The villain must spend all his money before he goes bankrupt [Transmigration Book]

With the step-by-step implementation of the plan, the movie "A Farce" not only ranks among the top searches on Weibo, but also gradually begins to show popularity on other video platforms.

At first, everyone thought that the popularity was only temporary, and it would drop in two days at most, but who would have thought that it has been three days since the controversy started, and the popularity has not diminished. With the participation of people, the enthusiasm remains high.

Except for the first batch of people who were actively contacted by the staff, as the popularity continued to rise, the battle groups of both praise and criticism continued to expand, and in the later stage, the staff did not even need to contact them.

Many practitioners in the self-media industry saw an opportunity from this. In order to quickly attract fans and accumulate fans, they did not need to spend money to find them. They started to make related videos spontaneously.

No matter whether it is praise or belittling, the two sides are always evenly matched, and they have really developed in the direction Ye Zhou originally expected. No matter how fierce it is, before the movie is officially released, the two sides maintain a delicate balance.

On the fourth day, the group of film critics who were invited to City A to participate in screenings some time ago finally began to express their views on the film one after another.

Although Ye Zhou promised not to interfere with the film critics' objective evaluation of the film, it does not mean that the film critics who were invited to participate in the screening were not screened at all.

Here Ye Zhou actually played a little tricky.

Before the invitation was sent out, Ye Zhou personally selected the list of all invited film critics after several rounds of screening.

At first glance, these people seem to have nothing in common, but in fact, everyone's quota is determined after careful consideration and analysis of their previous film critic style.

Only in this way can we ensure as much as possible that after watching the movie, the movie reviews will not be one-sided and full of bad reviews.

Although Ye Zhou has been looking for people to promote the film during this period, and has always maintained a balance in the evaluation of the film, but this balance is mostly an illusion created by laymen, which is actually quite fragile and cannot withstand scrutiny.

The real stability and balance still depends on the opinions of these professional film critics. Their remarks are very important and determine whether the balance can continue to maintain balance.

Early this morning, Jun Yi, a well-known film critic in the film and television industry, suddenly posted a Weibo.

Jun Yiv: "The day before yesterday I was invited to City A to participate in the screening of "A Farce". Now I will briefly talk about my views on this movie.

As usual, let's talk about the advantages first.There is no doubt that this is a comedy film with enough laughs, whether it is a laugh, plot setting or character image, it is no problem to pass in a comedy movie.

What surprised me is that the director has a good way of portraying characters. Although the movie is partial to group portraits, each character has distinctive characteristics.

Among them, Killer No. [-] is the most colorful. As for how it is brilliant, it may be a spoiler if it continues. The film crew has repeatedly emphasized not to spoil it. Therefore, everyone should go to the cinema to find out how it is.

However, the shortcomings of this movie are also very obvious. The most fatal point, which is also criticized by the industry, is that it is funny, but it lacks connotation. Peers rated it a soulless show.

In addition to the connotation, the actors... also have both surprises and surprises. Although their performance is not stable, they can barely pass the passing line.

Finally, I would like to mention that I seriously suspect that the director is an easter egg maniac. Due to the restrictions on screenings, how many easter eggs have been hidden, I am afraid that I will not be able to start looking for them until after the official release. If you are interested, you can also watch more. Pay attention, there are bound to be surprises. "

As soon as this long Weibo post was posted, the number of likes and comments below immediately increased rapidly, but in just a few hours, more than 3 comments and reposts were received.

If Junyi represents good reviews, then just after the release of this Weibo, film critics who represent negative reviews also appeared one morning after this Weibo was released.

Liu Xiaochuan is also a film critic with a good reputation in the industry. Although he does not have as many fans as Junyi, he has attracted many very loyal fans with his unique personal style.

At around two o'clock in the afternoon, Liu Xiaochuan posted on Weibo.

Liu Xiaochuan: "@飞飞的瓜，Gua Ge, I finally understand your feelings after watching the screening, and it is not an exaggeration to classify this movie as a bad movie.

I won’t mention whether there is connotation or not. After all, this is already a recognized fact.Let me briefly explain why it is classified as a bad movie.

