[Entertainment] Baked sweet potatoes at the girl's house
Chapter 121 Corporate Image
"Do you... think this is feasible?"
An Zhengxian said with a solemn expression, after working together for so long, he knew that since Di Luyan would bring this plan up to him, it meant that the other party had already done a lot of thinking. As Gidle's former manager and current company boss, Along the way, he was aware of Di Luyan's ability to handle affairs. He understood that with Di Luyan's consistent thinking, it was absolutely impossible to make such a "major event" decision without certainty.
But no matter what, what Di Luyan put forward this time is a proposal about the company's future development route. A proposal of this nature can almost be said to affect the direction of the company's business for a long time to come, so An Zhengxian No matter how much he recognizes Di Luyan's performance, he has to think more about it, and this is obviously within Di Luyan's expectation.
Di Luyan: "What level do you think the fashion resources in my hands belong to in this circle?"
Di Luyan smiled, of course she knew that when she proposed such a plan, An Zhengxian, who was the representative for the first time in the true sense of "being the master of the house", would not be able to easily make a decision on this matter as long as he had brains. Judgment, but since she brought it up, it is naturally impossible to be so-called "groundless". Therefore, facing An Zhengxian's doubts, Di Luyan directly took out her most powerful hole card, and An Zhengxian could only keep silent after hearing this. He coughed lightly again and said:
"At least the top three."
An Zhengxian nodded and said.As an older young man who studies music, although he is a rough guy who doesn't know much about fashion, even when he is asked about the so-called big fashion brands, he can only name the most well-known ones. brand, but even so, during the two years as Gidle’s manager, even if he didn’t get to know it too much, he often learned from his own stylist and communicated with other company’s brokers from time to time. In the show, I heard the other party's amazement at the dress resources that Di Luyan provided. It can even be said that since Gidle's debut, the theory of high prices for Gidle's song clothing has not stopped.
Therefore, even if he doesn't know much about the market in the fashion circle, he can still gain a similar understanding of the horror of Di Luyan's resources from the analysis posts of many fan circles.
And although he doesn't know the brand, he is very clear that because of the small capacity of the Korean market, even though many Kpop idols or Korean drama actors are well-known internationally, their fashion resources are generally not very good. , even compared with the celebrity fashion resources in the Huaxia market next door, it can really be said to be a "differing" existence.
Brands have to consider the market, so even though Kpop idols are well-known around the world, except for Terry like GD, the vast majority of Kpop idols are not alone in terms of fashion resources. It’s time for the show, so you can get the first batch of the season, which is already the most powerful batch of fashion resources among Kpop idols, and Di Luyan... really uses the company’s styling department It is said that when Di Luyan came to Fangfang for an interview, the company stylist dared to say that there were very few "female artists" in the circle who could get it in the current season, and then Dahei sent Di Luyan the look The invitation is the key to directly realizing this point.
So even though he doesn't pay much attention to this aspect, he still dares to say that Di Luyan's fashion resources are among the female artists in this circle, and there are really very few who can compete with her.And if Di Luyan himself mentioned this point while making such a proposal, then wouldn't that mean...
"Are you going to take the lead?"
As An Zhengxian said, he quickly flipped through Di Luyan's planning case. He remembered that Di Luyan's planning case mentioned the so-called agency modeling, but if she followed her plan, the amount would really be huge. Will it be too big?
An Zhengxian couldn't believe it, because if it was really what he imagined, then Di Luyan's background... An Zhengxian said that maybe he should consider giving the other party more shares?
An Zhengxian paused at this thought, and at the same time, Di Luyan on the other side seemed to have seen through An Zhengxian's thoughts, took the planning book in An Zhengxian's hand, and quickly flipped to the one he wanted. One page, and then said:
"Don't overdo it, let me briefly explain that my "Idol on the Cloud" online concert agency plan does not mean that I want to lead these idols and those well-known international brands. I am not that big. energy, but at the same time we can choose to use another compromise method when acting as an agent to hold an online concert.”
