Xueba Fengyun

With the end of the Chinese New Year, Qiaohong Airport and Xindong Airport in Dongfang City resumed their usual busyness.Planes flew into the East from unfamiliar or familiar countries, and then integrated into this city.However, the recent arrival of several flights has surprised some interested people. What kind of case can actually use the members of the three major international corporate consulting giants Boston Consulting, McKinsey and Bain Consulting to fly to Dongfang City under the leadership of the global president? .It's just that the three companies refused to disclose, coupled with the confidentiality of the pick-up staff, it became a little urban legend.

However, compared to the ups and downs of the outside world, the presidents of the three consulting groups were shocked by the case in hand.They did not expect that in just a few years, in the Far East of the world, a brand new consortium would be born.And the job they were invited to is actually very simple, which is to help this young consortium integrate its assets and establish a scientific and reliable management system.Of course, the remuneration given to them in this case is also very considerable, and at the same time they will sign a 20-year consulting contract.

Although the three families wanted to monopolize this case, they also knew very well that the three families were good at different skills; especially for such a huge case, it was not something that any one family could handle alone.However, in order to get in touch with this case, not only the participants themselves, but also their assistants and secretaries signed very detailed confidentiality agreements.Once the secret is leaked, it can't be that the sky-high compensation can make him bankrupt in an instant, and it will even make the company a joke of the entire industry.

When the Big Three felt the hotel, they found that in addition to their consulting firms, Jones Day and Credit Suisse, two international law firms specializing in corporate mergers and acquisitions and internal legal risk regulation, had also arrived at the scene; The person with the emoji is a member of KPMG accounting firm.The hotel they stayed in was one of the hotels recently purchased by the new consortium, and it was also one of the future businesses of the consortium - Kirin International Hotel and Resort Management Group.This hotel is currently only a quasi-five-star hotel, but after the renovation is completed, it will become the flagship hotel of the new group and a member of the future luxury hotels.

For these international business elites whose income is at the top of the pyramid, the high-end hotel defined by the five-star hotel is just a general term, because everyone knows that there are at least two recognized hotels above the five-star high-end hotel. The level, that is, ultra-high-end hotels represented by InterContinental, Marriott, and Shangri-La; and luxury hotels headed by Four Seasons, Waldorf Astoria, and Regent.This hotel will be named after the Oriental Kylin Hotel in the future, and it will also be the first all-suite hotel in China.

The people from the three consulting groups visited the hotel that was still under construction, and found that this hotel was different from the traditional Huaxia Hotel.Traditional Huaxia hotels are actually hybrid hotels, with few of them having their own characteristics.But if you look at hotel chain groups like Ritz-Carlton and MGM, you can find that their brand hotels have their own characteristics.

"I don't know whether this group discovered this by themselves, or the international management company they hired created such a distinctive hotel for them. I must say that I still have great expectations for the future of Kirin Group." McKinsey International President Bao Damin said with great interest.

"All-suite hotels are not common in the United States, let alone here in Huaxia? But I must say that this kind of all-suite hotel has very good privacy and is very suitable for family travel. As an international tourist city, Dongfang City just lacks such a A luxurious all-suite hotel. If I come to Dongfang City in the future, I would rather rent here for a short period of time than go to those dull business suites.”

"Kirin Group is the name of the big group they chose, but Xinlongmen, Xingli, and Titan under their names are already among the best in the industry in China." Boston Consulting Group CEO Lesser said.

As the first consulting company to contact Kirin Group, they are undoubtedly the group with the most abundant information.However, he decided to have some reservations, although the entire integration project was in charge of three companies, and he also signed a consulting agreement with the three consulting groups for the next 20 years.However, the chief consultant at any time, the second or third seat at any time, Boston Consulting Group still has to strive for the chief consulting company.Lesser was initially taken aback by the entrepreneurial story of Liu and his son, but in the end he had to admit that there are geniuses in this world.

Moreover, Lesser is still very optimistic about the Liu family. The achievements of Liu and his son in the business world are enough for them to become the richest man in Asia and challenge the status of the richest man in the world in the next five years.At the same time, the Liu family still has enough influence in China's political and intellectual circles, which means that the family's rise has a basic foundation.Lesser has investigated the third generation of the Liu family. Needless to say, Liu Miao is a monstrous existence, but his elder brother Liu Yan definitely has the opportunity to become one of the most elite intellectuals in China; even their cousin Liu Lei also has talents that are difficult for ordinary people to match. This family seems to be very dynamic so far.

Lesser believes that as long as there are no major natural and man-made disasters, the rise of the Liu family is already irreversible.To be able to make friends with such a family, Lesser naturally showed the greatest sincerity.

"You are building a sports communication group and a hotel group again. You really don't treat money like money." Father Liu said to Liu Miao with a slight complaint.

