reshape life

Taking advantage of the popularity of Yuefeng winning the Golden Crow Award for Best Newcomer, coupled with Yuefeng's "tribute" to Lu Heng's gossip at the awards ceremony, Yingdun Entertainment, Xiangcheng TV and Hunan Satellite TV jointly launched a TV series The trailer of "Miraculous Doctor" was released, and it was officially announced in the trailer that the TV series has been scheduled to be broadcast simultaneously on the Golden Theater at [-]:[-] p.m. on Xiangcheng TV and Hunan Satellite TV, and the broadcast time will be on May [-]st.

In fact, if you only consider the ratings, the peak period of the ratings every year is naturally during the winter and summer vacations when the students are on vacation.

However, Yingdun Entertainment made the movie "The Miracle Doctor" just to catch the popularity of "The Miracle Doctor", and in order to catch up with the schedule before the release of "The Miracle Doctor", Yingdun Entertainment obviously couldn't delay the start of "The Miracle Doctor" until the summer. After all, Inton was not confident that the crude idol drama they were rushing to shoot could catch up with the big production jointly produced by Hengxuan Studio, Huaxia Emperor Entertainment and the Ministry of Health.

What's more, with Hunan Satellite TV's influence on the Huaxia TV platform, although due to Qi Jiaming's matchmaking, he had to pay for this "Miraculous Doctor"-it can be regarded as a face for the Qi family.But if they knew that Huaxia TV would release "The Miraculous Doctor of Ming Dynasty" in the summer vacation, and other TV stations would also regard the summer vacation as a battleground for military strategists, and would go all out to promote their new films in order to compete for the ratings share. "Such a bad drama that is obviously following the trend and crudely produced - let alone Qi Jiaming's face, even if Mr. Qi personally played the role, he would not be able to persuade Hunan Satellite TV to do so.

After all, the ratings share of the summer archives doesn't just represent the ratings of one or two TV series!

Therefore, with the tacit understanding of all parties, "The Miracle Doctor" is finally scheduled to be released on May Day.I just hope that this short holiday can boost the ratings of "The Miraculous Doctor".

In order to achieve this effect, from the second day after the Golden Crow Award Ceremony, Yingdun Entertainment and Hunan Satellite TV jointly carried out a comprehensive marketing promotion in the entertainment circle. The two or three things that the winners, Yuefeng and Lu Heng, have to say, positive and negative, trolling and ridiculing, no matter good or bad, as long as there is material, they will speculate recklessly, and throw all the marketing points on Yuefeng with the attitude that black and red are also red Immediately afterwards, the trailer of "The Miraculous Doctor" was rolled out during the prime time advertising period of Hunan Satellite TV, and then the main actors and actresses of the crew of "The Miracle Doctor" were arranged to participate in various variety shows to cheer for the upcoming "Miraculous Doctor" Popularity for publicity, and even prepared to falsify the ratings once the show does not get a good response after it airs...

Of course, the last one must not be announced in any case.

However, what Yingdun Entertainment and Hunan Satellite TV did not expect was that just a few days after the two parties joined forces to hype the TV series "Miraculous Doctor" and everyone knew it was black and red, they have been silent and low-key. The provocative Hengxuan Studio finally made a move.

In fact, Wei Linxuan's response is very simple to say - after the overwhelming publicity for the release of "The Miracle Doctor", the trailer of the first version of "The Miracle Doctor of Ming Dynasty" was directly broadcast on Huaxia TV, and then the film was released at the same time. It was uploaded to Huaxia Video Network and Huaxia Weibo as the top promotion, and it was forced to broadcast in the form of pop-up windows on major online forums and social software.

Then it was directly announced in the trailer that "The Miraculous Doctor of Ming Dynasty" will officially start broadcasting on the weekend theater of Huaxia TV Station on May [-]st. The way of playing four episodes continued until the summer vacation——

As we all know, "The Divine Doctor of Ming Dynasty" is a "main theme TV series" jointly launched by Hengxuan Studio, Huaxia Emperor Entertainment and the Ministry of Health to promote Chinese history, culture and ancient medicine. Great Ming Doctor has spent a lot of money from the beginning of the project, whether it is the writing of the script, the preparation of costumes and props, or even the selection of actors, it has been changed again and again, with great care.

Because of this, this TV series has been in preparation from the end of last year to the beginning of this year. First, Wei Linxuan personally negotiated with the main actors, and then selected other supporting roles that fit the role through national auditions. , and made great efforts to bring all the actors together for nearly three months of training.As a result, Yingdun Entertainment took the opportunity to make a disgusting person in "The Miracle Doctor".

For TV people who are familiar with the industry's set of follow-up and hype processes, Yington Entertainment's approach is disgusting, but it is absolutely effective.Therefore, many people couldn't help but sigh for "The Miracle Doctor" while watching, thinking that "The Miracle Doctor" was bound to suffer a loss when it was bundled with "The Miracle Doctor" this time.

But no one expected that Wei Linxuan would be so tit-for-tat to come up with a weekly drama on Huaxia TV!

