Bright Star Road [Entertainment]

There are two largest music markets in the world, one is the English-speaking market headed by Citigroup and Miqiguo, and the other is the Asia-Pacific market headed by China, Japan and Korea.

The English-language market is generally dominated by albums, and singers release an album in about three to five years, and then release the songs in the album as singles.Therefore, many singers in the English-speaking market have debuted for decades, but in the end there are only a few albums.That's because people's market tastes are relatively high, and any type of music can be tolerated, so there is no problem in keeping an album for several years.Coupled with the concert tour and some small-scale resident performances, everyone can live a very nourishing life.

In the Asia-Pacific market, there are three styles in three countries.Dongying singers like to release singles. It is no problem to release four or five singles in a year. After one or two years, they may add a few new songs to release an album, or simply release them in conjunction with their concerts. Best collection; Korean singers like to release mini albums, that is, EPs, usually four to six songs, usually one to two a year, and if they perform well, they will release an album in the coming year; It’s more generous, and the album is released directly as a single. It’s no problem for ordinary singers to release two albums a year. For those hardworking singers, there are also three to four albums a year.

The reason why the Huaxia music market is so special is because the Huaxia market is large enough to buy albums without any problem.For singers and record companies, as long as an album sells 5 copies, it will pay back and make a small profit.However, the album sales of many domestic singers generally start at 10 copies, so record companies and singers love to release albums.Another reason is that Huaxia fans are very tolerant. If Dongying singers and Korean singers have any stains, they will basically bid farewell to the entertainment industry; If people scold him as scum, then basically no one cares about him; only Chinese singers, it doesn't matter if they sing badly, it doesn't matter if they sing bad songs, and it doesn't even matter if their private life is stained.

However, Huaxia fans are tolerant of singers, not so tolerant of music types.Basically, there are only two genres of pop music and dance music in China. In addition, only folk, rock and rhythm and blues can barely survive. As for other internationally popular jazz, gospel, spiritual, blues, hip-hop, and rap , electronic and other genres are basically hit the street in the Chinese market, let alone new century, world music, non-mainstream and other niche music.

But these have nothing to do with Li Wei, Li Wei is a businessman, so he doesn't worry too much.And just this year, Li Wei's "In the Mood for Love" album bullied the major singers enough.Everyone knew that Li Wei was a genius in pop music, but they didn't expect him to be so talented.It doesn't matter if an album sells diamonds, and there are five singles in the album that won the championship singles. This album alone is enough to make Li Wei a god in the history of Chinese pop music.There are even rumors in the industry that the China Recording Industry Association is planning to set up a separate award for this album to honor Li Wei.

This surprised many singers. You must know that the China Recording Industry Association is the most obscure but most important association in the music circle. Its members are composed of record companies and related organizations and institutions, and it can be regarded as a behemoth in the music circle.But the China Recording Industry Association doesn't worry about anything, except for a Golden Melody Award under its name, there is basically no sound.Although the Golden Melody Award belongs to the China Recording Industry Association, the awarding body is the Huaxia Music Art and Technology Institute, so many people automatically ignore the China Recording Industry Association.Although it is unknown, no one can really deny its existence, and it is really worth bragging for many years to issue a special award from it.

In addition to the milestone success of "In the Mood for Love", it also left an unforgettable impression on many singers. Almost all the sales of the albums that collided with the promotional period of "In the Mood for Love" in the second half of the year were cut in half.It's not that my album is not doing well, but that I was discouraged when compared with "In the Mood for Love", so many passer-by consumers voted MONEY for "In the Mood for Love".Because of this tragedy, many music companies have taken Li Wei into account. When this guy releases records in the future, let's stay away.

However, just as everyone was preparing for the Christmas, New Year's Day and Spring Festival schedules, Kirin Shockwave Music Production Company, a subsidiary of Kirin Entertainment Culture Group, announced that Li Wei's new single "Those Years" will be released during Christmas.As soon as the news came out, the publicity directors of the major record companies jumped up and cursed.Christmas and New Year's Day, Spring Festival, Valentine's Day, Dragon Boat Festival, Summer, Mid-Autumn Festival, and National Day are known as the seven major time slots in the entertainment industry, among which summer time is known as the diamond time; It is the platinum schedule; the Christmas and New Year's day schedules and the Valentine's Day schedule are the gold schedules; the rest also have the reputation of silver schedules.Originally, Li Wei's "In the Mood for Love" did not occupy the seven major schedules, so although the major record companies were heartbroken, they still held back and said nothing.Now that Li Wei actually came to play in the seven major schedules, many royal music critics immediately spoke for the master.For example, some people question the quality of Li Wei's album and think that Li Wei is making money while it's hot. After all, Li Wei's "In the Mood for Love" is still at the end of the promotion period. At this time, another single is released. God knows the quality of this single. How about a make up?Some people think that Li Wei is destroying the unspoken rules of the record industry, which will lead to the birth of an oligarchic company with a monopoly nature in the record industry.In fact, the major record companies have their own tacit understanding, the schedules of the kings and queens are all divergent, and the first-line singers also collect money according to certain plans.If someone has released a super-high-selling album, the artist or group will usually take a break from releasing the album for a while, and instead go to the show or do other things that have nothing to do with the music industry.

