The entertainment tycoon of the plane

In the blink of an eye, half a month later, the publicity of "Xiu·Xian" was overwhelming, and the number of times it was mentioned on the two broadcast platforms also broke the record.

Under such circumstances, everyone's expectations for "Xiu Xian" are naturally high. Many people said that "Xiu Xian" may be the most sincere work in the past ten years, not everyone has so much money Hitting a TV show.

Of course, the promotion of "Xiu·Xian" is not just to praise oneself blindly. At the very beginning, the Propaganda Department set a few key points of publicity, which must be vigorously publicized when the TV series starts broadcasting. Among them, the investment of 7 million yuan is the most important. An important point.

7 million, not to mention TV dramas, and even movies rarely have such a large investment. The few movies that can be counted are all well-known movies, and they are all made abroad. The ratio makes the difference.

In China, there is only one movie with an investment of more than 7 million yuan, but the final box office is only 11 billion yuan. This kind of return on investment is obviously not in line with the original pursuit of investors, so now people who dare to invest in blockbuster movies are getting more and more. come less and less.

As a TV series, "Xiu·Xian" actually spent 7 million RMB. This is not to say that there is no one in the history of TV dramas, but it is certain that there is no one before.

Grasping this point, the promotion of "Xiu·Xian" has been centered around the 7 million investment, claiming that Jiji will allow audiences to experience movie-like special effects, so that every audience can enjoy palace-level treatment at home .

In order to explain their point of view, they also deliberately pulled out director Li Lin as the main point of publicity. As a famous director in the film industry, Li Lin's status is known even to many people who don't like movies, and "Xiu Xian" It was created by such a director himself. In the TV circle, the final effect "Xiu·Xian" dares to call itself the second, and I am afraid no one dares to call it the first.

In addition, several actors were also mentioned one by one. These actors are among the best artists in the industry. Although Weibo fans may not have as many small fresh meat, their abilities are really recognized by the audience. Therefore, the actor is also impeccable.

The last and most important point is the special effects team of "Xiu Xian". "Xiu Xian" invited professional special effects teams from abroad. These people have only worked on "XXX", "YYYYY", "ZZZZZZZ" and so on. The special effects of many works are obvious to all, so you don't need to worry about the special effects of "Xiu Xian".

With three pieces of cake smashed down, the promotion of "Xiu Xian" is almost in place.

Good director, good actors, good special effects, isn't that enough for a TV series?In addition, "Xiu Xian" also invested 7 million yuan in investment! ! !

For a while, the negative news about "Xiu·Xian" on the Internet almost completely disappeared, and what was presented in front of everyone was a wave of praise. Everyone expressed their support for "Xiu·Xian" no matter what, and felt that "Xiu·Xian" was absolutely It is a good work.

Seeing that the effect had been achieved, the publicity for "Xiu·Xian" began to sell out badly before the show started.

For a TV series, what is the most important thing?Ratings!

With the ratings, advertisers will get a steady stream of money, and money will rush into their pockets. Therefore, it is necessary to appeal to more people to watch TV dramas. It is best to watch them on TV and then on the Internet. , while increasing the ratings, it can also increase the amount of webcasting.

Of course, they would not foolishly say, "Come and see us, you will make money if you come and see us", but turned a corner and sold miserably, saying that it is not easy for the TV industry to have such a TV series with such a large investment. If the investor can’t get back the capital, the investor will be very angry. If the investor is angry, the film studio will be sad. If the film studio is sad, they will never accept this kind of TV series again. In this way, everyone wants to see such a TV series. A high-quality Xianxia TV series is absolutely impossible.

In a word, anyone who does not watch "Xiu·Xian" is not a good boy!

I have to say that the marketing of "Xiu·Xian" is very good, and the audience is full of "sympathy", so when "Xiu·Xian" started to sell badly, people who initially expressed that they only wanted to watch it online He expressed his support on TV, just to see so many good works in the future.

The release of "Xiu Xian" also caught up with a good time. On July 7.1st, many schools were on holiday, and the time for students to watch TV was allowed to be extended, so students had more time to watch TV in front of the TV .

At 07:30 in the evening, the opening song of "Xiu Xian" sounded. The editing and effects of the opening title are at the level of Li Lin. It makes people feel like watching a blockbuster movie in a movie theater, and the editing is also very good. The short 3-minute The opening title left many people unsatisfied.

The film crew of "Xiu Xian" has been sticking to the observation of the ratings. When the opening credits ended, the ratings reached an astonishing 2 points.