Di Luyan: "We all know that due to the current epidemic situation, many idol groups with certain popularity overseas are unable to go to overseas activities as usual, and even domestic schedules have caused competition for domestic resources due to this reason. Horrible, so that except for a few big-name companies, all companies have been in a state of low income, deficits, and even deficits recently. At this time, it is obvious that in order to make up for the share of overseas resources, people like the Sima family and us Holding an online concert like this is definitely the most compromised way to make up for overseas market share, but under such circumstances, how many companies do you think have the ability to prepare their own stages for online concerts?"
"No more than five."
After hesitating for a moment, An Zhengxian gave such an answer. Of course, he knew that under the current special situation, the income from online concerts is a very good way to neutralize it, but as Di Luyan said In that way, there are a few companies that can really set up a stage in this regard to do this cloud concert. It is estimated that even if they can open most small and medium-sized company pages, they just clean up the company practice room and decorate it. The stage is beautiful, sorry There are really not many companies doing this in the current situation of sharply reduced income, and if the stage and dance are simple... isn't it just a daily live broadcast of idols?If a company dares to collect money like that, I'm afraid it will have to turn away most passer-by fans and slight fans in the future.
So he does not deny that in this special period, Di Luyan, who has created a "fashion resource rich woman" persona in the circle, said that she can undertake online concerts, including venues, dances, makeup and hair styling. Next, there will be absolutely no shortage of business, but is it really necessary to do so?
An Zhengxian understands that they will never lose money by doing this, but... it seems that it is not that profitable.After all, according to Di Luyan's plan, the layout of the stage was modified according to the songs of each group, plus the cost of makeup and hair, and some related labor costs. Under such circumstances, even if it is impossible to make too much loss, but... it is not so profitable. With this time, with their overseas lineup of three Huaxia and one Thailand, they have just finished their comeback. Isn't it more profitable to go back to China for a few laps?This is especially obvious when Huaxia has gradually stabilized.
An Zhengxian didn't quite understand, but the reason Di Luyan said next made him stunned for a moment.
Di Luyan: "I want to establish the company's brand image."
Ahn Jung-hyun: "Brand image?"
"That's right, it's the brand image."
Di Luyan said, then turned the pen in her hand and continued: "A company has nothing to do with what it does, a good and representative brand image in the corresponding circle is very important. The same is true in the entertainment industry. Sima’s good looks, Soy Sauce Bottle’s human touch, Crooked Chicken’s musicality, and Dahei’s grassroots counterattack plus global music. Almost every company is defined as a first-line company by the masses. Sometimes, there will be an image that is extremely out of the circle, and this image will have a considerable influence on the current artists of this entertainment company and the artists that will be released in the future."
"So basically as soon as the Sima family came out of the group, everyone knew that "Shenyan" was coming, and as soon as the soy sauce bottle came out of the group, everyone knew that their group generally had a good personality. This is the family collateral effect brought about by their excellent brand image. Therefore, exporting a representative company personality as soon as possible will have great benefits for the future development of the company. In this regard, apart from a few new big three, or the big four, the most successful image building should be It's...P Company."
"Ah?" An Zhengxian immediately showed his doubts when he heard Di Luyan mention the name of this company. After all, it is really unheard of for this young lady of his own family to praise this company, so for a while He even cleared his ears subconsciously, while Di Luyan on the other side continued her speech without any hesitation.
Di Luyan: "Believe me, don't look at the fact that P Agency has a bad reputation after Si Ting's disbandment, but don't forget that a bad image also has the benefits of a bad image. The group launched by P agency, compared with the company , will appear extraordinarily capable, and even many passers-by will subconsciously have a kind of "love" affection for the other party after learning that the other party is a member of the P club. The company is not big, but its brand image has really made it out of the circle, and even the company’s popularity overseas is not low, which is its advantage.”
"And if we want to establish a character design, then from the current situation, compared to self-reliance, which highlights our image, it is better to establish a "delicate image" for the company that is willing to spend money on the work. Let us Complete a corporate image transformation in the eyes of the audience as quickly as possible.”