But in the face of these criticisms, Li Wei spoke on his social media, saying that this single is just to promote his movie.So the media turned their attention to the movie Li Wei said, and they realized that the movie Li Wei said was about to be filmed?Just when everyone was curious, Kylin Movie released the first trailer of "The Girl We Chased Together in Those Years".

Although this trailer is still a concept show, it has already made many people interested in the movie.Zhou Xiao's appearance as a middle school student is very successful, young but uninhibited, just like the naughty but showy boy in my memory; and Tang Xiangxiang's appearance is also amazing, making people realize that this leading girl has such a appearance.The entertainment industry is where people look at faces, and good-looking people definitely have their own place.Although the campus love story of the two shown in the trailer seems a bit clichéd, it still touched many potential audiences.

A film master once said that there are only two eternal themes of commercial films, "guns" and "roses".And "rose" represents love movies, whether it is a romantic comedy or a campus love movie, their fixed audience is huge.Therefore, many movie theaters will arrange romance movies on relatively unpopular schedules, because this is a movie that anyone will walk into the movie theater to watch.

In addition to making Zhou Xiao and Tang Xiangxiang the topic of the trailer, the soundtrack of the trailer is also surprising, especially the lower right corner of the trailer has already hinted that the background music is the movie's theme song "Those Years".So everyone's attention naturally returned to Li Wei, and back to Li Wei's upcoming single.

Just when everyone was paying attention to Li Wei, Li Wei paid attention to a piece of news, "The century-old Southwest Music Academy for Nationalities announced its disbandment".There are quite a few conservatories in China, the famous ones are Yanjing Conservatory of Music and Donghai Conservatory of Music; but the Conservatory of Music for Nationalities is very rare, the only ones that can be counted are Southwest Conservatory of Nationalities Conservatory of Music, Jinhai Conservatory of Nationalities Conservatory of Music and Nanhua Conservatory of Nationalities Conservatory of Music That's all.

As for the three National Conservatory of Music, Southwest Conservatory of Music for Nationalities was the first to be established and located in a minority-inhabited area, so the Southwest Conservatory of Music for Nationalities has the greatest reputation and achievements.At least half of the members of the National National Music Orchestra come from the school. At the same time, the academy also established the Huaxia National Music Publishing House in its heyday, and released many classic folk music albums.But it was such a high mountain that stood upright and collapsed with such a bang.

When the news came out, many folk music practitioners and fans cried bitterly on social media, and even launched a crowdfunding campaign to save the Southwest Nationalities Conservatory of Music.However, Li Wei is very clear that the Southwest Conservatory of Music for Nationalities is actually a microcosm of the commercial history of Chinese folk music.In the first 50 years, the Southwest Nationalities Conservatory of Music and Huaxia Folk Music were in the stage of sorting out and saving.After 50 years of accumulation and research, the climax of Chinese folk music broke out 30 years ago.At that time, the performance schedule of the National Chinese Orchestra was completely full. There were not only domestic tours, but also international tours. It was even so busy that it had to form a second troupe to meet everyone's needs.

But with the passing of everyone's freshness period, Huaxia folk music has inevitably gone downhill after ten years of prosperity.Although at this time someone proposed the concept of "New Folk Music" to save folk music, unfortunately not many people responded, and everyone still clings to the old ways and does not let go.Those who abandon the market are naturally abandoned by the market.Although the Southwest Conservatory of Music for Nationalities was disbanded, the entire academy was finally merged into the folk music major of the Conservatory of Music of Southwest University.

But Li Wei thought of something else at this time, and he suddenly called Emily in, "You ask the people from the Kirin Music Group to go to the major national music colleges or folk music majors across the country, and pick about twenty girls to come over. , we plan to form a women's folk band here."

Li Wei intends to replicate the Twelve Women's Orchestra in this plane, a Chinese folk orchestra that has achieved great success in Japan on the Earth plane.The success of the Twelve Girls Band is to put folk music in a fashionable package. Fashionable and beautiful girls play folk music that has been fashioned and arranged with fashionable folk instruments. This kind of great impact can naturally conquer the audience.

Good music will never go out of style, the only question is how to bring good music to consumers.The Twelve Girls Band has successfully reinvigorated excellent folk music, and made people who are used to pop music and Western music fall in love with their own national music again.

When Li Wei sent people to recruit female musicians, Chen Shanyu released another promotional video from the perspective of the male and female protagonists. The song "Those Years" was still used in the two promotional videos, but in comparison, this In the second edition, there is finally Li Wei's voice.Although he sang a short refrain, many fans of Li Wei still asked Li Wei to release a single as soon as possible.

At the request of fans, Kylin Shockwave and Kylin Records jointly announced that Li Wei's new single "Those Years" regular edition, first-run limited edition A, and first-run limited edition B began to be pre-ordered through various channels.

To be continued...