Bright Star Road [Entertainment]

Many consumers who are not hardcore fans often complain that singers have to divide their singles into regular editions and first-run limited editions, especially for some idol singers whose first-run limited editions can also produce several versions such as A, B, and C. It's money in disguise.In fact, with the development of the Internet, the decline in sales of physical records is an inevitable trend.After all, audio sources are much more cost-effective than physical records. Not only are they cheaper, but they are also easier to move and store between devices such as mobile phones, computers, and portable players.Therefore, in order to increase the sales of records and increase their profits, record companies have to play tricks.There is a difference between a normal disc and a limited disc for a single; there is also a difference between a regular disc and a deluxe disc for an album.

This is not an original creation of Huaxia Records, and Western record companies also have this habit.After a western pop singer releases a single, the record company will often invite a well-known DJ to make a remix version of the single based on the single and release it again.The reason why Western pop singles are released in this way is also related to the popularity of Western bar and disco culture.Westerners love all kinds of parties, whether it is a nightclub party or a party at home, DJ is always an indispensable element, so the REMIX version single composed by DJ's remarriage has great buying potential in the western music market.

Li Wei's "Those Years" single this time includes the title song "Those Years" and the C/W song "Gardenia Blossoms", in addition to the accompaniment tapes for these two songs.So Li Wei's single is a very standard single CD, with two songs and two accompaniments.On the packaging, Li Wei shot different covers for the regular edition, the first-run limited edition A, and the first-run limited edition B.Compared with the regular version, the limited edition of the first press comes with a non-public version of the profile photo of "The Girl We Chased Together in Those Years".

Side recording photo is a popular photo shooting method in the entertainment industry recently, and it originated from the backstage photos of the fashion show at the earliest.Because the profile photo records the most simple and essential side of the star, it has always been a favorite of fans.But for celebrities, side profile photos may capture their less beautiful side, so many celebrities refuse.However, under the persuasion of the crew, the contracted actors of "The Girl We Chased Together" agreed, but the request was limited and not for public sale, so it became a gift for Li Wei's single.

The difference between version A and version B of the first-run limited edition is that version A mainly features Tang Xiangxiang, while version B mainly features Zhou Xiao.For Li Wei's unreliable approach, other record companies can only shake their heads.After all, Li Wei also said that this record is a subsidiary promotional material of "The Girl We Chased Together in Those Years", but the person who sang it was himself.

Regardless of whether other record companies complain or object, Li Wei's new single has been pre-sold on his official website and various channels.Unlike other Kylin artists, Li Wei's official website and fan club are independent, while the official websites and fan clubs of other Kylin artists are all on the Kylin family website.According to the practice of Kirin Group, as long as the contracted singer releases a CD, the contracted actor only needs to participate in a film and television drama performance, and the contracted host only needs to successfully become the host in a program (assistant hosts and location hosts are also acceptable). ) Even if they officially debut as an artist, they can have their own introduction page and fan station on the Qilin Family website, otherwise they will all be placed under the Qilin Art School page.But not all trainees can appear on the Kylin Art School page, they must be from Class A and above, and trainees from Class B and above can be named in the music or variety shows under Kylin Subtitles are up.

Li Wei's official website has an official mall, where many merchandises under Li Wei's name are sold, such as Li Wei's private server, some official merchandise authorized by Li Wei, etc., in addition to Li Wei's limited edition.About two-thirds of Li Wei's limited editions are sold in his official store, and there is a legend that if you buy Li Wei's limited editions in the official store, you can get Li Wei's signature at random.Although the odds are slim, it is still chosen by fans as the preferred place to buy.

Many singers are quite envious of Li Wei's innovative marketing methods.Li Wei himself is able to write lyrics, compose and arrange music, and also has his own VMUSIC STUDIO, coupled with his own official mall, Li Wei's records have completely formed their own closed ecosystem, no record company can hold Li Wei Wei.

Unlike other singers who pre-sold one week in advance, Li Wei generally only pre-sold three days in advance, and the three-day pre-sales pushed the sales of this single to 500 million copies.So the music critics can only marvel, the end of the year is approaching, and yet another single is going to be the champion!

On the day when Li Wei's new single and the title song "Those Years" of the most anticipated movie "The Girl We Chased Together" were officially released, the four major record stores of Rose, Dahua, Volkswagen, and Starlight all Qiqi put Li Wei's record on the most eye-catching shelf when entering the door, and at the same time, all the major physical stores under his banner posted posters of Li Wei's new single.This is the treatment only top-tier singers have. If you are not a singer of this level, then you have to pay for posting posters in their physical stores.As for putting one's record on the recommended shelf at the door, at least first-line singers are eligible to pay for this position.Those second- and third-tier singers can't get in even if they pay. After all, the four major record stores still have their own quality requirements.

At the same time, Yangzijiang, Yibao, Amao, Jinggou and other e-commerce channels also put up large banners on the homepage to guide consumers to click on the sales channel of Li Wei's new single.As for music sites such as Dog Music and Cool Goose Audition, there are also varying degrees of recommendations.Of course, these recommendations are indeed worth the money.In just 24 hours, "Those Years" has become the top of the best-selling lists of major channel providers in terms of physical record sales and paid audio downloads.

