Take the correct posture of the customer

Jiangnan stared blankly at the screen as if frozen, not realizing that the page had already been switched.

"Baby Project" was tailor-made for him by Zuo Qian.

If this plan can really be passed and finally implemented.It can not only help the brand to increase more popularity and favorability, but also allow him to gain more personal reputation.And together with his younger brothers and sisters, they all have the opportunity to get more attention and help from people in the society and charities.Maybe even be adopted and have a whole family again.Then the burden on his shoulders will naturally become much easier.

This is really an excellent idea that serves multiple purposes.

And Zuo Qian was able to consider this step for him, which he never expected.

Jiang Nan slowly shifted his gaze to him.

Although he has always treated Zuo Qian as his closest family member.But he never thought of letting him intervene in the matter of helping the orphanage.After all, this is a labor-intensive, time-consuming and money-consuming matter.He didn't want to drag Zuo Qian down, so he shouldered this burden with him.But even though he didn't say anything, Zuo Qian took the initiative to take care of the matter.

Thinking of what he was going to do next, Jiang Nan couldn't help clenching the pen in his hand.

. . . . . .

"Boss? Boss?" Xu Wei gently poked him with the tip of a pen.

"Ah?" Jiang Nan was startled, then turned his head and asked, "What's wrong?"

"Uh... It's nothing. That is, Zuo Qian has finished speaking. Please see if you have any questions." Xu Wei reminded in a low voice.

"Ah? Oh..." Jiang Nan replied dumbly, then looked up at Zuo Qian.

Zuo Qian stood in front of the curtain, looked at him with a half-smile, and said, "Director Jiang, please ask me."

"Okay." Jiang Nan nodded, and hurriedly took the draft of the plan that was put in front of him at some time.Just as he was about to open the title page, he suddenly thought of something, so he pointed to the seat opposite and said, "Thank you, please sit down first."

"Okay, thank you Director Jiang." Zuo Qian smiled at him and returned to his seat briskly.

After Jiang Nan casually flipped through a few pages, he gradually regained his comprehension.

He cleared his throat, raised his head and asked, "Zuo Qian, please explain to me the inspiration for the idea of ​​'Baby Project'. There are many forms of public welfare activities in society now. How did you come up with the idea of ​​starting from the perspective of children in orphanages?" And, many high-end auto brands are now taking the route of giving back to society through public welfare. How do you plan to implement it so that our activities can stand out from many public welfare activities and attract more people's attention?"

"Okay. I'll answer you one by one. First of all, the reason why I thought of the project of caring for children in the orphanage is actually because I have a little selfishness in it." Zuo Qian looked at him intently and said, "I have A good friend. He was once part of the group. He was lucky enough to be adopted at the age of ten and has been doing well since. But no matter how easy life gets, He has never forgotten the orphanage where he was raised. Over the years, he has been doing his best to help the children in the orphanage. I admire his perseverance and selfless love very much. So I also want to do something for him What, let more people pay attention and help this group of people. So I thought of this public welfare plan.”

After Jiang Nan heard this, he quickly exchanged glances with him, and immediately turned his gaze back to the proposal draft.

Zuo Qian smiled, and continued: "Y has only entered China for five short years. Compared with competing products of the same level, our brand competitiveness is still a bit far behind. It's like comparing a W brand car with a If you put a Y brand car together for everyone to choose, I believe 90.00% of them will choose W. Why? Because W has been in China for more than 20 years, and has already become synonymous with luxury brand cars in everyone’s minds. So from From a rational perspective, it is difficult for Y to win these old luxury brands in terms of technology and products. Therefore, we need to find another way to find a breakthrough to balance and shorten this gap. Therefore, I thought of taking the route of emotional car brands. Our purpose It is to convey a new idea to consumers through online and offline integrated marketing methods, so that when people think of the word "emotional brand", they can naturally associate with Y. If this can be achieved, then our goal It's halfway there. So this is also the original idea of ​​the emotional marketing of 'Closer to Love'."

