The biggest mistake OPUS made was trying to become a big fat man with one bite. They had high hopes for "Frost Flower Shop", thinking that this project is very novel in terms of script structure, character setting, and even expression. A director with beautiful and quiet pictures, and a few leading actors with excellent temperament and bursting acting skills, will definitely achieve good results after the release!

This kind of good expectation for the future sounds a bit wishful thinking. Before the filming of each film, investors and producers have high hopes for them, but most of the projects should hit the street or hit the street. Buy it.

OPUS is now a little bit more miserable than those film companies whose projects are on the street after the release, because the film they are going to shoot has encountered the extreme situation of more than half of the investors withdrawing their funds in the preparatory stage. There is a high probability that it will not even be able to start up normally, let alone a public release later.

They don't even have the qualifications to rush to the street.

The main reason for the withdrawal of investors' funds is that they are too confident in this film, thinking that "Frost Flower Shop" deserves a higher production cost, and adjusted the budget three times. The small and medium-sized productions in the past have been upgraded to large-scale productions of 20 billion won.

This is 60 billion won!No matter which investor sees this number, it is hard not to beat the drums in his heart, okay?

In terms of the simplest logic, the more expensive a movie is, the harder it is to recover its cost. Some blockbuster commercial action movies are not sure whether they can make a profit of 60 billion, not to mention that "Frost Flower Shop" is still a film for minors. The large-scale North Korean-background romance movies that are not allowed to be watched in theaters, some investors were scared by such a huge cost and did not dare to invest any more, and the timid ones even withdrew their investment.

Only then did OPUS, who had a big heart, realize that they are not so trustworthy in the eyes of investors without experience in independent film production. When they simply produce a film with small and medium investment, there are still people who are willing to tentatively invest in them. If they go up, most of them will be given up.

It's a pity that they understand it too late after all. Investors are always indifferent and rational. Once they withdraw their funds, it is difficult to change their minds. They usually don't look back. Even if OPUS reduces the production cost in the budget back to 20 billion won, it is already right. Investors who they have come across as happy are also less likely to give them their money back.

"The current situation is that OPUS has reduced the production budget of Frost Flower Store to 40 billion won, and has solicited a round of investment from the outside world with a revised production plan, but there are not many responders, and the original investment has not been withdrawn. people, and only raised about 50.00% of the filming funds.”

In other words, the funding gap for "Frost Flower Shop" is about 20 billion.

As soon as the director of planning finished introducing the basic information and the cause and effect of the incident, Li Xiuman continued: "Zhao Yincheng likes this script very much. After successfully passing the audition at the end of last year, he actively chatted with the producer several times. I very much hope that this film will go well. The filming started, so I also helped find a lot of investment channels recently."

Lao Li smiled speechlessly, "We are also one of the channels he found for the crew to get money."

Jo In Sung is a contracted actor of SM subsidiary S.MW&K, and he is almost the most famous among them, so he will have many privileges that ordinary artists cannot have, such as directly talking to the company's senior management, and for example, selling to the company some something in the plan.

Obviously, Zhao Yincheng hopes that the company can inject capital into the Frost Flower Store, which was in chaos in the early stages of preparation, so as to prevent the project from dying halfway due to lack of funds.

If it wasn't for Zhao Yincheng's recommendation, they would never have known about the current predicament of "Shuanghuadian", and this letter of intent requesting investment would not have appeared on the table in the conference room and become the topic of their discussion.

"To be honest, I'm not very optimistic about this project. Not many large-scale movies released in recent years have achieved good box office." The market researcher sitting at the end of the conference table took a good look at Kong Kong and interjected: "And Frost Flower Store is still Movies with ancient Korean backgrounds have high requirements on the quality of the finished film, and the director must have good shooting and scheduling techniques, otherwise it will be easy to make four different pictures."

This market researcher was called from S.MW&K, and he had to go back after the meeting. There are similar types of jobs in the SM headquarters, but there are no exactly the same positions. Film and television companies that focus on film quality need a dedicated market research department. When the company invests abroad, they can also do some commercial research on cooperative films and companies. They can be called all-rounders in the film and television industry.

"As far as the current market is concerned, modern action films have a broader prospect. Secondly, drama films that explore the dark side of human nature or expose the hidden conspiracy of a certain big force can also attract a lot of audiences to pay for it. If the company has As for the plan to invest in commercial films, I don't think "Frost Flower Shop" is a good target."

Although Jo In-sung is the current prospective No. [-] brother of S.MW&K, this market researcher working in a subsidiary company is really rude, and he almost put the words 'Jo In-sung's recommended projects are unreliable' on his head. on.

