Ancient promotion routine

At the Lantern Festival, there are not only a series of lantern riddles, but also seats for visitors to rest and long desks. There are snacks such as melons, fruits and nuts on the long desks for everyone to enjoy. , Soon there will be well-trained boys to make up for it.

After the Lantern Riddles Guessing Conference started, the atmosphere at the scene was even more in full swing.

Warm cups were served one after another for the winners of the guess. After drinking the amber wine, which was as mellow as the sweet spring, everyone praised it and couldn't help asking for another cup.

However, because the lantern riddles are so simple that everyone can guess the answer, some people complained: "Isn't this lantern riddle too simple? Who can't guess it? If it's difficult, otherwise it won't be difficult to win wine." "

The servant of the Zhang family, who had expected such a long time ago, walked onto the stage skillfully, and explained loudly with a smile: "This lantern riddle guessing activity is not about guessing lantern riddles, but our Erlang wants to invite everyone to have a glass of wine. Guessing lantern riddles is just an increase. It’s just for fun, now, while changing the lantern riddles, please stay calm and let me introduce something new to you.”

The so-called cannibal's mouth is soft, and the hands are short. Everyone has already drank a glass of amber wine, and heard the young man said that there are lantern riddles to guess, and they all sat quietly, waiting for the young man to explain. Come.

"As you all saw just now, the warm amber wine we handed to you is heated by the iron stove below. The coal balls we toss are used in this stove, which can be ignited quickly and have no smoke. It can also be kept on for several hours, which is convenient and trouble-free, and it will not be too hot to use in summer." As he was speaking, the boy demonstrated the stove and briquettes brought up by another boy.

I saw that the iron pliers in his hand clamped the burning coal balls in the stove.

Then, he lit the unburned coal balls with a torch, and the coal balls burned in just a few minutes.

The boy put the iron chisel and the stove aside and said: "This stove can be used repeatedly, and the briquettes are specially made by our Erlang to benefit the people. The price is very cheap. Please support us a lot, buy it and try it out."

The people sitting under the stage exploded, shocked by the efficacy of briquettes, especially the women who were eager to move. After all, who likes to sit in front of the stove and cook in summer?It was already hot enough in summer, but we had to strike flints to light the fire, and after cooking, we had to dig out the dust. Before the rice was cooked, the sweat on our bodies had already soaked the clothes.

The available stove is different. You only need to change the coal every once in a while. When the coal is burned out, you only need to take out the burnt coal balls and throw them away. There is no need to do dirty work like digging out ashes.

After a while, all the women wanted to buy one and take it home to try.

Seeing the effect, Zhang Yanjin in the audience asked the servant to announce the start of the second round of guessing lantern riddles.

In this way, it continued to be lively until the next morning, and the people were still full of ideas, and they went back smelling of alcohol, especially the women.It happened to be the spring plowing season at this time, the farmers had to go out of the city early to cultivate, the curfew ended early, the gates of the city were wide open, and everyone just went home to rest.

"Erlang, we sold more than 500 stoves last night!" Zhang Wuer, who stayed up all night, was not sleepy at all, but also excited.He put the registration list in front of Zhang Yanjin, pointed to the name on it and said excitedly.

Zhang Yanjin had expected that someone would buy stoves and briquettes on the spot, so she found three or five scholars in advance to sit at the small table and take charge of recording the buyer's home address and name, and then asked the buyer to press their fingerprints, and then let the little The boys sent it to the door.

At the beginning, only a small number of people bought it, but after the atmosphere became lively, everyone followed suit and bought, and Zhang Yanjin became a great sage in everyone's mouth.

One is that briquettes are really useful and cheap, and people without money can use grain as collateral; the other is the effect of amber wine; Being polite makes people feel respected.

At this time, in the Great Wei Dynasty, there had never been the theory that the customer is God. Although the court did not emphasize agriculture and suppress business, it is needless to say that literati are above farmers and businessmen. The status of farmers is low. Received such respect?

Zhang Yanjin made them feel at home and respected, how could they not have a good impression of Zhang Yanjin?

In this way, the briquettes and stoves brought by Zhang Yanjin from Xizhou were sold out within three days. What's more, none of the people who registered to buy briquettes and stoves at the scene that night reneged. It has become famous all over the world, and it has opened a precedent for serving customers with small profits but quick turnover.

