Investment Life

In 1993, there were no different sets of CCTV channels for later generations. The Central TV channel was the public channel with the highest ratings in China. Every family with a TV set would scan the programs broadcast by CCTV more or less at night, especially the evening golden one. file TV series.On this day, when people were sitting in front of the TV and were about to start their own evening entertainment, the TV screen suddenly went silent, all the noisy advertisements were annihilated, and a long shout sounded in the darkness.

"Hand... lights...!"

Quite a few people raised their heads curiously, only to see a quiet compound appeared on the TV screen, and two rows of fiery red lanterns lit up at once. The bright lights, low eaves, gray courtyard walls, colorful The contrast reached the extreme in an instant, and it just came into view so abruptly.

Unexpectedly, before anyone could react, there was a sound of a drum, and the picture suddenly changed. The painted-faced Overlord Wah Yah appeared, and amidst a burst of passionate Beijing opera drumbeats, the Overlord was brave, Yu Ji was affectionate, and the eyebrows were full of love. Turning around, flicking the sleeves, the picture changed again, the yellow land, the bright red wedding sedan chair, the camera bumped up and down, violently swayed, and shattered into pieces with a cheer...

The picture is constantly flashing, knights wield shocking swords, thousands of miles of rivers and mountains are full of majestic scenery, gifted scholars and beautiful ladies stay and fly together, scholars and beauties look at each other affectionately, wonderful pictures flash by one after another, either agitated or dignified, or beautiful or beautiful. Sadness, those admirable and beautiful compositions stimulate everyone's eyes without stopping, making people feel overwhelmed, and can't help but want to be crazy with the person in the painting.

The silver bottle was broken suddenly, and suddenly the screen flickered, back to the small courtyard at the beginning, all the red lights were turned off, everything was quiet, only a white expanse of snow.A snowflake falls from the sky and slowly falls in the center of the shot, merging into a circular sheet.A square, like a video recorder appeared, opened and closed the warehouse, swallowed the disc, and a line of characters appeared with the sound.

"Feiyan VCD, staying in the classics, leading the world."

There is also a line of small characters at the bottom of the screen, "It will be launched soon, so stay tuned."

How is this going? !In just a few tens of seconds, it seemed like a long, long time. In an instant, the same question popped up in countless people's minds.What did you see just now?Where did those shots come from?What is Feiyan VCD?How to use and where to find?

However, compared to the ignorant public, some movie and TV show enthusiasts can no longer sit still.These pictures...they have seen these pictures before! "Farewell My Concubine"! "Red Sorghum"! "Legend of the Condor Heroes"!But what are the others?Unheard of, unseen, when will the movie be released?How come you haven't even seen the video tape?

Huge doubts were bubbling in my heart. That night, CCTV's advertising department rang off the phone, but everyone got the same answer as in the advertisement: Feiyan VCD will be launched soon, so stay tuned.

Sitting on the sofa, Meng Li let out a sigh of relief, "The cuts are really wonderful, even I want to watch them all..."

Immediately there was a response from all around, and I don't know who made the suggestion today, the senior management of the entire Feiyan company was nestled in the chairman's room, gathered together to watch the advertisement in real time.It’s just that today’s actual advertisements have shocked even most of my own people. This editing and the arrangement of the shots are indeed a masterpiece that cost tens of thousands of dollars!With such a powerful advertisement as the backing, are you afraid that the sales will not be booming?

"Where are you coming down?" With a lot of emotion in his heart, Meng Lisheng turned his head excitedly and looked at the young man sitting beside him, "When will the advertisements in the newspaper start to act?"

"It will be available in a week." Chen Yuanming smiled and sat on the sofa.

That's right, this is the marketing plan they formulated. Before the product goes on the market, it will be promoted in batches and steps. It will reverse the original promotion model, and through the wonderful presentation of the DVD, the public's desire to buy will be hooked to the extreme, brewing and fermenting. Finally broke out instantly.

You must know that Chen Yuanming couldn't help sighing when he saw Lin Xuewen come up with this plan.He has really seen this thing. In the technical terms of later generations, it is the so-called "hunger and thirst marketing".Many big-name companies have used this method skillfully, using their own brand-name effect to make a name for their newly launched products.But what about a brand new product, a brand new manufacturer?Let alone China, no one has done this even in the world!

How many eyeballs and attention can such a novel form and product capture?Chen Yuanming smiled slightly, without the slightest doubt in his heart, whether it is good or bad, we will soon see the outcome.

