reshape life

"These Years of the Ming Dynasty" is a popular science program about the history and culture of the Ming Dynasty produced by combining the weekly drama "The Divine Doctor of the Ming Dynasty" personally planned by Wei Linxuan.The material of the whole program is taken from a historical novel "Archives of the Ming Dynasty" serialized on Qihang Novels.com.At the beginning, Hengxuan Studio cooperated with the Ministry of Health and wanted to popularize China's long history and culture to audiences across the country, especially young audiences, through the production of TV dramas.At the same time, Hengxuan Studio also planned a prize-winning essay collection activity for all authors on Qihang Novels.com and Jinjiang Literature.com.

This "Daming Dynasty Archives" serialized by the author Chaoyang Qunzhong was one of the novels that participated in the essay competition.

Once this novel was serialized, it has been recognized and sought after by readers because of its relaxed and humorous writing style and detailed textual research.

As soon as the news that Yingdun Entertainment rushed to shoot "The Miraculous Doctor" due to the popularity of "The Great Ming Doctor" came out, Wei Linxuan had already planned to use the method of weekly broadcasts to force Yingdun Entertainment to take the lead in piracy.However, as many people in the industry are worried, the rhythm of weekly dramas is too slow, and Chinese audiences who are accustomed to daily dramas may not be able to adapt to such a long broadcast frequency. The ratings and word-of-mouth impact of this drama is secondary. The most important thing is that if the TV drama cannot be used to achieve the "teaching with fun" effect promised by Hengxuan Studio, then everyone will feel that Pity.

Therefore, if Hengxuan Studio wants to cooperate with Huaxia TV to create a weekly drama, it must ensure that during this week, the audience's attention will be on the content of the weekly drama, and will not be distracted by other miscellaneous News or a shoddy money-making drama attracts you.

Considering the meticulous textual research of "The Great Ming Doctor" from the plot of the script to the props to the historical background, etiquette and secularism, in order to ensure that this "popular science drama" with a large investment will not cause "frowning to the blind" Unfortunately, it is necessary to popularize the history, culture, secular ethics and even the history of various props such as clothing, clothing and house decorations that appear in each scene of the TV series while broadcasting the TV series.

The most important thing is that if this popular science program that complements the TV series can be done well, it can ensure that the audience will still focus on the plot content of "The Great Ming Doctor" within the other five days after the TV series is broadcast.In this way, it will not only set off a wave of enthusiasm for Ming history and Chinese studies among audiences and netizens across the country, but also ensure the influence of "The Great Ming Doctor" in all walks of life in China.

In short, what Wei Linxuan wants to do is a phenomenal weekly drama.

In less than half a year of history, Wei Linxuan came out with a well-prepared set of punches, and immediately beat the complacent Yingdun Entertainment and Hunan Satellite TV.

However, before Yingdun Entertainment and Hunan Satellite TV came up with an emergency solution, at [-] o'clock in the evening on May [-]st, the comparison of the ratings of the two TV dramas that were broadcast at the same time was like a slap in the face. The face of Inton Entertainment.

Due to the multi-pronged anti-bundling marketing promotion and forced pop-up pop-ups played by Hengxuan Studio on Huaxia TV, Huaxia Video Network, Huaxia Live Network, Huaxia Weibo, and even various online forums and social communication software, Coupled with Hengxuan studio's consistent reputation of "Hengxuan's products must be high-quality goods", and the crew spared no expense to invite several of the most influential top-line actors and the most popular young students in the Chinese TV industry The all-star lineup composed of Xiaohua caused "The Great Ming Doctor" to immediately arouse the curiosity of audiences across the country once it was broadcast.

Therefore, in the national real-time ratings display data at 10.3 o'clock that night, the opening song of "The Great Ming Doctor" has already attracted [-]% of the national ratings, and the opening song "The Great Doctor" of "The Great Ming Doctor" The magnificent melody combined with the clips carefully edited by the post-production staff also made the audience's eyes brighten in front of the TV, and their hearts were surging. Some people even couldn't wait to search the Internet for the song "Big Medical Doctor" .

