Bright Star Road [Entertainment]

Seeing Li Wei's yearning look, Su Li knew that Li Wei had an inexplicable affection for radio programs.Although Li Wei is very rational in many things, but once his own feelings are involved, Li Wei is as innocent as a child.Since her idol wants to take this job, Su Li also thinks it would be nice to have a solid fan of a radio show.What's more, Donghai Harbor FM provides a live webcast source, which can be deeply integrated with its own official website at that time.At the same time, the official website can also open up a program review area, just put the radio programs hosted by Li Wei over the years.

It's just that this plan will be more troublesome. It is not difficult to negotiate authorization with Donghai Harbor FM, but it is more difficult to get Smart Office to release the copyright of Li Wei's program back then.But the most urgent task at the moment is to talk about radio programs, so Li Wei took a ride with Su Li to the FM headquarters of Donghai Harbor after taking a rest for a day.

路上,不少7-11连锁店已经贴出了由李玮担纲代言人的新版宣传素材。看到这些素材，苏丽的心情大好。要知道7-11、喜士多、罗森和全家是国内四大社区连锁超市,虽然它们不见得和沃尔玛、家乐福那样身处CBD，可每个社区、学校旁边都有他们。真论覆盖面来说,四大社区超市不见得比两大大型超市小。尤其7-11是最早布局华夏市场的社区超市,其门店数量更是四大社区超市最多的。随着这次广告的更新,李玮的形象势必要在全亚洲引发关注。

"I said Li Wei, are you going to take this opportunity to release another album? Don't forget, your job is to be a singer."

Hearing Su Li's proposal, Li Wei also thought for a while.My last Valentine's Day single "Little Love" sold 1560 million copies throughout Asia, and it is the second platinum single in the Chinese music scene this year.Moreover, the regional finals of the second "Asian Avenue of Stars" are in full swing, and the finals will start soon. As the first champion, Li Wei will naturally be mentioned by the media.Coupled with the fact that I just won the honor of "Asian Esquire" and won the endorsement contract of 7-11, it is indeed a good idea to release an album now.But Li Wei wants to use this album to achieve a milestone status for himself, at least to consolidate his position as a first-line singer in the Chinese music scene.

"Sister Su, there is no problem releasing the album. I have about 12 songs saved here. We will only release the album this time in regular discs, but I would like to learn from the practices of European and American singers in terms of publicity methods."

Unlike Asian singers who value single sales, European and American singers pay more attention to album sales.Therefore, European and American singers are very cautious in making albums. It may take several years to make an album, but the quality of each song is very high.Recording artists then promote these songs as singles, which then drive album sales.Therefore, the album promotion period of European and American singers is usually at least one year. If there is a concert, the album promotion period may be extended to two to three years.The albums of Asian singers often have a promotional period of up to three months, and most record companies push forward one month before.

"After the album was released, we released digital singles in the order of the title songs, that is, to provide music downloads but not to release physical records, so that the consumption enthusiasm will be directed to our album. And we also do not provide C/W songs for digital singles, Instead, we ask top sound mixers or DJs to help us make REMIX versions of different styles. This can save costs and not blur the vision.”

After listening to Li Wei's statement, Su Li didn't think there was anything wrong for a while, but this kind of publicity method is a bit deviant in the Chinese music scene, so Su Li decided to go back and hold an album planning meeting to make a decision.At this time, the headquarters of Donghai Harbor FM Radio Station is in sight.

Donghai Harbor FM is a private radio station with a small scale and its headquarters is in an abandoned seaport.Since Donghai City opened a new deep-water port on a nearby island, part of the port has been transformed into a yacht club, and the other part has become a consumption area for young people.Donghai Gangwan FM started as a literary radio station back then, but due to market pressure, it gradually became a music radio station.Since many stars now have programs on FM in Donghai Harbor, there are still many fans staying at the entrance of the radio headquarters.Fortunately, the headquarters of the radio station has been expanded, and the celebrities can drive to the underground parking lot to avoid unnecessary troubles.

Li Wei's nanny car also drove directly into the gate, and then headed for the underground garage, just like ordinary star nanny cars.After Li Wei and Su Li got off from the underground garage, they saw people from the planning department waiting for Li Wei at the elevator entrance.

After seeing Li Wei and Su Li approaching, one of them stretched out his hand and said, "Hello! I am Shao Jingpeng, a senior planning specialist from the FM Planning Department of Donghai Harbor. It's really amazing that Mr. Li Wei and Ms. Su Li are here today. We are full of glory. Our department manager and radio operation director are waiting for you in the conference room, please follow me."

Under the guidance of the planning specialist, everyone walked into the elevator, and then the elevator took everyone to the sixth floor.

According to Shao Jingpeng's introduction, the main building of Donghai Harbor FM's main building has 12 floors, and the top two floors are the technical department, which is responsible for ensuring the broadcast of radio programs.The ninth and tenth floors are the floors where the radio station's live broadcast room and recording room are located, and the office of the production department is also here.From the eighth floor to the third floor are the offices of the main operation department of the radio station; the remaining first to third floors are the offices of the logistics support department.The auxiliary building is where the canteen, gymnasium and duty dormitory of the radio station are located.

