Fruit Tycoon [Farming]
Chapter 83 Juice Sales
Xu Yi didn't pay too much attention to the issue of sales.For the time being, the juice is still sent to the store and Shiyue for sale. Although the current sales speed is not enough to consume the juice production, it is not severe enough to make Xu Yi anxious.
For some reason, Xu Yi faintly smelled a hint of conspiracy from the unanimous tone of voice of these supermarket chains in the province.
But before Xu Yi could further seek cooperation from the other party, he received olive branches from Jingzhou and Haishi.
——A total of three large supermarket chains in Jingzhou and Haishi intend to cooperate with Xu's to sell the orange juice produced by Xu's in their own supermarket chains!
"Xu's has always been the company we want to cooperate with. I'm not afraid of Mr. Xu's jokes. After your company's orange juice was produced, our colleagues in the procurement department flew to Su Jin to buy a lot of it back. They all said that if we can cooperate with you The company has reached a cooperation, and the employees can wrap up those juices!"
Compared with several supermarket chains in Suzhou, the supermarkets Jingzhou and Haishi want to cooperate with Xu's are much larger in terms of scale, influence and asset strength. The market scale of the two places is also huge. If Xu's Being able to successfully develop the market in the two places has only advantages and no disadvantages for the development of the brand.
After the contract was signed, Xu Yi also made up his mind.
The production of fruit juice has been steadily progressing. Although the scale of the orchard is still not large, Xu Yi has already taken a fancy to several pieces of wasteland and barren hills inside and outside Qingyuan City. There are still more or less differences between them, and the types of fruits suitable for planting are naturally inconsistent.
It's just that a lot of money is needed for the purchase of buns and land, including raw materials. The sales of fruit juice and strawberries allowed Xu Yi to withdraw a sum of money, but everything should be done step by step, not too hasty and hasty.
Xu Yi sat on the bench by the door, stroking Tantou's hair time after time. After a winter, the dog's hair grew again, and when lying in a circle, it looked like a black ball. The stomach is fat, and the size looks bigger again.
Xu Yi was struggling with one thing.
He held his chin, and scratched the bench with his fingertips. He hadn't cut his nails recently, and his nails had grown to a millimeter long. A light stroke left light marks on the bench.
It's the fourth year after graduating from university. Xu Yi looks much more mature than when he just graduated. Although he didn't feel this way himself, he subconsciously regarded himself as a new generation of farmers farming, but in fact , controlling Xu's orchards, stores and factories, and habitually giving orders, Xu Yi has already become a bit more mature and capable than his peers. The peers who know how to play games and brag are distinguished.
During this time, Xu Yi was thinking about going back to school to study.
The development of Xu's is booming. The factories, orchards and stores are all running smoothly. Xu Yi is looking for a new manager for the store. The factory is managed by the manager hired by Lin Jinglun and Xu Yi. He only needs to make a final decision.
But with Xu Yi's current ability and management ability, if Xu wants to grow bigger, he still needs to learn a lot.
……
After signing cooperation agreements with three supermarkets in Haishi, Jingzhou, Xu's orange juice and strawberry juice have naturally entered the markets of the two places.
In the two places, Xu’s is still an immature and unfamiliar brand. Although local customers have long been accustomed to the expensive imported food in supermarkets, their requirements for food quality are far higher than the price. You can see Xu’s juice for 40 yuan a bottle Price still frowned slightly.
After seeing the place of origin and the manufacturer on the label, the customers frowned even deeper. They really couldn't figure out how the fruit juice drink from Xiyun County, Qingyuan City, Jiangsu Province would be placed with a bunch of imported drinks, and why did they order such a drink? exorbitant price.
Only those young and careless young people will throw juice into the shopping cart without hesitation, and squeeze out of the supermarket with the bag.
A large supermarket chain in Haishi.
On the first day Xu's orange juice and Xu's strawberry juice entered the cabinet, only 10 bottles were sold from 12 am to 2 pm.The person in charge of supermarket sales stared at the sales figures on the computer and pondered for a while: "The sales volume is so low?"
"Should we increase publicity? New beverages have entered the supermarket. They are not well-known and expensive. It is normal for customers not to buy them."
The subordinate's proposal was rejected by the sales manager: "In addition to the cost of publicity, the price will be higher. It is best that Xu's can place advertisements on TV or the Internet. This is the best way of publicity."
"I don't know what Mr. Liu thinks. He just wants to go to a rural place like Qingyuan City to discuss cooperation. Our supermarket has been open for so many years, and we have never encountered such a thing."
The sales manager hesitated for a moment: "Just wait and see, you will report the figures after a week."
"Okay." The deputy manager took the order, but he didn't care much about it.According to his thinking, how can a drink that is extremely expensive and has no publicity be sold well?Even if the drink tastes good, maybe it is so good that customers rush to buy it?Customers are not fools with a lot of money!