Only then did I realize that this song was actually recorded by Xi Shunyu, who is known as the immortal king of the Chinese music scene——

However, in order to prepare for the anti-bundling marketing plan of secretly attacking "The Miracle Doctor", Hengxuan Studio did not reveal any news about "The Miraculous Doctor" before the release date of "The Miraculous Doctor", even the first version released later The soundtrack of "The Great Ming Doctor" is also a pure music version with majestic and passionate percussion instruments and long silk and bamboo orchestras. Other information about the TV series is completely covered up.

The effect of this kind of hunger and thirst marketing operation to the extreme is that "The Great Ming Doctor" has already won a national audience rating of 10.3% just after its broadcast.In contrast, "The Miracle Doctor", which was broadcast on Hunan Satellite TV at the same time, only got 1.1% of the national audience rating at the time of its broadcast because "Da Ming Miracle Doctor" unscrupulously seized the ratings share.

The vast majority of the 1.1% ratings in the country are the die-hard fans of the TV station that Hunan Satellite TV has accumulated over the years, and a small number of die-hard fans of the two protagonists of "Miraculous Doctor".

Faced with such a huge disparity in ratings, they never took "The Miracle Doctor" seriously, but Hunan Satellite TV, which had to purchase "The Miraculous Doctor" because of the face of the Qi family, was very calm. On the second day of the broadcast, the leaders of the station were called together to urgently discuss the coping strategy for such a drop in ratings, but obviously, everyone including the director didn't take this matter very seriously——

This is not because the leaders of various departments of Hunan Satellite TV are generally big-hearted, but because everyone has already considered the worst consequences when they bought this TV series in consideration of Qi's family's face-after all, with Wei Linxuan's xinxing means and planning Talent, no one believes that Wei Linxuan can really tolerate Yington Entertainment provoking Hengxuan Studio in such a despicable way and remain indifferent.

In view of the lessons learned by "Star Gossip Entertainment News", the director of Hunan Provincial TV Station originally didn't want to get involved in the troubled waters of Qi and Wei, but he has been committed to shaping a youthful and beautiful image of the TV station, aiming to tap the audience share of young people across the country. Hunan Satellite TV was so successful in its job, that it attracted the attention of the bully Qi's family like a powerless beauty.Facing the aggressive and powerful man wielding his power, Hunan Satellite TV did not dare to resist, and could only bear with tears. After asking the head of the procurement department to buy the drama "Miraculous Doctor", the director of Hunan Satellite TV still secretly made a special announcement. I made separate phone calls to Wei Linxuan and his son, excluding meaningless greetings and sincere self-pleading of grievances, the director of Hunan Provincial TV Station has only one purpose——

That is to try to maintain a neutral position in the battle between the two aristocratic young and old.With a clear attitude, I hope that no matter how much the two young masters fight, they will not be cannon fodder for Hunan Satellite TV like the "Star Gossip Entertainment News".It's best to look at everyone's mutual affection, think about it when making a move, and don't hurt Hunan Satellite TV.

The main reason why the director of Hunan Provincial TV Station is so cautious is that he has seen too much of Wei Linxuan's marketing methods - it is so ruthless that even the most troublesome paparazzi newspaper in the entertainment circle can handle it in one pot.The director of Hunan Provincial TV Station doesn't want Wei Linxuan to be excited for a while, and use their TV station as another battlefield to fight Yingdun Entertainment and Qijia.

However, the worry of the director of Hunan Provincial TV Station is obviously superfluous.Even if the director of Hunan Provincial TV Station didn't make this call, Wei Linxuan and his son would not use the method of bringing down "Star Gossip Entertainment News" on Xiang Provincial Satellite TV.After all, Hunan Province TV Station is affiliated to the national TV station, which is different from the paparazzi newspapers like "Star Gossip Entertainment News".And Hunan Satellite TV's purchase process of "Miraculous Doctor" is also a normal commercial behavior, and it does not subjectively infringe on the interests of China TV and "Da Ming Miracle Doctor".Of course, the director of Hunan Provincial TV Station is willing to take the initiative to show his favor, which is to give them Wei family face. Of course, Wei Linxuan and Wei Zhanjie and his son will not reject the olive branch of peace and friendship handed over by the director of Hunan Provincial TV Station unreasonably.Although he did not specifically reveal what he would do next, Wei Linxuan still expressed his sincerity that he could understand the position of Hunan Satellite TV.

