Rebirth is a leading actor in the entertainment industry

Mo Yin and Dai Zhuang have not seen each other for a long time.

The last time we met was when the make-up was set in "Tao Qiankun". Originally, Dai Zhuang was very satisfied with Mo Yin at the first sight, and Mo Yin thought that Dai Zhuang would often apply makeup for him.

But who would have thought that as soon as "Tao Qiankun" ended, they would never see each other again.The only contact later was through her apprentice.

Mo Yinben had doubts about this, but now that he saw Dai Zhuang here again, his thoughts changed and he understood.

Both Dai Zhuang and Mr. Dai's surname are "Dai", and the two look so close, it is very likely that Dai Zhuang is also related to this Shuxiu.In this way, there is an explanation for why she seemed so busy before wearing makeup, and she never appeared again——Shuxiu must have someone to rely on if she wants to go public again.

Although Mr. Dai has rich experience and high talent, he is old after all, and now that the society is developing rapidly, his thinking will inevitably lag behind.Especially in terms of packaging and sales, Shuxiu always needs a younger person in charge.

This guess was confirmed after hearing Miss Manners call Dai Zhuang "cousin" with a smile.

As soon as the three of Mo Yin entered the door, Dai Zhuang was not in a hurry to greet them, but just smiled at them.

Instead, the old man Dai who was sitting beside her stood up, and looked Mo Yin up and down calmly.Mr. Dai is over 80 years old this year. Years of ups and downs in shopping malls have given him an aura all over him. Just standing up casually and looking at him, he has an unspeakable power.

Mr. Dai was serious by nature, he looked at Mo Yin for a long time, finally nodded to him, and said, "You are Mo Yin? Sit down."

He raised his hand while speaking.

Seeing Mr. Dai's actions, Dai Zhuang let out a soft breath.

She knew that what old man Dai said meant that he was at least satisfied with Mo Yin's appearance, and the first hurdle was passed.

A smile finally appeared on Dai Zhuang's face: "That is, Uncle Tang, after all, he is the person I recommended to you."

The tone is intimate.

As soon as Dai Zhuang said this, Mo Yin was stunned.

He didn't know that Shuxiu's endorsement was recommended to him by Dai Zhuang, why didn't Brother Li tell him?

Li Liren beside him laughed and said, "Thank you Dai Zhuang and Dai Lao for giving Mo Yin this opportunity."

Dai Zhuang glanced at him and snorted softly, but didn't say any more.

After Mo Yin sat down, the scene assumed an atmosphere similar to "three-party talks".

There were some document-like papers in front of the three of them, and after Mo Yin sat down, Dai Zhuang pushed one of them to Mo Yin.

It was a thick document, and Mo Yin flipped through it roughly, and found that it was probably the detailed introduction of the perfume Shuxiu was going to launch this time.

Mo Yin had already read a copy in the car before, but it was far less detailed than the current one.

Dai Zhuang didn't wait for Mo Yin to finish the browsing, while Mo Yin was flipping through the pages, she introduced from the side: "Shuxiu mainly operated three kinds of perfumes before, wood osmanthus, clear lotus and peach blossom fragrance. These three kinds They are also the three kinds that Shuxiu has had the best reputation in production over the years, and they have all been put into production again. But this time we have studied and planned to launch a new one. This is also the main research result of Tang Shu over the years."

As he spoke, he took a bag of things from the shelf beside him and handed it to Mo Yin.

It should be the "newly launched, not yet on the market" new type of perfume that Dai Zhuang just mentioned.

Mo Yin took it and took a look, and found that the new perfume that was about to be launched was not a common liquid in a glass bottle, but a kit-like pendant.

Or it can be said that it is more like the previous "pocket".

This is rare in the market at present.

The size of the "purse" is slightly larger than the ones that women used to hang around their waists, and the style looks more refined. The embroidery stitches on it are fine and detailed, but the embroidery is a very simple and elegant cloud pattern.