On the contrary, the statistics staff were very surprised. In this week, Xu's Orange Juice only sold 2 bottles on the first day, but the number soared to 20 bottles on the second day, and 216 bottles on the third day. Bottle... She put the report on the deputy manager's desk. The deputy manager was away this week. It was not until the department had a weekend meeting that the deputy manager brought the statistics and entered the office with her.
Next is the routine report.
"The sales of Qinxin brand fruit candies increased by 300% this week, thanks to Qinxin's sponsorship of a recent variety show on Huzhou TV Station."
"Bamboo Forest's towels were affected by the factory's exposure to pollution. Sales were poor this week. We need to make timely changes."
"..."
"..."
As the data was reported one by one, the sales manager's face remained calm: "The data is worse than last week's and last month's data. Besides these, are there any other impressive data?"
He frowned: "Old Wang, what about the sales data of Xu's Juice that I showed you last week?"
The deputy manager didn't even have time to look at the data, so he couldn't answer right away, so he just said vaguely: "It should...not be too good, let me see..."
The deputy manager's fingers fluttered, and his sight finally came to the page where Xu's orange juice was located. Even in this large supermarket, which is one of the best in Haishi, the price of 400 yuan for 40ml of Xu's is still considered high. Those who can mark this price are generally Imported beverages or high-end products of large domestic beverage companies, but Xu's is just a small workshop that is not known, and the employees present were amazed to be able to enter the supermarket.
After all, purchasing and sales are two departments. The purchasing department may have a certain understanding of Xu's quality, but the sales department doesn't care how loud their bragging is. Good sales are king.
"Didn't they take kickbacks for the purchases? They brought in all the delicious and smelly ones, and it became our responsibility if they couldn't be sold..." The employee muttered loudly, and the sales manager glared at him.Looking at the others, everyone didn't say anything on the surface, but their expressions were the same as that of the complaining employee.
"Bang bang..." The sudden impact startled everyone present. When they raised their heads, the deputy manager was staring at the statistics with his mouth wide open, "The sales of Xu's...Xu's orange juice... broke. Two thousand bottles!"
"two thousand?"
"Two thousand, how is this possible?"
"Old Wang, I remember that on the first day Xu came in, he only sold 2 bottles."
The deputy manager nodded: "So when I saw the statistics just now, I was taken aback. It's strange. It's unscientific to sell so much in terms of its pricing!"
Based on the price of 40 bottles, the supermarket sold more than 80 yuan for just this bottle of drink this week!Although the profit after deducting the cost is not high, it is still surprising to sell such a high price in just one week.
Such data is nothing to a well-known beverage brand, but after all, Xu's is just a small factory with no reputation, so what's going on?
The employees in the sales department were puzzled, but by the second week, Xu's sales were rising steadily, and the number of customers who came to choose from the high-priced beverage shelves was increasing. Seeing the supermarket's supply The quantity is almost running out.
When the sales manager came home at night, he found three bottles of Xu’s orange juice on the dining table. He was wondering how his wife would buy such an expensive drink. Put on the straw: "Daddy, drink some good juice."
Seeing the smile on his daughter Apple's face, the sales manager subconsciously took a sip: "...!!!"
The next day, the manager of the purchasing department received a plan to continue purchasing Xu's beverages.
After the first batch of beverages were shipped to Jingzhou and Haishi, only half a month later, the other party sent another purchase agreement.
Coinciding with the launch of small tomatoes, Shan Gong and his team have developed new juice varieties, which are in the process of being put into production, and will continue to develop watermelon juice and other varieties in the future.After the other party sent the request, Xu transferred another batch of goods, but he didn't expect that this batch of goods sold faster than the previous batch. After a few days, Xu sent another batch of goods.
Seeing the increasing numbers in the accounts, Xu Yi couldn't help speeding up the pace of expansion.
Tomatoes, strawberries, watermelons and melons do not have year requirements, as long as there is suitable soil and climate, grapes and oranges need to be transplanted, the growth cycle is long, and planting is more troublesome.Therefore, strawberries were the first to expand in scale. This year, the strawberries planted in Yuntou Town had a bumper harvest, which not only met the supply of the two stores, but also used a considerable part to make fruit juice.
The next step is to expand the scale of watermelons. This time, Xu Yi chose a place outside Xiyun County. A certain county has a thousand acres of land, which can be contracted to Xu Yi.
After Xu Yi inspected the place, he returned home. After driving for more than three hours, he was a little tired, so he took a nap on the sofa. The barking of the dog woke me up.
Xu Yi just sat up straight and was about to go out to have a look. Unexpectedly, the barking of dogs outside suddenly became extremely shrill, sharp and hoarse. Xu Yi hurried out and saw a ferocious man holding a dagger He poked at Tantou's belly, and when Xu Yi came out, his eyes were on Xu Yi again.