With the release of physical records and paid downloads of audio sources, the MV of "Those Years" was also released on major video websites, so the number of hits also topped the list within 24 hours.

In just one day, "Those Years" formed a staggering storm that swept across China, and then spread to Korea and Dongying... So in 48 hours, Korea's M list and Dongying's O list also Captured by "Those Years".

No way, Li Wei has as many as 1000 million registered fans in Asia, and among them, there are as many as 300 million paying core fans.If you count those shallow fans and passer-by fans, some people estimate that Li Wei's records will at least reach the level of 1000 million to 2000 million in the initial movement.

With the popularity of Li Wei's new single "Those Years", Kylin Movie finally released the ultimate trailer of "Those Years, The Girl We Chased Together".Unlike the other three versions of the trailer, which do not involve the storyline so much, the ultimate trailer will expose the general story line of the movie, but at the same time buy foreshadowing to attract potential viewers to buy tickets.All those who have watched the ultimate version of the trailer have to admire Chen Shanyu's grasp of light and scenery, which is too demeanor of an idol drama. The use of a lot of soft light and high light makes the originally good-looking actors more youthful and beautiful; The use of filters makes every scene in the movie as beautiful as a dream.

Seeing such a promotional film, many theater managers have green eyes. This film is so worth introducing.Now the box office contributors of movie theaters are mainly two types of people: students and women, and they are the least resistant to this kind of high-quality youth idol drama.After the theater manager responded, Kunlun Mountain, Polaris, New Vision, South China Tiger, and Ruby, the five major theater companies in Huaxia, contacted Huaxia Film Distribution Company, a subsidiary of Huaxia Film Group, hoping to coordinate the schedule as soon as possible to arrange the film. online.

Seeing the popularity of the movie, Li Wei has mixed feelings. He is happy that his own film company can become a hit, but sad that most of the film's box office revenue has been taken away by others.According to the general box office share agreement, the final share of the box office is 50% for theatrical theaters; 10% for theater companies and 30% for distribution companies; and 30% for production companies.The 10% of the production company has to be divided into at least [-]% by the director, screenwriter, and male and female leading actors, so many people jokingly say that if the box office does not exceed three times the production cost, it is a loss.

Kylin Film Group now has a production company, a distribution company, and a theater chain company, but the distribution company is still fledgling, and the theater chain company is just a decoration.Li Wei is very clear that if the film industry group does not get involved in theater companies and media companies, then in the end the film company will make wedding dresses for others.And what made Li Wei frown quite a bit was that the mainstream theaters in Huaxia Kingdom were actually traditional movie theaters, the kind of "one theater, one scene" movie theater.An entire movie theater has only one screen, and then four or five hundred seats, and the attendance rate of the final blockbuster is just over 60%, which is a waste of too many resources.

What Li Wei plans to do is a multi-hall theater. Even the IMAX flagship hall has a maximum of 200 seats, and the small hall has less than [-] seats. The large, medium, and small halls are combined to form a theater, so that more movies can be shown at a time. , while increasing attendance.In addition, the box office also sells drinks, popcorn and genuine movie peripherals.Some people have said that the key to the profitability of movie theaters is "salt".As long as theaters do not kindly increase the amount of salt added to popcorn, the audience will inevitably become more thirsty, which will drive up the revenue of beverages.

Li Wei is now gathering funds to purchase properties in the elite road sections of major ticket warehouse cities in the name of Kirin Real Estate, and then transform them into multiplex theaters.However, Li Wei is currently in financial difficulty, so the progress of property purchase and reconstruction is very slow.Fortunately, the company's top management is quite in favor of building its own cinema, so Li Wei plans to use three years to reach 100 screens, which will initially reach the level of a medium-sized theater chain; five years to reach 300 screens, and then reach the first-tier theater company scale.

Since Kylin Cinemas does not have its own theater yet, "Those Years, The Girl We Chased Together" was chosen to be held at New Vision Donghai Pearl Cinema, the flagship cinema of New Vision Cinema Company in Donghai City, which is currently the best equipped in the country.Chen Shanyu, Li Wei, Zhou Xiao, Tang Xiangxiang and other main creators and leading actors all attended the scene, and Li Wei and Zhou Xiao are popular idols themselves, and Tang Xiangxiang also began to have his own fan group, plus Qilin Group and Smart Firm The idols who came to cheer on the red carpet were star-studded.The red carpet could have been walked in half a minute, but at the request of fans and the media, all the idols walked for at least 10 minutes.

Other film companies also hold premieres, but most of them invite the media and film critics to dinner and parties after the screening.Li Wei, on the other hand, did the opposite. He didn't have much interest in film critics, and only gave free movie tickets without any arrangement.The main energy is to use celebrities and idols to boost popularity, and naturally a lot of fans and media came.

In this regard, Li Wei explained: "Our movies are commodities. Since they are commodities, we must please the final consumers."

To be continued...