of movies and TV are cyclical. After a certain period of time, the probability of reappearing popular works will be increased. If "Shuanghuadian" catches up The last trip, the actual box office will be much higher than our estimate."

The so-called cycle of themes in the film and television industry is actually easy to understand. Except for some regions that started relatively late, most countries have matured in mining film and television themes and types. They have filmed all kinds of messy themes for decades. All kinds of wonderful selling points are also met with the audience under the manipulation of the filmmakers who are crazy about making money.

For now, it is difficult to find new ideas in the film and television category. Most films can find a place in the framework stipulated by their predecessors. After years of development, each type of film has its own audience in the market. Even No matter how small a restricted-rated work is, there are still a large number of related fans who spend money to enter the theater every year to support it, just to see business opportunities for the producers and produce more works of related themes.

Because of the support of some diehard fans, some themes will suddenly burst out with a very well-known related work after a few years of insipidity. This is the so-called theme cycle effect. The bottom line is that the popularity of niche genres accumulates slowly. , it requires everyone to accumulate attention, and only the best works released at the most correct time point can achieve explosive achievements.

Of course, a large-scale movie is a relatively broad concept. Strictly speaking, it cannot be regarded as a product of a certain large genre, but what is certain is that the large-scale plus the ancient Korean background, plus the bloody love triangle, plus the With specious homosexual elements, "Frost Flower Shop" can never escape the definition of the niche, and how strong it is in commercial nature depends entirely on how the director shoots it.

Now is the situation when large-scale movies and same-sex movies have been cold for several years at the same time. Maybe the timing of the release of "Shuanghuadian" is really so suitable. It just happened to catch up with the cycle of themes and absorb the heat accumulated over the years?

Well, it’s hard to say that this project is really likely to skyrocket. After all, the three leading actors currently scheduled are not unknown, and naturally have a lot of media attention. As long as the director does not make a mess of the script, plus The screen scheduling passed the test, and there is still a foundation for a big explosion.

The researcher emphasized this point at this time, purely because he felt that since the president asked, he could not just talk about the shortcomings. Everything has two sides, not to mention that there is always something commendable in such a twists and turns investment project, otherwise there would be no divestment Before the incident, there would not be so many people willing to pay to participate in this project.

Investors are not stupid, and they are willing to throw real money into a completely hopeless project in vain.

However, Li Xiuman, who had stumbled in film and television, dismissed this kind of theoretical explosion probability, and directly interrupted the researcher's move to list other advantages of "Shuanghuadian".

"How can we be sure that "Frost Flower Shop" was born at the right time, place and people? Who can say this kind of thing? It's not all about luck. A project that needs luck to be profitable, Is it really necessary to invest?"

This series of rhetorical questions silenced everyone again. Li Xianyin, who originally wanted to tease everyone, but unexpectedly chose to invest at the last moment, could only shake his head helplessly and gave up the plan to announce the investment on the spot.

No matter what other people say, Li Xianyin, the person who signed the expenditure list, is still inclined to invest in "Frost Flower Shop", although most of his funds are invested in the United States, and now he has begun to dump crude oil and US dollars. He is going to play the game of left-handed and right-handed for a few months, but he can still take out the money to invest in a movie, and this is a project of SM headquarters, most of the money will definitely go to the company account, so he has no financial pressure.

It’s okay if it’s other movies. He is not very familiar with the production process, release rules, market status and classic works of Korean movies. He can only call out the names of a few Korean movies, and because the classic movies he knows are all old. Well, if you don't check it out, few people will suddenly bring up their box office data. Li Xianyin doesn't know whether these word-of-mouth masterpieces made or lost at the beginning of their release.

It is never uncommon for high-scoring classic films in film history to fail at the box office at the beginning of their release. This is never a rare thing. Of course, it is impossible for Lee Hyun-yin to invest money in such a film with an uncertain profit ratio. Actors earn word of mouth, everyone is not relatives, and they are not Lee Soon Kyu's classmate who can go directly to his house, and want him to spend money to praise others, and it is impossible for Zhao Yincheng to receive this kind of treatment.

But "Frost Flower Shop" had a good box office in his impression, and the production cycle was actually not that long. No matter how many hardships he experienced in the early preparations, the time it took from the start of filming to the final release did not exceed one year. It was early 07 and still looking for investment, but in the end it was successfully released at the end of 07, which is really efficient.

I don't know if OPUS was frightened by the divestment, so I wanted to release it as soon as possible.

All in all, investing in "Shuanghuadian" will definitely be the right decision. According to the historical process, it is impossible to lose money on this investment at all, and all profits can be recovered before the financial crisis, so as to avoid the theater chain being divided due to financial bad debts. No money.

However, because of Lao Li's firm opposition, Li Xian decided not to express his position at the meeting because he decided to ask his assistant to handle investment matters in private.

After all, Lao Li is his father. He just questioned that "Frost Flower Shop" can only be profitable by luck, but his own son said he wanted to invest in it. embarrassing cancer.

"Let's leave this matter like this for now. I'll find someone to find out the details later."

Logically speaking, the materials prepared by the Minister of Planning are detailed enough, and everyone has expressed their opinions on this project. Although these judgments may be biased due to preconceived notions, they are not low in professionalism, which is enough for Li Xian. For reference, everyone didn't understand why the president wanted someone to find out about Lao Shizi's situation.

What else is there to know?Don't you know enough today?

Although the president of the company often makes some outrageous operations, the reaction this time is still confusing. People with keen minds already have a bad feeling. They always feel that the president has actually decided to invest. The reason why he didn’t say it in person Come out, maybe just to take care of their emotions...

This short meeting ended in a strange silence, and Li Xianyin took the lead, leaning on a cane, and slowly left the utility room that was used as a meeting room.

The number of staff coming and going in the corridor outside the door has decreased a lot, and the artists have also removed their make-up and parked in twos and threes at the door of their respective dressing rooms, waiting for the seniors to leave before going to the parking lot.

"Hello, President."

"President nim."

"..."

Artists actively greeted Li Xianyin, and some brave ones even asked him why the meeting lasted so long.

Li Xianyin nodded a few times in response, and didn't mean to say much, not to mention that Cui Rengen was still waiting for him in the restaurant, even if he was not in a hurry, he had to leave quickly, otherwise he, the president, would stand here straight, and he could have The artists who left did not dare to move.

It's one thing to actively greet him, but if someone dares to go back to rest in a hurry before he leaves, that's purely out of his mind, and the manager won't let him do that.

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