An Zhengxian said with a solemn expression, after working together for so long, he knew that since Di Luyan would bring this plan up to him, it meant that the other party had already done a lot of thinking. As Gidle's former manager and current company boss, Along the way, he was aware of Di Luyan's ability to handle affairs. He understood that with Di Luyan's consistent thinking, it was absolutely impossible to make such a "major event" decision without certainty.
But no matter what, what Di Luyan put forward this time is a proposal about the company's future development route. A proposal of this nature can almost be said to affect the direction of the company's business for a long time to come, so An Zhengxian No matter how much he recognizes Di Luyan's performance, he has to think more about it, and this is obviously within Di Luyan's expectation.
Di Luyan: "What level do you think the fashion resources in my hands belong to in this circle?"
Di Luyan smiled, of course she knew that when she proposed such a plan, An Zhengxian, who was the representative for the first time in the true sense of "being the master of the house", would not be able to easily make a decision on this matter as long as he had brains. Judgment, but since she brought it up, it is naturally impossible to be so-called "groundless". Therefore, facing An Zhengxian's doubts, Di Luyan directly took out her most powerful hole card, and An Zhengxian could only keep silent after hearing this. He coughed lightly again and said:
"At least the top three."
An Zhengxian nodded and said.As an older young man who studies music, although he is a rough guy who doesn't know much about fashion, even when he is asked about the so-called big fashion brands, he can only name the most well-known ones. brand, but even so, during the two years as Gidle’s manager, even if he didn’t get to know it too much, he often learned from his own stylist and communicated with other company’s brokers from time to time. In the show, I heard the other party's amazement at the dress resources that Di Luyan provided. It can even be said that since Gidle's debut, the theory of high prices for Gidle's song clothing has not stopped.
Therefore, even if he doesn't know much about the market in the fashion circle, he can still gain a similar understanding of the horror of Di Luyan's resources from the analysis posts of many fan circles.
And although he doesn't know the brand, he is very clear that because of the small capacity of the Korean market, even though many Kpop idols or Korean drama actors are well-known internationally, their fashion resources are generally not very good. , even compared with the celebrity fashion resources in the Huaxia market next door, it can really be said to be a "differing" existence.
Brands have to consider the market, so even though Kpop idols are well-known around the world, except for Terry like GD, the vast majority of Kpop idols are not alone in terms of fashion resources. It’s time for the show, so you can get the first batch of the season, which is already the most powerful batch of fashion resources among Kpop idols, and Di Luyan... really uses the company’s styling department It is said that when Di Luyan came to Fangfang for an interview, the company stylist dared to say that there were very few "female artists" in the circle who could get it in the current season, and then Dahei sent Di Luyan the look The invitation is the key to directly realizing this point.
So even though he doesn't pay much attention to this aspect, he still dares to say that Di Luyan's fashion resources are among the female artists in this circle, and there are really very few who can compete with her.And if Di Luyan himself mentioned this point while making such a proposal, then wouldn't that mean...
"Are you going to take the lead?"
As An Zhengxian said, he quickly flipped through Di Luyan's planning case. He remembered that Di Luyan's planning case mentioned the so-called agency modeling, but if she followed her plan, the amount would really be huge. Will it be too big?
An Zhengxian couldn't believe it, because if it was really what he imagined, then Di Luyan's background... An Zhengxian said that maybe he should consider giving the other party more shares?
An Zhengxian paused at this thought, and at the same time, Di Luyan on the other side seemed to have seen through An Zhengxian's thoughts, took the planning book in An Zhengxian's hand, and quickly flipped to the one he wanted. One page, and then said:
"Don't overdo it, let me briefly explain that my "Idol on the Cloud" online concert agency plan does not mean that I want to lead these idols and those well-known international brands. I am not that big. energy, but at the same time we can choose to use another compromise method when acting as an agent to hold an online concert.”
