Investment Life

believe?After flicking the material in his hand, Chen Yuanming let out a sigh of relief, and leaned on the back of the sofa chair behind him, "This is already much better than I expected."

So much better.In fact, Chen Yuanming never expected that Lin Xuewen could make the planning draft to such an extent. This draft almost hit the key point in his conception, and also showed his conception to the fullest.

What is the starting point for maintaining VCD or DVD copyright?Many people think that it is to fight against piracy, to enforce laws, to raise public awareness...in fact, it is not. In the world of video discs, there is a simple and clear measure that draws the boundary between genuine and pirated versions, that is, "region codes". ".

In the previous life, all countries including China had region codes on genuine DVD discs, just like DVD discs from Japan were called region 2 discs, precisely because Japan was in the category of DVD region 2.This disc protection measure based on CSS (ContentScramblingSystem) data encryption format customization is very effective in preventing discs from being copied and stolen indiscriminately. DVD-ROM reading.

This rule was jointly formulated by the eight major film companies in the United States and uniformly implemented by 6C. It can be said to be solid in terms of DVD standards, but in China, this model was completely defeated. The reason is also simple, because China's DVD players are "regional" , Behind every advertisement, every slogan of "super error correction" hides such a fact.

This kind of advanced "service awareness" determines that users can use Chinese-made disc players to watch discs from all over the world, including those pirated discs copied from different standards and formats.Under this friendly "service awareness", all industries from movie theaters to film companies were lost. It can be said that it was the raging piracy frenzy that crushed the once-thriving Hong Kong movies and the fifth generation. After that, the bottom line of the best works in the minds of directors also plunged the Chinese film industry into a long trough for ten years.

And what about the DVD player industry itself?What we are facing is disorderly competition, repeated production, and the astronomical copyright fees that were finally robbed because of entering the WTO.Once upon a time, China's video disc industry also wanted to fight hard. Several major manufacturers jointly launched China's own red light standard. It has become a treasure in the minds of enthusiasts, and the so-called red light standard cannot snatch any position from the pirated market at all.

The huge profits in the past have turned into bitter fruits, and they have also paid a heavy price for their own short-sightedness.Such "brilliance" is not what Chen Yuanming wants, so at the beginning of preparing for the VCD industry, he asked the two founders, Meng Lisheng and Yan Qiaosen, to apply for the core copyright of VCD: player and compression mode.With these two copyright restrictions and the VCD CSS key, China's VCD industry can enter a truly virtuous circle and become a win-win game field for disc player manufacturers and film companies.

And this grand plan buried in the bottom of his heart was seen through by the young man in front of him. He grasped the most important part very cleverly from only a few words of his own, and from the clues of the materials he gave, and used what he had learned. Perfect the idea and become a real system.

This is something Chen Yuanming can't do. Even with the knowledge of his previous life, this kind of professional planning is not his forte.But so what, the crux of the problem is to find executors who can perfect it and have the ability to practice it.

Faced with Chen Yuanming's tepid attitude, Lin Xuewen raised his eyebrows, which was not the reaction he imagined.For this plan, he stayed up for almost two days, and worked together with his team to make this almost perfect plan.But what about the boy in front of him?What is in that calm attitude is not surprise or admiration, but a kind of natural appreciation. It seems that they are satisfied with the best results they can make, which is a standardized "satisfaction".

"It's just much better than expected? This planning proposal still can't achieve the goal you need?" Lin Xuewen raised his glasses on the bridge of his nose with a bit of sarcasm in his tone, and asked back.

Chen Yuanming was taken aback for a moment, and then raised the corner of his mouth. It seems that even the godfather of the marketing industry has a time of pride and arrogance.Shaking his head slightly, Chen Yuanming put the plan on the coffee table. "For mainland China, the planning pattern is very big, but Feiyan is a Sino-US joint venture. Its goal is not only to occupy the Chinese market, but also to face the world. From this point of view, the planning pattern is also A bit small..."

"Ha." Lin Xuewen let out a chuckle, "Mr. Chen, although I admire your idea, don't you think that a snake will explode your body?"

