The beauty of rebirth

In recent years, there has been a saying in the media: a billboard creates an era.

And this billboard refers to the breathtaking advertising space hanging outside the Zhijin Building, which is 18 meters long and rents as high as one million a month.

The Zhijin Building is located on the floating square in the center of the city. The direction of the advertisement is facing the main road with the most traffic. It is preliminarily estimated that it receives at least tens of thousands of eyes every day. The effect is naturally immeasurable.Therefore, people in the industry said that advertising here is to exchange sky-high investment for sky-high returns.

In fact, there is only one company that can really afford to invest at that price and is willing to throw a lot of money on a hanging picture that is less than 20 meters long.

It is a men's fashion magazine named "FashionMale", which is known as "the vane of the fashion industry".

For a long time, most of the advertisements are extremely gorgeous luxury goods, accompanied by eye-catching male models, so that people who pass by can't help but stop for a while.Therefore, most of the models who can appear in that advertising space are world-class supermodels. Even if they are not, they will be close to that level if they are in this position.Over time, there is also an additional title called "Supermodel Catalyst".

So this morning, when a few cable workers appeared at the top of the building for a few minutes, some people gathered below.

With the movement of the workers, the huge advertisement printed with the once unknown and now expensive supermodel Nate Hill and the priceless ROLEX diamond watch in his hand slowly fell, and then another picture slowly descended from top to bottom. Expand.

Contrary to the arrogance and luxury of the previous ad, when this ad was launched, all the viewers were stunned.

Two-thirds of the picture is filled with impenetrable darkness, and only in the other corner is an extremely thin figure leaning against the wall.He bowed his head, his face half hidden in the shadows.Under the dim light, one of his deep-colored eyes under his bangs could be vaguely seen, looking vaguely at another piece of darkness below him, as if he was looking for something.

However, the emptiness conveyed by his eyes is clearly as if he is blind and sees nothing, which makes people almost unable to restrain himself from falling into the abyss.

On the side of the slightly open shirt collar, Dior's diamond logo emits a light that is not eye-catching, but it is just enough to attract everyone's attention.

black.white.The only two colors in the picture have the magic power to drag people to the end of despair and melancholy, but refuse to look away.In an instant, the surroundings seemed to be quieter, the flow of people seemed to be slowing down, and the glamorous square seemed to be covered with a layer of gloomy color.

Soon, people spread word of mouth, even if they made a detour, they still wanted to go to Fuguang Square to have a look, and search keywords such as "Zhijin Building Advertisement" and "FashionMale" male model became popular all over the place with lightning speed. The Internet was flying all over the sky, and at the same time, reporters from major newspapers were not willing to be lonely, and they used all kinds of martial arts to dig deep into the ground to seek any reports about this person.

For a moment, everyone was asking: Who is that?

Of course, in such an advanced information society, this shouldn't be called a problem, at least not for long.The next day, this advertisement appeared on the front page of "Zhao Shi Zao Bao" with the headline "The Next Era, Lin Rui?" The name highlighted in red grabbed readers' attention.

Lin Rui, the new model signed by "FashionMale" quietly, has been pushed to the cusp of public attention with the release of this advertisement.

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In an independent two-person apartment on North Street, the song "Gloomy Sunday" was being played repeatedly with a loud voice, rendering the surrounding air full of despair and solemnity.

Suddenly, the door of the room was violently pushed open, and a blond man rushed to the stereo, and pressed the switch hard with a "snap".

The world immediately returned to silence.

Fed heaved a sigh of relief, squinted at the person curled up on the bed moved slightly, and walked to the bed angrily.

"Lin Rui, I admit that you can fall asleep in such a harsh environment, but you must make yourself look like you have been poisoned to death for several days every time!" Fed walked over while roaring, He lifted the pillow from his head.A thin profile suddenly appeared in his sight, appearing defenseless because of his deep sleep.

Even though he was wearing a chicken coop, his small appearance, those eyebrows and eyes were still very good-looking. Fed grabbed the pillow for a while, only to feel that most of the anger disappeared immediately.

"Huh?" Feeling that his head was suddenly empty, Lin Rui reached out and scratched around, but found nothing.Lazy raised her eyes and turned her head away, and saw a person standing by the bed with the backlight on, with a weird smile on his mouth.

Realizing something, she turned over and leaned against the head of the bed, rubbed her eyes and asked, "Why are you here, what time is it?"

"03:30 p.m.," Fed smiled. "Congratulations on missing the afternoon tryout."

Lin Rui frowned, groped for the cell phone next to the bed, and glanced, "Well, there's nothing wrong?"

Fed thought to himself that you could fall asleep with such a loud stereo turned on, and it would be strange if the sound of the alarm clock could wake you up with such a small sound.But because he has been a broker and nanny for a long time, he has long been accustomed to this, and he can no longer be calm.At this moment, he has already skillfully walked to the closet, took out his clothes from the inside out, and threw them on the bed, "Forget it, I have another appointment. You go take a shower first, and follow me later." I am going out."

