Advertising is different from TV series and movies.

TV dramas and movies focus more on the storyline, and the performance of actors must allow the audience to immerse themselves in the storyline to be considered a successful performance.

But for commercials, all the actor needs to do is show the product.After a successful advertisement is played, the main image that should be left to the audience is "this product seems to be good", rather than "this story is so touching" or "this actor is so good".

In commercial shooting, the most feared thing is putting the cart before the horse.

There will always be some fledgling new actors who pay too much attention to showing themselves when shooting commercials. As a result, they show their perfect side, but the commercials fail.

Such a result would naturally not satisfy the company.

Therefore, in the design of general advertisements, the product as the main body runs through from beginning to end.

It will become the most important prop in the entire advertisement, and it will appear in the camera countless times.

This is the most commonly used style for shooting commercials today.

But... there are exceptions to everything.

While putting makeup on Mo Yin, Dai Zhuang babbled about some Shuxiu perfumes to Mo Yin.

In fact, what Dai Zhuang said, Mo Yin had already seen it from the materials before, but Dai Zhuang wanted to remind him again, and Mo Yin would naturally not interrupt him.

Dai Zhuang put on makeup for him for three hours, and Mo Yin listened to Dai Zhuang explain the precautions for three hours.

Dai Zhuang is usually not a talkative person, but after all, Shuxiu is a product she puts her heart and soul into, and it can be said that it is her "family" company.Shuxiu reappeared after a few years, Dai Zhuang didn't say anything, but she was very nervous in her heart.

This nervousness was turned into detailed instructions by her, from the history of Shuxiu to the characteristics of "Dragon Saliva", Dai Zhuang repeated it several times.

The actress who sat aside and flipped through the advertisement book had read the book twice, and Dai Zhuang hadn't finished speaking yet.

The amazing thing is that Mo Yin listened to the whole process with a smile on his face, without showing any signs of impatience!

The actress couldn't help casting an admiring look at Mo Yin.

She only sat and listened to this for a few minutes, and she already felt that her ears were ringing, and her brain was full of echoes of Dai Zhuang's words. Mo Yin sat here and listened for a long time, and she was able to maintain such a state of mind. expression!

As expected of the "Brother Mo" that the outside world is so optimistic about!

Shuxiu's main product in this advertisement is "Dragon Saliva", which is a male fragrance.

Since it is a male fragrance, the male actor in the advertisement is naturally the focus of the advertisement.The actress was only recruited to play for Mo Yin. In the advertisement, she was actually a "guiding person", not a very important role.

For these reasons, the actress that Shuxiu is looking for this time is not a well-known artist, but a newcomer who has just entered the show business circle.

This newcomer used to be in the modeling industry, so he had to choose his appearance and figure.Among other things, just that delicate and white skin is enough to attract people's attention.

What's even more rare is that although her eyebrows and eyes are exquisite and charming, there is a bit or two of heroism in her eyebrows and eyes.

Just one or two points of heroism is enough for her to play this "female general" well.

The actress also knew that she was only a supporting role in the commercial, so even though it was her first filming, she didn't feel nervous, instead she kept calm.

In the advertisement, she played a female general who fought everywhere during the Republic of China.The appearance of the female general is not complicated, and she is not too late, so naturally she finished her transformation early.

After it was over, she had nothing to do, so she simply sat in her military uniform with her chin propped up and watched Mo Yin put on her makeup, and her plain black leather military boots were placed directly on the chair.

Unlike hers, Mo Yin's makeup is very complicated.

Mo Yin played the role of a male mermaid in the commercial. Since he is a mermaid, among other things, fish tails and fish scales must be indispensable.This is very time consuming.Although these things can be produced by post-production, the makeup must be done in the early stage, otherwise it will look unreal.

Coupled with the fact that the merman designed an image with silver hair and blue eyes, it took even more time.

After Mo Yin finished everything, the actress had already fallen asleep amidst the long wait and Dai Zhuang's rambling voice, and when she heard Dai Zhuang's "Okay!", she suddenly woke up, opened her eyes wide and turned to Mo Yin. Yin looks.