"Snakes naturally can't swallow elephants, but Feiyan is not a small snake. One day it will turn into a rare horn and become a giant dragon that soars into the sky." There was no exaggeration or show off on Chen Yuanming's face, he just said it firmly The fact that I firmly believe. "In my plan, Hong Kong is the real outpost, and the eight major film companies in the United States are the ultimate goal. At present, MPEG-2 has entered the research and development. As long as we can be the first to complete it, we will have the capital to stand in front of those behemoths. .So look farther, not wishful thinking, but actual needs.”

Lin Xuewen still did not relax his eyebrows, "It may not be a big problem for mainland film companies to apply for a DVD batch number, but foreign companies are also involved in the introduction? How many movies are released in the world every year, and how many are imported by China? Don't say It’s broadcast on TV, and there’s not even a single American movie shown in China’s movie theaters, so how are you going to convince the decision makers on both sides?”

What he said was very practical, but Chen Yuanming didn't think it was an insurmountable barrier. On the contrary, this era is a hurdle where the integration of East and West is deepening. It will be screened in China, thus kicking off the introduction of blockbuster films.

As for the State Administration of Radio, Film and Television, which has been criticized by many people in later generations, in fact, the early film review standards are also amazing. For a film like "Black Sun 731", can other countries not mark it as NC-17 for public release?Or dare to broadcast it directly on national TV channels like CCTV?However, China released it openly, and it was not only screened once.Others such as Zhang Yimou's "Red Sorghum", "Raise the Red Lantern", or Chen Kaige's "Farewell My Concubine" are not all unique in subject matter and have full potential for "prohibition". However, in the early 90s, they were indeed public. screened, and was critically acclaimed.

The most amazing thing about this era is that while it is closed, it is also brave to try. As long as you follow the old man's line, you will not make mistakes, at least you will not make big mistakes.And those excellent films, including the masterpieces of the heyday of Hong Kong films, should not only be secretly filmed and pirated through provincial and municipal closed-circuit TV channels, or the smoky video halls, they should have another way to enter the audience in a fair manner eye.

So in the face of Lin Xuewen's questioning, Chen Yuanming did not hesitate at all, but smiled, "I have invested more than 5 million yuan in this company, and you are just the person in charge of the planning case. I am not afraid of you. What are you afraid of? Since If I dare to invest, I can afford to play and lose, so I might as well take a path that surpasses those of my predecessors. Aspiration should be high and dare to be the first in the world."

"You..." The corner of Lin Xuewen's mouth twitched, so he didn't swear.But after carefully looking at the other party for a long time, he found that the young man in front of him was really not playing with others, nor was he completely crazy, but was seriously describing his thoughts, or in other words, planning for this flying swallow looking forward to the future.

Dare to be the first in the world?Ha, as the planner, I have set a precedent in China.As a master graduate of the Economics Department of the National People's University, is his courage and wisdom no better than a teenage boy?And to be honest, after starting the company, apart from a few orders that are too small to mention, he still has no planning cases that he can come up with. If he takes Feiyan VCD as his first masterpiece, he will do it for his career What is the impact of development?

"The provocative method is not bad." After a long time, Lin Xuewen smiled and leaned back on the back of the chair leisurely.

Chen Yuanming smiled slightly, "The one who is right is the general."

"Haha." Lin Xuewen didn't care about the tricks played by the other party this time, "But as I said earlier, if I recreate this plan, I will not only get a price tag of 100 million."

"Oh, talking about this..." Chen Yuanming's expression showed a bit of teasing, "I have two plans, one is to pay you 500 million yuan directly as a reward, and the other is to give you Feiyan Company 3 % of the shares, which one do you want to choose?"

"You..." At this moment, the expression on Lin Xuewen's face was simply wonderful, his lips trembled twice, and he finally burst out laughing, "You can do it, even the white stripes are on it, it's an empty glove White wolf?"

"Whether it's empty-handed or Jinshan, don't you also have to look at your own level?"

Lin Xuewen closed his mouth, looked carefully at the young man in front of him for a moment, finally stood up, and stretched out his right hand to him again, "You are a very interesting guy, and so is your company. Let me be the one this time."

Chen Yuanming smiled, and held the hand calmly, "I am quite confident in my own vision, and I hope we can have a pleasant cooperation this time."

Three days later, with a team of 7 people from his own studio, Lin Xuewen got on the plane and drove to Feiyan's base camp with Chen Yuanming.