Fruit Tycoon [Farming]

At the venue, Xu Yi not only met industry giants such as Pinchun and Qingyin, but also got to know emerging beverage companies that are in the same start-up stage as Xu's but are on the rise.

Among the middle-aged and elderly elites, Xu Yi, who seemed to have not yet graduated from university, was particularly eye-catching. When he sat in the seat designated by Shika, everyone in the venue cast amazed glances.

It is not surprising for a young man of Xu Yi's age to appear in large-scale Internet and financial conferences, but his appearance in the beverage industry, which is traditional and in decline, is particularly surprising.

Of course, there are also young people in their 30s among the corporate executives attending the meeting, but unlike Xu Yi, most of these young people are the successors of the family business and have been involved in the management process since they were young. no stranger.In contrast, Xu's is a newly emerging beverage company with a high popularity of products. It has become a blockbuster in the situation of declining sales of fruit and vegetable juices, and has set an excellent sales record.

The reason why they pay so much attention to Xu Yi's bet is largely because the beverages developed by Xu's company are of superior quality. They couldn't help but pay attention to it. Pinchun even took the opportunity to poach Xu's development engineer, although it was a bit disgraceful. , but shopping malls are like battlefields, and poaching people is a simple calculation.

"You are... Mr. Xu?" As soon as Xu Yifu sat down, the middle-aged man on his left stretched out his hand first. He had a square face, thick eyebrows and big eyes, and his expression was a little serious when he spoke.When shaking hands with him, Xu Yi noticed that the palm of the other party was a bit rough, which was not the pampered image of a corporate executive in his impression.

The end of Xu Yi's eyes glanced at the opponent's seat card, and the name Liu Ruiyang was printed squarely on it, Xu Yi's heart suddenly flashed with clarity.

Compared with overseas, domestic beverage companies started late, but in the early stage of development, a group of companies with great influence and outstanding taste did appear.Liu Ruiyang and his Ruiyang drink were one of them. At that time, Liu Ruiyang was not much older than today's Xu Yi, but he dared to venture and fight, and put advertisements in newspapers and TV when the advertising industry was still immature.Ruiyang Beverage has also developed from a small township enterprise to a leading beverage company in China. Ruiyang Juice and Ruiyang Soda are all the rage.

At that time, the slogan "No matter where you are, Ruiyang is by your side" was spread all over the streets and alleys, and everyone would recite it.

Only later, with the influx of overseas beverage giants into the domestic market, Ruiyang Beverage's market share was greatly squeezed, coupled with the company's mistakes in decision-making, Ruiyang Beverage, which was originally popular all over the world, was almost on the verge of bankruptcy. Seeing Liu Ruiyang, a former commercial star today, Xu Yi had no idea that Ruiyang Beverage was still alive, at least in the supermarkets in Sujin City, Xu Yi rarely saw Ruiyang Beverage.

The ups and downs of Ruiyang Beverage are the epitome of countless domestic enterprises, which are famous for their excellent quality and outdated packaging. Most of them have completely withdrawn from the economic stage, and only a small number of them are still struggling like Ruiyang Beverage, seeking a ray of life .

"I'm Xu Yi, Mr. Liu, hello."

Liu Ruiyang smiled, showing his scorched yellow teeth that were incompatible with his decent face: "I've had your drink from Xu's before, and it tastes pretty good. It's really amazing that a drink maker can do this now!"

"Thank you." Xu Yi shook hands with him vigorously, and Liu Ruiyang smiled back at him, but he frowned all the way, and even his smile seemed to carry a heavy burden.

In addition to personnel from the enterprise, professors and experts from various universities and related research institutes also appeared on the scene.Teachers from famous domestic universities such as Jingzhou Agricultural University and Haishi University talked about their research experience and difficulties encountered. Xu Yi listened with gusto, but he did not understand professional things, especially the technical terms in the process of making fruit and vegetable juices. But he is engaged in this industry after all, and the experience of experts has given him a lot of inspiration.