In fact, the hotel group was Papa Liu's own idea, because he originally planned to serve the company's interior.As a result, when Liu Miao saw it, he immediately expanded the hotel group into Kylin International Hotel and Resort Management Group, and also invited Qiao's New Century Real Estate Group and Baijia's Global Shipping Group in Mingzhu City to become shareholders of this group.Liu Miao knows very well that China is about to set off a tourism boom, so hotels and resorts will be the main money-absorbing forces in the future.

In the future, Kylin Hotel will have four brands: Kylin, Kylin Collection, Peony Ronghua and Millennium. Kylin and Kylin Collection will be luxury hotels, but Kylin Hotel will follow the style of an all-suite hotel, that is, the hotels are all managed by It is composed of suites for short-term renting by individuals or families with financial strength, and provides family-style management and services. For this reason, Liu Miao has specially signed a large number of graduates with hotel management service schools in the United Kingdom and Switzerland; Kylin Select is Resort-style hotels can be golf hotels, ski hotels, hot spring hotels, etc.; Peony Ronghua is an ultra-high-end business conference hotel; and Millennium Hotel is a relatively civilian mid-to-high-end business chain hotel.

The reason why Liu Miao decided to spend a lot of money this year was not only because of the large amount of surplus funds that the group consolidated, but also because Liu Miao wanted to maintain a good debt ratio of the group.A well-run enterprise does not mean that it does not owe debts, but that the long-term debts and short-term debts it owes are closely related to the company's profit ratio and what kind of debt it owes.The reason why large groups choose to owe debts is actually to allow the banking industry to participate in the company's profits in a disguised form, so that the financial industry can be drawn into their own interest group members.

"The hotel group will never lose money. Nowadays, there is a trend of rising land prices. We hoard some land, some for our own development, and the other part can be considered for cash in the future, which is also a kind of investment." Liu Miao replied. Dao, "And as the common people become richer and richer, no matter in the ends of the earth, or in Bali, Guam and Boracay, there will be shadows of Chinese people. We prepare hotels for them early, which is also an attitude of our service to the people.— —Speaking of the sports communication group, has Dad arranged for someone to go to the UK and the United States to talk? And I think we can consider acquiring a clothing group in China. On the one hand, we can launch our fast fashion clothing, and on the other hand, we can also produce sports Supplies can be OEM or develop your own brand. Clothing, food, housing and transportation are the basic needs of ordinary people. Although the profit is not high, the advantage lies in long-term stability.”

"I like to hear this sentence." Father Liu nodded.

Liu's father has always been very interested in investing in the industry, but Liu Miao loves investment and high-tech industries. Although these industries make a lot of money, Liu's father always feels that they are too superficial.Moreover, Father Liu himself is also a member of the market. How many stock traders can be undefeated forever?Especially those like Liu Miao who are quick in and out to make hot money. A billionaire yesterday may be a corpse floating in the river today.Therefore, Liu's father was very happy that Liu Miao suddenly became interested in traditional industries such as real estate and clothing, especially the fast fashion concept proposed by Liu Miao. It has only just been born, and is currently busy consolidating the local market, and has no time to take care of the Chinese market for the time being.Moreover, according to Liu's father's investigation, these four companies have not grasped the essence of "fast fashion" that Liu Miao called.

"Fast fashion" is actually a kind of "cottage industry" strictly speaking, that is, low-end clothing brands use the fashion concept of high-end clothing brands to imitate, so that they can use the fashion trends of many high-end clothing brands to create their own fashion. trend.There are two popular seasons in the general clothing industry, namely spring and summer and autumn and winter.But fast fashion may have to change a batch of fashion every month, or even half a month.Fast fashion is not simply copying high-end brands, but using the fashion concept of high-end brands combined with young people's preferences to recreate, occupying the young market with cheap but fashionable tastes, and at the same time reducing costs and Boost sales.

Liu's father's thinking is, since others don't do it, why don't they do it themselves?According to Liu's father's analysis, the four fast fashion brands that Liu Miao circled can occupy the Chinese market is nothing more than their own characteristics.Although their prices are low, they will definitely not make people feel low-grade and low-grade.Uniqlo focuses on fresh Japanese style; Gap focuses on American street style; H&M has the rebellious mood of European teenagers; and Zara is a very typical European elegant lady style.

In Liu's opinion, Uniqlo's store layout is the most valuable reference.Large open layout, block-type exhibitions, simple decoration as much as possible, and black, white and gray colors.But in contrast, Uniqlo's clothing styles are simple, but the colors are very bold, and Uniqlo inherits a major feature of Japanese fashion-gender ambiguity.There are pink T-shirts suitable for boys, and plaid shirts suitable for girls... Father Liu wrote his observations eloquently into a plan book, and named this future clothing brand mc2, which is Einstein mass-energy The right half of the formula.

"How do you feel about representing our brand with energy and vibrancy?"

"I think it's pretty good!" Liu Miao had to admire Liu's father's vision.