However, Wei Linxuan can only "express" this far. After all, "The Miracle Doctor of Ming Dynasty" will compete with "The Miracle Doctor", which will definitely affect the ratings of Hunan Satellite TV.This is an irreversible fact.

Faced with Wei Linxuan's calm self-confidence, Hunan Satellite TV can only call a meeting of leaders of various departments to try their best to reverse the trend of plummeting ratings.And everyone is also very optimistic that no matter how high the ratings and response of "The Great Ming Doctor" is, after all, it can only be played two days a week, and only two episodes can be played every day.As long as Hunan Satellite TV survives the weekend for two days, no matter how much audiences across the country love "The Miraculous Doctor", no matter how much the plot lineup and costume background of "The Miraculous Doctor" can't beat "The Miraculous Doctor", it will only be a clever woman who can't cook without rice .

Perhaps audiences across the country whose appetites have been whetted by "The Miracle Doctor of Ming Dynasty" will go back and watch "The Miracle Doctor" which is in the same category as "The Miracle Doctor of Ming Dynasty" to quench their thirst. Provincial Satellite TV can win the ratings of "Daming Genius Doctor" without any effort, which is a blessing in disguise.

However, it hasn't been too long since the people of Hunan Satellite TV are optimistic. Starting from Monday, China TV's "These Years of the Ming Dynasty" broadcast every day has completely broken the optimism of Hunan Satellite TV.

Relaxed and witty copywriting and wonderful ups and downs of the outline, with modern people—especially modern young people can accept the trendy thinking of the Internet to comprehensively analyze the history and culture of the Ming Dynasty and the relationship between characters in the play, background events, customs and habits, and even the decoration of clothing and props. The detailed textual research that can be checked, coupled with the funny clips of all the actors during the filming that Wei Linxuan specially let all the actors carefully edit in the later stage, half an hour of science popularization time every day can actually make audiences across the country sit honestly on the TV Watch the entire science popularization program safely and steadily.The most important thing is that after the end of the Ming Dynasty science popularization program every day, the host will randomly ask ten questions on the TV for the audience to answer, and the audience who answer all the questions correctly will get the autographs presented by the main actors and actresses of the crew of "The Great Ming Dynasty Doctor" Photos, as well as a beautiful gift from China TV.

A total of the top 100 viewers who can get awards every day.For the prize-winning quiz, you can call the prize-winning hotline provided by the program group, or answer the questions directly online.The names and network IDs of the award-winning viewers every day will also be posted on the official website of "Da Ming Miracle Doctor" on the next day. The award-winning viewers can provide their names, addresses and contact information to the program group according to the list of winners. Signed photos and gifts are mailed to the winning audience.

Once this segment was aired, it not only attracted viewers who had fallen into the craze for watching dramas, but even viewers who had not been able to watch "The Great Ming Doctor" for various reasons before were lured by the award to broadcast to China TV to watch "Da Ming These Years" ", and then was attracted by the program to watch the webcast version of "The Great Ming Doctor" online.

Some star-chasing fans even looped over and over again the sideshow videos interspersed with various shooting periods in popular science programs, and one after another got another way to open their idols from them.

A few days later, some netizens even posted on the online entertainment forums, expressing that although the TV series "The Great Ming Doctor" is very well-documented and classic, they still think that this is China's first sideshow, which is better than the feature film. TV series.

