[US Entertainment] From web dramas to Oscars
Chapter 123
The public relations behind the Oscars have a long history. It is no secret to the American media or the public. Why is it allowed to exist?This is the same as political campaigns. What they represent is the will to campaign and the spirit of freedom.Although there may be deviations in the application process, the lack of public relations means that even the most basic competitive posture is lacking. In the United States, which advocates free competition, it will be regarded as an unqualified competitor.Therefore, even if you feel that your film is not competitive at all, you still have to put on a show when it comes to public relations.
Oscar competition is a very technical thing.Therefore, Fopper and the others chose one of the most famous Oscar pushers, Weinstein.Of course, Weinstein's Oscar-winning abilities are matched by his notoriety.In fact, in the Oscar game for nearly 20 years, it has always been known for being the most unscrupulous.It can be said that since he joined, the Oscar selection process has become full of blood.
There are quite a few bloody Oscars in Weinstein's hands, not to mention countless of his remaining classic films.First up is Saving Private Ryan.At the critical moment of the upcoming awards, there should not be too many rumors about "Saving Private Ryan".For example, through the British World War II veterans, they questioned the untrue depiction of the film's scenes, and the insult of "Saving Private Ryan" by gossip was racially discriminatory.There are all kinds of news.And the final result of this is self-evident, "Shakespeare in Love" won the best picture in the end.Of course, after winning the award, everyone hated him, saying that he is one of the worst Oscars.
Of course, in all fairness, Weinstein's public relations tactics were not the most obscene.After all, his most common trick is to disclose the opponent's black material to the media, and use the media's mouth to drag the opponent's hind legs.For example, the year before last, Weinstein's own "Chicago" competed with the powerful "The Pianist".Then he caused many media to hype the personal history of Polanski, the director of "The Pianist", and finally "Chicago" won the best picture as a matter of course.This kind of public relations is only limited to the film level, and there is no personal attack like some other people who are more excessive.But even so, it is enough to make people frightened.To Weinstein is definitely one of the most love-hate existences in the Oscar world.
And such a tall existence is Fopper's choice.
"Haha, Fopper, I really want to meet you!" After deciding on Weinstein, Fopper made an appointment with Weinstein.And Weinstein happily agreed to Fopper's appointment.When Weinstein saw Fopper, he stretched out his hands excitedly and shook hands with him: "Sir, I'm afraid it's because of the Oscars that you called us this time?" Weinstein smiled heartily. .But what he said had a taste of knowing what to ask.
"Of course." Fopper replied decisively.
"That's fine, your Blood Diamond deserves any Oscar, and that's not a compliment. But you know, we're not Gods, we're not gods, we can't put a bad movie up there The altar. But the most important thing is, I don’t know which awards you want to win in the end? And which movie you want to focus on promoting, this is related to our publicity plan..." Weinstein said meaningfully .
Needless to say, Fopper chose "Blood Diamond" as the main publicity target as a matter of course.It's not that "Perfume" is bad.It is precisely "Perfume" that has swept the film awards in most European countries.It was too eye-catching.What's more, there are really no actors in the perfume that can be sold.Looking at it so far, Fopper can be regarded as the biggest one.And might the Oscars give Fopper a Best Actor?
"A wise choice." Seeing that Fopper made the choice without hesitation, Weinstein said with a smile: "Blood Diamond does have a better chance than Perfume. With you and Decca The "Blood Diamond" in which Prio joined is very attractive to the Oscars..."
On the other hand, Fopper and Weinstein are planning how to promote "Blood Diamond".On the other hand, China is focusing on promoting the movie "Perfume".Look with their thoughts.Even now the fragrance has swept most of the European film festivals.Added another Golden Globe.So it is not difficult for Oscar to win several awards.Think about the situation where Chinese people won Oscars and stood on the podium.Those Chinese film workers were all excited.So various reports about Fopper's "Perfume" appeared in the eyes of the world.Although Fopper didn't shoot any movies in China.But his reputation is no less than that of ordinary first-line stars.
Of course, there are several films competing for Oscars every year.So while Fopper's side was getting into action, so were the crews of other Oscar-nominated films.And the most popular of them all.There is no doubt that it is the big winner of this year's Golden Globe Awards, "Brokeback Mountain".
The controversial subject matter made "Brokeback Mountain" attract a lot of attention, and because Ang Lee used the subtlety and delicacy of the oriental people to deal with the same-sex relationship, "Brokeback Mountain" would not be too ostentatious, which to a certain extent eliminated the audience sense of resistance.
