Bright Star Road [Entertainment]

With the arrival of January, Li Wei's Qilin brokerage began to receive a lot of money, so that Su Li, who was busy with acquisitions recently, finally breathed a sigh of relief.I have to say that Li Wei is very forward-looking, and the major TV companies and film companies are not aware of the importance of online copyright.Because the current online video technology is not perfect, it’s enough to watch idol’s PV in 360P resolution, but it’s simply unbearable to watch TV dramas and variety shows; if it’s used to watch movies, it’s estimated that a bunch of movie fans will jump their feet Cursed.

Under Li Wei's instruction, for overseas copyright companies, Su Li adopted an exclusive authorization strategy, not only buying the authorizations of China, but also Japan, South Korea and Southeast Asia, and it was exclusive; for domestic copyright companies, Su Li Li, on the other hand, adopts the priority of exclusive authorization. If it is really impossible to talk about exclusive authorization, it requires overseas exclusive, and the domestic priority is three months.

What surprised Li Wei the most was that Su Li's team actually bought two major movie libraries and three major TV movie libraries.The two major film libraries are those of MGM and Paramount. They are the earliest film companies, and the accumulated film content is almost a ton.The three major TV film libraries are BBC, CBS, and NHK. These three TV stations are the first TV stations in the world, North America and Asia, and they are all good at producing TV dramas and documentaries, so there are piles of classics in the film library.

The content editors recruited by Li Wei divided the films in these film libraries into two types. One is used to press the video station film library, which is basically free for viewers to watch.It’s just that registered users can enjoy 480P standard definition video, and at the same time, they can turn off the pre-roll advertisement after playing for five seconds; non-registered users can only enjoy 360P ordinary video, and the pre-roll advertisement cannot be turned off at the same time.The other is to suppress the VIP video library. This type of video can be watched for free as long as the monthly subscription users; on-demand users can watch it according to the consumption coupon.

"The problem now is how to realize the synchronous broadcast of drama series, variety shows and movies, otherwise it will be difficult to attract users to pay." Su Li rubbed her temples and said, "I asked McKinsey to help us with website analysis, and they proposed The biggest problem is why users pay? If users don’t actively pay, then our website lacks a long-term profit point.”

"Yes." Li Wei nodded.

Youku Tudou on the earth plane also chose the LeTV model after burning for many years, relying on copyright content to pay.Although YouTube has insisted on originality for many years, it finally survived by relying on Google's big business, but in the end YouTube is still not as good as rising stars such as Netflix and Hulu.

Not surprisingly, Netflix and Hulu also follow the copyright route of LeTV, relying on copyright content to charge.It is not enough that after accumulating original capital, Netflix began to take the original route, and finally became a well-known entertainment content provider on the Internet like Amazon.Li Wei once again recalled how Youku Tudou's fee-charging route was taken. Youku relied on TVB Hong Kong dramas, while Tudou relied on Japanese cartoons to attract the first batch of fee-paying users.

"If domestic TV stations cannot broadcast simultaneously, what about overseas TV stations? For example, Japanese and Korean TV programs, European and American TV series, etc.? We will technically block users from non-Chinese countries, so that it will not affect them. Local ratings. At the same time, we are willing to pay a fee to buy the rights to broadcast these programs.”

"That's a good idea." Su Li nodded, "There are American drama channels, western film channels, etc. on the cable channel, and we can do the same. Anyway, the copyright of the Internet and the copyright of the TV station are two copyrights, and the copyright company should not mind. sold twice.

In terms of movies, I also have some ideas.On the one hand, we can send our procurement team, because some movies will inevitably be unable to be released or released in time due to the schedule of the theaters, so we can broadcast them on the Internet; on the other hand, some theater films, We asked to postpone the release for one to two months.After all, no matter how popular a movie is, it is the limit to last two months.

In this way, our VIP users will be able to choose to watch four paid channels of Movie Channel, Drama Channel, Variety Show Channel and Cartoon Channel for free.

In addition, I also have a proposal for monthly subscription users. I know that according to the plan, we have a small amount of copyright content that must be paid.This is no loss for on-demand users, but for monthly subscription users, the look and feel is not so good.After all, monthly subscription users will think, since I bought a monthly subscription, why do I have to pay to watch it?The consumer coupons you just mentioned gave me some inspiration. We can subscribe to a certain amount of viewing coupons for monthly users, which can be used to offset consumer credit.For example, we give monthly subscription users one movie viewing coupon every month, annual subscription users we give two movie viewing coupons every month, and then give one more movie viewing coupon on the user’s birthday.After the movie ticket is issued, it will expire within two months.In this way, I think it will stimulate the increase of monthly subscription users. "

"Just do what you want!" Li Wei approved Su Li's suggestion, "How is the structure of the video station completed? The most important thing for a video station is clarity and fluency. Simply put, it is bandwidth! Now Telecom How much bandwidth can the company give us? Tell them, we can give the money, but the speed must be the highest.”

Li Wei can only sigh that the internet speed of this plane is much better than that of the earth plane.Basically, the network speed of big cities has reached the real 4M to the home, and the wireless network speed is basically true 4G; second- and third-tier cities can also achieve basic 3M to the home and wireless [-]G; only in small towns and rural areas, then It means [-]M or [-]M bandwidth, and wireless is probably [-]G.According to Li Wei's evaluation, video stations can basically achieve both wireless and wired coverage in cities, and towns and rural areas may only be able to cover wired ones.