"The juice drink market can't expand now." Liu Ruiyang sighed in a low voice, "Nowadays people pay attention to health preservation, and if juice is too sweet, they just choose fruit to eat."

Xu Yi nodded: "Indeed."

"Xu also sells fruit?" Liu Ruiyang smiled, "That's good too, you can attack and defend."

Xu Yi smiled and didn't say much.

After the speeches of the leaders and experts, it was time for free discussion, and various companies began to spit out, nothing more than low consumer enthusiasm for consumption, high advertising costs, and too much competitiveness.

"The Duo'er fruit juice drink launched by our company was endorsed by a popular star, and the other party actually asked for 2000 million yuan at a price. I was really shocked." The person in charge of the fruit juice company, which specializes in fruit juice drinks, complained, "But Everyone is doing this now, and one family is bidding higher than the other, and your Pinchun and Qingyin companies have a big business and are not short of money, our small company can't stand it."

As soon as Fengguo said this, executives from many beverage companies nodded their heads in the venue.The corner of Xu Yi's mouth couldn't help but twitch a smile, the boss is too domineering, and the younger brothers are all upset.

"Mr. Xu, what do you want to say?" During the meeting, Xu Yi kept his head down to take notes. When he was asked suddenly, he didn't realize it for a while, and then shook his head lightly after a moment of stunned: "I am here today. For those who learn from everyone, there is nothing to ask or say for the time being.”

The vice president of Pinchun who came to attend the meeting heard this and glanced at Xu Yi. He didn't expect Xu Yi to be so young, but his personality was unexpectedly calm.Generally speaking, as long as an industry meeting is held in the industry, Pinchun and Qingyin are the targets of concentrated criticism. Today, Fengguo's release is considered light.

It's no wonder that small and medium-sized companies complained repeatedly. Beverage production costs are not low, and consumers are extremely dependent on brands. It is a miracle that the products developed by such an unknown small company like Xu's are a hit in the market.Large companies such as Qingyin and Pinchun have mature technology and public relations, low production costs, and product operation capabilities far superior to small companies in the middle and lower reaches. After launching new products, they can quickly occupy the market.

In addition, the deep heritage of large companies is unmatched by small and medium-sized companies-consumers trust their products, and even exaggerate, and look for their products.

"Mr. Xu doesn't talk, can we raise ideas?" Vice President of Pinchun looked playfully, "Mr. Xu, are you interested in cooperating with Pinchun? You provide raw materials, and we are responsible for R&D, production and sales. How about half the money?"

Xu Yi frowned slightly: "Thank you Mr. Zheng for your kindness, but Xu is used to working alone, and has no plans to cooperate with other companies for the time being."

"Mr. Xu, for the Xu family, this is definitely a cost-effective cooperation."

Xu Yi always had a faint smile on his face, and his eyes were bright: "Indeed, this plan is very attractive, but Mr. Zheng, you have overlooked one point - if Mr. Zheng can provide raw materials of the same quality, our Xu's scale Although it is small, I am willing to share the worries of Mr. Zheng, and take care of research and development, production and sales. As for the income...Pin Chunqi, Xu Shisan can do it."

"puff--"

"Cough cough cough cough."

There was a rustling sound in the venue.

Everyone didn't expect Xu Yi, a brat, to have such a stubborn personality, so he easily rejected Zheng Liang's proposal, and it was still on Ning Cheng's territory.

Xu Yi has been earnestly learning to be a good baby all day long. Everyone thinks he has a soft personality. Now that he has blocked Zheng Liang into silence, everyone really realizes that sitting here is terrible. Not some high school student, but the controller of a company.

Everyone knows that the reason why Xu's Juice is superior in quality lies in the raw materials.Since Xu's quality cannot be replicated, other beverage companies will not take advantage of Xu's raw materials. After all, everyone knows that it is precisely because of Xu's strict control over the quality of raw materials that its scale has maintained its current state.

