"404" has released three trailers before, but each trailer revealed limited information, and at the same time tickled the audience's heart.The obvious result is that the expected value, which should have been roughly stable a week before the premiere, continued to rise the day before the premiere.

The expected value of a movie is actually a process of psychological games between the movie promotion team and the audience.And with surprisingly high expectations like "404", it's a tightrope walk.

If the audience responds well after the movie is released, then the previous high expectations and subsequent praise can be used to maximize the publicity effect in the early stage; but if the audience's response is not satisfactory, once the expectation value declines, it is easy to cause backlash .

This point, including Dou Hong, the people present in the industry are well aware of it.

Now, Dou Hong is even more curious about how the final film of "404" will be able to convince Song Zhengqing, who has always been cautious, to agree to such a high-risk publicity method.

At the beginning of the movie, with the sound of the guitar and the faint sound of the wind in the background, a pair of blue and white sneakers first appeared in the camera, and the camera followed the angle of the owner of the sneakers, shuttled all the way through the breakfast stalls on the roadside, bicycle wheels, countless Pedestrians on the side of the road...

In the first minute, Dou Hong straightened his back and stared at the big screen without blinking, unwilling to miss even a second of the shot.

Every director has his own shooting habits and styles, but Song Zhengqing is most praised for his amazing control of details.For film critics in the industry, each of Song Zhengqing's films is worth going into the cinema twice and three times after the premiere, and they must use a magnifying glass to find out the foreshadowing hidden in the details in the film.

In the opening paragraph, although the surrounding environment was not directly photographed, it followed the footsteps of the owner of the sneakers and presented the surrounding environment in front of every audience.And the overall refreshing tone fits perfectly with the guitar sound in the background.

This technique of seeing the big from the small quickly puts the audience into the situation in the movie.

At least for Dou Hong, after reading the opening paragraph, he immediately recalled his youthful campus life in his mind.And he can guarantee that there are not a few audiences who have the same idea as him.

And when the owner of the sneakers walked into the classroom, his face finally appeared on the screen.

It's Du Ruo.

No, it's Zhou Lixin.

When Du Ruo's face appeared on the big screen, there was a gasp almost immediately in the audience.

Du Ruo has a movie face.

Many people in the industry have said this sentence, the important feature of the movie face is "storytelling".Just like the moment this face appeared on the big screen, the young man's brows and eyes were full of youthful temperament. When he raised his eyes and curled his lips, the youthful feeling almost overflowed from the screen.

The moment those eyes stared at the camera was completely different from Du Ruo's performance on stage, and it didn't make the audience feel like he was in a play. It was almost the moment his face appeared on the big screen, and the audience naturally took him The role of Zhou Lixin was brought in.

In the first 5 minutes of the movie, "Tan Jia" only appeared in someone else's mouth once.

And when Tan Jia, played by Wen Qi, appeared on the big screen for the first time in the highly anticipated performance of countless audiences, I don’t know how many audiences who have read the original novel covered their mouths in the movie theater before reluctantly suppressing it. The next scream has come to the lips.

When the two looked at each other, the midday sun slanted down in the classroom from the window, illuminating the hands they held.

The bright sunshine, the spacious classroom, and the picture of two teenagers in blue and white school uniforms holding each other's hands is incredible.

When this scene appeared on the big screen, regardless of whether the audience had read the original novel or not, they all felt an aura called "fate" in an instant.

The first half of the campus time was so warm that the corners of the mouth rose unconsciously.

In the process of getting along, Tan Jia found that he did not know when he started to focus on Zhou Lixin for a longer and longer period of time.

Because Zhou Lixin was happy, he unconsciously lowered his head and curled the corners of his mouth secretly; he also frowned quietly because of Zhou Lixin's movement of pursing the corners of his lips; he would pretend to put the specially bought drink on Zhou Lixin's table on, and when he unscrewed the bottle cap and took a sip, he lay on the table listening to the movement and laughed unconsciously...

Tan Jia seems to be able to see the epitome of everyone's crush on someone when they were young.From the ignorance at the beginning to the panic and bewilderment after understanding his own mind, he buried his thoughts deeply, and he typed every word he said to Zhou Lixin thousands of times in his heart. He wanted to let Zhou Lixin know Her own thoughts, and she was afraid that her thoughts would make Zhou Lixin stay away from him and loathe him.

But the liking in the eyes can't be hidden, it will leak out from every upward arc of Tan Jia's mouth and subconscious small movements.

Almost everyone who has had a secret love experience can see their own shadow in Tan Jia.

Time passed quickly, and when it came to Tan Jia's birthday, he pretended to be plain and sent an invitation to Zhou Lixin with secret anticipation, but the moment he opened the door and saw Zhou Lixin, the corners of his mouth raised uncontrollably.

