Bright Star Road [Entertainment]

According to the survey company's quick report, this issue of the magazine has added more than one-third of new readers, and most of these new readers are pure new readers who have not bought "ELLE"; Readers returned, so the sales volume of the magazine suddenly rushed to a peak.Seeing this, Huang Lei called the printing company to print another 50 copies. This part of the magazine will be mainly aimed at second- and third-tier cities.

Generally speaking, "VOGUE", "ELLE", "FIGARO" and "GRAZIA" are mainly in the first-tier cities, and occasionally involve the second-tier cities; while the fashion magazines in the second- and third-tier cities are mainly "SELF", "Seventeen ", "CECI" and "VIVI".

But this does not mean that the four major fashion publications do not covet the territory of the four small fashion publications, so this time "ELLE" seized the opportunity and had to go to the second and third tier cities to enhance their presence.After all, girls in these small cities also have the opportunity to become readers of top fashion publications, and "ELLE" is of course happy to cultivate potential readers for itself.

"This time, "ELLE" has picked up a big bargain! The weekly sales volume is 230 million copies, and the monthly sales volume should reach more than 260 million copies." Liang Tian's heart is already bleeding.

Originally, Li Wei was the one she discovered first, and she was also the first one she planned to praise.In the end, because of my own hesitation, "ELLE" took the lead.

The sales volume of this magazine not only made Givenchy smile and directly signed a one-year advertising contract, but also made many other top brands approach "ELLE" one after another, intending to increase their advertising next year.These news made Liang Tian depressed to death, and Li Wei's manager Su Li did not receive any good news.

In the past, before shooting the cover of "ELLE", Su Li was almost responsive to the requirements of high-end fashion magazines; but since the issue of "ELLE" published with Li Wei's cover became a hit, fashion magazines have all kinds of strict requirements when seeking cooperation with Li Wei. asked for.Now Li Wei only accepts invitations from second-tier publications and above. Second-tier publications must be on the cover, and first-tier publications can accept double-page or special features; the brands that Li Wei cooperates with must be top Asian brands, and those small domestic brands are cool; Wei's partner's model must be at least at the level of an Asian supermodel, and models below this level will not cooperate.

Although Liang Tian was a little annoyed by the conditions Su Li listed, she also knew that with the cover of this issue of "ELLE", Li Wei could be considered to have entered the attention of mainstream fashion circles in Europe and America.At least Liang Tian has received calls from super-large modeling agencies such as IMG, NEXT, and ELITE that have branches in New York, London, Paris, and Milan, wanting to know whether Li Wei's modeling contracts in these cities have been signed. .Since female models occupy the vast majority of the model market, excellent male models are almost rarer than non-gay designers; male models who can attract the attention of both American and European fashion circles are even rarer.

The model circle knows a rule, the United States and Europe are two fashion worlds.The American fashion circle is considered to be too commercial, while the European fashion circle is known as a gathering place for high-end fashion.Only a few female supermodels can be accepted by both fashion circles at the same time, and there are almost no male models.Maybe there are a few American male models who can go to European fashion shows, but they are almost either underwear shows or sportswear, and high-end fashion is basically not available; as for European male models, it is even more difficult to accept jobs in the United States. Europeans are much stronger, and the narrow European body type is not popular in the United States.

Liang Tian has Li Wei's model card in her hand, so she has seen Li Wei's underwear photos.Strictly speaking, Li Wei belongs to the style of European male models, but Li Wei has muscles, so he can get jobs in the United States.If the brokerage company is strong, it is absolutely possible to cultivate a male model who can take everything from Europe and America.To put it simply, Liang Tian has already witnessed a future super male model appearing in front of her eyes, so Liang Tian will not be so stupid as to give up cooperating with him before he is famous.

She finally told her creative director Zhang Yu: "Send your 'angular' diamond advertising idea to Li Wei's agent, Su Li, and let them take a look at it. I'm going to chat with the president of Tiffany Asia. Convince them to accept Li Wei as a model."

At this time, most of the crew members of "The Beauty of the Tang Dynasty" also saw the issue of "ELLE" magazine shot by Li Wei, because seeing that Li Wei won the cover and feature of "ELLE", many actors felt that Li Wei Wei was much more polite.Although these actors with professional background still look down on Li Wei's background, they have to succumb to Li Wei's status.An artist who can have the cover and feature of "ELLE" is not unknown in the entertainment industry anyway, right?And some idle actors turned on their computers and entered the STARS.com website to search, and suddenly found that Li Wei was still in the top three of the rookie list.

STARS.com is a website affiliated to the Huaxia Literary and Artistic Workers Federation, which is a trade union of employees in the entire Chinese entertainment industry. Therefore, the star certification system of STARS.com is of great reference value.According to the introduction of the China Federation of Literary and Artistic Workers, STARS.com automatically grabs relevant information from the Internet for independent rankings, with almost no human intervention.

Generally speaking, an artist will only enter the main list of STARS.com star rankings in the third year after their official debut for three years. "Second New List".The artists who enter the main list will get titles according to their rankings. From the lowest third-line artist to the highest heavenly queen, there are five levels in total, but the road to these five levels is not so easy.