Zuo Qian paused while speaking, raised his hand to touch his nose, and said again: "As for how to implement the 'Baby Project', um... I have already mentioned it when I talked about the bid, we need to let go of the airs of high-end brands, and through cooperation with Various media platforms and charity organizations cooperate to sponsor or organize some programs and activities, and actually help them do something, instead of just shouting slogans. In addition, they can cooperate with popular stars to expand the influence of the activities. As for... The specific form of operation has been listed for you on my plan list. We have listed the corresponding activity plans for different budget ranges, and you can take a look at them later.”

Jiang Nan nodded slightly, then turned to the others and said, "I'm fine, if you have any questions, just ask."

After Xu Wei and Li Ran asked a few simple questions, Jiangnan announced the end of the second group of bidding.

When everyone packed up their things and left the stage, Zuo Qian secretly glanced at him several times.

However, Jiang Nan didn't respond to his gaze. After writing a few lines on the manuscript with a brush, he hurriedly packed his things and left the meeting room quickly.

After Zuo Qian and his party walked out of the office building, Jingjing turned her head and looked upstairs, and asked puzzledly: "Boss, what happened to 'sister-in-law' today. Why do I feel that he was absent-minded when we were talking about bids. "

"That's right, that's right, I think so too." Cai Cai immediately continued, "Especially the second question he asked you. You had already said it when you explained it, but he asked it again. Obviously that would He's deserted. And when Mr. Xu called him later, he also looked confused. I don't know what happened to 'sister-in-law' today. If it wasn't because he was one of us, I really think he did it quite well. Disrespectful."

"Hey, it's okay. Maybe he was surprised by our final plan." Zuo Qian laughed twice, and then hurriedly said: "Hey, hey, don't worry about him. Tell me about me first. How about it? Did you perform well? Huh? Handsome or not, isn’t he very stylish?!”

"Very stylish, Boss, you are so cool today! Really!" Jingjing praised: "I will give you [-] points out of [-] points! I'm not afraid of your pride!"

"Hey hey hey, actually when I was talking about the bid, I also secretly felt that I was so handsome." Zuo Qian said, putting his arm around Pang Zhe's shoulder, and punched him: "Dead crab, I thank you for the good news 'Ah! May your words come true, tomorrow your family Yunyun will tell you that you are pregnant!"

"No, no, brother, I was wrong!" Pang Zhe begged for mercy, "My Yunyun family has been on a business trip for a month, so please don't scare me."

"Hmph! Little boy, I'm afraid. I'll let you go." Zuo Qian let go of him, jumped up and hooked a leaf, turned around, and said while walking backwards: "Guys, no matter what, this The second pitch is finally fucking over! Next, let’s find a place to go HAPPY~! Brother specially brought three cards today! Eat whatever you want tonight! Play whatever you want! Don’t talk to brother polite!"

"Wow! Long live the boss! I love you!"

"Great! Why do I feel happier than when I finished the college entrance examination?"

"What the hell is the college entrance examination? I haven't participated in it! Hahaha~" Zuo Qian whistled excitedly: "Yo hoo!! Let's play~!"

Jiangnan stood in front of the French window, looking at the street outside the window, the backs of Zuo Qian and his party walking away happily, with a slight smile on the corner of his mouth.

At six o'clock in the afternoon, the competition officially ended.

After Jiang Nan returned to his work station, he took off his suit jacket and threw it on the table, and collapsed into the seat exhaustedly.

Just as he was resting on his forehead, the phone in his pocket vibrated.

Jiang Nan was startled, and quickly took out his cell phone from his clothes.

I saw Li Ran sent a WeChat message.

-Director Jiang, the score of the first round is out. Ciel and Xingyue Creative entered the next round of evaluation.The scores are 78 and 80 respectively.

Jiang Nan nodded and quickly replied OK, when he was about to put away the phone, the landline on the table rang suddenly.

Looking at the familiar numbers on the caller ID, Jiang Nan hesitated for a few seconds before answering the call.

"Henry, thank you for today's bidding evaluation." David's voice came over: "Come to my office now, I have something to discuss with you."

Jiang Nan closed his eyes and said softly, "Okay, I'll go right away."

The author has something to say:

come!Come and call our Director Jiang~! ! !