The villain must spend all his money before he goes bankrupt [Transmigration Book]

There are only two days left until the National Day Golden Week. During this period, no matter whether it is sprayed, scolded, or crazy at, the official blog of "A Farce" who has always pretended to be dead and never responded has finally posted.

A farce v: Eleven is coming soon, I wish everyone a happy holiday in advance, and don’t forget to come and see me in the theater [Video].

After clicking on the attached video, I found that it was actually a promotional collection of trailers and interviews with passers-by.

Many melon-eating netizens moved their small stools to this Weibo to eat melons. Few of them really cared about the content, and most of them were asking various questions that frequently appeared in movies during this period.

There are also some who directly screenshot the Weibo of film critics who insult and criticize the film, trying to attract the attention of the official blog. It is best to let the official blog make some amazing remarks about it, which can satisfy everyone's expectations.

Everyone has their own thoughts, which has caused a mess of comments on the official blog, and the questions raised are sharper and sharper.

However, the staff managing Weibo had already been instructed in advance to not reply to the comments and questions below at all. After posting this Weibo, they quickly retreated and entered the state of pretending to be dead again.

No matter how netizens ridicule, they just don't respond to half a word.

Naturally, one-man shows are not easy to sing, and if there is no response, those netizens who were prepared to question and make trouble have no better way to see this, they can only hold back their doubts.

After the enthusiasm faded, someone finally started to pay attention to the trailer and interview video itself.

People in the industry can tell at a glance that this editing technique is quite professional and excellent. The total length of the video is only less than 2 minutes, but there are endless burdens one after another. Just watching the trailer makes people laugh out loud.

People in the industry who were still on the fence about the movie began to re-examine the movie.

If the movie is really full of laughs like the trailer, and it is not out of the ordinary, then even if it has no connotation and the full title is just nonsensical and funny, it may still receive a good box office.

However, in view of the fact that many movies in the circle have the problem that the trailer is better than the movie, the audience's trust in the trailer has already been discounted and discounted.

So despite the stellar trailer for "A Farce," most people aren't too optimistic about the film.

After all, judging from the current situation, the reason why this movie has become so popular on the Internet has nothing to do with the quality of the movie itself. It is more just a good opportunity, and the film crew is very good at taking advantage of this opportunity , Turning it into a very good marketing.

And now that the popularity is so high, while this movie enjoys the attention brought by the popularity, it also has the risk of being counterattacked if the quality of the movie is not good, the reputation is extremely poor, and it is a risk of retaliation.

The current crew of "A Farce" is already standing on the edge of a cliff, and one step forward will lead to an abyss. Once the movie itself can't support this enthusiasm, if it takes a small step, what awaits them will be smashed to pieces.

As the assistant director said, this is a big gamble.

If they win, what they have done before may be regarded as textbook marketing in the near future, and will be recorded in history since then, providing a brand new marketing idea for later generations.

Losing money is a trivial matter for a film, and both the lead actor and director will be greatly impacted. The actor may still have a chance to turn around, but as a director, Ye Zhou, once he falls, he will have a career future for the rest of his life.

Under such strong pressure, not to mention that netizens are very curious about this movie, even many people in the industry and even the media have been aroused curiosity.

Is this gamble a win or a loss?

The outside world is undercurrents, and the staff involved in the production of this film have become more and more calm these two days after experiencing the initial panic.

They carried out Ye Zhou's orders in an orderly manner, making final preparations for the film's release.

Under much attention, the National Day Golden Week has finally arrived.

After this period of marketing and rising popularity, Ye Zhou's previous efforts to attract the audience's curiosity finally began to show results.

Three days before the film was released, the pre-sale tickets were basically sold out. Except for a small number of audiences who wanted to watch movies in the cinema during the Golden Week because they could not buy other films, most of the rest were because they were unable to buy other movies during the golden week. It is called brainwashing marketing to attract people to buy.

But no matter what, almost all the tickets can be sold before the premiere. From the perspective of marketing alone, the film promotion team has overfulfilled the task.

