Xueba Fengyun

For the sales of PHS, Liu Miao does not take the form of directly-operated stores or franchise stores, but completely entrusts the sales to each channel dealer.Liu Miao's only requirement is one general agent in one province, one sub-agent in one county, and only three levels of sales channels from factory to general agent to sub-agent.All channel agents must guarantee a uniform price, for which they must pay 50% of the market price of the goods as a deposit; at the same time, the agent's payment deadline is three months, and it is expected to pay a late fee.If the repayment period exceeds one month, the agency qualification will be automatically cancelled.

Although Liu Miao's agency requirements are very harsh and almost unreasonable, but Liu Miao does not allow anyone to modify it.Because Liu Miao is not worried that the agent will not come to the door, because he has three existing channels: Taobao, Baoqing Trading Group and Taijiang Mobile Phone Sales Company.Liu Miao believed that as long as PHS opened up the market through these three channels, agents would flock to it like sharks smelling blood.

With the listing of PHS, advertising is also inevitable.Liu Miao did not choose those big-name celebrities or youth idols to shoot advertisements, but instead chose housewives, migrant workers and peasant uncles as image spokespersons, and the core of the advertisement and publicity was "cheap and practical PHS".In the three different advertisements, Liu Miao repeatedly instilled the following product characteristics: the battery life is strong, and the standard configuration of dual batteries allows you to use the mobile phone for a month without charging; Send text messages on the phone; there is also a high-power stereo speaker, which not only reproduces the original mp3 sound, but also allows the elderly with hearing loss not to miss the call.

Within two days after these three advertisements were put on, the Baoqing Commercial Group reported that there were many more consumers in the mobile phone counters in chain supermarkets, business centers, and city squares, and many consumers asked for PHS phones by name. of.At the same time, the Taijiang Mobile Phone Sales Group, which was composed of disabled employees from the original instrument factory, also successfully spread mobile phones to the market at the town level.This is a market that traditional mobile phone manufacturers have never valued, but it has become a dumping ground for PHS.A mobile phone worth less than [-] yuan has finally transformed mobile phones from high-end electronic consumer goods to daily electronic consumer goods. The important thing is that the quality of this mobile phone is not bad, which is very suitable for the needs of the rural market.

On the contrary, Taobao's sales are a bit worrying. After a week of launch, sales are still mediocre.Even Liu's father called Liu Miao, saying that if the sales did not improve, he could only follow the recommendation of Taobao.Fortunately, God also helped Liu Miao. Just when Liu Miao almost thought that online channels were meaningless, a technology blogger who bought a PHS mobile phone complained about PHS mobile phones on his blog.

He thinks that PHS, which has no aesthetic feeling and technological strength, simply loses the face of mobile phones, but he also believes that longer standby time and cheaper mobile phones should be the pursuit of future mobile phone manufacturers.Therefore, he joked that PHS is a future concept phone, and dubbed it "a generation of magical PHS".Under the banter of this blog, Taobao immediately received a lot of mobile phones about PHS.

Most of these buyers are college students who are bored, because they bought the name of a generation of magic machines to experience them.As a result, after the experience, the various functions of the magic machine were discovered one by one by bored college students.Some people say, what is the long standby time?My PHS can make phone calls for five hours at a time without fever or headache!Some people said that my PHS fell into the toilet, and I could continue to use it after I took it out; some even said that my girlfriend was dissatisfied with the PHS she gave me and threw it down from more than ten floors.As a result, the mobile phone was fine, but it smashed someone else's Ferrari. I asked netizens how to solve it.

These real or spoofed comments spread on the Internet, and of course they were discovered by Liu Miao, so Liu Miao took the opportunity to add fuel to the flames.On Taobao's official store, Liu Miao simply posted the slogan "Netizens personally seal a generation of magical machines".With a good reputation on the Internet, Taobao's shipment speed has also reached the ideal level, and many young people and students have also become buyers of PHS.

Although the sales channels of PHS have not been fully developed yet, it is true that PHS has also shipped 500 million units in just two weeks.In this era, even a dominant player like Nokia can only sell about 4000 million units in a quarter.Although the sales of PHS will definitely drop in the future, once such a reputation is established, it will be a rhythm of lying down and counting money in the future.China's vast rural markets and underdeveloped regions such as Southeast Asia will be the dumping grounds for PHS in the future. As long as they see through this point, agents waving banknotes will rush to Titan Jiangnan mobile phone factory from all over the country.

For a while, the rooms of major hotels and guest houses in Xinbao County were in a hurry, and the originally closed Xinbao County was full of foreigners.This made the government of Xinbao County feel a little nervous. Not only did they send more police to patrol the streets, but they also arranged for people from the Investment Promotion Office to talk to those foreign bosses to see if they could find some cooperation projects other than mobile phones.But when Zhou Xuenong took out the agency contract, these agents became dissatisfied.Why do I need to pay a deposit?Why pay back in three months?Why is there a late fee?Is this your first time making a mobile phone?

