Fruit Tycoon [Farming]

Generally speaking, the research and development period of a new fruit juice flavor often takes several years. Even the beverage company that ranks first in China can only launch two to three new beverage products a year.

Xu's new juice research and development and production deadlines have been compressed to the minimum. According to Shan Gong, this is entirely due to the high quality of the fruits produced by Xu's.

"The development of fruit juice needs inspiration." Shan Gong took a bite of the strawberry, the sweet and sour taste was full and rich, "Your fruit can give me unlimited inspiration."

After the new product was produced, Xu Yi tasted it immediately.

Different from the overly sweet taste of most fruit juices on the market, the fruit juice produced by Xu's has a sweet taste and rich fruity taste. Every sip is like drinking the freshest orange juice. When you open the bottle cap, the orange fragrance blows over your face. In addition, the quality of Xu's fresh oranges is much higher than the oranges on the market, so the taste of the orange juice produced is naturally extraordinary.

In addition to orange juice, strawberry juice is also being produced, and the little tomato will be on the market soon. Shangong and his R&D team are also developing a new tomato juice drink. Xu Yi does not need to worry too much about this .

In the two Xu's stores in Sujin City, oranges have been quietly off the market, but strawberries have set off another wave of panic buying, especially after strawberries are only available for Xu's and Shiyue Hotel, Xu's store There were very few times when there was no need to line up in front of the gate, and Dad Xu and Lin Jinglun were so busy that they didn't even have time to drink saliva.

Money flowed into Xu Yi's pocket like running water, but after the first batch of fruit juice went on the market, Xu Yi had to take the money out of his pocket again.

Xu Yi spent a lot of money just for the design fee of the juice bottle.

Before Xu's research and development of new fruit juice products, Xu Yi transported a few bottles of beverages produced by major beverage companies on the market and took them home for research. The beverage bottle packaging of several foreign PepsiCo companies has been used for many years, with eye-catching colors and classic designs. Even customers with high myopia can accurately touch their products from the dazzling array of supermarket shelves.

In Xu Yi's view, the most classic designs in China appear on mineral water brands instead—the taste of mineral water is relatively stable, and the loyalty of customers is also high. After the product's reputation is established, it is easy to win customers' favor.In contrast, fruit juice drinks are updated quickly, and if a product does not respond well enough in the market, it will be eliminated immediately.

Large beverage companies can obtain high profits through celebrity endorsements, but Xu's does not have such economic strength. It can only sell orange juice in Xu's stores and Shiyue Hotel first, and then distribute it to supermarkets next.

The supply of strawberries in Sujin City stopped after a period of time, and it has only entered April, but the temperature has already shown signs of being hot. People on the street have already put on short T-shirts. As the capital of Suzhou Province, the temperature in Sujin City is relatively high Starting from Xiyun County, it is two or three degrees higher, not to mention the city center where Xu's is located.The sun shone on the cement slab, making it slightly hot. It wasn't until four or five o'clock in the afternoon that the cool feeling slowly penetrated the ground.

This is the time when the most people go out for a walk.

Qu Xi is a frequent customer of the Xu family, and she was one of the first customers after the Xu family entered Sujin City.Quxi is not short of money. His family has three houses in the center of Sujin, where every inch of land is expensive. There are more than 20 houses in all parts of the country. They belong to the type of people who "have mines at home" in the usual sense.

According to Qu Xi's understanding of Xu's, the Xu's will always close the store for a while between the fruit market. Even if the store is not closed, there will usually be a closure announcement outside the store.Some time ago, she heard from the clerk that it would take a few days for the tomatoes to be on the market, and there was no fruit on the shelves at the moment, so why was the store still crowded with people?

Qu Xi was queuing behind the main force, and couldn't help but ask, "Has Xu launched a new product? Why are there so many people queuing?"

In front of her was a boy who looked like a college student. Hearing this, he said, "Yes, Xu has launched a new fruit juice."

"Juice?" Qu Xi's eyes lit up. She likes to drink juice the most. "What kind of juice? Is it delicious?"

The boy smiled, his eyes turned into crescents: "It's orange juice, it's very delicious! I bought it once, and I couldn't help but line up again."

Qu Xi's eyes immediately turned into light bulbs, and he couldn't help reporting [-]% expectations for the new products launched by Xu.

