[US Entertainment] From web dramas to Oscars

Chapter 50

The time has advanced to mid-December.At this time, the Hollywood atmosphere has begun to become noisy.Not only because Christmas is getting closer, but also because the Christmas schedule is coming.Hollywood, which has gone through the years, can be said to have a perfect grasp of every time period that can get a high box office.And the middle and late November is the most crucial Christmas schedule.And it's not just that, when it comes to attracting money, the fiery summer schedule may be more important, but in the hearts of filmmakers, the Christmas schedule is undoubtedly more important.

Why is it important?Because most of the movies that want to hit the Oscars will arrange their movie schedules during Christmas.Every year will be like this.

"Judging from internal information, many companies are very confident in this year's film. Leonardo is preparing to hit the Oscars again with his film "The Aviator", but his shadow of "Titanic" is too heavy Yes. I think those old pedants in the academy don’t have a great chance of getting him an Oscar. At least this year’s chances are not great.”

"Why do you say that?" Chris, who had completed two months of acting training on the other side, leaned on Fopper, and asked curiously.

"Because we participated in a movie preview." Alexia, who hadn't seen him for a long time, said, "You should have an influence on the movie "Million Dollar Baby". We went to Warner Bros. to participate in this movie." A preview of the movie. How should I put it... No matter what others say, anyway, my own point of view is that this movie will definitely be the big winner of the Oscars in a few years, or one of the big winners."

"Is it that good?" Chris, who has been studying acting in the UK for a while, didn't pay attention to Hollywood.

"That's right." Fopper nodded: "The movie is perfect. Hilary Swank's performance in it is also a first-class actress. In other words, not only Swank alone, but the whole movie will shine in the Oscars Yes, as long as their later operation is not too stupid."

"That's it..." Hearing how many people in Fopper praised this movie, Chris's curiosity about the movie began to deepen: "What about you? What do you do about this time's Oscar." CAA's potential signing, Chris has the opportunity to go to the Oscars and rub the red carpet.But this is a problem for Fopper.

"It's nothing." Shrugged: "Didn't I tell you? "The Tuner" has already applied for the Oscar for Best Live Action Short Film. Moreover, I have entrusted Triumph PR to operate it. I believe that the nominated Not a big problem. Maybe it's not out of the question to win the Oscar for Best Live-Action Short Film."

"What's your budget?" As for the operation of Oscar, Chris didn't want to understand it, so he just asked.

"800 million dollars." Yuqing said a figure: "Lionsgate promises that they will pay 500 million dollars of it. To carry out public relations for "The Tuner."

"It's not too much, but it's not too much." After thinking about it for a short movie, Alexia said.

In fact, the Oscar judging body is not complicated in general, and it has levels.The highest level is, of course, the Academy President Jury, followed by the Academy Branch Jury.

There are 14 branch societies under it, namely: Actors Association, Directors Association, Art Direction Association, Photography Association, Artists Association, Screenwriters Association, Film Executives Association, Film Editing Association, Film Producers Association, Music Association, Recording Association, Public Relationship Association, Short and Feature Animation Association, Visual Effects and Authors Association.All members will be selected from here.Except for the chairman of the bureau from the Film Editing Association, the other members are composed of three representatives from each of the remaining associations.Then add the miscellaneous voluntary jury.In other words, the jury composed of 6000 people is the one who really decides the direction of the Oscars.And spending money to hire a public relations company is precisely for this group of people.

The Oscars are very different from many film awards.Because it is really an award that comes out of a mutual game where interests are the most important.Apart from the fact that the best film depends on the strength of the distribution company and the producer, the rest of the awards outside of the performance category are a bit tricky.

Because the Oscars are based on voting, before the nominations are announced, all the film companies preparing for the selection will entrust a public relations company to conduct public relations.The so-called public relations, of course, are similar to Huaxia's drinking and eating, organizing a banquet to eat and drink. Of course, Gao Dashang's statement is to let the judges understand their company's films more naturally and smoothly, but in fact, there are still some behind-the-scenes transactions.