For some reason, Xu Yi faintly smelled a hint of conspiracy from the unanimous tone of voice of these supermarket chains in the province.
But before Xu Yi could further seek cooperation from the other party, he received olive branches from Jingzhou and Haishi.
——A total of three large supermarket chains in Jingzhou and Haishi intend to cooperate with Xu's to sell the orange juice produced by Xu's in their own supermarket chains!
"Xu's has always been the company we want to cooperate with. I'm not afraid of Mr. Xu's jokes. After your company's orange juice was produced, our colleagues in the procurement department flew to Su Jin to buy a lot of it back. They all said that if we can cooperate with you The company has reached a cooperation, and the employees can wrap up those juices!"
Compared with several supermarket chains in Suzhou, the supermarkets Jingzhou and Haishi want to cooperate with Xu's are much larger in terms of scale, influence and asset strength. The market scale of the two places is also huge. If Xu's Being able to successfully develop the market in the two places has only advantages and no disadvantages for the development of the brand.
After the contract was signed, Xu Yi also made up his mind.
The production of fruit juice has been steadily progressing. Although the scale of the orchard is still not large, Xu Yi has already taken a fancy to several pieces of wasteland and barren hills inside and outside Qingyuan City. There are still more or less differences between them, and the types of fruits suitable for planting are naturally inconsistent.
It's just that a lot of money is needed for the purchase of buns and land, including raw materials. The sales of fruit juice and strawberries allowed Xu Yi to withdraw a sum of money, but everything should be done step by step, not too hasty and hasty.
Xu Yi sat on the bench by the door, stroking Tantou's hair time after time. After a winter, the dog's hair grew again, and when lying in a circle, it looked like a black ball. The stomach is fat, and the size looks bigger again.
Xu Yi was struggling with one thing.
He held his chin, and scratched the bench with his fingertips. He hadn't cut his nails recently, and his nails had grown to a millimeter long. A light stroke left light marks on the bench.
It's the fourth year after graduating from university. Xu Yi looks much more mature than when he just graduated. Although he didn't feel this way himself, he subconsciously regarded himself as a new generation of farmers farming, but in fact , controlling Xu's orchards, stores and factories, and habitually giving orders, Xu Yi has already become a bit more mature and capable than his peers. The peers who know how to play games and brag are distinguished.
During this time, Xu Yi was thinking about going back to school to study.
The development of Xu's is booming. The factories, orchards and stores are all running smoothly. Xu Yi is looking for a new manager for the store. The factory is managed by the manager hired by Lin Jinglun and Xu Yi. He only needs to make a final decision.
But with Xu Yi's current ability and management ability, if Xu wants to grow bigger, he still needs to learn a lot.
……
After signing cooperation agreements with three supermarkets in Haishi, Jingzhou, Xu's orange juice and strawberry juice have naturally entered the markets of the two places.
In the two places, Xu’s is still an immature and unfamiliar brand. Although local customers have long been accustomed to the expensive imported food in supermarkets, their requirements for food quality are far higher than the price. You can see Xu’s juice for 40 yuan a bottle Price still frowned slightly.
After seeing the place of origin and the manufacturer on the label, the customers frowned even deeper. They really couldn't figure out how the fruit juice drink from Xiyun County, Qingyuan City, Jiangsu Province would be placed with a bunch of imported drinks, and why did they order such a drink? exorbitant price.
Only those young and careless young people will throw juice into the shopping cart without hesitation, and squeeze out of the supermarket with the bag.
A large supermarket chain in Haishi.
On the first day Xu's orange juice and Xu's strawberry juice entered the cabinet, only 10 bottles were sold from 12 am to 2 pm.The person in charge of supermarket sales stared at the sales figures on the computer and pondered for a while: "The sales volume is so low?"
"Should we increase publicity? New beverages have entered the supermarket. They are not well-known and expensive. It is normal for customers not to buy them."
The subordinate's proposal was rejected by the sales manager: "In addition to the cost of publicity, the price will be higher. It is best that Xu's can place advertisements on TV or the Internet. This is the best way of publicity."
"I don't know what Mr. Liu thinks. He just wants to go to a rural place like Qingyuan City to discuss cooperation. Our supermarket has been open for so many years, and we have never encountered such a thing."
The sales manager hesitated for a moment: "Just wait and see, you will report the figures after a week."
"Okay." The deputy manager took the order, but he didn't care much about it.According to his thinking, how can a drink that is extremely expensive and has no publicity be sold well?Even if the drink tastes good, maybe it is so good that customers rush to buy it?Customers are not fools with a lot of money!
