Xueba Fengyun

After the murderer and the man behind the scenes were arrested one after another, the security risk index of the Liu family plummeted, so Liu Miao and Liu Yan could also prepare to go to Yanjing to take the subsidized admissions examination of the Capital University.However, the day before Liu Miao and Liu Yan were going to return to Tanzhou City to prepare for the exam, Liu's father specially called Liu Miao to his study to discuss.Liu's father's study is on the south side of the first floor, the sunny place in the whole villa.Because this is not only the place where Liu's father works at home, but also the place where Liu's father entertains personal friends.

Although Liu's father was born in engineering and later got involved in business, the books on Liu's father's bookshelf are history and biographies.On one side of the mahogany desk is Liu's father's seat; on the other side are two single sofas for entertaining guests.This is the first time Liu Miao has appeared in this study of Liu's father, but Liu's father does not seem to regard Liu Miao as his son.He actually poured Liu Miao a glass of whiskey and handed him a cigar.

Liu Miao looked at Liu's father in surprise, but Liu's father smiled and said, "Your mother told me everything, and actually hid in the toilet and smoked seven stars, which is much better than your father back then! But men, whiskey and cigars It is the expression of taste. A half glass of ice is as standard for whiskey as matches are for cigars.”

Liu Miao took a sip of whiskey and put the glass on the desk.The cigar heresy is then cut with a cigar cutter and lit with a match.Although the taste of Cuban cigars was mellow, it was still too irritating for Liu Miao, and he couldn't help coughing.Father Liu laughed as if he had succeeded in teasing his son, and then returned to his table with a wine glass and a cigar in his mouth.

"Miaomiao, now the companies in our hands have entered the stage of stable development, but the structure between the companies is very complicated. A few days ago, people from the Boston Consulting Group visited me and chatted with me about big business. The management wisdom of the group. I very much agree with their flat management strategy, minimizing the number of communication transfers between the top and the bottom, and reducing the cost of internal communication. This is the basis for the smooth development of a large group. I want to know, what do you think about the future? What do you think about the development of the three groups Xinlongmen, Titan and Star Force? I think you can integrate the big groups while you are in college, and then you can adapt for a period of time after graduation. Wait until you get a master's degree How about formally taking over the future Liu Family Group after a Ph.D degree?"

Liu's father's words made Liu Miao also fall into deep thought. Now the three members of the Liu family are going their own way, but in the end it is bound to be integrated to be the best way to resist external pressure.Liu’s mother’s industries are mainly film and television production, broadcast media, and artist brokerage; Liu’s father’s industries are real estate, consumer goods retail, theaters, and entertainment; and Liu Miao’s industries are electronic communications, game production and operation. , Internet technology and financial investment.

The industries in the hands of the three people are both complementary and independent. This is a process of trade-offs.The ones that can be integrated are naturally the core industries of the large groups in the future, and the ones that cannot be integrated are the marginal industries of the large groups.Generally speaking, the fringe industries of large groups are used to cooperate with other groups or financial groups, which can expand the number of interest partners of the group and enhance its ability to resist risks.

Liu Miao pondered for a moment, then took out a piece of white paper to paint and draw, and finally said: "The cinema company, chain ktv and outdoor advertising company in my father's hand, and all the companies in my mother's hand, as well as the one in my hand. Internet companies and game companies can be formed into a large-scale entertainment group, which will be one of the core industries of the future large group. Secondly, Dad can integrate the supermarkets, department stores, and logistics in his hands into a business group, and Taobao is The online version of this business group. Finally, the mobile phone and supporting industry in my hand is the third core industry. In addition, Alipay in my father’s hand can form an investment bank with my investment company for internal control and settlement It's just that although large groups can be registered in Dongfang City, we still have to consider future risks."

"I've thought about this issue. I've entrusted Boston Consulting Group to do the planning for us. Their plan is to divide the future large group into four companies with back holdings, and the four members of our family, Li Xin's father and Zhou Sen's father will be the individual shareholder, and then we can attract another person to form a seven-member executive team." Liu's father excitedly came up with a plan and said.

"Dongfang City has allowed us to establish a private bank. I am going to name it Oriental Kylin Bank. This bank will become Alipay's cash custodian bank, which is enough for us to conduct business in East China, North China, and South China. The registered capital of Oriental Kylin Bank It should not be less than 10 billion yuan, and the capital will increase to 30 billion yuan in the next ten years. I am still very optimistic about Alipay and Taobao. At the same time, Boston Consulting Group also found an investment bank in San Francisco for us, with low capital and The scope of business is limited to Northern California, but it is enough to be our shell company. It will take about 5 million US dollars to complete the acquisition. After the acquisition, it will be renamed Pacific Investment Bank.

"In addition, our shell companies in Bermuda, the British Virgin Islands and the Cayman Islands will be integrated into the Baoqing Liu Family Trust Fund, which wholly owns Xinlongmen Holdings and Titan Holdings. Xinlongmen Holdings will become Huaxia Xinlong Xinlongmen Real Estate Group, Dongfang Xinlongmen Trading Group and Xinlongmen Network Technology Co., Ltd. are the controlling shareholders. Xinlongmen Real Estate will be the actual owner and operator of Xinlongmen Square; The parent company of Longmen Department Store; Xinlongmen Network is the owner of Taobao and Xinlongmen Online Mall; Xinlongmen Holdings will jointly own Alipay with Oriental Kirin Bank.