First of all, the movie is long and boring. The director made the movie long and stinky, and he can’t explain the big things and trivial things for a long time. With all due respect, even a college student who is randomly recruited from the film school is better than him.

Some people say that this movie has a lot of laughs, maybe it's because I have a good laugh, I didn't get the laugh at all, I sat in the theater for two hours with a blank expression, it was boring, and my butt hurt from sitting.

Speaking of actors, Zhu Ning, a traffic star like him, should be his vase, wouldn't it be good to accept endorsements and film variety shows to make money?Why are you so overwhelmed with wanting to make a movie?

If I had to find a point in this movie that could make me laugh, I would have to watch Zhu Ning's acting, it was so funny, his movements were terribly stiff, and his expression filled the whole movie, what a talent.

I’m really ballballing everyone, don’t continue to waste money, okay, it’s not easy for fans to make money, just this kind of [-]% bad movies, not to mention the ticket price, I don’t think even the travel expenses to the cinema are worth it , Two points are given to investors, thank them for their selfless dedication, and show everyone that real money is in vain. "

In the past two days, diametrically opposed comments have been listed under the trending searches of "A Farce".

Netizens who had been aroused by the enthusiasm for several days in a row, after reading these two Weibo posts, they became even more curious!

In addition to promoting the film, such a huge popularity also made various theaters finally notice this film that cost only more than 2000 million.

The [-]th Golden Week is coming soon. Originally, according to the previous plan, whether "A Farce" can be released in such a golden time is a problem, let alone get a good schedule.

Ye Zhou didn't intend to go to the Golden Week at all at first, but as the popularity of the movie became more and more popular during this period, Ye Zhou didn't go to the theaters, but the theaters came to him instead. .

At first, several theaters in City A offered Ye Zhou an olive branch, but the film schedule was relatively conservative and relatively low. After all, there were many movies that were released in the prime time with big investment and big productions, and star franchises.

It's obviously not that easy to get a schedule for their popular movie with mixed reputations.

But later, under Ye Zhou's control, as the popularity rose day by day, the theaters began to let go, saying that if Ye Zhou wanted, they could make a small increase on the original basis.

Ye Zhou talked with the directors of several theaters, but in the end they couldn't reach an agreement.

It is definitely impossible to say that there is no rush. Although Ye Zhou and the whole team have been working hard during this time, trying to keep the heat from falling, the longer the battle line is drawn, the more unfavorable it will be for them.

Curiosity has a shelf life, and once the time limit is exceeded, it will become dull.

But the film schedule given by those theaters is indeed too low. They want to use his movies as a gimmick to gain popularity, but they are not willing to take risks, so they give corresponding film schedules. How can there be such a good thing in the world.

Jiang Ting saw that Ye Zhou's feet hadn't touched the ground in the past two days, and he had lost weight visibly to the naked eye. Although he didn't say anything, he still felt distressed.

Jiangshui Cinemas, which is affiliated to Jiangshi, has more than 2000 theaters across the country. In 2028, Jiangshui Cinemas will account for 16% of the country's box office share.

After a three-day full-day meeting between Mr. Jiang and the senior management of the cinema, they finally finalized the 15.00% film schedule for "A Farce" on the first day of the National Day Golden Week.

That night, when Jiang Tingyuan told Ye Zhou the news, he thought he would be happy, but unexpectedly...

Ye Zhou looked at the contract in front of him, but finally refused, "Brother Jiang, I can't sign this contract."

"Why?" Jiang Tingyuan frowned, not quite understanding why he refused.

"Don't look at the popularity of my movie right now, but in fact..." Ye Zhou paused, hesitated for a moment, but gritted his teeth and confessed, "I don't know whether to win or lose in the end."

"Once the word-of-mouth of the film is released, the word-of-mouth cannot be stabilized, and all the efforts we are doing now will not only be wasted, but will also be counterattacked."

"The risk is too great. When the time comes to overturn the car, it's okay for me as a small director. At most, I have a bad reputation, but the losses caused by Jing Zhe and Jiang's will be too great."