At this moment, everyone began to cheer, because they saw with their own eyes that the ratings of "Xiu Xian" rose from 1.5 to 2 when the title first sounded, and the TV series had not officially started broadcasting at this time, as long as it can continue to rise, no, As long as the ratings of "Xiu·Xian" can be balanced at 2 in the future, it will not be difficult to recover the cost.

Immediately after the opening title ended, the TV station inserted a commercial. The 3-minute commercial would definitely break everyone, so the ratings also gradually declined from 2, and finally maintained a balance at 1.5.

This kind of data makes the film crew express regret, but they also know that this is understandable. After all, not only TV stations, but also rely on advertisements in TV drama broadcasting rooms to make money.

Three minutes later, "Xiu·Xian" officially started broadcasting, and after 3 minutes of broadcasting, the ratings soared to 10, and then gradually reached 3.

When the ratings reached 4, everyone began to exclaim, and they had reason to believe that the current situation had predicted the next success.

But this kind of victory only lasted for a moment, and slowly, the ratings dropped again. When the first episode was finished, the ratings actually dropped to 3.

From 2 to 3, everyone was really happy, but after experiencing the surprise of 4, they felt that it was not enough after watching 3. They wanted to see higher ratings, such as 5, 6, 7... Even if it seems outrageous, who's to say it's not the goal?

Faced with such a situation, everyone was a little discouraged, but everyone thought it was just a short-term decline, and there would be another episode, and they believed that the ratings of the next episode would rise, just like the first episode, from 2 To 3 and then to 4, bring them new surprises.

Under such circumstances, no one clicked on Weibo. Maybe it was because of anxiety or fear. For them, the ratings are the most important thing. As for the reactions of netizens, let’s wait for the ratings to come out. .

After a 20-minute commercial, the second episode of "Xiu Xian" officially started, and the ratings of the opening song were 1.3.

It turned out to be even lower than the ratings at the beginning of the first episode!

Everyone had an ominous premonition in their hearts.

Sure enough, in the next period of time, the ratings of feature films rose very slowly, but after reaching the highest point of 1.9, they fell again, and then stayed at 1.6, maintaining a certain fluctuation, but there was no upward trend again.

At this moment, everyone hopes to see a miracle. They don't expect 4, and they don't want to reach 3. They only need 2.5 to be satisfied. However, the real-time fluctuations in ratings did not give them hope. At the end of the second episode, , the audience rating was only 1.5, and when the ending song started to play, it dropped to 0.5 immediately.

The staff who have been paying attention to the ratings suddenly felt an urge to cry. Did the audience not even want to finish watching the ending song?

And on Weibo, the vigorous discussion among netizens began after the TV series had not ended.

There are too many people: Hahahahahahaha, I believe your evil!As expected of director Li Lin's work, the director is so tall, can the TV series not be tall?I would be sorry for the investment of 7 million yuan if I don’t promote such a high-level work, so I would like to tell everyone: People who don’t have enough understanding should not read it, it’s too high-level, I can’t understand it! ! !

Temporary change: I was wrong, I was really wrong, I just thought that with a director, actors, and special effects, I could see a good work, but the final result slapped me hard, I shouldn’t trust the director , You shouldn't trust actors, you shouldn't trust special effects, but now, I just want to ask the crew of "Xiu Xian", who is the screenwriter you hired?Can you let him out for a while?I promise not to hit him! ! !

Paredes: As the saying goes, I am not as good as hell who goes to hell. Once there was a delicious "Xiu Xian" in front of me, and I cherished it, but after I ate it, I realized that this is called "Xiu Xian". The delicacy has been covered by the darkness, no matter how I bite, I can’t bite into the delicacy I used to have ╮(￣▽￣")╭

Take off the wide shirt and sleeves: 7 million investment, a total of 7 million! ! !You just use it up like this, why don't you pick a little for me, just pick a little from your fingers is enough (┳_┳)...

One European-style object: To be honest, "Xiu Xian" is definitely an adaptation of the original work, which is better than many adapted TV series I have seen. I just watched the familiar plot, but I couldn't think of the original work in my mind. What a miraculous thing this is!Obviously "Xiu·Xian" is a novel of hot-blooded fairy tales, but it's only past eight o'clock, and I'm so fucking sleepy?You must know that I will never go to bed before 12 o'clock! ! !It can only be said that you won "Xiu Xian".But when I left the embrace of "Xiu·Xian" and started to browse Weibo, all the sleepy bugs disappeared. Thank God, I don't have to go to bed early today!

Hanshi Dongfeng Yuliu Xie: OooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooowIn the process of watching a TV series, I actually wanted to eat popcorn, and I suddenly woke up on the way that I was not watching a movie. Alas, without the company of popcorn, this hour and a half became so tormenting, oh~~My beloved popcorn, Where are you?