And it was before the first round of trailers of "The Miraculous Doctor" was released, the entire entertainment circle hadn't heard a word of it at all, and then, taking advantage of Yingdun Entertainment and Hunan TV Station's promotion of "The Miracle Doctor" was overwhelming , followed the bundled marketing model of "The Miraculous Doctor" and released the exquisite clip of "The Miracle Doctor of Ming Dynasty"——

I have to say that, compared to the shoddy production of "The Miracle Doctor" who didn't care about the quality in order to catch up with the schedule during the filming period, "The Miracle Doctor of Ming Dynasty" is not only in terms of the background of costumes and props, but also in terms of actors' acting lines. In terms of grandeur, even in terms of the cultural heritage of the whole play, it completely blows up the former.Especially after Wei Linxuan instructed the gods and demons to do the digital special effects personally, and the top editors and post masters under China Emperor Entertainment carefully edited the 3-minute clip that was comparable to the texture and visual impact of a big movie. It makes the drama "Miraculous Doctor" like a liar and beggar imitating the emperor's incognito tour, or it is a rural rumor that "the empress bakes big pancakes". There is a better way to edit the pirated drama "Miraculous Doctor", which is in short supply everywhere.

The strong contrast is like a stone stirring up thousands of waves, instantly attracting the attention of domestic media, industry colleagues and audiences.

On the one hand, everyone secretly applauded the slap in the face of "The Great Ming Doctor" who planned to counter-bundle marketing, and on the other hand felt that Wei Linxuan moved the schedule of "The Great Ming Doctor" because of a moment of impatience.

After all, everyone knows how obvious the comparison between the ratings of the summer and other times is, but Wei Linxuan deliberately played it in a hurry before "The Great Doctor" was officially completed in order to snipe Yingdun Entertainment's "Medical Doctor". What kind of weekly theater...

Anyone who is familiar with the broadcasting mode of TV dramas in the industry should know that Huaxia TV has never been in the habit of broadcasting dramas on a weekly basis.This is mainly determined by the way the Chinese TV industry shoots TV dramas——

China has always been used to filming the entire TV series and selling them to TV stations, while European and American countries and some Southeast Asian countries are used to filming and broadcasting at the same time, adjusting the direction of the next plot at any time according to the reaction of the audience, so many times the classic M drama R Dramas often have a wonderful first season, but later on, the main line becomes increasingly unclear, the characters of the actors are repeated, and the plot repeats until a drama is no longer attractive, and then it is thrown into the warehouse of the production company. inside.

Now Wei Linxuan has suddenly launched a weekly drama. People in the industry have fully affirmed Mr. Xiaowei's marketing planning and wicked face-slapping ability, but they are also worried about the ratings of the TV series "The Great Ming Doctor" Rate--

Most people agree that the broadcasting method of the weekly drama does not conform to the viewing habits of Chinese audiences, and the premiere time of the weekly drama "The Great Ming Doctor" is still scheduled to be in May, excluding the mainstream viewers during the winter and summer vacations— Apart from students, the theme and style of "The Miraculous Doctor of Ming Dynasty" are not in line with the tastes of housewives, the largest viewers of Chinese TV dramas in other broadcast schedules.

For a while, the domestic media criticized Wei Linxuan's actions, and some gossip newspapers even accused Wei Linxuan of "putting one's own grievances above the country's face" in a patriotic tone under the instructions of caring people. ", after all, everyone knows the origin of the TV series "The Miraculous Doctor of Ming Dynasty" - it is to educate and entertain, and popularize China's history, culture and ancient medical skills to audiences across the country.If Wei Linxuan's willful actions eventually affect the ratings of "The Great Ming Doctor" and make some countries laugh, then Wei Linxuan is undoubtedly a national sinner.

The domestic media immediately went into an uproar when such a big hat of righteousness and awe-inspiring words was put down.Not only the entertainment industry, but also people from all walks of life in the literary and art circles, medical circles, and historical circles turned their attention to "The Great Ming Doctor" and Wei Linxuan.Waves of people eagerly jumped out to express their opinions. Some supported Wei Linxuan as "harming others and benefiting the country". Naturally, some people thought it was just a TV series, and there was no need to go online like this.

And on the major entertainment forums on the Internet, netizens across the country have also launched high-level attention and discussions on this matter.The various posts of a certain bar on a certain cliff have even covered thousands of stories of high-rise buildings.

Facing all the discussions in China, Wei Linxuan, who is the party involved, threw down the newspaper in a leisurely manner, and said with a smile: "As expected of the heir to the elite who is favored by the Qi family, the methods are extraordinary."

Lu Heng raised his eyebrows: "Are you sure that Qi Jiaming did it? What if Wang Zhonghao is behind the scenes?"

"Wang Zhonghao has the skills of the city government, but with his conduct, even with the support of the Qi family behind him, he would not dare to directly set the fire on me. Only Qi Jiaming would want to step on me. .”

Wei Linxuan said with a smile: "Forget it, there is no need to mention this kind of person. Let's talk about our arrangement. Do you really think about the Internet writer we are looking for? Do you need to invite two more Yenching University researchers?" The old professor of Ming history came to support the scene?"

When Lu Heng heard this, he smiled and said OK, and said: "I think the historical background and writing style of this Chaoyang crowd are very suitable for the tastes of young people today. Let him be the science host of our "The Years of the Ming Dynasty" !"