That night, after Ye Zhou and Boss Jiang said goodnight to each other, they turned off their cell phones and went to bed without checking any news.

He thought it might take a long time to fall asleep, but what he didn't expect was that tonight his mood was surprisingly calm, without waves, and he fell asleep within a few minutes after lying down.

11:30 in the evening.

A blogger with millions of fans in a certain gossip district posted a movie ticket.

Eat Melon No.1v: The original plan was to watch "Hidden Dragon", but there have always been fans @我, let me help you find out whether the recent controversial "A Farce" is a good movie or a bad movie, in order to satisfy fans Wishing, I can only reluctantly give up the premiere of "Hidden Dragon". There is still half an hour before the opening of the movie. I am sitting in the theater rest area waiting for the ticket check, waiting for me to find out for you. [picture]

In addition to him, many big v and small v in the circle who want to know whether the movie is good or bad at the first time have also posted Weibo, the content is similar to this one, most of them bought it with the mentality of sacrificing their ego and helping fans clear mines. ticket.

There was even a topic #一个弗暴首首# on Weibo’s trending search, and its position was soaring at a rocket speed.

Finally, when it was almost zero o'clock, it successfully ranked fifth in the hot search.

At zero o'clock, the movie officially opened, and the first batch of viewers who bought the pre-sale movie tickets finally entered the theater, starting the first wave of inspection of the movie's quality.

The assistant director's wife looked at her husband who was sitting motionless in front of the computer, with a worried expression on her face: "Old Meng, don't wait, you haven't had a good rest for a long time, go to bed early today, and you can wait until tomorrow morning." I know the result."

In fact, the assistant director was under a lot of pressure during this period. He slept less than five hours a night, fell asleep in the early morning, and woke up early in the morning. After half a month, his originally chubby figure lost weight at a speed visible to the naked eye.

The assistant director turned around, saw his wife's worried eyes, sighed slowly, and said: "Go to bed first, the movie premieres today, we have put in so much effort before, we will watch tonight, I really sleep no."

As a wife, she is very clear about her husband's dedication and hard work during this time. She understands how much her husband attaches importance to this movie, so she tried to persuade her twice but failed to persuade her, and she will not persuade her again.

He just poured a cup of hot water for him and put it on the table, took out the blanket from the closet, wrapped it up for him, and made sure he wouldn't catch a cold before returning to his room.

At this time, more than a dozen pages were opened on the assistant director's computer browser, including Weibo, mainstream media, and several short video platforms. The search bar was all "A Farce" without exception.

After his wife left, the assistant director couldn't hide his anxiety anymore, and kept refreshing the page frequently with the mouse, trying to see the news about the movie on various platforms as soon as it was sent out.

Although the assistant director also knew in his heart that once the audience gave a bad comment and negative comments started appearing on the Internet, even if he knew about it earlier, it would be useless and nothing could be changed.

But he still couldn't control his hand to refresh the page.

The assistant director felt that a century had passed, but when he looked at the time in the lower right corner of the computer, he realized that only 5 minutes had passed.

"Damn." The assistant director cursed in a low voice, put down the mouse and opened the drawer of the computer desk, took out a pack of cigarettes, and stuffed one into his mouth.

His hands were trembling because of being too nervous, and he held the lighter and lit it several times but failed to ignite the cigarette in his mouth.

This made the already restless assistant director even more anxious, and directly threw the cigarette and lighter back into the drawer.

Staring at the computer screen, the assistant director had a wry smile on his face.

He has been in the industry for so many years, and he has worked with dozens if not dozens of film crews. On average, he participates in the shooting of two to three films every year, and has worked as an assistant director for various directors, including many famous directors.

But there has never been a movie that can make him so worried, no, to be precise, he still has this feeling.

That was when he had just started working and the eve of the release of the first film he participated in.

Since then, it has been so many years since I felt so tense, anxious, and insomnia, and the assistant director himself can't remember.

He even felt that this time made him more anxious than the first time.

He wasn't the only one who felt the same as him now.

But among the staff who participated in "A Farce", few of them could fall asleep smoothly at this time. They were either using their mobile phones or computers, and everyone was nervously paying attention to the comments about the movie on the Internet.