It was precisely because of Huaxia TV's careful planning that the ratings of Huaxia TV's ratings continued to rise steadily after the weekly broadcast of "The Miraculous Doctor of Ming Dynasty" ended.In contrast, Hunan Satellite TV's already pitiful ratings dropped from 1.1% at the beginning of the broadcast to 0.78%.At the same time, the various film quality problems that occurred due to the rush to rush the progress also made the remaining part of the audience intolerable——

The absurd plot, the costumes, props and architectural decorations of different dynasties are indistinguishable, and the most important thing is the unintentional and poor acting skills of the actors. The war scene that was supposed to be a big scene actually only hired a hundred or so actors to fight in groups. The post-production was so clumsy that it was as rough as playing an arcade machine, and even the rough production of the wrong version of the mouth and voice finally consumed the last bit of patience of the audience.Even the media reporters were "unbearable" verbal criticism, and the daily reports not only praised "The Great Ming Doctor" to the sky, but also scolded "The Great Doctor" to the bottom of the earth.

But to everyone's surprise, such a poor-quality "Miraculous Doctor" actually aroused the interest of a small group of people when thousands of people scolded it——

To use a more popular phrase on the Internet, this is a group of sincere fans who noticed the TV series "The Miraculous Doctor of Ming Dynasty" because of the participation of idols. fans, and then easily learned all kinds of history, culture, customs and customs related to the Ming Dynasty because of "These Years of the Ming Dynasty".

Then!Something terrible has happened!

These passionate and cute fans actually opened a post on the Internet with great enthusiasm, and cut down the vulgar plot of "The Miracle Doctor" frame by frame and the exaggerated to time-traveling costume props and backgrounds. , and even the lines of the actors, and then from all aspects and angles to provide detailed evidence and rich textual research to see what is the difference in the historical background of the play "The Great Ming Doctor" and "The Great Doctor".Then I demonstrated from the performance of the actors that "Although everyone is an idol actor, after the crew has given enough time and training, the idol actor can also play such a great role", and then despise the divergent thinking Take a look at the drama "Miraculous Doctor", which took less than two months from the start of filming to the finalization - in this short period of two months, there were still the main actors of the crew - including but not limited to the male and female protagonists, male and female duo No, the important supporting actors and actresses leave the film crew to take leave of absence and go to various places to participate in commercial performances, receive advertisements, endorsement advertisements, etc., etc...

In the end, he gave "No wonder "Miraculous Doctor" is so scumbag, it's because the crew is too impetuous", and then sincerely hoped that his idols could continue to cooperate with such a great producer and crew of Hengxuan Studio to bring fans Come more and more exciting works.

For fans who are familiar with the normal state of chasing stars in the entertainment industry, this level of building is just a little bit of interest in addition to chasing stars and supplementing dramas.However, what everyone didn't expect was that it was just such a little fun that caused a wave of enthusiasm for "The Miracle Doctor", whose ratings fell by a few tenths.It's a pity that such enthusiasm is not what Yington Entertainment and the crew of "The Doctor" hoped for.

In the current situation where the industry media and audience netizens ridiculed, Yington Entertainment could not wait to yell and curse, and the appearance of jumping violently was seen by the media in the circle and colleagues in the industry, but it was also something to talk about after dinner.

After all, the plot of Yington Entertainment, which vowed to take advantage of the popularity, but was slapped in the face by the main character, is really satisfying.Coupled with Wei Linxuan's successful operation, it set off a wave of Ming history and Chinese studies in all walks of life. The phenomenal popularity of "The Great Ming Doctor" and "The Years of the Great Ming" even appeared on the news broadcast at [-] o'clock in the evening, and was recognized by the state. Stamping Taiwan is a positive energy to carry forward Chinese history and culture.At the same time, the mainstream media of National Father also reprimanded certain companies for pursuing personal interests and disregarding the national image and cultural shaping of the country. The most important thing is that this kind of vile plagiarism has stifled the cultural innovation of the Chinese nation...

After layers of reports were released, the image of Yington Entertainment suddenly fell to the bottom, and even a certain company behind the scenes cast a shadow of shame in the upper class.

Inton Entertainment is located in a certain club in Yanjing——

With a "snap", Qi Jiaming smashed the coffee cup in his hand with a livid face, and stared at the newspapers spread out on the boss's desk, especially the top one with a photo of Wei Linxuan being interviewed by the media in high spirits. Yanjing Culture News, said word by word: "Wei! Lin! Xuan!"

Before he finished speaking, Qi Jiaming punched heavily, and squeezed the photo of Wei Linxuan in his palm, crushing it to pieces.