"The possibility of making a big difference at the box office is small. Second, because of the size of "Shuanghuadian", it is very unlikely that "Shuanghuadian" will win through the plot and finally win any heavyweight awards. The old-timers don’t like to see too much nude/exposed scenes in the film, not to mention that the background and characters of "Shuanghuadian" are still fictitious. This kind of setting can easily make the judges feel that they are fooling history. It will only be more detrimental in terms of awards.”

After the researcher finished speaking, Li Xianyin was completely silent. The other party not only denied the box office prospect of "Shuanghuadian" in all aspects, but also believed that this film had little chance of winning awards, and wanted to rely on winning awards to improve its competitiveness. And to use this to increase the attention, so as to increase the follow-up peripheral income and DVD rental sales to recover the cost, the abacus is basically in vain.

Look at Lao Li, and look at the head of the planning office. Everyone seems to agree with the researcher's point of view. The one even nodded slightly, obviously already standing on the investigator's side.

Although the SM headquarters is mainly engaged in idol affairs, it cannot be said that the management of the headquarters has no insight into the film and television industry, not to mention that the circle is so big, after idols become popular, it is not that there is no chance to guest star in film and television dramas or even He is a permanent resident, and he is familiar with related businesses. What's more, before Li Xianyin took over SM, the senior management of the headquarters had already had great ambitions for the real film and television industry, and found more than one opportunity to intervene in it.

Of course, most of these attempts to completely break into the film and television industry ended in failure, which makes it seem like SM has done nothing, and seems to be willing to be a limited company that specializes in cultivating idols, and this seemingly negative Posture has also become one of the attack points of some fans.

Fans think that SM has not actively expanded its film and television channels, which will limit the future development of its idols. Maybe idols are still young and can run and dance on the stage, but once they get older, especially after they are over 30 years old , you need to seek transformation, and the transformation from a stage group to a film and television actor is a good choice.

It should be said that after the disbandment of most idols, becoming an actor is the best way to maintain popularity and popularity. It is definitely rare to become an orthodox singer like Xu Taizhi. After all, the singing skills of most idols do not support them to do so. .

From this point of view, although fanatical and loyal fans are often said to be brain-dead fans, a large part of them are quite self-aware. A few catties and a few taels, knowing that it is difficult for them to maintain their previous exposure and popularity without resources, they will naturally urge SM to develop more resources for their idols, otherwise the road ahead will be difficult. .

But in fact, SM has been developing various important channels, but the gate of Chungmuro ​​is much heavier than everyone imagined. It is difficult for any idol planning agency to directly promote idols to the movie market.

Even if it’s the next best thing to temporarily abandon the big screen and go to the small screen, it’s not easy to make a name for yourself. In the past, SM didn’t have a TV station, nor did it have a trustworthy screenwriter and production team. The producers of large TV stations It means that they can't squeeze in at all, and in the end they can only produce some Mary Su brainless idol dramas. Not to mention the general effect, it is also a relatively poor resource in the eyes of fans.

However, the number of failures is too many. The management of SM headquarters should not be too clear about the various twists and turns of the film and television industry. The researcher's statement is in line with their perception of the current trend of the film and television industry. Acknowledge the other party's professionalism.

If it continues like this, under the atmosphere that everyone unanimously sees "Frost Flower Shop" badly, the SM headquarter will definitely reject Jo In Sung's investment application and completely abandon the investment in "Frost Flower Shop".

And the reason why they brought the investment application report to the meeting for discussion even though they were watching the film badly was just because Li Xianyin had to decide the transfer of funds exceeding [-] million won. If he refuses to invest in the autograph of the president, Li Xianyin has to speak up in person. Big projects that he hasn't seen can't be thrown directly into the trash can.

Even so, the people present at the meeting didn't think that their president would really invest in "Frost Flower Shop" for the sake of Zhao Yincheng's face, and now he just went through the motions to cater to the company's rules and regulations.

However, amid all kinds of negative analysis, Li Xianyin did not speak for a long time. He leaned back in his chair and glanced at everyone's expressions, and was surprised to find that almost everyone disliked "Frost" from the bottom of their hearts. Flower Shop", the reason why they don't want SM to invest in the film is very simple, they feel that this work is a money-losing work.

But in fact, the movie "Frost Flower Shop" performed very well at the box office after it was released in South Korea, firmly occupying a top ten spot in the annual box office rankings, and one of the leading actors, Zhu Zhenmo, relied on it Taking Baeksang Best Actor, not to mention how artistic the film is, at least in terms of business and awards, it must be a success.

For such a well-known work in the film market at least in the year it was released, to be disliked to such an extent, this group of people must be poisonous!

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