The actress was still a little drowsy in sleep, but now she wakes up instantly.

I saw a mermaid with a human body and a fish tail sitting on a chair two steps away from her.

The upper body of the man sitting there was naked, with long silver hair hanging down from his forehead, covering his entire back, and even a few hairs in front of his body, covering most of his skin.

The skin faintly protruding from the hair is extremely white and extremely shiny.Mo Yin's skin has a good foundation, so Dai Zhuang didn't modify him too much when he applied the makeup. He only used a blue halo to paint a large pattern of fish scales on both sides of his arms.

Only then did the actress realize that Mo Yin, who looked very thin on the outside, was actually in good shape, with all the muscles she should have, and her lines were smooth and graceful, not bulky.

In western legends, it is inevitable that mermaids will have a weak style or two.The mermaids in western legends are all slender and weak women. They are beautiful in appearance, beautiful in singing, kind and gentle, and they are the transformation of all good things.

This is not the case in the original version of the Chinese legend.

In ancient Chinese legends, creatures are divided into two types, fierce beasts and auspicious beasts.Fierce beasts are vicious and brutal, and auspicious beasts are docile and amiable, but no matter what they are, they will definitely not have anything to do with the word "weak".

The actress remembered that the sharks she saw in the picture book left by her grandma when she was a child had strong muscles and sharp nails.She still remembers their vigorous posture when they were swimming in the sea.

Mo Yin's appearance coincides with the image she saw in picture books when she was a child.

But also, since Shuxiu wants to define the sales audience of "Dragon Saliva" as mostly men, naturally she can't make the image of the hero in the advertisement too weak, otherwise how can men buy it?

The male merman in front of him had silver-white hair, and a pair of blue eyes, like the waves of the sea.

In order to show his noble status, Dai Zhuang specially added a blue mark between his eyebrows.

When he turned his eyes to look at him, the actress couldn't help whistling, and said with a smile: "The female general in the play is really a blessing."

*************

When the ad was first aired, it was just in the evening when all the companies were off work.

Shuxiu Company is very rich and powerful, in addition to several major TV channels, it also contracted a fluorescent screen in the center of the Imperial Capital Business Park.

The display screen occupies the size of an entire wall on one side of the business district, and it is located right next to one of the most important transportation hubs in the business district, where the flow of people is usually the largest.

This day coincides with the off-duty period, and people in suits or work clothes rush to and fro.

Some of them rushed on their way in a hurry, some were walking and eating with portable food in their hands, and some were holding their phones and chatting with the person on the other end of the phone without saying a word while driving.

With different expressions, they slowly gathered together at the traffic hub.Occasionally, some people looked up at the screen in front of them, but after finding that the screen was still playing boring local news for ten years, they lowered their heads without interest and continued to do their own things.

Suddenly, the voice of the female anchor with a sweet voice on the screen stopped abruptly, and was replaced by the sound of waves shaking.

It was autumn, and the weather was already slightly cold. Logically speaking, hearing the sound of waves at this time would only make people feel cold and unhappy.

But everyone didn't know what happened, maybe it was because they had been tired all day, when the sound of the waves came to their ears, they felt that they had never been more pleasant.

The regular and clear sound of the waves is like the sound of the breeze blowing the curtains under the eaves of the house that rang in my ears from time to time when I was sleeping as a child.

One sound, listening to it makes people feel relaxed physically and mentally.

But besides the peaceful sound of the waves, there seemed to be the sound of gunfire hidden.The sound of intense gunfire seems to be far away in the sky, completely hidden in the sound of waves, so that it does not make people feel flustered, but only feels a precious sense of tranquility under the contrast.

Attracted by the sound, everyone raised their heads and looked at the big screen that they had ignored just now.

I saw that the picture on the big screen had been completely changed.

A large golden sandy beach with rolling waves in the distance.A figure in military uniform gradually walked in.

She seemed to be walking a little staggeringly, dragging the ground step by step, as if she was injured.

The ponytail on the back of her head was raised high, her body wrapped in a military uniform was curvaceous, and silver handcuffs were wrapped around her waist.She raised her face slightly, and her firm and shining eyes gradually glowed.