Ye Zhou is a very cowardly person, but that is based on the fact that his principles are not violated. Once it is a matter of principle, if he becomes stubborn, no one will persuade him.

He can accept the money from Boss Jiang, spend it everywhere, make all kinds of dishonest investments, and say that he must spend all his money before Boss Jiang goes bankrupt.

Although he knew clearly that if the plot could not be changed, no matter how big Boss Jiang made his career, in the end it would just be a cheap way for the protagonist to suffer.

But shouting slogans is one thing, but when he actually encountered such a high-risk project, he became cautious and hesitant.

In the dead of night, Ye Zhou would always think about the rules in this book world, and whether the ending between him and Mr. Jiang could be changed.

From the time he entered this world until now, Ye Zhou has always been contradictory, and the longer he gets along with Jiang Tingyuan, the deeper this contradiction becomes.

When the money is harmless and won't shake Jiang Tingyuan's foundation, Ye Zhou can tell himself very coolly, anyway, these futures will all be attacked by the protagonist, and it will not be spent in vain.

But when he really encountered a problem that might have serious consequences, he couldn't help but wonder in his heart, what if the plot could be changed.

If Jiang Ting is far from going bankrupt in the future, will what I am doing now bring him trouble?

Ye Zhou became more and more cautious as he spent more time with Mr. Jiang, not daring to act rashly.

He is extremely conflicted.

Jiang Ting looked at him from afar, and said after a long time, "From a businessman's point of view, I think this movie is worth a shot."

"No." Ye Zhou stood firm.

The two remained in a stalemate for about 10 minutes, when Ye Zhou's cell phone rang suddenly.

The caller was the person in charge of Jing Zhe's publishing department. After answering the phone and chatting for a few words, Ye Zhou's face suddenly revealed a look of surprise.

After hanging up the phone, Ye Zhou jumped directly in front of Jiang Tingyuan, dancing and excited like a silly roe deer, and said excitedly: "Mr. Meng said that Shinhwa and Tianhai finally let go, Shinhwa is willing to give us 10% of the first day's filming, Tianhai 8% will be given on the first day, and the next day will be ranked according to the box office on the first day. If the box office can be stabilized, it can be increased in the future!"

Although Shinhwa Films' share of theaters and box office in the country is not as good as that of Jiangshui, the number of theaters is still considerable. It accounted for 8% of the country's box office share last year, and it is an established theater in the industry.

As for Tianhai Films, it has sprung up suddenly in recent years. Due to its high-end facilities and excellent environment, it has occupied the high-end domestic cinema market. The ticket price is almost double that of other cinemas, and its strength should not be underestimated.

If this is normal, the proportions of 10% and 8% are not only not high, but a very low proportion.

But the situation is different now, except for the holidays at the end of the year, this is the best October Golden Week.

It is not easy to snatch 8 or 10% of the film schedule from so many major productions, and this film schedule will increase based on attendance and single-day box office.

This is simply unbelievable. You have to know how many times they have talked during this period, Shinhwa and Tianhai are still stuck at 5%, unwilling to take more risks, but now it has basically doubled.

Seeing him so happy, Jiang Tingyuan reached out and rubbed his head, and said softly: "I just said that, with the marketing you have done during this period, the enthusiasm you have maintained is worth a gamble with you."

Perhaps it was because of those two theaters that Ye Zhou was hanging in his heart. After facing Mr. Jiang's affirmation, he began to seriously consider his proposal.

After the two discussed, they finally lowered the proportion of the first day's filming by two percentage points, and settled on the same 10% as Shinhwa.

What Ye Zhou didn't know was that the figure of 10% was actually the result of Jiangshui Films' executives after a series of discussions and big data calculations, and it was also their psychological expectation for the film schedule.

The extra 5% was of course for Mr. Jiang's face.

After finalizing the film arrangement with the three theaters, several more theaters came to the door one after another, and the ratio of everyone's offers ranged from 5% to 10%.

After the confirmation of several major companies, the remaining small theater chains don't need to be too concerned. Ye Zhou is already quite satisfied with the result.

Different from Ye Zhou's joy, Cheng Ran and Jiang Yu are not having a good time, they are anxious like ants on a steamer.