After being promoted to the Heavenly King and Queen, they will also be entered into two halls of fame according to the performance of the artist.One is for artists who have debuted for more than 10 years, and if they meet the standards, they can be included in the "Superstar Hall of Fame"; the other is for artists who have debuted for more than 15 years, and if they meet the standards, they can be included in the "Legend Superstar Hall of Fame".After entering the Hall of Fame, there is basically no danger of relegation, unless the artist has major moral flaws or is involved in criminal offenses, the name will be cancelled.

"I didn't expect this Li Wei to be so difficult." Mai Dou found a director of the crew, hoping that he would come forward to help get rid of Li Wei.

But the drama manager didn't dare to do it no matter what, and even took out the magazine where Li Wei shot the cover.For an actor like Mai Dou who has been a lady and a first-line actress, she naturally knows what the male model on the cover of "ELLE" represents.So Mai Dou waved his hand to let the production manager go. Naturally, as a small production manager, he couldn't understand Li Wei. After all, the crew still knew who should be kept.Mai Dou began to think about it. He didn't expect that the prey that could be easily handled would cost his own brain cells. Mai Dou suddenly found it much more interesting.

"What is a rising rookie afraid of the most?" Mai Dou said to himself, "Gossip, even scandal. For example: the rumored girlfriend had an abortion! The hotel recruited prostitutes! Being infected with STDs! Tsk tsk, It's getting more exciting."

Thinking of this, Mai Dou took out one of her mobile phones, found the only number in the contact book, and she called. "Reporter Gaoda, I'm Doudou. I have a business here, will you accept it? If so, let's find a place to chat?"

"Sister Su, here is the next year's cooperation plan sent by 'Fei Clothing', would you like to take a look?" A business plan was handed over to Su Li.

With Li Wei's steady development in the past six months, and the income of Gaia Music Publishing Company's income, Su Li finally expanded the small Li Wei agency studio into Qilin Agency Co., Ltd.Although the East China Sea Center Building has not yet been completed, and the floor invested by Li Wei and Su Li cannot be moved in, but now the company has moved to the Shihua Building near the East China Sea Center Building, occupying half a floor.Of course, the area of ​​the first floor of Shihua Building cannot be compared with that of Donghai Center.

Su Li glanced at the content of non-clothing cooperation, and then called Li Qiulan, "I said, Li Qiulan, have you been abroad for too long recently, and you don't know the current worth of our family Li Wei? Let's go to One ad is for Givenchy, and the next one is for Tiffany. Now it’s a shame to accept your non-apparel ad. How dare you pay such a price? Let me tell you, our family Li Wei doesn’t accept any endorsements now. Advertising, you can ask the advertising company for other prices.”

"That's an advertising company, I'm looking for you directly." Li Qiulan said indifferently on the phone, "Isn't it just the cover of an issue of "ELLE"? If it wasn't for their magazine, I will let you see it every now and then." The cover is full of my endorsement advertisements. I won’t give you any nonsense, I want Li Wei’s one-year exclusive endorsement contract for casual clothing, 300 million! Two TV commercials, two live events, and three photoshoots are all included. Of course , the transportation fee is extra. Don’t underestimate it. Next year, non-clothing will be promoted on a large scale across the country. I have bought tens of millions of large-screen advertisements in first-tier cities, as well as TV advertisements and newspaper advertisements. I guarantee that every advertisement Bring your family Li Wei, you count the exposure! Now your Li Wei has not reached the point of carrying it, what he wants is exposure, and I can give you exposure. 300 million, a one-year endorsement contract , Hurry up and sign, I'm too lazy to talk nonsense with you!"

Hearing the sound of hanging up on the phone, Su Li could only curl her lips to accept the advertisement.Most of the rookies are popular in the first year, but not many can continue to shine in the second year.Although the endorsement fee is a bit low, the exposure is still good.Forget it, just take it as a debt of gratitude.Su Li comforted herself.After handing over the contract to the legal counsel to go through the process, Su Li began to review other cooperation agreements sent by her subordinates.

Su Li now feels that she should recruit some assistants for herself.At present, there is indeed a deputy general manager in the company, but at that time, he assisted Su Li in the daily management of the company.However, no assistants have been found for Li Wei's four major fields of film and television, records, models, and endorsements. These assistants must be very familiar with their respective fields and be able to provide professional advice for Su Li and Li Wei to ensure Li Wei's success in these fields. Avoid detours when developing.In addition, Su Li also found that the company still lacks a public relations department. Although the public relations department has a lot of work that overlaps with the media department, there is no way to hand over the three aspects of government relations, industry associations and organization relations, and crisis public relations to the media department. Completed.Thinking of this, Su Li realized that her head was getting bigger again.Fortunately, Su Li has now recruited a very reliable personnel director - Mo Xuan, so Su Li left this trouble to her.

Su Li read a few more documents, and suddenly found an invitation from Dongyang Production Company.Dongyang Production has always been regarded as the direct production company of Oriental TV Network, and is good at producing variety shows and reality shows.And this time, Dongyang Production intends to invite Li Wei to participate in the filming of a reality show. The program is of a competitive nature and will start filming next summer and air in autumn.

Su Li didn't dare to make a decision on this matter, so she kept the invitation for the time being, and was going to discuss it when Li Wei came back.

To be continued...