If it was another brand, she wouldn't be so excited, but it's Xu's, Xu's is different!

Anyone who has eaten it knows how amazing the taste of Xu's fruit is!Qu Xi took a closer look, only to find that a row of shelves was re-ordered from the vacant piece in Xu's store, which was placed vertically and in the opposite direction to the fruit shelves.Rows of juices are neatly arranged on the shelves.

Juice does not use glass bottles, but plastic bottles with simple patterns. On the middle wrapping paper, there are two artistic characters of Xu's name, and the Chinese characters are X and S. The juice bottles are straight, and at first glance It looks a bit clumsy, but under careful observation, it has a kind of pretense and deep cuteness, just like Qu Xi's favorite animation character Lan Fatty.

At the door of the store, there is a line of beautiful chalk writing on the message board:

"New orange juice, special price 30 yuan per bottle."

Qu Xi was already tired of Xu's high pricing. Looking around, even though the price was set so high, the number of people queuing up did not decrease at all, and no one complained. Determined.

At least Qu Xi is used to Xu's high pricing, and she thinks it's worth it.

Among the people queuing up around her were middle-aged people in ordinary clothes. The other party was on the phone in a low voice, with a happy smile on his face: "Yes, Xu's has launched a new juice, I'll buy some for you to taste... It’s not expensive, how can it be expensive to buy things for you? If I do more work, the money will come, and we don’t buy things every day..."

As he approached the store door, the other party's voice gradually smiled, but the smile on his face was deeply imprinted in Qu Xi's heart.

Xu's is expensive, but for some people, it is a reward for their ordinary life, and it is also the motivation for them to work hard.

After queuing for more than ten minutes, Qu Xi finally entered the store.She wiped the sweat from her brow, her back was already soaked.However, in Qu Xi's memory, this was the shortest line she had ever queued at Xu's. She guessed it had something to do with the juice being a new product.

A considerable number of Xu's customers are middle-aged and elderly people, who prefer fresh fruits to overly sweet juices.

"How much to buy..." Qu Xi was struggling in his heart, but his movements were not slow at all, and he quickly put bottles of orange juice into the basket.Compared with when she was queuing up, the number of oranges on the shelf was less than half. Qu Xi originally took three bottles, but thought of this, he took three more bottles. After paying with Alipay, Qu Xi left the store with six bottles of juice. Door.

Although the price is not low, the capacity of orange juice is not high, only 400ml.Qu Xi opened the bottle without hesitation, raised his neck and started to drink.

Halfway through the filling, Qu Xi regretted it.

The familiar feeling of too much saccharin that made her tremble did not appear on the tip of her tongue. On the contrary, as soon as she took it, the sweet and refreshing taste conquered Quxi's taste buds. She even felt that what she was drinking was not fruit juice but fruit juice. Fresh oranges, the orange flesh rolled on the tip of her tongue, she was satisfied besides being satisfied.

It's a pity that her initial actions were too bold, and after a few gurgles, there was only a pitiful 200ml of orange juice left in the bottle.

Qu Xi stared at the half-drinked bottle in a daze. After thinking about it, he still bravely drank the remaining half, and then burped arrogantly.

As soon as he got home, Qu Xi threw the juice bottle on the table, hugging the quilt for a while.She is a typical house girl. She is over [-] years old, let alone a date, and has never brought a man's hair home. Mother Qu's hair is graying because of this, but Qu Xi still looks like an Idontcare. Mom was so angry that she almost fell ill.

"Let you drink less juice, and drink it every day. This juice... 30 a bottle, Miss Qu, you really know how to live!"

Although Qu Xi's family is rich, it was his parents who worked hard in the big cities, so Qu's parents and Qu's mother lived a simple life. Although Qu Xi could spend money, all her money went into her stomach She doesn't have the bags and cosmetics that girls have. She goes out unkempt every day and lives more manly than men.

Once, Qu Ma introduced her to a blind date. A doctor in this city has a good family background and a fair appearance. There is only one requirement for a girl, to be gentle and considerate.

There is a reason why the other party said this. This guy is a surgeon, and the girls around him are as good as men, even stronger than men. I saw a lot of nudes in the hospital. It was very distressing, so when the family introduced a blind date, he specifically made this request.

