Fat Guangge's happy time

The weakest season for instant noodles is in July and August, except in tourist areas.It has now entered December, and seeing the increase in the floating population around the New Year, it should have been a small peak season.However, Simaxi's instant noodle wholesale business is getting worse day by day.

Sima Xi didn't have enough funds in the first place, but now that the liquidity is cut off, he is naturally stretched.Zhao Xin reminds money every day, and in terms of performance, he needs to press a certain amount of goods to complete it.The impatient Sima Xi had blisters on his lips, but he was also a novice, so he had no clue at the moment.I asked few customers, but the customers looked wretched and refused to speak out.

The fat man has well-developed limbs and a simple mind.Of course, this kind of thing can't be of much help.However, after staying up for more than half a day this day, when he was going to deliver the goods in the afternoon, Fatty Guang suddenly had a urgency to urinate, so he ran to the back of the Huafeng instant noodle general distribution store five locations away from his own store to make convenience.I accidentally saw this store unloading goods from the back door, and it turned out that a large truck was filled with Master Kong.

Fatty Guang had never seen Master Kong's instant noodles sold by Huafeng General Manager, so he couldn't figure out why, but he always felt something was wrong.After delivering the goods, he hurried back and told Sima Xi about it.

Sima Xi thought about it for a while, and felt that he understood a little bit, but he was not quite sure, so he went over to see it secretly.

At that time, Master Kong had a relatively clear control over the market, and its direct supply customers were divided into first-level distributors (large households) and second-level distributors (medium-sized urban areas, but with strong coverage).There are relatively strict penalties for cross-selling and cross-regional sales.The single-product profit of first-level distributors is very small, relying on large-scale sales, and funds are like an assembly line, rolling back and forth.If you only sell one car a month, the capital is not as good as depositing in the bank.

That's what he said, but Sima Xi also understood.These are all theoretical. After all, it is not so easy to investigate and deal with, at least it is not so convenient to find out the source of goods.Because the buying customer must have benefits, if you ask directly, there is no need to disclose it to the other party.Moreover, the transactions between the upper and lower accounts are not one or two transactions, but are all year-round relationship accounts.

Sima Xi observed carefully, and finally saw a customer who used to buy goods from him.I thought to myself, no wonder I haven't seen anyone for almost a month, so it turned out that I went to Huafeng to sell goods.

After waiting for a long time, it was getting dark before the customer left Huafeng General Distribution.Sima Xi hurriedly followed quietly, and waited some distance away from Huafeng's shop.Sima Xi stopped the client.After insinuating for a long time, the customer still refused to disclose the reason for changing the purchase.

Sima Xi was a little frustrated, but he also saw that the customer had something to hide, so he didn't want to force it: "Okay, big brother. No matter what, you have been buying goods from me before, thank you for your care. Brother, I am young, if you are right Please forgive me for not being able to stay where you live. I wish you a prosperous business in the future!"

The customer would have thought that Sima Xi would complain a few words, but he did not expect Sima Xi to be polite all the time.The people in the county are honest and sincere, and when they heard the last sentence, they couldn't hold back their face.Seeing Sima Xi's leaving back, slender and lonely, he finally couldn't help catching up and said: "Brother, wait! I also know that you have always been good to me, and you have given me enough promotional items. Brother, let me tell you the truth today." Let me tell you, but keep it a secret for me!"

Sima Xi finally knew the truth.It turned out that the general distributor of Huafeng saw that Sima Xi's business was good, and Master Kong's business office often sent businessmen to promote sales.The two are so close, Huafeng's sales have been affected to some extent.This is secondary, the main reason is that Sima Xi is dedicated to business and generous in communication, and he is even more worried that Sima Xi will develop in the future and will replace his own position as the leader in the instant noodle channel in the market.The boss of Huafeng's general distributor is a woman in her 50s. She was born in the former Fengnan City Food Second Wholesale Company.So, taking advantage of Sima Xi's still in its infancy, he ruthlessly bought the goods from nowhere, and the price was equal to the price sold by Sima Xi's first-level agent.However, relying on Huafeng's influence, he threatened customers from other counties by stopping the goods, gave up Sima Xi and entered Master Kong from himself.For this customer who told Sima Xi the truth, there is another fatal temptation, that is, the boss of Huafeng is also the general agent of Henan Nanjie Village Instant Noodles. It's very popular, so I can't sell it if I want to, that is to say, I can only get the goods from Huafeng with Master Kong.

Sima Xi called Zhao Xin's cell phone that night.On the second day, Zhao Xin sent businessmen over to investigate.A few days later, the results came out, and Zhao Xin expressed his helplessness.Because the boss of Huafeng actually bought the goods directly from the Tianjin headquarters, a local big family.As for the Fengnan City Business Office of Master Kong, the level is too small to compete with Tianjin; the second is that such things are common.Every big company and every region has a gang sphere of influence, and it depends on whose background is stronger.