In other words, they don’t have enough for themselves, and you, Pinchun, go to snatch other people’s raw materials. What kind of OEM cooperation do you want to be shameless?

Even if Pinchun includes R&D and publicity—just look at Xu's rough R&D team and non-existent publicity, they can create sales miracles, and there is no need for Pinchun to play a role.

It's as big as a basin.

"Basin?" The person in charge of Fengguo's speech snorted slightly: "That face is bigger than his grandma's footbath!"

No matter what, Xu Yi's response really cheered up the leaders of many small and medium-sized beverage companies present. Clear drinks are better, but industry bosses always pretend to be dead when they get ripped off too much, and they don't care if they are scolded. Anyway, thick skin and blood.

Pinchun is different. If they can’t compete with clear drinks, Pinchun has decided on the idea of ​​a small company. To be honest, Xu is just one of the victims, or the kind of victims who are not injured, and those who are really seriously injured. , has long been annihilated in the long history of the beverage industry.

Of course, in business, this kind of thing is more common than eating.

Many people at the scene had no communication with Xu Yi at first, and they nodded their heads as a greeting. After all, although their popularity is not as good as that of Qingyin and Pinchun, they also play the leading role in their respective provinces, and they are seniors. Xu's younger generation still retains an arrogance in front of him.

However, what left Xu Yi speechless was that just after Xu Yi had finished his crush on Pinchun, those bosses and executives tore off the plastic mask of cooperation, and started a routine with Xu Yi one by one.

It's almost like eating Xuanmai.

The boss of Fengguo liked Xu Yi more and more, he came here specially to give Xu Yi a cigarette, and asked Xu Yi jokingly: "How old are you, is there anyone you want to talk to? My daughter is a graduate student at Harvey University..."

Surrounded by a group of middle-aged and elderly people, Xu Yi's aura of being angry with Zheng Liang just now disappeared, his face and ears were dyed red, and his panicked appearance made the group laugh.

"Old Li, you are going too far, as if you are the only one with a daughter here. Hey, let me tell you, Lao Li, my daughter is here today, and I will let Brother Xu meet right away, maybe this brother's It was picked after two days of calling."

other people:"……"

Lao Li: "..."

What a shame!

Of course, Mr. Zhang, the small fruit farmer who spoke, also encountered ruthless ridicule from many old friends and opponents: "Old Zhang, with your five big and three thick pig noses and swollen eyes, your girl must at least be like your wife." Ten to ten can be introduced to President Xu, right? Do you want to be ashamed?"

Mr. Zhang: "...the personal attack is too much!"

"You were the one who was shameless first."

Mr. Zhang: "...Obviously Lao Li brought up this topic first, so it has something to do with me?"

The object turned abruptly, and President Li also began to suffer merciless personal attacks.

Xu Yi's face was no longer red, and his ears were no longer red. He stared at a group of uncles arguing with great interest. He never thought that as soon as he looked up, he saw a line of sight staring at him from the opposite side - it was the pure Zheng Zheng. Vice President Liang Zheng.

Xu Yi thought that the other party would be resentful, annoyed, and angry, but to his surprise, none of these expressions were on the other party's face.

On the contrary, what Xu Yi saw in his eyes was - the excitement of seeing the prey? ? ?

Xu Yi's whole body is not well.

As everyone knows, Pinchun's Vice President Zheng is thinking about——

Lao Li's face is square and wide, even if his daughter looks like him by [-]%, it can't be saved.

As for Lao Zhang, a pig with a swollen nose and a puffy face could be slaughtered directly at the slaughterhouse, and his daughter's beauty was as good as one-tenth of his own daughter's.

Vice President Zheng's wife was a serious movie star when she was young. At that time, there were no so-called Internet celebrity bloggers, let alone the so-called awl face. Hammer face, the chin that can pierce other people's faces when you lower your head, can't it be smashed out with a sledgehammer?