It looks like a men's pendant.

Mo Yin brought the purse close to the tip of his nose and sniffed it, only to smell the fresh fragrance of sea water.It doesn't smell fishy, ​​but it has a feeling of deep and flowing sea water.

It seems that this time Shuxiu's new perfume is called "Ocean Fragrance".

The biggest feature of Shuxiu's perfumes is that each of its perfumes has two forms of finished products for sale on the shelves.

One is the most common liquid perfume on the market and is also used by the public, and the other is a lotus-packed style like the one in Mo Yin's hand.

The pouch contained no liquid, but some kind of spherical substance similar to the previous pills.Because these spherical substances are very small, there is a soft feeling of Chinese herbal medicine through the purse, which is very similar to the touch of real sachets in ancient times.

This is the biggest feature of Shuxiu perfume.

This style of "perfume" was most popular in the late Qing Dynasty and the early Republic of China.At that time, the Chinese people were not deeply influenced by Western culture. Compared with the liquid perfume from the West, of course, this kind of sachet that they used since childhood was more popular and popular among them.

In addition to the function of incense, the sachet can also be used as a decoration.At that time, exquisite and elegant sachets sold much better than perfumes.

Mo Yin originally thought that Shuxiu would give up the latter form after reopening this time. After all, strictly speaking, this kind of thing is completely different from the "perfume" in the eyes of the public, and it is unlikely that it will be accepted.

Unexpectedly, it was still kept.

Seeing that Mo Yin was still playing with the sachet, Dai Zhuang said: "Uncle Tang said that this form of perfume is Shuxiu's specialty, and he insisted on keeping it. The four perfumes we launched this time are still in harmony with As before, both styles will be launched at the same time."

As he spoke, he took some other things off the shelf and arranged them on the table one by one.

Mo Yin took a look, these should be relatively standard liquid perfumes.

Seeing Mo Yin picking up the perfumes on the table to check one by one, Mr. Dai said: "These perfumes are almost the same as the original recipes except for some ingredients and technical improvements this time. The old smell must be Pass it down, otherwise there is no need for Shuxiu to open it again."

Mo Yin laughed and said, "These old things are Shuxiu's biggest competitive advantage. Mr. Dai has a unique vision, which is different from those outside."

After the news of Shuxiu's reopening this time came out, many people outside speculated about the upcoming Shuxiu.

The headlines used by different media are different, and the prospect of Shuxiu's re-opening is also derogatory and exaggerated, but one thing is the same: they all feel that Shuxiu's re-opening will bring about major reforms to the previous things.

Not to mention anything else, as far as the formula of the perfume is too old and purely Chinese, the media thinks that Shuxiu will make major revisions.

In fact, these media speculations are also normal.Times are different now, and the audience for fragrances is different from what it used to be.Today's young people are greatly impacted by Western culture.

What they have been familiar with since childhood is the smell of western perfumes.Chinese-style perfumes are too light and not strong enough, so it's normal that they are not favored.

Not to mention the media, but many of Shuxiu's old shareholders feel that Shuxiu should make major revisions to the perfume house and move closer to the west.

Mo Yin knew that before Shuxiu reopened this time, it was said that many former shareholders had withdrawn their capital.

After hearing this, Mr. Dai snorted softly, "Let them go if they like! It's a good thing that Shuxiu has fewer blind people who eat nothing."

Mo Yin listened and glanced at him.Although Mr. Dai said this harshly, the resentment in his words was obvious.Obviously those former old friends didn't like his decision, and his insistence on withdrawing capital made him very aggrieved.

After hearing this, Dai Zhuang quickly comforted him: "Uncle Tang is right! Those people have no eyes!"

The hostess lady who hadn't left at the side also hurriedly poured a glass of water and handed it to Mr. Dai, and said together: "That's right! Let's see how they regret it then!"