Sima Xi was impatient, did he just wait to die like this?I am just a kind of instant noodles, and I can't compare with the boss of Huafeng. I have several brands in my hand. The east is not bright and the west is bright.

Zhao Xin hesitated to make a suggestion, why don't you, Sima Xi, go to Huafeng Instant Noodles?

Sima Xi hung up the phone.Just kidding, Master Guangkang is a brand, and his own funds are terribly strenuous. Is it possible to go all the way from other places to Huafeng!Why don't you ask your father, Sima Xiong, for help?There was only one child in the family, Sima Xi, and Sima Xi knew that his father had already saved a lot of money, planning to buy a house for his marriage in the future.But the thought was only fleeting and ignored.Sima Xi looks quiet and elegant on the outside, but he is actually soft on the outside and strong on the inside.Sima Xiong didn't consider his son's inner struggle, and lost his son's face with a single sentence, which hurt Sima Xi deeply.Therefore, Sima Xi will never seek completeness after breaking the jade.

Sima Xi had no better way, so he could only be more diligent and dedicated, and even let go of his status as a first-level agent, and personally followed the car to deliver the goods to the larger second-hand and third-hand wholesalers and retailers in the urban area.This is what Sima Xi learned from Master Kong's internal training manual that Zhao Xin asked for.There are two types of wholesalers in urban areas. Generally, they are not first-level agents and cannot purchase directly from manufacturers.Those who wait in the store and wait for retailers to pick up the goods are called sitting batches; wholesalers who have warehouses with cars and deliver goods to their own coverage areas are called Xingpi, also known as "postmen".This is a Taiwanese way of saying it, which means riding a bicycle to deliver letters to your door like a postman.At this time, Master Kong is also conducting reform experiments, preparing to sell directly to customers in urban areas, instead of supplying goods from large wholesalers as before.Because only in this way can we get more accurate customer information and channel control.Moreover, if the channel supply chain is too long, the product turnover period will be greatly extended. If there is too much inventory in the entire chain, the planning department cannot accurately obtain the actual consumption data, and cannot accurately plan the production quantity.It's just that this matter involves too many interests of all parties, and it has not been promoted nationwide.

After another month, Sima Xi lost a whole lot of weight, which made Fatty Guang feel distressed, but there was nothing he could do to help.Feeling Sima Xi's increasingly obvious ribs every night, Fatty Guang wished to share part of his body with Xi Xi.

On the contrary, Sima Xi's mood improved, and he regained his spirits.The daily hard work of delivering goods allows me to know the customer information in the urban area like the back of my hand, which area and which customer likes to sell what category, and how much they sell every week.Over time, many larger households did not need to call Sima Xi to order at all.Sima Xi arranged to deliver it on his own, and when the customer saw it, heh, this guy is amazing, even more reasonable than his own order.Almost all the clients praised Sima Xi's hard work, dedication and politeness.Every time I come to the door, I always serve tea and water, and chat a few words with people at home and abroad.

As a result, one day Zhao Xin and Sima Xi went to visit the customers below, and those customers ignored the "famous" director of Master Kong's business office in the industry, and instead treated Sima Xi with the same enthusiasm as his relatives.This made Zhao Xin both depressed and envious, and said, Sima Xi, if my subordinate's business is like yours, my boss can go touring the mountains and rivers every day.

The customers in the urban area are not large, and the purchase volume is small and complicated. Fortunately, the profit received is higher than that of customers from other counties.The situation gradually turned around. Although it was not as good as the beginning, it was smooth.Sima Xi and Fatty Guang finally recovered their smiles.

The days go by fast, and it will be the Spring Festival as soon as we slip out.Sima Xi was worried about his father, so he called him. It was okay at first, but then they quarreled again.According to Sima Xiong's point of view, the reason for cultivating Sima Xi's piano, chess, calligraphy and painting since childhood is of course to cultivate a noble and elegant temperament in his son.But now Sima Xi actually became a small instant noodle vendor, which Sima Xiong couldn't accept no matter what.

Sima Xi put down the phone full of melancholy, and decided not to go home for the New Year.In fact, I also knew in my heart that even if this didn't happen, I might not want to go home.Because the fat man has no women around him.

It is the first time to celebrate the most important Chinese festival with his beloved one. Sima Xi is full of joy, desire and anticipation!

(PS: Comrades, do you have any expectations for their Spring Festival? What will happen to them on the beautiful New Year’s Eve romantic night? Don’t you want to see being pushed down? Welcome to leave a blessing in the book review!)