In this way, this wonderful advertisement was broadcast on the central TV set for a whole week. Some viewers who were itchy even took their own VCRs to record the advertisement and watched it repeatedly, trying to figure out something from these wonderful clips.Enthusiasts get together, exchange ideas, try to figure out which shot is from which film, and argue with each other.After a week of commotion like this, Feiyan's advertisement suddenly changed.

What changed was not the previous clip, nor the last slogan, but the line of small words at the bottom of the screen.

"It will be released soon, please look forward to it" unknowingly became "VCD will be released on December 12st, and it will be available at major Xinhua Bookstores."

Not many people noticed this change at first, but only two days later, there were articles in the newspapers, and several major newspapers published discussions about Feiyan's VCD advertisement one after another, and some even directly pointed out the details of the advertisement changes.There aren't many new things these days, and there is very little public entertainment. Who wouldn't be curious if the media all point to such a maverick advertisement?Immediately, people who hadn’t noticed the ad were also attracted, and ran to watch it with great interest, only to be shocked by the video clip in all likelihood.After such a cycle, people's expectations have almost reached their peak.

So when Xinhua Bookstore opened on December 12, it ushered in an unprecedented peak.A large number of customers who came here with great curiosity found that there was an extra counter in the eye-catching position of the bookstore, and a shelf of 1 to 3 cartons was neatly placed on it. This time, the VCD packaging adopted the common mode of DVD in later generations. , that is, a rectangular paper box, inside is a PVC shell and an introduction page, each of which is double-disc, with beautiful disc seals printed on both discs, which looks exquisite and beautiful. The price of VCD is set at 40 yuan per disc.

Compared with these simple-packaged movies and TV series, the hardcover version is the real highlight.There are two hardcovers released this time. The 87 edition of "Dream of Red Mansions" is packaged in a red satin brocade box, which is full of wooden brackets. There are 36 discs in total, and there is also a set of 12 nobile card images, which can form a small The screen, priced at 420 yuan. The 83 edition of "The Legend of the Condor Heroes" is a wooden box, specially made old, with a silhouette of a bow and a sculpture carved on the back, a huge box with 59 discs, and a blank note of the linear "Nine Yin Scriptures" inside The book, and 12 8-format character posters, are priced at 650 yuan.

Compared with those 'light-packed' VCDs, this hardcover version is really expensive, almost worth half a year's salary for most people.However, at such a price, it was sold out 2 days after it was put on the shelves.In addition to those very few hardcover edition sets, the sales momentum of other VCD discs is also amazing. Those detailed introductions, award lists, and wonderful stills all arouse the hearts of fans, and they can't wait to see them.

The effect of the publicity campaign was so amazing that before the VCD player was on the market, VCD video discs ushered in a hot sale.As for the launch time of the disc player, almost every Xinhua Bookstore will make banners and posters like this: On December 12, Feiyan VCD player will be available in major department stores.

At the same time, the mainstream media began to introduce Feiyan Company in lengthy articles. In addition to the amazing advertisements, they always emphasized two points, one is the real independent patent right, and the other is the absolute world-leading level.What is the concept of China's first self-developed home appliance?At this time, it is far from the heyday of worshiping foreigners and foreigners in later generations. After experiencing the baptism of glory and decline of big brands such as Feige, Phoenix, and Panda, I finally saw a world-class well-known brand. Who can not feel a little impulsive? ?

So on the morning of the official sale of the VCD player, there was a rare long queue in front of the department store, and everyone was eagerly waiting for the legendary VCD player to appear. After 10 o'clock, the store started to open. In the counters that originally sold home appliances, brand-new Feiyan VCD players were placed on the shelves. Advertisements for VCDs.

At that time, the price of video recorders produced in Japan was often around 3500 yuan, and video tapes were around 100 yuan.The price of Feiyan VCD machine is only 2688 yuan, and a microphone is also given as a gift.Not to mention the price of VCD discs.

The whole sales process of Feiyan, including its promotional campaign, attractive price, and operation mode, made the whole of China experience a marketing baptism beyond the times.In just two days, there were reports of out-of-stock products from all over the country. The 25 VCD players on the market were sold out, and the sales reached an astonishing 6 million yuan.Of the VCD discs launched in the same period, 37 kinds of VCD discs had a monthly sales volume exceeding 20 copies, and because of the extremely exquisite packaging, all the films were classic masterpieces, and the quality of the discs was very good. ", has become one of the most popular collections of collectors.

The VCD market has completely kicked off the hot prelude.