This night, which was not much different from the past, was extremely difficult for these staff.

Of course, among these people, the director Ye Zhou, who should have been the most anxious, was lying on the bed and sleeping soundly.

It's not that Ye Zhou doesn't care about movies. After such exaggerated marketing, Ye Zhou almost put his own future in this game.

Is he not nervous?of course not.

On the contrary, he was no less nervous than any of the staff tonight, but his method of relieving anxiety was a little special, which was to let himself go to sleep early.

When the pointer pointed to 10:[-], some comments about the movie finally began to appear on the Internet.

The big V headed by 'Eating Melon No.1' promised fans to rebroadcast and give feedback on the movie in real time before entering the theater.

12:21

Eat Melon No.1v: Hahahahahaha what the hell is this sand sculpture plot!

12:36

Eat Melon No.1v: Damn it hahahaha all the staff are so stupid, I laughed my head off!

01:36

Eat Melon No.1v: Don’t ask me why it took me so long to update my blog, I’m just laughing!

02:11

Eat Melon No.1v: With all due respect, this director is too snarky, like an old sow wearing a bra, one set after another, you will never guess what sand sculptures will unfold in the next second hahahahaha

02:23

Eat Melon No.1v: It’s over, it’s over, this movie is full of high energy, I can’t explain it clearly to you in a few words, wait for me to go back and sort out my thoughts, and I’ll discuss it with you!

The blogger's fans waited until four o'clock in the morning for film reviews. Except for the screen full of 'hahaha', they didn't find any useful clues.

One after another left a message on his Weibo, such as "Asian King Pigeon", "Haha Jing who has no emotions", "Trash Dim Sum", "What can I do, Haha No. 1" and other remarks are simply hitting the screen.

There are not a few bloggers who have the same situation as him. It's not that there are no problems with the movie, but that these bloggers have automatically classified it as a bad movie when they bought tickets.

I didn't have any expectations for the movie, but when I actually saw the movie, I was caught off guard...

This movie doesn't seem to be as bad as I imagined, it's even a bit good-looking? ?

It's like, if your first impression of a film is only [-] points, but when the actual performance starts, you are surprised to find that it has [-] points, which is far beyond your previous expectations, and the shock and surprise will be brought in a short time It can completely cover up most of its shortcomings.

Of course, not all of these are positive reviews, and there are also many negative reviews.

But how do they criticize the movie... It's similar to the arguments before the movie was released. Netizens are already tired of watching it, and there is nothing new for people to see.

Comparing the two, the remark of fried rice is naturally not as good as the full screen of "hahaha" and the continuous "really fragrant!" ’ Such novel remarks are even more striking.

After the premiere, in addition to Weibo, several short video platforms that have been hotly discussed during this period have also seen movement.

Compared with Weibo's mixed comments, these audiences are more universal. On short video platforms covering young, middle-aged and even elderly groups, the comments are much better than expected.

The acceptance of these people is obviously much higher than social software such as Weibo, Mouhu, and Haijiao Forum, which are mainly young people.

It's not that there are no bad reviews, but they are much less than expected, but the positive reviews far exceed the initial expectations.

During this period of time, as online comments became more and more unable to maintain the balance, the balance continued to be biased towards negative reviews, and the staff had already prepared for the worst.

But this result was really unexpected.

The assistant director opened his red eyes and browsed through the comments of the netizens on the movie without blinking. He just watched it for a whole night.

In the early morning of the next day, the assistant director's wife woke up and found that her husband was not around. When she opened the door of the study, she found that her husband was still in the same posture as last night, sitting in front of the computer, motionless.

"Old Meng?"

Deputy director Meng, who was named, turned his head. He had not slept all night and his face was haggard. His pale face and thick dark circles under his eyes shocked his wife.

He hurried to his side and asked anxiously: "What's the matter with you, you didn't close your eyes all night? Is your body uncomfortable somewhere?"

Under his wife's anxious eyes, Deputy Director Meng finally slowly showed a relaxed smile on his pale face.

"It's done."