Because there are many judges who volunteer to participate in the jury, plus people selected by various guilds, most of the judges will be familiar faces from the film company, movie stars, producers, directors, film critics... most of the judges It's all made up of this group of people.So to put it bluntly, as long as you give enough benefits, then many things are easy to talk about.So as long as you promise enough things, you can basically get tickets.If you don't get it, it means that other people's asking price is higher than yours.Of course, if your movie is so powerful that most people can see it as "Avatar" and "SpongeBob SquarePants".That's another story.

As for the performance awards, there are many things to look at.Not only the strength of the public relations company, but also the strength of the star's behind-the-scenes team is also very important. Of course, it also depends on the influence of the star itself.

Moreover, after a film has received multiple nominations, the distribution company and the stars will have choices about the awards.Because all the awards will not be completely taken by you.So this kind of situation needs to look at the strategy.However, these things are normal.In the Vanity Fair game called 'Hollywood', although the unspoken rules behind it are full of controversy, but these will never disappear.

Because art is an abstract term, there is no way to measure it with a degree.So how can a movie be considered a classic?Just saying that he is artistic, no one will buy your account. Luck, popularity, public relations and other factors are all factors to measure whether a movie is a classic. At the same time, they will also determine the ownership of the award in the end. factor.

There was once a judge who couldn't post his itinerary for the day.In the morning, attend a breakfast date with a famous director, then have lunch with two A-list stars, and invite a famous singer and producer to have a drink together in the evening.It sounds like a dreamy schedule, but in reality, it's just an average day for an average judge during awards season.

The movie's most famous star, the lavish food, the cozy environment, the pleasant conversation... these are just the foreplay of winning votes in the Oscar PR campaign.Because anyone who wants to win an Oscar knows that such an investment is not worth mentioning compared with the rewards.Only by gaining the favor of those judges can you get all the rewards.Even with just one Oscar nomination.This is why many people think that the distribution company of the movie will put all the benefits of the movie box office on Oscar public relations.

To measure whether a movie is making money or not.Maybe box office is a factor.But this factor is definitely not the last and most important factor.A movie, a successful movie, what it can get in return will never be its own box office.Peripherals, subsequent DVD releases, changes in the novel of the same name, subsequent follow-up creations... everything is higher than the benefits caused by the seemingly astronomical box office.And as long as you get an Oscar, even if there is only one nomination, then all these things will be there.In the final analysis, Hollywood is the most mature awards system formed in a capitalist society.So his main essence is only profit.This is human nature, if there is no profit, then the film distribution company will be so crazy?Ghosts believe it.

The interest of "Tuner" as of December has actually not reached the level of 12 million.What's more, Lionsgate and Goldfinger have to bear a series of exploitations such as movie theaters or physical companies.So after all, the profit of "Tuner" will not be as high as 1000 million.It is even said that because Lionsgate Films needed to buy out part of the copyright of "The Tuner" from Fopper in the early stage, they paid more than Goldfinger Studios.But even so, whether it was Goldfinger studio where Yuqing worked or Lionsgate, they still felt it was worth it.

"And it's not just that, I heard that the Huaxia Film Association will give us a lot of money to help us with public relations." Speaking of this, Yuqing smiled and said: "Fuzi, you know, if "The Tuner" If you can really be nominated for an Oscar, then your reputation will definitely increase. As long as you are acting in one or two similar movies, you can become a second-tier actor just around the corner."

"I think there should be no problem with the nomination, right?" Fopper is actually not in a hurry to be nominated for "The Tuner".After all, "Tuner" is too classic.At the same time, it won two film awards in Venice, which is one of the few in film history.So even if there is an unspoken rule, there must be a degree. If "The Tuner" is not even nominated for a short film at the Oscars, let alone them first, the Venice Film Festival will feel that it is not smooth.Therefore, Fopper is not worried about this aspect.