The entertainment tycoon of the plane

For a while, the Internet was flooded with post-viewing reviews of "Xiu Immortal". Almost 90% of people said they couldn't understand it, and 10% regretted that they fell asleep halfway through watching it, so they couldn't tell everyone about it. discuss together.

It doesn't even need a fermentation time. While "Xiu Xian" was still playing, the comments on the Internet began to ferment.

For an adaptation of a novel, many of the audience are readers who have read the novel. These readers have a certain degree of recognition for the novel itself. As long as the adaptation is not too outrageous, they can eat it. At most, they will complain a few words after eating. .

Before "Xiu Xian", there were many cases where novels were adapted into TV series.

Shao Qian's first TV series "Jianghu is a Circle" is an adaptation of a novel, and the original novel of "Jianghu is a Circle" is not as famous as "Xiu Xian", but it is such a TV series, its average ratings The rate actually exceeded 3, becoming the most successful TV series last year, and there are still many TV stations rebroadcasting it until now.

The success of "Jianghu is a Circle" has also led to an upsurge in buying the original novel. Many people have expressed that the novel is beyond their expectations. Although some of it is outdated, it is still a very good novel on the whole. .

This is the reason why the film and television industry is now vigorously promoting IP adaptations. Novels are a very good medium, and many people will never forget them. They can't understand all the content in the novel, but when they see the name of the novel, the name of the protagonist, and the familiar plot, they will also recall the memories of the past.

This is why many novel adaptations are scolded miserably, while the ratings are so high.

Even if the TV series are bad, many people are still willing to continue watching them for the sake of familiar characters and familiar plots.

Before the filming of "Xiu·Xian" started, the public's expectations were met. This point reached the extreme when the director was revealed. Later, the selection of actors and the amount of investment increased the public's confidence in this TV series. As for every time a still photo comes out, it will cause a sensation.

This kind of anticipation accumulated little by little, and it began to fluctuate violently after the announcement of the broadcast time of "Xiu Xian", and in the early stage of the broadcast, the publicity of this drama made everyone's expectations reach the extreme, yes, such a good director, With such good actors and such a large investment, how could this TV series be bad?

But when the data was in front of everyone, everyone was shocked! ! !

This is not the same as what was said!

Many people have different requirements for movies and TV dramas. The former requires good looks and connotation. As for the latter, most people think that as long as they can "serve food", it is enough. Of course, if a TV drama can be both " Serving dinner" has connotations and will be loved by the public.

Li Lin's status in the film industry is obvious to all, but the two episodes of the TV series broadcast the night before disappointed everyone. Many people began to complain that the TV series is too hypnotic. Although watching TV series is to pass the time, it can't make people faint Sleepy isn't it?

However, most of the people who made complaints on this day were ordinary audiences, and the overall impact on the TV series was not very great.

That night, "Xiu·Xian" continued to play three or four episodes.

When the ratings came out, everyone had a feeling that it was indeed so.

The average ratings of "Xiu Xian" on the second day were only maintained at around 1.3. Such ratings are normal for many TV dramas, but "Xiu Xian" is a TV series with a big IP and big investment. It is surprising that the rate is only so small.

Under such circumstances, a well-known film critic in the circle also published his evaluation of "Xiu Xian".

Gossip Cinema: Everyone must not be surprised why I would comment on a TV series, after all, the director of this TV series is a well-known director in the industry.As someone who hasn’t watched TV dramas for a long time, I probably wouldn’t turn on the TV if it wasn’t for Director Li Lin’s face. I thought I could watch TV dramas with average movie effects, but the result disappointed me. Director Li Lin The usual flaws are on full display in this TV show, he tried to put too much in it, I think he changed the script as usual during filming, but it can't be called a good TV series, given that it's not It's a movie, so I won't give a score, everyone is free to testify if the score is high or low!

This film critic is a very well-known film critic in the circle, and he has attracted a large number of fans with his sharp point of view when evaluating movies. Many people even come to see this film review before watching the movie to judge whether it is worth watching. This time it is It was the first time he commented on a TV series, but no one questioned him as "not doing his job properly".

Faced with such evaluations, everyone responded one after another, and many even bluntly said "get out with negative scores".

The evaluation of "Xiu·Xian" on the Internet is getting louder and louder. The broadcast of the TV series has naturally been affected, and even the people on the TV station are very disturbed. Since the ratings dropped to 1.3 the next day, many manufacturers have rushed to Called to revise the contract.

The contract between the TV station and the manufacturer has always been based on the ratings. After all, no one can be completely sure of the taste of the audience. The higher the ratings, the more money will be invested, and the lower the ratings, the advertising costs will naturally decrease.