On the contrary, the statistics staff were very surprised. In this week, Xu's Orange Juice only sold 2 bottles on the first day, but the number soared to 20 bottles on the second day, and 216 bottles on the third day. Bottle... She put the report on the deputy manager's desk. The deputy manager was away this week. It was not until the department had a weekend meeting that the deputy manager brought the statistics and entered the office with her.
Next is the routine report.
"The sales of Qinxin brand fruit candies increased by 300% this week, thanks to Qinxin's sponsorship of a recent variety show on Huzhou TV Station."
"Bamboo Forest's towels were affected by the factory's exposure to pollution. Sales were poor this week. We need to make timely changes."
"..."
"..."
As the data was reported one by one, the sales manager's face remained calm: "The data is worse than last week's and last month's data. Besides these, are there any other impressive data?"
He frowned: "Old Wang, what about the sales data of Xu's Juice that I showed you last week?"
The deputy manager didn't even have time to look at the data, so he couldn't answer right away, so he just said vaguely: "It should...not be too good, let me see..."
The deputy manager's fingers fluttered, and his sight finally came to the page where Xu's orange juice was located. Even in this large supermarket, which is one of the best in Haishi, the price of 400 yuan for 40ml of Xu's is still considered high. Those who can mark this price are generally Imported beverages or high-end products of large domestic beverage companies, but Xu's is just a small workshop that is not known, and the employees present were amazed to be able to enter the supermarket.
After all, purchasing and sales are two departments. The purchasing department may have a certain understanding of Xu's quality, but the sales department doesn't care how loud their bragging is. Good sales are king.
"Didn't they take kickbacks for the purchases? They brought in all the delicious and smelly ones, and it became our responsibility if they couldn't be sold..." The employee muttered loudly, and the sales manager glared at him.Looking at the others, everyone didn't say anything on the surface, but their expressions were the same as that of the complaining employee.
"Bang bang..." The sudden impact startled everyone present. When they raised their heads, the deputy manager was staring at the statistics with his mouth wide open, "The sales of Xu's...Xu's orange juice... broke. Two thousand bottles!"
"two thousand?"
"Two thousand, how is this possible?"
"Old Wang, I remember that on the first day Xu came in, he only sold 2 bottles."
The deputy manager nodded: "So when I saw the statistics just now, I was taken aback. It's strange. It's unscientific to sell so much in terms of its pricing!"
Based on the price of 40 bottles, the supermarket sold more than 80 yuan for just this bottle of drink this week!Although the profit after deducting the cost is not high, it is still surprising to sell such a high price in just one week.
Such data is nothing to a well-known beverage brand, but after all, Xu's is just a small factory with no reputation, so what's going on?
The employees in the sales department were puzzled, but by the second week, Xu's sales were rising steadily, and the number of customers who came to choose from the high-priced beverage shelves was increasing. Seeing the supermarket's supply The quantity is almost running out.
When the sales manager came home at night, he found three bottles of Xu’s orange juice on the dining table. He was wondering how his wife would buy such an expensive drink. Put on the straw: "Daddy, drink some good juice."
Seeing the smile on his daughter Apple's face, the sales manager subconsciously took a sip: "...!!!"
The next day, the manager of the purchasing department received a plan to continue purchasing Xu's beverages.
After the first batch of beverages were shipped to Jingzhou and Haishi, only half a month later, the other party sent another purchase agreement.
Coinciding with the launch of small tomatoes, Shan Gong and his team have developed new juice varieties, which are in the process of being put into production, and will continue to develop watermelon juice and other varieties in the future.After the other party sent the request, Xu transferred another batch of goods, but he didn't expect that this batch of goods sold faster than the previous batch. After a few days, Xu sent another batch of goods.
Seeing the increasing numbers in the accounts, Xu Yi couldn't help speeding up the pace of expansion.
Tomatoes, strawberries, watermelons and melons do not have year requirements, as long as there is suitable soil and climate, grapes and oranges need to be transplanted, the growth cycle is long, and planting is more troublesome.Therefore, strawberries were the first to expand in scale. This year, the strawberries planted in Yuntou Town had a bumper harvest, which not only met the supply of the two stores, but also used a considerable part to make fruit juice.
The next step is to expand the scale of watermelons. This time, Xu Yi chose a place outside Xiyun County. A certain county has a thousand acres of land, which can be contracted to Xu Yi.
After Xu Yi inspected the place, he returned home. After driving for more than three hours, he was a little tired, so he took a nap on the sofa. The barking of the dog woke me up.
Xu Yi just sat up straight and was about to go out to have a look. Unexpectedly, the barking of dogs outside suddenly became extremely shrill, sharp and hoarse. Xu Yi hurried out and saw a ferocious man holding a dagger He poked at Tantou's belly, and when Xu Yi came out, his eyes were on Xu Yi again.
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