Of course, even though Ang Lee weakened the degree of homosexuality in "Brokeback Mountain".However, there was still resistance from conservatives during the extended screening process. Don’t think that American society is so open. The so-called openness seen in movies and TV does not belong to the concept of mainstream American society.Theaters in Utah, for example, were forced to cancel showings under heavy pressure.Of course, I don't know how much of this heavy pressure is due to the influence of conservatives.
Don't think this kind of thing won't affect the Oscars.Although it is said that "Brokeback Mountain" has always maintained a good reputation in the major film critic awards presented at the Venice Film Festival and the United States.But the Oscars are not the same as their selection criteria.You know though that the first thing a movie needs to win is damn artistry.But most of the jury that controls the Oscars are lovely conservatives.Even if they have unparalleled enthusiasm for politics, homosexuality, and war.But if the mainstream public opinion can't say anything bad, they will definitely not say yes to the movie.
At the same time, not only "Brokeback Mountain", but also movies such as "Capote" and "Crash" have also started to promote.Until March 2006, 3.
On March 3, California, USA, inside the Kodak Theater in Los Angeles, the 5th Academy Awards Ceremony will be held in this grand theater, and after the most eye-catching all-star event in the world, this is the last star-studded event in a movie year Evening is also the most starry night.
Fopper wore the suit specially made for this Oscar, which was tailor-made by the chief designer of Versace, the most famous luxury brand in Italy.Get ready to start a new chapter today.
"Honey, you're so handsome today!" Chris smiled at Fopper, who was so handsome that he couldn't describe it. After kissing him, he put his arms around Fopper's neck and tied his tie for him.
"Of course, I have a hunch today that something good will happen." Fopper kissed Chris back and said with a smile.After a period of hard work and public relations, Fopper has the confidence and ability to think that his film will also be the winner of this year's Oscar.And this situation is not limited to Fopper.Leonardo did as well.It can be seen from the fact that he has been pestering Fopper to practice his speech these days.
"Oh?" Chris raised his eyebrows: "It looks like you are full of confidence. Don't forget "Brokeback Mountain". Heath Ledger's performance in it is absolutely amazing."
"But your husband and my performance are also perfect, aren't they?" Fopper smiled and replied to Chris: "I gave up the nomination for "Perfume" because of this. Haven't I been reserved with those old college guys for a while? It means that this matter is like this. They can't make me feel disappointed."
"That's right." Chris replied, and at the same time helped Fopper straighten his suit: "Then honey, let's go."
"Okay." After agreeing to Chris, Fopper followed Chris out of the house, preparing to take the stage for the Oscar this time.
Oscar competition is a very technical thing.Therefore, Fopper and the others chose one of the most famous Oscar pushers, Weinstein.Of course, Weinstein's Oscar-winning abilities are matched by his notoriety.In fact, in the Oscar game for nearly 20 years, it has always been known for being the most unscrupulous.It can be said that since he joined, the Oscar selection process has become full of blood.
There are quite a few bloody Oscars in Weinstein's hands, not to mention countless of his remaining classic films.First up is Saving Private Ryan.At the critical moment of the upcoming awards, there should not be too many rumors about "Saving Private Ryan".For example, through the British World War II veterans, they questioned the untrue depiction of the film's scenes, and the insult of "Saving Private Ryan" by gossip was racially discriminatory.There are all kinds of news.And the final result of this is self-evident, "Shakespeare in Love" won the best picture in the end.Of course, after winning the award, everyone hated him, saying that he is one of the worst Oscars.
Of course, in all fairness, Weinstein's public relations tactics were not the most obscene.After all, his most common trick is to disclose the opponent's black material to the media, and use the media's mouth to drag the opponent's hind legs.For example, the year before last, Weinstein's own "Chicago" competed with the powerful "The Pianist".Then he caused many media to hype the personal history of Polanski, the director of "The Pianist", and finally "Chicago" won the best picture as a matter of course.This kind of public relations is only limited to the film level, and there is no personal attack like some other people who are more excessive.But even so, it is enough to make people frightened.To Weinstein is definitely one of the most love-hate existences in the Oscar world.
And such a tall existence is Fopper's choice.
"Haha, Fopper, I really want to meet you!" After deciding on Weinstein, Fopper made an appointment with Weinstein.And Weinstein happily agreed to Fopper's appointment.When Weinstein saw Fopper, he stretched out his hands excitedly and shook hands with him: "Sir, I'm afraid it's because of the Oscars that you called us this time?" Weinstein smiled heartily. .But what he said had a taste of knowing what to ask.
"Of course." Fopper replied decisively.
