Investment Life

"Hey, your acting skills are not bad."

I don't know who yelled, and there was a burst of good-natured laughter in the large conference room.

Fei Anheng Shi suddenly stood up, and cupped his hands around, "Brother, I also practiced in the school drama club, let me know."

The laughter suddenly became louder, Chen Yuanming smiled lightly and shook his head.Today is the first day of the focus interview, and all executives naturally gathered together to watch the broadcast effect together.I have to say that Fei Anheng's performance is really good, whether it is expression or tone of voice, it is very contagious. The script of the program is well written, avoiding the real sensitive points just right, and focusing on the level of patent rights. Good show.

But this is not enough.

"How is it? When will the next episode air?" Meng Lisheng leaned over and asked.

"It's still the old time, 8:47." With a breath, Chen Yuanming stretched his stiff waist.That's right, just a focus interview is not enough, what they need is not only official, upper-level support, but also lower-level, real consumers' approval.This conceptual change is the real starting point and the only root that can change the social form.

"Next time, let's interrogate first, it's always so mysterious..." Meng Lisheng muttered in a low voice.

Chen Yuanming laughed, "Why do I remember that it was you, Lao Meng, who said 'full authority to you' at the beginning? Isn't it good to keep expectations."

"You boy, isn't this holding a chicken feather as an arrow?" He laughed, but Meng Lisheng didn't refute. It is true that the viewing effect is most intuitive and obvious only when he doesn't know the details. He doesn't want to lose this personal experience.

Time flies, and one episode of the TV series will be over immediately. Originally, this kind of advertisement in toilet time would not attract too many people's attention, but after more than half a year of "Flying Swallow Bombing", it has already cultivated a group of people who watched it. The loyal viewers of this unique advertisement, currently Feiyan will make some fine-tuning of the advertising content according to the release of VCD discs, and not all the Feiyan family pays the advertising fee, and it has become a battlefield for various studios to compete for the opportunity to show their faces.

But advertising today is a little different.

With the sound of a drum, the familiar red lantern hung high in the gray courtyard again, and the sound of hammering feet shook people's hearts. The fourth concubine and the maid sat in the center of the screen.This should have been an extremely familiar scene, but before the audience could react, everything stopped suddenly, and the two people who were supposed to be in the scene turned their faces away at the same time, looking at the audience outside the screen.

"If you like us, please support the genuine version."

With crisp and sweet voices and sincere smiles, the supposedly serious characters in the play suddenly turned into real actors, breaking away from the shackles of their roles, and showing them vividly in front of the audience.This moment was so shocking, but the picture changed again, and turned into a famous actor on the stage. The gongs and drums were clanging, and the skirts of the robes were flying. A wonderful repertoire was displayed on the screen. He stopped his movements and faced the audience.

"If you like us, please support the genuine version."

The two Peking Opera facial make-ups are almost invisible, but reveal a breathless seriousness.

The picture turned again, the knights stopped fighting, the beauties stopped laughing, and the housewife who was messing around a moment ago showed the most serious expression...Scene after scene, so familiar, yet so strange, those who have seen Countless characters are pleading earnestly to the audience in front of them through the screen.

"If you like us, please support the genuine version."

The words repeated over and over again finally merged into one place, and the center of the screen was no longer Feiyan Vcd's slogan, but a striking and sincere expectation.

"Your support is what we depend on for survival. It is everyone's responsibility to resist piracy."

The 1-minute commercial does not have too many shots or fancy and complicated content, but it is beyond shocking.The meeting room was silent, and it took a while before someone whispered.

"PSAs?"

That's right, this is a public service advertisement broadcast at the wrong time, a public service advertisement that spends a lot of money but does not promote the product, and a public service advertisement that opens another window for all audiences.

"It really... Lives up to expectations..." Meng Li let out a long breath. This commercial contains several best-selling VCDs in the past six months. Just hiring actors and restoring the scene does not know how much effort it will take.But in just half a month, it was actually shot like this, and it was so beautiful.

"After those foreign films are released, maybe we can get some foreign actors to play." Lin Xuewen, the leader of this plan, said nonchalantly, "I guess English and French are the most shocking these days."

"You..." Meng Lisheng didn't know what to say.

Chen Yuanming laughed, "Yes, if possible, this kind of advertisement will continue to be broadcast. How do you say that, the people only follow the interests, and if you don't teach them, you won't be enlightened..."