His wife is different, with an oval face and willow eyebrows. The classical beauty she played when she was young has fascinated many people. The girl is also like a wife, beautiful and excellent. The suitors from childhood to adulthood can be lined up from the Great Wall to the Antarctic Snow Mountain. .

Therefore, although Vice President Zheng is known for his insidiousness and cunning in the business field, once he is off work, he is a 24-hour filial husband and a good father. Most people want to be pure and clean in their relationship with men and women.

One Spring Festival, his wife used his card to swipe 10 yuan, then turned around and told Vice President Zheng that she only bought two things and bought 20 things for Vice President Zheng. flowed down.

Then, Vice President Zheng saw his 20 pairs of socks, and tears really flowed out.

His wife bought two bags, one Dior and one Chanel, with a total price of 9xxxx yuan.

The total price of his 20 pairs of socks is xxx yuan. Even so, he still laughed and cried: "Honey, you are too kind to me, how do you know I have no socks to wear?"

All in all, in Vice President Zheng's opinion, his daughter has completely inherited all the advantages of himself and his wife. Although Xu Yi's attitude towards him is not good, he is still an outstanding young man, barely worthy of his daughter. So he couldn't help showing such a meaningful and even perverted expression to Xu Yi.

Fortunately, Xu Yi didn't know what he was thinking, otherwise, with Xu Yi's character, he would definitely not be able to control the urge to vomit blood.

In short, Xu Yi has learned from the meeting and chatted with him. I really want to thank Pinchun for the existence of this living target. Xu Yi has made many friends who share the same hatred. In the past few years, consumers have attached great importance to health, and it is indeed more difficult for beverage companies to do business than before.Large companies can still rely on advertising to gain market share among young people, but small and medium-sized enterprises can only survive in the cracks, and life is difficult.

Xu Yi thought about it seriously, and the fact is indeed the case.When he was in primary and junior high school, the famous iced black teas included Pinchun iced black tea, iced black tea from two companies in Wandao, iced black tea produced by the world-renowned coffee company Eagle Nest, barley iced black tea from Xingzhou City, Beihe Province... …There are also some miscellaneous brands, but up to now, only the two food companies in Bay Island stand out in the iced tea market.

The same is true for fruit juice and milk tea beverages. Many categories that were once prosperous have long since become history. In order to gain market share, beverage companies have to invest more money in publicity. There is no company in the market that can compare with the two overseas beverage giants.

This is a sign of immaturity in the market.

But in Huaguo at present, there has been a trend in many industries - the boss fights with the second child, and the third child is often the one who dies.

No one in an ambitious company wants to be the third child, but sometimes in a situation, the only thing they can say is involuntary.

The accompanying products of the Fruit and Vegetable Juice Industry Conference also include a procurement conference, where dealers and manufacturers meet after the conference to sign an agreement.Xu's customer base is fixed, and he is not qualified to deal with these big dealers in terms of production volume. Even so, he was surrounded by a group of enthusiastic old brothers.

In the past few days of the meeting, Xu has left a deep impression on other beverage companies.

Because of Xu's excellent products and sales, Xu Yi was recognized by his peers at the first step. No matter what industry, excellent people are welcome everywhere. This is an undeniable truth.Secondly, Xu Yi is young and energetic, but he doesn't make people feel "tiger", and he is quite good at dealing with people.

Of course, the most important point is that Lin Jinglun's performance at the wine table yesterday completely conquered a group of people.

Xu Yi really couldn't drink, everyone could tell, and he didn't force it, but at this moment Lin Jinglun stepped forward and showed his power on the wine table, immediately leaving the impression of Xu Yi's refreshing and heroic spirit on everyone .

Xu Yi was very worried about Lin Jinglun's condition, but he saw his stomach slapped, with a nonchalant expression: "What is this little wine? I can hold on, don't be afraid."

At the procurement conference, Xu Yi gained a lot of insight. With Xu's current production capacity, it would be difficult to sign an agreement with one of the distributors, let alone face so many distributors.