After drinking the water, Mr. Dai was comforted for a while, and then he put the water glass on the table: "Okay, since the contract has been signed before, let's get down to business quickly. Put everything in the endorsement advertisement earlier." After the filming, Shuxiu will be released soon."

The production cycle of advertisements is not long, usually a few weeks at most.

Now the time for the fall and winter transition is approaching.When the seasons change every year, it is the best time for perfume sales.Although the autumn and winter seasons are not as good as the winter and spring seasons, but waiting for another season is too long, and it is not cost-effective in terms of various costs. It is better to arrange as soon as possible and go directly to the market before winter comes.

X Perfume was in such a hurry to find a spokesperson this time, so I guess it was because of this attention.

Mr. Dai is an expert in perfume production, but he knows nothing about publicity.

He is not the kind of person who pretends to be an expert to blend in even though he knows he doesn't understand. He only takes the brief introduction of the new perfume, and after introducing the features to Mo Yin, he let go of it.

It turned out that Dai Zhuang took full responsibility for it.

Shuxiu used to be a royal fragrance company, and her main customer groups were the concubines Gege in the palace, all of whom were women.

But as Mo Yin said before, with the development of the times, men will definitely occupy a large proportion in the purchase and use of perfume in the future, and they are also a potential buyer group that cannot be ignored.

Mr. Dai also has a unique vision. It is said that the new perfume he will launch is said to have been conceived and prepared by him since he was young, and the main target audience is men.

The new fragrance is called Ambergris, and it's an expansive, fresh, energizing scent similar to ambergris.

When it comes to the sea, the first thing people think of is the vastness of the ocean, the turbulent undercurrent, and the magnificent waves.

The ocean is mysterious and magnificent, and it is the most suitable type of fragrance for men.

Time was tight, and Dai Zhuang didn't have the time to explain too much to Mo Yin. After Mr. Dai had said everything he needed to say, he dragged Mo Yin to the commercial shooting location.

In any case, the print advertisement should be shot first today.

With so many reporters outside, they have to "leak" something in order to have an explanation, right?

This time, Shuxiu's advertisement was written by Dai Zhuang and Mr. Dai who found a domestic organization in charge of these.

After getting it, Mo Yin browsed it roughly, and found that the advertisement was quite innovative.

Most of the advertising designs these days are simple, and most of them are just looking for an actor to read the promotional language of the product in front of the camera. A simple and specific plot is already considered exquisite.

Ke Shuxiu's ad is different.

Although the design of this advertisement did not take long, in such a short period of time, the designers used a few shots to accurately describe a complete story.

It shows its high standard.

The "Amberx" perfume takes the main tone of the ocean, and the designed advertisement is naturally related to the ocean.

In ancient Chinese legends, besides the dragon, the most mentioned thing about the ocean is the shark.

"Beyond the South China Sea, there are sharks. They live in the water like fish, and they don't waste their weaving. Pearls can grow out of their eyes when they cry."

During the years of war, a female general who was fighting all over the world passed by the sea one day, and suddenly smelled a fragrance that she had never smelled before.

The female general was very curious, so she followed the scent all the way to find it, and finally found the shark on the rock by the sea.

This story is actually very similar to the ancient Chinese "Legend of the Mermaid" or the legend of the "Mermaid" in the West, and there is nothing new about it.

But the boldness of the screenwriter lies in his boldness. He made the gender conversion of those familiar myths.

The male mermaid on the shore has a blue tail, silver-white hair, and a blue mark in the shape of a water drop between his eyebrows.The female general with a pistol and dagger passed by the sea, and happened to bump into the male merman who was resting out of the water.

In the classic legends, there are many sultry women and picturesque beauties, and the heroes and men fall into a dream at the first sight.

At that time, the female general met the male merman on the bank, and the merman just raised his head and looked at her with handsome and delicate eyes.

His expression was indifferent, his eyes lightly glanced at her, and the female general stood there in a daze.

Who said that only women in the world can seduce the soul?

Now is the age of masculinity.