Shao Jingpeng added later that the eighth floor is the high-level office, the seventh floor is the internal conference room, and the sixth floor is the floor where the large conference room and fan meeting are located.

After Li Wei arrived on the sixth floor, he realized that the layout here is indeed a bit different from the TV stations and radio stations in his impression.Generally, the interior decoration of TV stations and radio stations is minimalist, there will be no flowers and plants, and the portraits of the anchors are rarely hung out.And this floor is not only lively and gorgeously decorated, but also has a lot of flowers and green trees. It feels a bit like a botanical garden.At the same time, the portraits of the station's head anchor and contract star anchors are also hung here, and there are many promotional materials introducing the glory of the station.After entering the conference room, the decoration of the conference room is also very fashionable, unlike the stuffy media offices.

At this time, the two people in the conference room also got up and said hello. They were Zhang Xinghua, the operation director of the radio station, and Ying Yongchang, the manager of the planning department of the radio station.After everyone was seated, Zhang Xinghua first welcomed Li Wei's visit on behalf of the radio station, hoping to finally sign Li Wei as he wished; while Ying Yongchang chatted with Li Wei about his impressions of radio programs and the current popular star radio programs.After the chat, the two executives left, leaving Li Wei and Shao Jingpeng to determine the final style and form of the show, and then to prepare for the signing and trial broadcast.

"It turns out that Mr. Li Wei has done radio shows, that's good." Shao Jingpeng said with a smile, "Because some stars have never done radio shows, we couldn't arrange them to be broadcast live in the early days, because live broadcasts require operation. Now that Mr. Li has the foundation in this area, we can directly broadcast the live broadcast during the trial broadcast. According to Mr. Li’s idea, if you have more free time on Sunday morning, then we can consider doing a daytime talk show. According to In general viewing and listening habits, daytime programs should take an easy route, even if they involve news, it is best to be a "soft news" program. Mr. Li can share your favorite music, film and television dramas and novels during this hour, and at the same time You can also talk about some recent social hotspots, such as what new stores are worth visiting, or what new restaurant food is worth recommending, but some of them are better for eating, drinking and having fun. Lastly, has Mr. Li thought about the name of the show? ? Our radio station is very casual, Chinese and English names are fine.”

"Then let's call it "Li Wei's Weekly Weekly of Food, Drink and Play"! Once you hear it, you will know what our program is about." Li Wei said.

Upon hearing this, Shao Jingpeng said with a smile: "The name is really straightforward! We will complete the planning proposal for the show as soon as possible, and then Mr. Li can confirm and discuss the planning proposal with us in an email or in a meeting. After the planning proposal is confirmed, we will We will ask the production department to customize titles, trailers and program background music for Mr. Li. Mr. Li may be required to come and cooperate with the recording. If there is no problem, our first program meeting will be over here. Thank you very much Mr. Li and Ms. Su for coming to participate .”

After FM left from Donghai Harbor, Su Li said: "Satisfied? You must make this album for me! I plan to promote a girl group after you! ——By the way, your official website will be revised , plan to add a program review area. On the one hand, I will implant a player in your fan forum when the radio program is live; on the other hand, I also want to collect the radio and TV programs you have hosted over the years, and play Go to the review area for certified members to watch for free. However, I have consulted with the TV station, and it turns out that the copyright of those programs is with Smart & Associates, can you handle it?"

"Sister Su, you can really find something for me to do!" Li Wei smiled wryly, "After the program produced by Smart Agency is broadcast for one year, all rights will be taken back by the agency. You have to watch it a year ago You can only go to the host's FANSCLUB to order the rebroadcast; or the highlights produced by the TV station. So far, I have never seen the firm willing to release the copyright. —— Well, now there are some inside the firm Adjust, let me try to communicate with them."

After returning to the agency, Li Wei saw in Su Li's office a girl group that the company planned to launch in the fall.This girl group is composed of three girls. The average age of the girls is only 16 years old, and they are all the age of high school students.

"They are one of the groups recommended by the training department. After seeing them with people from the planning department and publicity department, I decided that they still have the qualifications to debut. Their image and voice are very distinctive, Wang Yashi, She looks sweet and looks like the heroine of an idol drama. Her voice belongs to the middle and high pitch range, but her dance is a bit poor. Kong Xiaofan has a cool appearance and a height suitable for the model circle. At the same time, her face is very international. She is Of the three, he is the best at singing. He has no problem with lyrical songs and dance music, and even has the ability to make a solo debut. Tian Yunmeng has a relatively neutral appearance, a very lively personality, and can speak well. There is no problem with dancing, and his voice is low-pitched, and he can rap Nice. What do you think of them? And any packaging suggestions?"

"They develop together first, and then develop separately when they encounter bottlenecks in the music world." Li Wei said, "The group name should be EVA! Wang Yashi's name is Elizabeth, Kong Xiaofan's name is Victoria, and Tian Yunmeng's name is Alexandrina! According to the saying, Eve represented by EVA is the first female human being, I hope you can become the number one girl group in the future!"

To be continued...