"That's fine, your Blood Diamond deserves any Oscar, and that's not a compliment. But you know, we're not Gods, we're not gods, we can't put a bad movie up there The altar. But the most important thing is, I don’t know which awards you want to win in the end? And which movie you want to focus on promoting, this is related to our publicity plan..." Weinstein said meaningfully .
Needless to say, Fopper chose "Blood Diamond" as the main publicity target as a matter of course.It's not that "Perfume" is bad.It is precisely "Perfume" that has swept the film awards in most European countries.It was too eye-catching.What's more, there are really no actors in the perfume that can be sold.Looking at it so far, Fopper can be regarded as the biggest one.And might the Oscars give Fopper a Best Actor?
"A wise choice." Seeing that Fopper made the choice without hesitation, Weinstein said with a smile: "Blood Diamond does have a better chance than Perfume. With you and Decca The "Blood Diamond" in which Prio joined is very attractive to the Oscars..."
On the other hand, Fopper and Weinstein are planning how to promote "Blood Diamond".On the other hand, China is focusing on promoting the movie "Perfume".Look with their thoughts.Even now the fragrance has swept most of the European film festivals.Added another Golden Globe.So it is not difficult for Oscar to win several awards.Think about the situation where Chinese people won Oscars and stood on the podium.Those Chinese film workers were all excited.So various reports about Fopper's "Perfume" appeared in the eyes of the world.Although Fopper didn't shoot any movies in China.But his reputation is no less than that of ordinary first-line stars.
Of course, there are several films competing for Oscars every year.So while Fopper's side was getting into action, so were the crews of other Oscar-nominated films.And the most popular of them all.There is no doubt that it is the big winner of this year's Golden Globe Awards, "Brokeback Mountain".
The controversial subject matter made "Brokeback Mountain" attract a lot of attention, and because Ang Lee used the subtlety and delicacy of the oriental people to deal with the same-sex relationship, "Brokeback Mountain" would not be too ostentatious, which to a certain extent eliminated the audience sense of resistance.
Of course, even though Ang Lee weakened the degree of homosexuality in "Brokeback Mountain".However, there was still resistance from conservatives during the extended screening process. Don’t think that American society is so open. The so-called openness seen in movies and TV does not belong to the concept of mainstream American society.Theaters in Utah, for example, were forced to cancel showings under heavy pressure.Of course, I don't know how much of this heavy pressure is due to the influence of conservatives.
Don't think this kind of thing won't affect the Oscars.Although it is said that "Brokeback Mountain" has always maintained a good reputation in the major film critic awards presented at the Venice Film Festival and the United States.But the Oscars are not the same as their selection criteria.You know though that the first thing a movie needs to win is damn artistry.But most of the jury that controls the Oscars are lovely conservatives.Even if they have unparalleled enthusiasm for politics, homosexuality, and war.But if the mainstream public opinion can't say anything bad, they will definitely not say yes to the movie.
At the same time, not only "Brokeback Mountain", but also movies such as "Capote" and "Crash" have also started to promote.Until March 2006, 3.
On March 3, California, USA, inside the Kodak Theater in Los Angeles, the 5th Academy Awards Ceremony will be held in this grand theater, and after the most eye-catching all-star event in the world, this is the last star-studded event in a movie year Evening is also the most starry night.
Fopper wore the suit specially made for this Oscar, which was tailor-made by the chief designer of Versace, the most famous luxury brand in Italy.Get ready to start a new chapter today.
"Honey, you're so handsome today!" Chris smiled at Fopper, who was so handsome that he couldn't describe it. After kissing him, he put his arms around Fopper's neck and tied his tie for him.
"Of course, I have a hunch today that something good will happen." Fopper kissed Chris back and said with a smile.After a period of hard work and public relations, Fopper has the confidence and ability to think that his film will also be the winner of this year's Oscar.And this situation is not limited to Fopper.Leonardo did as well.It can be seen from the fact that he has been pestering Fopper to practice his speech these days.
"Oh?" Chris raised his eyebrows: "It looks like you are full of confidence. Don't forget "Brokeback Mountain". Heath Ledger's performance in it is absolutely amazing."
"But your husband and my performance are also perfect, aren't they?" Fopper smiled and replied to Chris: "I gave up the nomination for "Perfume" because of this. Haven't I been reserved with those old college guys for a while? It means that this matter is like this. They can't make me feel disappointed."
"That's right." Chris replied, and at the same time helped Fopper straighten his suit: "Then honey, let's go."
"Okay." After agreeing to Chris, Fopper followed Chris out of the house, preparing to take the stage for the Oscar this time.
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