"The Star Power Film and Television Production Company, the Star Power Brokerage Firm, and the First Television Broadcasting Company in your mother's hands, together with the several websites, game companies, and youth clubs in your hands, and the star ktv and Xinlong in my hands. Gate Theater Line was integrated into New Star Entertainment Group. Titan Control, Xinlongmen Holdings and Your Mom will become the major shareholders of New Star Entertainment Group, and the website and game companies will separately form New Star Interactive Entertainment Co., Ltd., which will become a subsidiary of New Star Entertainment Group. subsidiary company.

"Titan Holdings will continue to retain the holding of Titan Electronic Technology Company. In addition, I will also establish three major companies, Kylin Logistics, Kylin Warehousing and Kylin Transportation. They will be the main business of Kylin Group and the major shareholder of Kylin Bank. Finally, you and The companies I invest in are all under the name of Pacific Investment Bank. After the integration, Kirin Group will become our nominal parent company. In the future, Kirin Group will become one of the largest capital consortiums in the world, and I can be regarded as the largest. "

Father Liu finished speaking quite ambitiously, then looked at Liu Miao, "How is it? What do you think of this integration plan?"

Liu Miao was also reading the Boston Consulting Group’s proposal while listening to Liu’s father’s explanation, “I agree with the integration of the company, but it’s not enough to rely on just one consulting firm. I suggest inviting Boston Consulting Group, Bain & Company and McKinsey. Joint participation. McKinsey is good at government public relations, which can prevent us from falling into antitrust lawsuits; Bain Consulting is very good at management optimization and corporate structure, which are suitable for helping us build the company's internal management system; Boston Consulting is good at internal risk control and employee incentives , they can help make company management and promotion reward system.

"This merger is not only an internal matter of our family, but also involves Uncle Li, Uncle Zhou and Aunt Zhang, so it is necessary to invite law firms and accounting firms to participate. As for lawyers, I think Jones Day or Credit Suisse are good. Anyway, the business There are many, see if we invite two law firms to do it together? Finally, as for the accounting firm, KPMG has considerable experience in corporate mergers and acquisitions and structural adjustments, and they have a lot of experience in corporate financial systems. We can also invite them to be our future big The group's financial accounting firm."

Liu Miao's supplementary opinion sounded good to Liu's father, so he agreed.

But Liu Miao added: "Since we want to form a large group, then we have to start promoting the large group. What we want to do is not only the largest business group in China, but also one of the largest business groups in the world. Now that we have set such a goal, we must have a corresponding publicity plan. In my opinion, sports is obviously a very good way of publicity. Among the currently known entertainment methods, there is no way that can surpass sports. of.

"The Olympic Games and the World Cup are two top-level events, because the sponsorship partners have been determined early, and we basically missed the chance. Therefore, I suggest that we can consider the next-level competitions, even the national leagues. The European Cup and the Super Bowl are obviously important. Events comparable to the Olympics and the World Cup, but their high sponsorship amount is not suitable for us to do long-term publicity, but only suitable for short-term when we need to explode.

"Currently the four most popular sports events in the world are football, baseball, racing and rugby. In terms of football, the World Cup and European Cup are not suitable for us. So should we consider acquiring a team for long-term training? The same is true for rugby ?Racing is to train teams, and tennis needs us to train players... My suggestion now is that football can consider buying Premier League teams. Although there are many teams in downtown London, there are not many good teams; Newcastle United is The most popular in England, but the international reputation is limited, and the team management is too conservative; so I think we can consider Manchester United or Manchester City. Baseball is the Boston Red Sox, New York Yankees and Los Angeles Dodgers. One; in football, the New York Giants, the Washington Redskins or the San Francisco [-]ers... For racing, I think we could consider acquiring one or two car companies or brands.”

Liu Miao's sports strategy is indeed a good way of publicity in Liu's father's opinion. The better the team's performance, the better the global reputation of the team and its sponsors.As for buying a car to participate in a racing competition, that made Liu's father even more excited.It's not that Liu's father is a racing fan, but that the current domestic auto industry is still not as good as Britain, the United States and other countries.If foreign brands and technologies can be introduced, then the position of Kirin Group in China will be stronger in the future.

Father Liu asked, "Is there any car brand you fancy?"

"Aston Martin in the UK and Maserati in Italy are both brands involved in cars and sports cars. Even if the two brands take over, we will not conflict. Aston Martin is more attractive to middle-aged and elderly users, while Maserati is more attractive. Attract young people. In addition to their technology, their industrial design is also very necessary for the country."

Liu Miao had already guessed Liu's father's idea, so he followed Liu's father's intention and said, "As long as we can swallow these two brands, the country will definitely give us the most favorable conditions for us to set up a car company. See Look at Dongfang General and Dongfang Volkswagen, we are definitely better than them!"