After the birthday party, Tan Jia sent Zhou Lixin out of the house alone.

The two walked side by side under the streetlight in silence, and the evening breeze blew gently, which made Tan Jia relax unconsciously.

"Sometimes I feel that you seem to understand everything..."

Tan Jia lowered his head and kicked the small stones on the ground, and the stones collided with the ground, making a crisp sound.

"How is it possible, of course there are things I don't understand." A chuckle came from the side, the voice Tan Jia had heard countless times when she was sleeping in class.

"But I always feel that you know..." Tan Jia murmured repeatedly, the happy mood at the birthday party just now seemed to disappear in an instant, and Zhou Lixin was walking beside him tomorrow, but he panicked as if the other party It will disappear before your eyes like a gust of wind.

"Know what? Know..."

"do you like me?"

The moment Zhou Lixin uttered these words, all the audience in the cinema skipped a beat together with Tan Jia in the movie.

The person you like happens to like you too.

The probability of this is really too low.

So much so that when the two teenagers on the big screen finally pierced the window paper, the audience, no matter what age they were, unconsciously smiled.

The street lamps dragged the embracing silhouettes for a very long, very long time. In the gradually blurred picture, the silhouettes of the silhouettes were filled with a bit of ambiguity.

Watching Tan Jia, with Zhou Lixin's encouragement, pick up her homework again, and set her goal of going to the same university as Zhou Lixin.

Seeing the two of them in the class break, I couldn't help but look at each other when I lowered my head, and then smiled unconsciously the moment their eyes met.

Seeing that everything seems to be moving in a good direction...

However, Zhou Lixin's family was caught off guard, but this story was abruptly cut off. Before any explanation was given, Zhou Lixin disappeared completely from Tan Jia's life on a sudden day.

And when Tan Jia managed to clear up her mood, she almost rushed into the target college that she had agreed with Zhou Lixin with the momentum of frantic review.

On the first day of school, Tan Jia stood in front of the bulletin board for a whole morning, repeatedly trying to find the familiar name on it.

once, twice, three times...

His expression became more and more indifferent, but his eyes still mechanically scanned all the names on the bulletin board again and again.

No.

No.

still none.

That boy was like a gorgeous dream in his youth, he was caught off guard when he appeared, and he was silent when he left.

In this scene, Wen Qi's performance did not use any big movements or big expressions.

Compared with the time when there were a lot of small movements on campus, after Zhou Lixin disappeared, Tan Jia seemed to grow up overnight.

No one can say whether this change is good or bad, but Wen Qi's performance made the audience feel panicked, and some audiences even quietly blushed in the dark.

Five years later, at the moment when they reunited, when the two people who had already set foot on the society faced each other, Zhou Lixin and Tan Jia obviously had decent smiles on their faces, but under the close-up of their eyes, the emotions in their eyes seemed to be It's so complicated.

There is no way to heal the wound that has been torn easily, and even as long as two people meet, the scar left on the heart will still be aching.

But neither Zhou Lixin nor Tan Jia could restrain their desire to get close to each other.

Even if it's a pain in the heart, it can't.

Five years ago, under the street lamp, Tan Jia took the initiative to take that step.

Five years later, Zhou Lixin turned around and came back, hugging Tan Jia again from behind.

Under the dim light, the shadows reflected on the wall were frantically entangled, they hugged and kissed, everything seemed to be logical, but with an indomitable determination to move forward.At the last moment, Zhou Lixin bit Tan Jia's shoulder fiercely, physical tears flowed from the corners of his eyes, as if he was trying so hard to leave a permanent mark on his shoulder, but Tan Jia's face did not change, but his eyes were full of tears. Already filled with crazy desires, he hugged Zhou Lixin tightly, as if he wanted to embed Zhou Lixin into his body.

When this scene was played, the sound of drooling was heard in many corners of the cinema, and no one was willing to take their eyes off the screen.

But at this moment, Du Ruo, who was concentrating on watching the movie, felt his palm being gently pinched.

Du Ruo turned his head and glared at Wen Qi. Although there was no seat in the row behind them, in order not to affect others, he deliberately lowered his voice and said, "What are you doing?"

Wen Qi's expression could not be seen clearly in the dark, only a pair of bright eyes could be seen.

"doing what……"

Wen Qi repeated Du Ruo's words softly, with a smile that couldn't be concealed in his tone.

The next moment, Wen Qi's face was instantly magnified in front of Du Ruo's eyes. He first gently kissed the corner of Du Ruo's lips, then turned slightly to the side, and the warm touch fell on Du Ruo's lips.

At this moment, Du Ruo's mind went blank, and the only sentence that flashed was——

Thankfully the backs of the theater chairs are high enough.

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