"Mr. Zhang, Mr. Zhang, didn't we agree on the 10% schedule for the first day? It's about to be released, how could you suddenly change your mind?"

Jiang Yu's tone was rapid, his face was full of anxiety, and he kept walking back and forth in the office with his phone in hand.

I don't know what was said on the phone, Jiang Yu's face turned green and pale, and he almost threw the phone out of anger.

This is already the fifth call he has received from the person in charge of the theater chain, and without exception, they are all here to inform him that the first day's film schedule has been lowered.

Those with a better temper will apologize to him and say a few words of comfort, but when they meet someone with a bad temper, they will hang up the phone directly when they are annoyed by Jiang Yu's questions, and they can't get through if they call again.

Seeing that Jiang Yu's expression was not good, Cheng Ran, who was sitting on the sofa, got up and walked to him, and asked worriedly, "How about it, do you still disagree?"

It’s okay if he doesn’t ask, but Jiang Yu’s expression became even more ugly when he asked, he threw the phone heavily on the table, and asked sarcastically: “Otherwise, could it be possible to add more movies for us, you are still living in a dream ??"

Cheng Ran's face turned pale from being choked by him, and his normally ruddy lips were no longer bloody.

"Don't be angry, let's think of other ways..." Cheng Ran forced himself to calm down, pretending that he didn't hear the ridicule in his words, but tried to persuade Jiang Yu to calm down too.

But seeing that there is not much time left until the film is released, the film schedule that was finally finalized after spending money and effort is reduced as soon as it is reduced.

Before he could get angry, the phone on the table rang again.

Jiang Yu looked at the caller ID on the phone, wishing he could just smash the phone.

But even if it is smashed, it still can't change the theater's decision to lower the film schedule. After all, he didn't intend to discuss anything when he called him, just to inform him.

These Jiang Yu himself knew it well, so he hesitated and answered the phone.

Just as he expected, the person in charge of the theater was still calling, and the purpose was no different from the ones he answered before, and the topic was still about cutting movies.

Jiang Yu, who had been hung up on so many calls, finally calmed down this time. He didn't ask why he had to cut it off, and tried to slow down his voice, and began to ask which movie they were given the reduced part of the film.

Hearing that he had a good attitude, the person in charge on the other side of the phone hesitated for a moment, and told him some news he knew.

"I heard from the above that it might be given to "A Farce", but it's hard to say exactly how."

After hearing the name of this movie, Jiang Yu couldn't help tightening his hand, because the phone was deformed by pinching it too hard.

After hanging up the phone, Jiang Yu couldn't bear it any longer and directly opened the window and threw the phone out of the upstairs.

Cheng Ran was taken aback by his big reaction, and quickly asked, "Ayu, what's wrong with you?"

"What's wrong? You still have the guts to ask me what's wrong, what good thing did you do, don't you think about it?" Jiang Yu was furious when he thought of what he heard on the phone.

Cheng Ran was shaken uncontrollably by his yelling, and tried to stay calm: "What did I do to make you lose your temper with me?"

Jiang Yu laughed angrily at him, and waved all the things on the desk to the ground.

There was a 'crackling' sound when the thing fell to the ground, scaring Cheng Ran and sat down on the sofa.

Tears gradually formed in his eyes. He didn't speak, but the tears fell drop by drop, which seemed to easily arouse people's desire for protection.

In the past when Jiang Yu was angry, as long as Cheng Ran was like this, no matter how angry Jiang Yu was, he would restrain himself.

But this time it was different, Jiang Yu sat on the boss chair, looked at him with cold eyes, and finally squeezed out a few words from between his teeth after a long time.

"Do you know which movie took away our film ratio?"

Cheng Ran was so stared at by him that he didn't dare to cry anymore, his lips trembled and he didn't speak.

Jiang Yu stood up, walked in front of Cheng Ran, stretched out his hand to pinch his chin, and sneered: "It's the movie made by my dear brother's little lover."

"It's the one you contacted the film critic Hei some time ago, don't you remember?"

Cheng Ran was struck by lightning.