Zhou Xuenong’s response to this was, “That’s right, it’s the first time we’ve made a mobile phone. If you’re willing to sign it, sign it, and if you don’t, we’ll find another one. Anyway, there’s only one general agent in a province. If you don’t do it, we have others. In addition I also want to tell you that half of our mobile phone factory's sales are covered by the Titan International Communications Group located in Pearl City. Our mobile phones will enter the Southeast Asian market from next month; in a few months, we will also enter the European and American markets. You said that rich people in Europe and the United States look down on our PHS? Hehe, there will be no low-income families in Europe and the United States? There will be no farmers in Europe and the United States? So, if this contract is not signed, we will not open up. Do you know that in foreign trade? There are tax rebates, and earning foreign exchange is more flattering, don’t you think?”

Under Zhou's father's advocacy, the general agent in several provinces with a large agricultural population was quickly finalized, but the general agent in those coastal open provinces was still waiting to see, and Zhou's father did not force it.After all, the company's biggest problem now is to ensure the shipment volume. Fortunately, the second batch of recruited workers is about to complete the initial training, and when they cooperate with the old employees, they can basically work in two shifts.To ensure a monthly shipment of 1000 million by the end of June, this goal is still quite stressful.

The important thing is that Titan Mobile's own mobile phones are still struggling for the yield rate.Liu Miao's standard for the good product rate for PHS is 95%, but for Titan mobile phones it is 99%. Even though the improvement is only four percentage points, it is countless painstaking efforts.It doesn’t work with PHS mobile phones. The Titan e-type and b-type use a metal shell, which improves the texture of the entire product; even the middle-end product s-type is made of more advanced plastic material, which is definitely different from ordinary ones in terms of texture and feel. cell phone.

"Go and check, what is the origin of the Titan mobile phone that appeared in Jiangnan Province!" Justin, the president of Nokia's Huaxia District at the headquarters in Mingzhu City, ordered his assistant to remind the intelligence collection department to learn about the origin of this company.

At present, most mobile phone manufacturers in China have their headquarters in China or Asia located in Mingzhu City, then their production bases in Guangdong Province, and finally their sales departments in Dongfang City.Because in the eyes of these manufacturers, coastal provinces are the most important sales markets for mobile phones.But this freshly released Titan mobile phone did the opposite, placing both the production base and sales department in Jiangnan Province.Jiangnan Province is indeed an important transportation hub in China, but it does not seem to have any advantages in terms of raw material procurement and sales.However, this happened to be the case, and the PHS launched by others became the new generation mobile king in China with a monthly sales volume of 800 million units.

This not only scared the second-tier manufacturers such as Samsung, Sharp, and LG to death, but also surprised the first-tier group composed of Motorola, Sony Ericsson and Nokia.Of course, the most important thing is that the success of PHS has made domestic mobile phone brands see an opportunity. Suddenly, more than a dozen mobile phone manufacturers came out in China.First-tier brands naturally have the pride of first-tier brands. Although they all said that PHS will not have an impact on them, on the other hand, this mobile phone of PHS has been disassembled and studied by their R&D department many times. Investigate cleanly.But the final result made everyone feel more and more confused, because there is no such unprofessional mobile phone manufacturer.But even so, Nokia and other manufacturers have sent their own commercial spies to understand the company.

The overnight turnaround of the Titan Jiangnan mobile phone factory has also become a legend passed down by the people of Xinbao County and even Baoqing City, and everyone is asking when the mobile phone factory will recruit workers for the third time.And the first group of young men who recruited workers have become the favorites in the eyes of the matchmakers in their village. During the few days when they went home to rest, the matchmakers came to the door in an endless stream.It seems that all the girls in the village insist that he is not married anymore, even if his family still lives in a thatched cottage now, no one knows that their salary is five or six thousand a month. All enough.Who knows if they will make more money in the future?Don't you want to grab such a man quickly, and wait for other bad women to hook up?

Jiangnan Province is a traditional agricultural province, with fish farming in the north and farming in the south. However, Shuangxing City in Jiangnan Province has rare earth elements, while Lincheng and Lingling have coal mines, so there are many upstarts in the two places.These nouveau riche have always relied on their wealth to walk sideways in Jiangnan Province, but many rich people are more greedy as they get richer, so they set their sights on the Titan Jiangnan mobile phone factory.From their point of view, Titan Mobile is an outsider, how can they beat local snakes like them?Coupled with the fact that the mobile phone industry is already a sunrise industry, a fool can see that making mobile phones now will be a billionaire tomorrow.

However, the only domestic mobile phone that can have an impact on overseas mobile phone brands is Titan Jiangnan. Do you think no one will cast their greedy eyes on them?It's just that being the first company in China to obtain a network access license is somewhat embarrassing.However, this kind of estimation is not enough in the eyes of Mr. Sun Guohao, the star electronics manager of Mingzhu City. This Mr. Sun’s family can only be regarded as a third-rate rich man in Mingzhu City, so he is not easy to get along with in Mingzhu City, so he came here. Nanhua City has charged a lot of money.

However, Nanhua City is also a gold-selling cave for many nouveau riche from Lingling, Double Star, and Lincheng. They come and go, and there are many people gathered around this Mr. Sun.Everyone also pooled money to set up a star Nanhua Electronics Company, which is responsible for selling some overseas third- and fourth-tier mobile phone brands to China.Because these phones are cheap, they made a lot of money.However, the emergence of PHS soon impacted their market. After all, besides the low price, PHS is more in line with the expectations of ordinary people in terms of battery life and quality, so the star Nanhua Electronics is a bit too much.