"What are you doing?" Lin Rui got out of bed. At 1 meters, he was half a head taller than Fed.

Fed went to the bed and opened the curtains, and the room became much brighter.Looking back, I saw Lin Rui wearing a large nightgown, with slender and well-proportioned limbs looming, and my thoughts drifted away for a while.Quickly pulled it back, smiled and said: "Brother Zhong is the host, please let us go to MONOCHROME."

"Oh." Lin Rui responded and closed the bathroom door.

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Fed found the remote control on the messy bed, turned on the TV, curled up on the sofa and mechanically tuned the channels.Suddenly seeing the name "Lin Rui" flash across the screen, he quickly changed the tune.

"...the winner of the 'style' modeling competition two years ago, but was sent to Italy by the company for further study shortly after signing the contract, but has since faded out of people's sight. Two years later, he changed his club and came back again, transforming into a completely different form from before. Style, momentum can be said to be in full swing..."

Fed looked at the old picture shown on the TV, Lin Rui walked on the T stage with a childish expression on his waist two years ago, and looked up at the poster of him pasted on the top of the TV. laughed.At that time, he was taking a sunny and healthy route, but two years later, he changed 180 degrees, becoming decadent and lazy, even with some morbid beauty.

But it seems to be very popular. Fed lazily leaned back. For a broker with a master's degree in marketing, there is not much difference between a marketer or a thing.It is enough to meet the needs of the market.

For me, from the first moment I saw Lin Rui, I knew he belonged to this category.At that time, he met Lin Rui outside the office of his father, the chairman of Xinli Media.The latter had just been turned away and was about to leave.

And the Fed businessman's essential vision told him at the first time that rare goods can be lived in.He immediately dragged Lin Rui into his father's office again, and volunteered to be his manager, but his father couldn't persuade him, so he had no choice but to accept.So now, half a year later, Fed quickly proved to his father that his vision was absolutely correct through his own business methods and personal connections.

However, to him, is Lin Rui really just a commodity?If this question was placed in the past, the Fed would have blurted out, saying: "Of course, a businessman needs to look at the commodities in his hands with absolute calmness. This is based on the basic assumption of rational economic man." However, gradually, he But he realized that the answer seemed not so firm in his heart.I don't know when, facing Lin Rui, he realized that he was not able to be absolutely calm and sober all the time.

It's as if he just looked at the slender body looming under the bathrobe, and he has already involuntarily made up the infinite spring in his mind.

It comes down to it, first of all, it stems from curiosity about him.Only by knowing your own products thoroughly can you market them better. With this understanding in mind, Fed has carefully investigated all the information about him, from elementary school to university, from participating in a modeling contest to becoming famous, from going to Italy for further studies, to appearing on his face for the first time half a year ago. before.

But found a blank.

That was the two years after he went to Italy.Not once in the media, not even a single message about him.This is hard to understand for an artist.

It was almost as if it had disappeared.

In the past six months, Fed has made many insinuations about this matter, but Lin Rui has been perfunctory many times, and never revealed a word no matter what.This aroused Fed's infinite curiosity, wanting to know everything about him more and more.

I don't know how this extreme curiosity turned into a desire for that person step by step.Fed, who is used to seeing gays on the streets of the United States, is not surprised that he finally became one of them.However, even now, he still stares at Lin Rui's fair little face from time to time, wondering in his heart: How could he fall in love with such a person who sleeps for more than 12 hours a day and won't be surprised when the sky falls? I am often in a daze and don't know what is going on in my head, and I will not suffocate if I don't say a word for a day, and I always need to be my father and mother to take care of the daily life.

Even though he has gained a great reputation in a day, there is still no sign of changing his virtue.

It was so bad.

While thinking angrily, he involuntarily twitched the corners of his mouth, unexpectedly feeling sweet and satisfied.

Perhaps, just like the time value of money always only pays attention to the present value of money and the future value in the future, when the Fed realizes his own thoughts, he will gradually stop pursuing Lin Rui's past.It's good to have him now and in the future. The Fed only makes what it thinks is absolutely sane decisions.

But rationality does not mean eternal clarity, and Fed also has inhuman contradictions in his heart.On the one hand, he showed his means and strength, and spared no effort to push Lin Rui to the top of the fashion industry, but on the other hand, he was also vaguely afraid that Lin Rui would no longer belong to him after all the attention.He will come into the sight of more and more people, and even one day, he no longer needs himself.

Whenever the idea surfaced, Fed immediately laughed at himself mercilessly.As a No. 3 graduate of Cornell University's marketing major, how could he let the rare goods in his hands go away from him?He warned himself that he should have absolute confidence, that he could keep Lin Rui by his side like this, all the time.