The audience rating of 1.3 is not extremely low, but it does not match the initial expectations of both parties.

Under such circumstances, the people in charge of Banana Channel and Orange Channel breathed a sigh of relief, and praised their original judgment. Fortunately, they signed an advertising sharing system. Now that the ratings have such a result, their pressure is on the contrary It's relatively small, without "Xiu·Xian", and other TV series can only make this amount of money, so let's just treat it as not a big investment TV series.

The TV station relaxed, but someone was extremely angry.

Le Bin almost smashed everything in the office, his face was very serious.

The manager of the Propaganda Department stood silently in the corner, keeping his eyes open, pretending not to notice Le Bin's anger.

"Smash it, keep throwing money down, do a good job of publicity no matter what!!!" Le Bin said angrily, looking coldly at the manager of the publicity department.

The manager of the Propaganda Department trembled, and said in a low voice, "But Mr. Le, this money?"

Le Bin's face was sullen, his brows were furrowed, and he managed to suppress the anger in his heart: "I'll think of a way, you just do it."

"Yes, Mr. Le." The manager of the publicity department nodded quickly, but couldn't help complaining in his heart. If the TV series can keep people, he doesn't need to work so hard. Don't say anything else, the first episode of "Xiu Xian" Everyone can see how good the momentum is, but it's such a good deck of cards, but it happened to be smashed.

After the manager of the publicity department left, Le Bin immediately found someone to ask about the construction of Lotte Entertainment's film and television base.

In the past few years, the demand for film and television bases has been increasing. It can not only be used for shooting needs, but also as a tourist attraction. The fact that it kills two birds with one stone has made many people envious. A few years ago, Lotte Entertainment started to build a film and television base. Up to now, 3 million yuan has been invested, but it is almost impossible to build a film and television base with less than 10 billion yuan.

However, Lotte Entertainment is short of money recently, very, very short of money. If the investment in "Xiu·Xian" cannot be recovered in time this time, it will definitely cause a devastating blow to Lotte Entertainment.

Advertising revenue needs the support of ratings, and if the ratings want to go up, you have to spend money on publicity.

On the other side, Chi Feng received a call and while chatting, the smile on his face gradually deepened.

"What's the matter, did something good happen?" Shao Qian was by Chi Feng's side. Anyway, he had nothing to do recently, so he was very comfortable, so he noticed the expression on his face immediately.

"Well," Chi Feng smiled, his eyes sparkling, "Le Bin plans to sell his film and television base."

Shao Qian raised his eyebrows: "If I remember correctly, this is the biggest project that Lotte Entertainment is working on." He has been nestling in Chi Feng's office for the past few days, occasionally looking at his files, so he is very concerned about these things. It's very familiar.

"Yes, this film and television base is also the most important weight in Lotte Entertainment's future plans."

Hearing Chi Feng's words, Shao Qian's smile deepened, he played with the pen in his hand, and said with a low smile: "It seems that he is really short of money, but if he wants to suppress the money of the film and television base, he needs to add a lot of money." fire."

Although Shao Qian didn't say it directly, Chi Feng understood the meaning of his words in an instant, laughed loudly, and held Shao Qian's hand: "Okay, then it's up to Qianqian!"

"Ah."

Shao Qian hated Le Bin very much. He hated him very much from the first time he saw him. Le Bin was like a cockroach. It was disgusting to look at, even if he stepped on it to death. But for the future to be clean, this cockroach must be killed. Of course, in order not to be disgusting, he needs to spray some insecticide.

The failure of "Xiu Xian" has disappointed many people. Facts have proved that even if there are good directors, good actors, and big investment, it may not be possible to make a good TV series.

Under such circumstances, the sales volume of the novel "Xiu·Xian" has started to rise. According to everyone's words, their eyes have been polluted by TV dramas, so they must read the original novel to wash it off. It just so happens that a collector's edition was released recently. The love of the original book made many people willing to spend money to buy a whole set of novels. In just a few days, the sales volume of "Xiu Xian" jumped to the top.

In five days, "Xiu·Xian" has played ten episodes, but the ratings have been hovering around 1.2, there is no trend of rejuvenation at all, and even the discussion on "Xiu·Xian" on the Internet is much less, Let alone good reviews, even bad reviews are almost invisible.

However, for many TV series, bad reviews are also a kind of exposure. Only after watching the TV series can one write a bad review, but if there are no bad reviews, it proves that the audience is not interested in this TV series at all. good phenomenon.

Just when the discussion on "Xiu·Xian" on the Internet was declining and calmed down, "Cheng Mo" released its first trailer.

[What are you doing to me? 】