Bright Star Road [Entertainment]

Don't look at top fashion magazines like "ELLE" and "VOGUE" claiming that they don't care about sales, but in reality?As long as you are a media player, attention and influence are an important indicator of your value.So for a magazine, what better way to reflect the user's attention than sales?

In fact, the sales volume of "VOGUE" and "ELLE" in China ranks No.5 and No.6 respectively in the magazine category. Therefore, who is the number one fashion publication in China has always been the focus of debate between the editorial departments and fans of the two magazines. .Although Liang Tian also admired Li Wei's appearance, she was still not as courageous as Huang Lei.

After learning that Huang Lei chose Li Wei as the cover model of "ELLE", Liang Tian was a little surprised.After all, although both of them are fashion publications, they usually choose female models or celebrities for the cover, and the men who can be on the cover are basically the best actors with the blessing of top brands.

"Pay close attention to the sales of this issue of "ELLE" and see if we can get their internal investigation report." Liang Tian ordered.

After the magazine is released, the magazine will commission a survey company to conduct a survey.Generally, the quick report can be obtained within one week, and the final report can be obtained in about three weeks.Generally relying on this kind of report, you can know what is driving the sales in the magazine, and what is disgusting to the readers, which can give the magazine a hint for the future layout of the magazine.

Among the top ten magazines in China, the top three actually accounted for more than 60% of the total sales, and there was a huge gap between the sales of No.4 and the top three, so don't look at "Readers", "Friends" and " "Youth Digest" always has a sales volume of tens of millions per issue, and No. 4 to No. 10 are basically sales of one million.

"ELLE" has only released a printing volume of 200 million copies for the time being, to avoid the burden of excessive recycling of magazines.Because although Huang Lei is optimistic about Li Wei, she doesn't dare to guarantee it.

The first Wednesday of every month is the launch date of "ELLE". When office workers come out of the subway station or bus station, the cover of "ELLE" is facing them on the major newsstands.Different from the previous magazines, "ELLE" rarely chooses a man as the cover of the magazine, and this boy does not seem to be a celebrity, but his face is really exquisite.Many girls were attracted by this cover, and stopped for a while in front of the newsstand.

The title of the cover shows that the male model is called Li Wei. In addition to his cover, there is also a feature about him in the magazine.Well, it turned out to be a newcomer.The girl thought about it, took out her wallet, bought a magazine, and got ready to get in the car.

Sitting in the car, the girl looked at the cover carefully.The stern and aggressive eyes, deep facial features and slightly soft facial lines, and the lipstick marks on the face gave the boy a wild beauty from ancient times.Looking at it, the girl's face suddenly turned red.

She immediately opened the magazine, wanting to see the feature filmed by this boy.The topic of cooperation between Li Wei and Givenchy is very gorgeous and full of pink girls' hearts.When Li Wei appeared from the moon, the girl felt that her eyes were about to burst into love bubbles; when Li Wei and the female model were dancing in the petal rain, the girl felt that the happy woman was herself; and when Li Wei When Wei sank to the bottom of the water, the girl felt that several sharp knives had been inserted into her heart suddenly, and it was extremely painful; when she finally saw Li Wei kissing the female model and began to disappear into smoke and dust, the girl suddenly had a feeling, Get out of the way, such a good man makes me want to come.

After closing the magazine, the girl calmed down for a few minutes, and immediately took out her mobile phone and sent a group email to her girlfriends. There was only a short line in the email. This issue of "ELLE", I will regret it forever if I don't read it!

"Sister Huang, according to the news from the publishing company, our magazines in the CBD of the first-tier cities have been sold out, and the stocks in other areas of the first-tier cities are not much; as for the second- and third-tier cities, although the news feedback is a bit slow, But it is estimated that at least [-]% of the shipments have been made. The publishing company is asking, do you want to increase the print volume? How much has it increased?" The editor in charge of the magazine's distribution was reporting the news to Huang Lei with a smile.

You must know that the usual sales volume of "ELLE" is only 200 million copies. If the originality is not good, there may be about [-] old issues that will be returned.Now that the magazine has only been on the shelves for a week, and the sales volume is so gratifying, it is certain that there will be additional prints.Maybe this issue of the magazine will create a miracle.

And the advertising director who was listening on the side was also smiling. Although the issue price of fashion magazines is not directly related to the sales volume, the higher the sales volume, the higher the issue price and the lower the discount for customers. This means that their advertising The higher the department's commission.Now the advertising director can't wait for the editor-in-chief Huang Lei to issue an additional 50 copies with a stroke of his pen, which will definitely cause a sensation in the industry.

"Contact the printing company to print an additional 100 million copies of this issue of "ELLE". Then tell the distribution company that 300% of this batch of magazines will be distributed in first-tier cities, and the rest will be distributed in second- and third-tier cities." Huang Lei made the final decision, " Then immediately posted a message on the official Twitter and Facebook, and used Li Wei's cover picture to explain that the sales volume of this issue of "ELLE" is on par with [-] million copies, and it is expected to break through the highest sales volume of fashion magazines in China. Let the public relations department contact The media, get the message out."

With Huang Lei's order, the printing company was naturally busy, and the distribution company was also working overtime all night to send the newly printed magazines to major cities.And the news announced by "ELLE" really surprised the industry. A small fashion magazine is expected to break through 300 million sales?It should be known that "National Geographic Magazine", which ranks fourth in sales in the country, only sells 350 to 400 million copies; "VOGUE", which ranks fifth, has just over 200 million copies, which is indistinguishable from "ELLE".