The long-established Chang'an winery has also opened. Unlike Xizhou Datong, Zhang Yanjin has added new tricks this time, adding wine, apricot blossom wine and other types, and setting the prices of the two places at the same time. The price was set a little lower, and no matter who came to the winery, no matter how much they bought, they would all be treated equally. For a while, Zhang Yanjin's winery was full of people.

The moonlight is like water, and the silver light falls on the jade steps, making the night as cool as water.

"The crowd is like a market?" The emperor put down the book in his hand and listened to Li Mingrui's report on what happened in Chang'an City recently.

Li Mingrui nodded and said: "Zhang Yanjin almost gave the amber wine to the common people for free, and took the opportunity to demonstrate the benefits of briquettes. More importantly, his people are very warm and generous in their dealings with others. It can be said that there is not a single store in Chang'an City. He has a better attitude than the people in his workshop, so compared, everyone likes to go to him even if the things are the same, not to mention that there is no store with the same thing in amber wine and briquettes.”

Some time ago, when the amber wine became famous, Zhang Yanjin did not open a wine shop, but only sold it to the gentry or princes and nobles in a small area. At that time, Zhang Yanjin sold very little even if he sold it.

The emperor pinched his chin and fell into deep thought.Ever since Zhang Yanjin was kept in the dark about the Datong Coal Mine, Zhang Yanjin was no longer a simple figure in the emperor's heart.

As the emperor, the most respected figure in this era, he naturally knows how great his influence is on the common people.Thinking about it this way, the emperor roughly understood why Zhang Yanjin was not in a hurry to open the wine shop, but stopped for a while, letting the amber wine spread among the people for a long time, and then feasted on the people and opened the wine shop.

Zhang Yanjin wanted to starve the common people first, as it seemed that the amber wine was in short supply or had no market, and then sold it in a big way.This guy is really a thief!Also too good at buying people's hearts!

As a novelty that needs money, briquettes are great, but if they need money to try, the common people will naturally resist.

But when Zhang Yanjin was approaching the hot summer, he used the gimmick of guessing lantern riddles and drinking amber wine to try it out in front of everyone and fully demonstrated the role of briquettes. Thanks Zhang Yanjin, and went to buy briquettes and a stove.

It is easy to go from simple to extravagant, but difficult to go from extravagant to frugal. People have thoroughly discovered the simplicity and cleanliness of stoves and briquettes. Will they burn straw again?

"Your Majesty!" The old eunuch who followed the Emperor hurried into the palace with a flustered expression.

This is the first time the emperor has seen the old eunuch who has been by his side be in such a flustered moment, his heart skipped a beat, he just felt that something was wrong.He leaned forward slightly, and said in a deep voice, "What's going on?"

"Reporting to the emperor, there was an earthquake in Zhongzhou. The post envoy of Zhongzhou just knocked on the gate of the city overnight and entered the palace, saying that he had something important to report. Faint." The old eunuch didn't dare to delay, he finished these things very quickly, and handed the memorial to the emperor with the red mud seal in his hand.

After the daily curfew in Chang'an City during the Great Wei Dynasty, in addition to the closure of the city gate, the gates of the palace would also be closed.If there is an urgent matter, the guards guarding the palace gate will lower a basket from above and hang people up from below.

The imperial guards guarding the palace gate just now knew that something was wrong when they heard the post envoy yelling about the Zhongzhou earthquake and reporting to the emperor, so they quickly hoisted the post envoy up with a basket.

After many days of exhaustion, when the emissary crawled out of the basket, his legs and feet were already weak, and he could not get out at all. The imperial guards did not dare to delay, they held the emissary's arms from left to right, and led him away. Arrived at Zichen Palace.

The old eunuch watched from a distance as the guards dragged a person over, and realized that something had happened.

Before he could inquire in detail, he heard the post envoy say, "The earthquake in Zhongzhou caused floods." After saying that, the post envoy fainted.

He looked down, only to find that the post envoy's black coarse shirt was covered with white sweat marks.

The post envoys have been running around day and night for many days, and have no time to take a bath, let alone change clothes. After coming and going, they are constantly sweating. The sweat contains a lot of salt. After the clothes are dried, white sweat lines will appear on the clothes. .

The emperor took the envelope, tore open the seal, took out the letter inside and read it hastily.

When he saw the words Zhongzhou earthquake caused flood in the letter, the muscles on the emperor's face tensed up slightly.

Li Mingrui has always been good at observing words and expressions. When he saw the emperor's stern expression, he quickly asked, "How about the postman from Zhongzhou?"

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