This is a very beautiful woman, but also a very heroic woman.

She frowned and wrinkled her nose, as if she smelled something.The female general's eyes lit up, she held the black pistol tightly in her hand, and explored cautiously forward.

On one side the waves are getting louder.

The female general turned a corner, and her vision, which was a little bit abruptly hindered by the rocks, suddenly widened.

What appeared in front of me was a large expanse of blue sea.

Silver waves roll in the blue water, slowly disappearing on the golden beach.

The footsteps of the female general who originally wanted to continue moving forward suddenly stopped.

I saw a figure lying on the white reef not far away.

No, it cannot be said to be a "figure".

The female general couldn't help but hold her breath and stare at the rock.

On that reef, there was actually a mermaid living there!

It was a male mermaid.

The blue tail of the fish is sparkling, the same color as the sea surface; the long hair on the mermaid's back is shining with silver and white, just like the waves rolling on the sea.

The mermaid also seemed to hear someone coming, and raised her head lazily.

The people who watched the advertisement couldn't help holding their breath along with the female general.

The mermaid's eyes are as blue as the deepest sea water in the sea, and the blue mark between the brows is so charming.There are still drops of sea water on his body just after he came out of the sea water, reflecting on his fair skin, the light reflected in the sun can dazzle people's eyes.

The female general felt that the aroma from the tip of her nose was getting stronger and stronger, it lingered around her, making her confused.

She seemed to be bewildered, and walked forward blankly, not even knowing that the rising sea water had soaked her military boots.

The mermaid looked up at her, his eyes were light, and he looked at her, as if he didn't take her seriously at all.

The mermaid's blue tail flicked slightly on the sand, just touching the female general's black military boots, as if sweeping away the remaining gravel for her.

The sea water was transpiring, spreading around the two of them.

The female general looked at the mermaid, and gradually bent down as if bewildered, but she put one hand on the handcuffs around her waist.

She didn't see that the merman seemed to be smiling slightly in the blink of an eye, showing sharp teeth like thorns.

The screen suddenly went dark.

******************

It was only then that the people in the square who were stunned came to their senses and talked to each other as if awakened.

"This is a new advertisement?! What kind of advertisement is this?!"

"Perfume, I guess! Isn't it said that the old brand Zishuxiu will be relaunched recently?"

"This advertisement is really good, but the content of what I made was not released in the end. But the filming is not bad..."

"It's more than good! I felt like I stopped breathing just now!"

"Yeah, yeah, I just..."

The crowd was still chattering and discussing, while two men in formal suits were standing outside the crowd, whispering.

Assistant Mu: "This is the commercial that Brother Mo received recently? What is it called Shuxiu? The filming is really good."

Yan Mo in front of him heard what he said, and also raised his eyes to look at the display screen not far away.

The man's expression hardly changed, but the corners of his lips seemed to be hooked: "Of course."

Helplessly, Yan Mo's smile was too tactful, Assistant Mu didn't see it, and continued to ramble: "Boss, I have seen Shuxiu's information in your office before, and you have a part to introduce this endorsement to Mo Xiao Brother, right? But who can know what you are doing so covertly. Boss, let me tell you that you can’t do this. It’s not fashionable to do good deeds without leaving your name. Isn’t it cheap for you, the niece of Mr. Dai... I explain……"

Assistant Mu babbled on for a long time, but Yan Mo just listened silently.

Assistant Mu felt quite boring talking by himself, so he had to stop talking, and looked up at the display screen that didn't seem to be introduced: "But what does Shuxiu want to express with this perfume this time? I mean, can't ordinary perfume know Is there a slogan or something, the slogan of this dragon saliva is..."

Assistant Mu hadn't finished speaking when the screen that had been dark just now lit up again.

This time, a sachet with silver patterns on a black background and embroidered with silver cloud patterns appeared on the screen.On the side of the sachet, there are four characters written in handsome calligraphy.

【Shu Xiu-Dragon Saliva】.

Before everyone could react, the screen changed again.

This time when it lights up again, a line of vertical characters appears.

It's still a brush font.

【hunting. 】

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like