Di Luyan: "We all know that due to the current epidemic situation, many idol groups with certain popularity overseas are unable to go to overseas activities as usual, and even domestic schedules have caused competition for domestic resources due to this reason. Horrible, so that except for a few big-name companies, all companies have been in a state of low income, deficits, and even deficits recently. At this time, it is obvious that in order to make up for the share of overseas resources, people like the Sima family and us Holding an online concert like this is definitely the most compromised way to make up for overseas market share, but under such circumstances, how many companies do you think have the ability to prepare their own stages for online concerts?"
"No more than five."
After hesitating for a moment, An Zhengxian gave such an answer. Of course, he knew that under the current special situation, the income from online concerts is a very good way to neutralize it, but as Di Luyan said In that way, there are a few companies that can really set up a stage in this regard to do this cloud concert. It is estimated that even if they can open most small and medium-sized company pages, they just clean up the company practice room and decorate it. The stage is beautiful, sorry There are really not many companies doing this in the current situation of sharply reduced income, and if the stage and dance are simple... isn't it just a daily live broadcast of idols?If a company dares to collect money like that, I'm afraid it will have to turn away most passer-by fans and slight fans in the future.
So he does not deny that in this special period, Di Luyan, who has created a "fashion resource rich woman" persona in the circle, said that she can undertake online concerts, including venues, dances, makeup and hair styling. Next, there will be absolutely no shortage of business, but is it really necessary to do so?
An Zhengxian understands that they will never lose money by doing this, but... it seems that it is not that profitable.After all, according to Di Luyan's plan, the layout of the stage was modified according to the songs of each group, plus the cost of makeup and hair, and some related labor costs. Under such circumstances, even if it is impossible to make too much loss, but... it is not so profitable. With this time, with their overseas lineup of three Huaxia and one Thailand, they have just finished their comeback. Isn't it more profitable to go back to China for a few laps?This is especially obvious when Huaxia has gradually stabilized.
An Zhengxian didn't quite understand, but the reason Di Luyan said next made him stunned for a moment.
Di Luyan: "I want to establish the company's brand image."
Ahn Jung-hyun: "Brand image?"
"That's right, it's the brand image."
Di Luyan said, then turned the pen in her hand and continued: "A company has nothing to do with what it does, a good and representative brand image in the corresponding circle is very important. The same is true in the entertainment industry. Sima’s good looks, Soy Sauce Bottle’s human touch, Crooked Chicken’s musicality, and Dahei’s grassroots counterattack plus global music. Almost every company is defined as a first-line company by the masses. Sometimes, there will be an image that is extremely out of the circle, and this image will have a considerable influence on the current artists of this entertainment company and the artists that will be released in the future."
"So basically as soon as the Sima family came out of the group, everyone knew that "Shenyan" was coming, and as soon as the soy sauce bottle came out of the group, everyone knew that their group generally had a good personality. This is the family collateral effect brought about by their excellent brand image. Therefore, exporting a representative company personality as soon as possible will have great benefits for the future development of the company. In this regard, apart from a few new big three, or the big four, the most successful image building should be It's...P Company."
"Ah?" An Zhengxian immediately showed his doubts when he heard Di Luyan mention the name of this company. After all, it is really unheard of for this young lady of his own family to praise this company, so for a while He even cleared his ears subconsciously, while Di Luyan on the other side continued her speech without any hesitation.
Di Luyan: "Believe me, don't look at the fact that P Agency has a bad reputation after Si Ting's disbandment, but don't forget that a bad image also has the benefits of a bad image. The group launched by P agency, compared with the company , will appear extraordinarily capable, and even many passers-by will subconsciously have a kind of "love" affection for the other party after learning that the other party is a member of the P club. The company is not big, but its brand image has really made it out of the circle, and even the company’s popularity overseas is not low, which is its advantage.”
"And if we want to establish a character design, then from the current situation, compared to self-reliance, which highlights our image, it is better to establish a "delicate image" for the company that is willing to spend money on the work. Let us Complete a corporate image transformation in the eyes of the audience as quickly as possible.”
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