Of course, there are also differences in the agreements signed by dealers. Xu Yi noticed that Ruiyang Beverage did not seem to sign a few orders. Liu Ruiyang's original frown deepened, and there was a trace of heavy color between his brows that could not be erased.

"Old Liu...Ruiyang Beverage can't keep up with the market. His drink formula is still the old recipe. It overlaps with Clear Drink and Coca-Cola's product market, and the price is more expensive than the other party."

"Then why don't you lower the price, Brother Ding?" Lin Jinglun asked, putting his arm on the shoulder of a person in charge.

"It can't be reduced." The other party sighed, "Ruiyang's cost is already higher. In addition, Ruiyang can't enter the supermarket now, so it can't take the route of small profits but quick turnover. Lao Liu can only set the price higher. , relying on unit price income to make up for the lack of quantity.”

"Ruiyang is almost gone. Old Liu doesn't dare to take too big a step. In addition, there are a lot of employees in his factory. He wants to support those people, and he has to consider all kinds of things."

"Being the boss is not easy."

After hearing Lao Ding's emotion, Xu Yi and Lin Jinglun felt a little blocked. Anyway, Ruiyang Juice and Ruiyang Soda were the drinks that accompanied them when they were young, but now they have fallen to this situation.But even if they expressed sympathy for Ruiyang Beverage's experience in their hearts, the two could do nothing.

This is not a problem faced by a company in Ruiyang and Liu Ruiyang alone. Even if Xu Yi wanted to help, his strength is too meager.

"Mr. Ding, Mr. Xu, and Mr. Lin." Seeing the three of them approaching, Liu Ruiyang had a stiff smile on his face.

"Old Liu, how did you sign the form?"

"It's okay." Hearing this, Liu Ruiyang looked a little stiff, "It's okay."

Mr. Ding didn't ask any more questions, and Liu Ruiyang also knew that the other party was afraid of hurting his face, so he nodded to Mr. Ding and Xu Yi, and Liu Ruiyang went out with the signed form.

"It's not easy for Lao Liu. At a very young age, a factory depends on him alone. When Ruiyang was booming, dealers from all over the country lined up to grab goods from his factory. I heard from my former partner. At that time, cars lined up at the entrance of Ruiyang Beverage Factory from the street to the end of the street, and the money was calculated in bundles, and the accountants counted the money until they were soft. I was also influenced by Ruiyang to enter this business Although the soda in Ruiyang is expensive, I think it tastes better than Coca-Cola. I make fruit juice, but the children in my family like soda, so I usually buy Ruiyang’s instead of Coke Sprite.”

"How should I say, Ruiyang's soda, I think it has a human taste, Coca-Cola is like a product of industrial production, I don't like it when I'm old."

Although the purchasing conference had nothing to do with Xu Yi, he made a lot of contacts through it.Xu's success in the beverage market this year has been huge, and many dealers want to sign Xu Yi's list. Unfortunately, Xu's is taking the route of Yuanchao's docking, not the route of middlemen.

Lin Jinglun said with emotion: "If you don't go out for a walk, you won't see how big the world is."

Xu Yi glanced at him: "Are you developing into a philosopher now?"

Lin Jinglun grinned: "Wait until I finish speaking, I have one more sentence."

"If you don't go out for a walk, you won't see how big the world is, and you won't know how awesome you are."

Xu Yi: "...Did I spit out your letter?"

Lin Jinglun: "I feel so humiliated by you from the bottom of my heart, Xu Yi, are you still human?"

Xu Yi: "...then I'll go back and talk to Mr. Zhang and ask him to introduce his daughter to you?"

Thinking of Mr. Zhang's enthusiasm at the wine table last night, Lin Jinglun broke out in a cold sweat for no reason: "Don't, don't, don't, don't, we are still brothers?"

Xu Yi: "It wasn't ten seconds ago."