"The benefit of all the people is like water going down. If you don't use enlightenment to guard against it, you can't stop it. Therefore, if education is established and evil and evil are all stopped, the embankment is over; Its embankment is broken." Liang Weiguo on the side replied lightly, "There are also old sayings such as education without cultivation, and the source of robbery. For us legal workers, every sentence hits the point. The incident ten years ago The turmoil smashed a lot of things, but we have not been able to pick them up again. The old things may not be outdated, and the wisdom of the ancients may not be inferior to the present. If we can remind the numb people from this perspective, we can give those who are still There is a ray of light for those who close their eyes, which is not a bad thing."

The old man's voice was not loud, but it caused everyone present to fall into silence. His idea was completely correct, but how long would it take for such a reminder to have an effect?

Chen Yuanming didn't seem to be affected by this depression at all, he just smiled lightly, "That's right, this battle has just begun, all we can do is to snatch more hearts from the enemy's camp. Because China is so big, There are too many people, so as long as one out of ten people is awakened, those conscientious enterprises will not starve to death. If three or five out of ten people agree, those excellent enterprises will become bigger and stronger. So many, maybe it's time for us to truly return to the top of the world. This kind of money should be spent, and it's worth it."

No one in the conference room refuted his words, only Lin Xuewen chuckled, "Let's put down such a long-term problem first and focus on the enemy in front of us. We still have to struggle..."

Lin Xuewen was right, they still had to struggle.

The next day, a new round of media offensive was launched again, starting with the newspaper industry.Major mainstream media began to discuss yesterday's focus interview and the content of Feiyan's new advertisement. Some reporters went to Feiyan and the other two companies to conduct interviews.Compared with Feiyan's pre-planned public relations plan, Lida and Jinke obviously did not expect such an unreasonable offensive, and fell into a passive position instantly.

Under the joint effect of advertising and media science popularization, more and more ordinary consumers are beginning to understand the meaning of the word "piracy". The once cheap discs are no longer easy to show off among relatives and friends. He also consciously suppressed his arrogance, wanting to avoid this limelight.What's more, some officials who supported and personally operated the piracy industry shut their mouths and looked away. No politician with a brain would ignore what focus interviews mean.

It's just that this passiveness didn't last long. If the genuine version represents the interests of some people, then the pirated version also represents the interests of others.When the overwhelming positive rhetoric began to ebb, some people emerged to support piracy in a roundabout way-especially the imitation and copying in the industrial field.They began to play up the harm of monopoly, emphasized the current consumption level of Chinese society, and shouted for thousands of non-independent innovation OEM and counterfeit companies.There are tragic cards, economic cards, and even remarks about hating the rich and deserved it. It seems that supporting genuine products has become a luxury, a wasteful act that does not conform to the national conditions.

In response to this wave of offensive, Feiyan quickly responded, relying on Xinhua Bookstore and libraries in major cities, and slowly began to promote the DVD rental business, turning purchases into rents.The first wave of action involved 2 main sales cities across the country, and it also gave a group of people with flexible minds and daring to think and do things a head start, triggering the prototypes of several major DVD chain rental stores in the future.

At the same time, other industries that have been deeply harmed by counterfeit products have also stood up and joined Feiyan's anti-theft alliance.For example, pharmaceuticals, food, tobacco and alcohol, and other enterprises that are related to people's livelihood, in their slogans, "like" has become "must", and it has become such a high weight as "life", but the reason is still simple: if it is really for The door of piracy and counterfeiting is wide open, and there is no punishment or strict prohibition. How can you guarantee that those unscrupulous pirates only touch the clothing or publishing industry, and do not extend their black hands to food and medicine?Is the cost of counterfeiting drugs higher than copying CDs?Don't the astonishing profits of drinks make unscrupulous manufacturers salivate?Without legal monitoring and moral restraint, who can guarantee that they will not become the next victim of this feast of piracy?

One side is leisure and entertainment, the other side is the national economy and people's livelihood. This anti-piracy propaganda finally evolved into a baptism of national consciousness and a real debate.From newspapers to television, from radio to reality, tug-of-war debates can be seen everywhere. The louder the quarrel is, the more profound it is for the people to inspire.However, in this scuffle of verbal and written criticism, the fuse that caused this war has quietly quieted down. The trial of Lida and Jinke's infringement case kicked off quietly.

Before entering the court, the executives and legal persons of several companies sat together first and started a round of talks that are crucial to China's future film and television industry.