Of course, such words as gentle and considerate do not exist in Qu Xi, but Mother Qu does not want to miss this rare good son-in-law. Since Mother Qu said it, Qu Xi naturally has no choice but to pretend to be cowardly.

Then, that night, under the dumbfounded gaze of the surgeon, Qu Xi stepped on high heels, her left leg seemed to be on stilts, and her right leg was worn out badly. She appeared in front of the surgeon limping like a disabled person.

How embarrassing the scene was. Qu Xi didn't want to recall it anymore. She only knew that when the other party asked her about her occupation, in order not to cause unnecessary misunderstandings, Qu Xi answered - an acrobat performing artist.

"...I will definitely support your performance."

"...Thank you." On the way back, Qu Xi came again. As soon as he came out, the other party took Qu Xi home like a grandmother, and then decisively blocked her WeChat.

Qu's mother was so angry that she was about to have a myocardial infarction. Thinking of this, she opened the juice that Qu Xi put on the table as if she were revenge: "If you don't obey, I will take your juice..."

The moment she drank the juice, Qu's mother's eyes widened. She originally said that just to scare Qu Xi, but now, she drank the whole bottle as if she was out of control, and she was about to say that for a second time. The bottle is gone.

She had never had such a delicious juice in her lifetime!

After drinking a bottle, she even licked off the juice on the bottle cap. You know, after the business of the Qu family became bigger and stronger, Mother Qu never did such an inelegant gesture again.

When Qu Xi went downstairs, she was shocked to find that the juice she bought after queuing for more than ten minutes turned out to be—one!bottle!also!without!have!up!

On the sofa, her father, her mother, and her cousin were lying in sequence, each lying contentedly, holding an empty bottle of juice in their hands.

Qu Xi: "..."

She's going to faint, okay? ! !

……

Among Xu's customer groups, there are countless customers like Qu Xi.

When they bought fruit juice home, they first honored their elders, but the other party resolutely refused: "This is a chemical product, I don't want to drink this..."

#Liquor is also a chemical product#

After the bottle was opened, the young man took a sip and greeted a grinning elder: "What did Xiao X taste? Give it to grandpa and grandma...to taste."

And then... no more.

Qu Xi is already one of the very lucky ones. Anyway, she drank the whole bottle, and her family only has parents and an uninvited cousin who came in the way, while others have grandparents, parents, brothers and sisters... just touched I took a sip of the bottle, but I didn't drink a sip of juice!Just thinking about them filled their hearts with resentment.

There is no doubt that Hsu's new fruit juice has been a huge success.

The sales volume of the juice in the first three days was not outstanding. After the fourth day, the number of people queuing up to buy juice increased exponentially every day.

But for Xu Yi, this is not enough.

Xu Yi has a plan to promote Xu's fruit juice to the whole country. Supermarket distribution is undoubtedly the first step to open up the market. Xu Yi's goal is also to chain mid-to-high-end supermarkets across the country, and even export is within his plan.

The production scale of fruit juice is slightly larger than that of simply selling fruit. Although it is not enough to distribute in supermarkets across the country, it should be no problem to sell it first in large supermarkets in Sujin City.

Xu Yi's plan was only halfway through when he was sniped by the news from the supermarket.

"Recently, a fruit company was exposed to use rotten fruits to produce juice. The entire supermarket purchases have been reduced, so we can't squeeze out a spot for your company. I'm sorry, Mr. Xu."

"We don't have any demand for this at the moment, goodbye."

"The unit price of Xu's juice is too high. If you can sell it to us at the cost price of 10 yuan a bottle, we can still take it hard..."

Every time he hung up a phone call, Xu Yi's face would turn dark. After the largest local supermarket chain in Qingyuan also refused, Xu Yi's face was almost as dark as the bottom of a pot.

He just wants to further expand Xu's popularity, but now it seems that he thinks too easily?

But no matter what, in Xu Yi's plan, it is the only way to expand the country through the fruit juice produced by the factory. After all, even though Xu's has a certain reputation in the whole country, it is still a small company in essence. Orchard, there are only two pitiful stores in Sujin City, which are really too small.

Although Xu Yi earns a lot of money, looking at the whole country, compared with the giants in the industry, Xu's is just a small boat that is sinking.

Xu Yi's grand wish is that he wants to turn this small boat into a huge dragon boat that can withstand wind and waves.