As he said that, Xu Yi took out his phone and dialed Mr. Zhang's number saved in the phone. When he pressed the last number, Lin Jinglun had already changed into the flattering look of the chief eunuch in the Qing palace drama: "Xu Yi, little Yiyi, brother Yi, calm down, please calm down, you don't want to ruin the happiness of your brother and me for the rest of my life?"

Xu Yi: "The second half of my life? Hehe, it doesn't exist. As far as I know, Mr. Zhang's daughter is still very beautiful and outstanding."

Lin Jinglun said helplessly: "Beautiful or not is only one factor. The key issue is that he is a graduate student from a prestigious school. My education... I can't speak at all. Although I have gained a lot of knowledge after doing business, in essence I am still A farmer, can the beautiful Bai Fumei and I have a common language? My shirt is tucked into my trousers, and the belt logo is placed outside. I wish the whole world would know that I am rich. Which Bai Fumei can bear this?"

Lin Jinglun felt that he was still a dick at heart, even if Xiao wanted to be rich and beautiful, it was just a toad who wanted to eat swan meat.

I stayed in Ningcheng for four days. Although the time was short, what I saw, heard and learned along the way was enough for Xu Yi to digest for a while.

I didn't realize it when I was growing fruit before, but after I started processing fruit juice, Xu Yi really started to go deep into this industry.

Juice research and development, production and sales are a complex process, and the whole process is completely different from growing and selling fruit.

Fruit planting is either large-scale or retail, and the types are relatively single. Fruit sales, unless it is a combination of orchards and stores, are essentially second-hand dealers—purchasing products that are not produced by themselves and selling them to consumers at high prices. .

The production and sales of fruit juice are more industrialized and more in line with the characteristics of modern industries. Xu Yi is a complete beginner when entering this industry. Anyone has more experience than him and understands the development trend of this industry and the development potential, so after only a few days of study, Xu Yi felt suddenly enlightened.

Even if there was an unpleasant quarrel with Pinchun, after the meeting, under the enthusiasm of Vice President Zheng who tried his best to introduce Xu Yi and his daughter, the awkwardness in Xu Yi's heart went to nowhere.

Among other things, if he confronts Vice President Zheng next time, and the other party directly abandons his daughter Wang Bo, Xu Yi promises that he will throw down his helmet and armor.

He didn't have time to think about that aspect at all for the time being.

It's funny to say that Xu's father and Xu's mother didn't talk too much about his lifelong events, but these rivals and friends in the mall were overly enthusiastic, which made Xu Yi feel overwhelmed.

After earnestly learning some experience, the application time for the postgraduate entrance examination is approaching. Xu Yi carefully searched the admission line of Qingbei in the past years on the Internet. He and the professor have already contacted each other. Coincidentally, the two are also at the conference in Ningcheng I met with him on the Internet, and Professor Pan spoke as a representative of experts and scholars.

If nothing else happened, it was a certainty for Xu Yi to enter Qingbei.Of course, Xu Yi can join Professor Pan's school smoothly, but if his classmates are all top students, but he is a scumbag, isn't this even more embarrassing?

So Xu Yi has been studying and reviewing seriously during this period of time, in order to get good grades in the written test.

While Xu Yi was working hard, he suddenly received a call - the call was from Liu Ruiyang.

The other party cut to the chase: "President Xu, I heard that the Xu family has plans to expand recently?"

Xu Yi raised his eyebrows, but did not respond, and the other party continued to say: "Ruiyang has a beverage processing factory in Yuzhou. The facilities and factory buildings are well maintained. Are you interested in eating it?"

Xu Yi smiled and said, "Mr. Liu, our Xu family has always followed a steady path..."

Before he finished speaking, he was interrupted by the other party: "But it is impossible for the Xu family to stay in the corner of Xiyun all the time. I don't mean to humiliate your hometown, but from the perspective of enterprise development, Yuzhou is obviously more suitable than Xiyun. .”

The other party chattered a lot, and when the other party finished speaking, Xu Yi smiled slightly: "I admit that Xu has plans to expand, but you can't convince me to buy your processing plant with just a few words from you."