And Liang Tian was a little restless when she heard the news. Not only did she ask her staff to get the after-sales investigation report of this issue of "ELLE" as soon as possible, she even bought it with money.At the same time, Liang Tianxin thought, it seems that it is imperative to promote the cooperation between Li Wei and Tiffany.

At this time, Li Wei is receiving makeup from the makeup artist in the rest area. This is a rain scene.After Wu Zetian successfully prayed for rain, she took her friends to enjoy the scene in Luoyang in the rain.Although some people held umbrellas for these nobles, they were still very embarrassed under the wind and rain.Of course, the characters still have to appear beautifully in the screen, so the waterproof level of everyone's makeup must be strengthened, otherwise it will be ugly once the makeup is washed away by the rain in the rain scene.

Li Wei looked at the makeup artist behind him and said with a smile: "This is the first time I saw this teacher. Why is Mr. Zhang, who usually helps me with makeup, not feeling well today?"

The makeup artist in charge of putting on Li Wei's makeup said coldly: "It's good to have someone do your makeup, why not pick and choose? I, Wang Shishi, have been with the crew for several years. If I think my skills are not good, I paint it myself." ah!"

As soon as Li Wei heard it, he knew that the makeup artist was hostile to him.So Li Wei had no choice but to shut his mouth obediently after apologizing, since he is not a banknote and will not be popular.For people who don't like her, Li Wei doesn't bother to explain anything.Anyway, everyone is just a working relationship, as long as you don't make professional mistakes, Li Wei can tolerate other things.

Li Wei looked at several brands used by the makeup artist, reached out and picked up one of the bottles, looked carefully, opened the makeup artist's hand, and said with a cold face: "This teacher, you don't like me. I have no objection either. But everyone is working in the crew. Could you please show me some of your expertise? The next scene is a rain scene, and the notice board hanging outside has already written it clearly. How dare you return it? I use makeup that is not waterproof, what does this mean? Didn’t you say that you have been with the crew for many years? Since you have rich experience, how could you make such a low-level mistake? Can you explain?”

Being questioned by Li Wei like this, Wang Shishi's face was filled with embarrassment.Just now he claimed to be experienced, but was immediately slapped in the face by a low-level mistake. Rao Wang Shishi, who is known for being shameless in the circle, didn't know how to speak.Fortunately, an assistant director happened to come to visit the scene. After hearing about it, they smoothed things over.

"Wang Shishi, how do you do things? Can you make such a low-level mistake? Fortunately, Li Wei pointed it out for you. If you are caught by the director during the filming later, I will see what you will do! I haven't apologized to Li Wei." Hurry up and put on your makeup! If we delay the progress, we will have nothing to eat!" the assistant director reprimanded.

When Wang Shishi heard this, she had no choice but to apologize.Li Wei also knew that he had gone too far last time, so this time he raised it high and put it down gently.Wang Shishi took out waterproof cosmetics again and helped Li Wei put on her makeup.There was nothing wrong with Wang Shishi in the next filming, and although Li Wei was filming a rain scene for the first time, he didn't make any mistakes because of his natural sense of drama.

The producer and screenwriter Zeng Nianhong who came to watch the filming looked at Li Wei's face and exclaimed: "This kid's face really eats the food of movies and TV dramas! Even if it is a scene that ruins the image like a rain drama, his face Value is not compromised!"

"Sister Mai, help me vent my anger!" Here Wang Shishi found her friend Mai Dou.

Mai Dou once became a first-line actress in TV dramas because of her role in idol dramas, and there is a tendency to aspire to be the first sister.In its heyday, marrying into a wealthy family, staged the drama of a sparrow turning into a phoenix.However, her wealthy husband is old, unwilling to be lonely, Mai Dou cheats on the same actor of the show, triggering a divorce lawsuit that has been raging in the social media for nearly three years.

After the divorce, Maidou's popularity plummeted, but by virtue of her good at playing the villain role of a wealthy wife and a professional mistress, she actually regained her position as a second-tier actress.This time, Mai Dou persuaded Zeng Nianhong to let her play the Korean wife Wu Shun in the play by relying on her years of favor.

Mai Dou looks down on many actors because of his experience as a wealthy lady.However, although Mai Dou divorced her wealthy husband, the two did not sign a prenuptial agreement at the time, so the husband still had to pay nearly one million alimony to Mai Dou every year.Mai Dou has spare money, so there are naturally many people who are willing to hug their thighs, and Mai Dou also enjoys this kind of big sister style that responds to everyone.

Wang Shishi happened to be Mai Dou's number one lackey in the crew, seeing her lackey being bullied, Mai Dou immediately said with a cold face: "What's going on, tell me!"

So Wang Shishi added more details about the makeup in the lounge.

The Maidou immediately became angry, and slapped the table and said, "Is there any ethics in the production team now? How dare a young actor who just fledgling dare to pretend to be a wolf with a big tail in the production team? If I don't teach him a lesson, he won't know." Why is Hua'er so popular! His name is Li Wei, right? I remember him, see if I don't play him to death!"

"Sister Huang, the quick report from the investigation company is here." Huang Lei's secretary handed a report to Huang Lei.

Huang Lei glanced at it, and sure enough, 95% of the readers were quite satisfied with this magazine cover, which is almost one-sided praise!

To be continued...