"I remember that there is a program called BitTorrent in the United States. You can buy it. It can use P2P technology to achieve network acceleration, so that there is no big obstacle for VIP users to watch 1080P ultra-clear content. BitTorrent is made into two Software, one is called a video accelerator, which is purely used for acceleration; the other is called a video client, which directly embeds BitTorrent."

"I'm that miserable person!" Su Li couldn't help complaining. "By the way, the video station belongs to the Kylin Interactive Entertainment business group, so what about the Kylin Games and Kylin Wireless business groups? You wouldn't hire a bunch of programmers and put them there for the elderly, would you?"

"Of course not." Li Wei's current thought is how to get through mobile phone users.

To Li Wei's surprise, it was very inconvenient to send text messages on Huaxia's mobile phone.The cost of users on the same network is not low, and users on different networks are not connected at all, so many mobile phone users use email to contact.Li Wei's current idea is to develop software such as WhatApp and KikMessage, so that smartphones can realize free text messages. WhatApp's success in Europe and the United States is that it has successfully broken the barriers of operators, allowing mobile phone users to send text messages freely, and at the same time contact computer users.The failure of WhatApp is that it is paid software, which violates a basic principle of the Internet age.Core functions should not be charged, because this is what attracts users; the real charge should be for value-added functions, allowing a small number of rich users to pay to support most ordinary users.

The core function of Tencent WeChat is actually copying WhatApp and KikMessage, but WeChat has inherited the consistent characteristics of Tencent products, and its localization operation is very good.However, WeChat also has the problem of WeChat, that is, I have an older brother named QQ, and QQ has a son named Mobile QQ.No matter how promising WeChat is, QQ is the eldest son of the Tencent family, and mobile QQ is the grandson, so WeChat is struggling.All the functions that QQ or mobile QQ fancy, WeChat cannot do.As a result, WeChat has never been able to make a profit. Fortunately, mobile games have risen in due course at this time, and WeChat has immediately transformed into the number one channel provider for mobile games.Because there is a big plug-in of WeChat entering the mobile game channel market, a strange phenomenon has appeared in the Chinese mobile game market. Whoever Tencent's father wants to support is the number one mobile game in China.But Li Wei is not restrained here, he has many things that can be transplanted to his WeChat.

Li Wei sorted out the WeChat product case, and then sent it to the Kylin Wireless Business Group, asking them to make this APP with all their strength.In addition to WeChat, Meitu-related apps are also very popular, but their priority is not as high as WeChat.Just after Li Wei sent out the two wireless product proposals, he started his own interview process again.While Li Wei was interviewing for various jobs, "The Princess Is Going Out of the Palace" was officially broadcast on NanTV.Although Nanshi mainly focuses on sports programs and comedies, it is one of the five major terrestrial TV networks after all, so it still gets a relatively high degree of attention.

It's a pity that Li Wei was called into the group by the crew of "Talking Flowers and Flying Knives" before he saw his performance.In the crew of "Traveling Flowers and Flying Knives", Li Wei is considered the second male lead, so there are more content to be filmed.The male number one in this drama is Jia Junen, who can be regarded as the backbone of the Mesozoic drama.The reason why Jia Junen can have his current status is not only his handsome appearance, but also his ancient costume and martial arts movements are very exciting.Therefore, many costume martial arts films are willing to find him to play the role of Xiaosheng, and he has also made a name for himself in the domestic TV drama industry with his fists.

Although today's filming is the first scene, in this scene there is a martial arts scene with Xiao Fei played by Li Wei. "Traveling Flowers and Flying Knives" is Mr. Xiong's masterpiece. Both Mr. Xiong and Mr. Cha are well-known martial arts masters, but their styles are very different.Most of Mr. Cha's works are created based on realistic backgrounds, and the martial arts routines are also well-founded; but Mr. Xiong's works are mostly in the overhead world, and the martial arts routines are also extremely freehand.Therefore, the most difficult part of Mr. Xiong's martial arts film is the fighting, because there is no specific description in the book, and it must conform to the reader's imagination.The martial arts instructor first set up moves with Li Wei, and then started to fight.

Xiao Fei played by Li Wei is best at killing with one sword, and Xiao Fei's sword is extremely fast.Therefore, Li Wei's moves abandoned all the gorgeousness, and only used the simplest moves to kill the opponent.In the bamboo forest, white snow, and under the shadow of swords and swords, a stream of blood spurted out.Li Wei put the sword back into its sheath, and the man behind him slowly fell down with his eyes wide open.After this fight scene is the rival Wenxi with Jia Junen, and the two became friends because of this conversation.

Xiao Fei played by Li Wei is a simple-minded person, so he must highlight his innocence and directness when chatting, but he must not appear idiot and rude.Fortunately, the screenwriter's lines are well written, and Li Wei only needs to control his emotions.

After Li Wei filmed "Flying Knives" for two weeks, the crew of "Journey to the Rivers and Lakes" also notified Li Wei that he was going to join the team.Fortunately, Li Wei's role in "Journey to the Rivers and Lakes" only played a few scenes, so after adjusting the schedule with the crew of "Talking Flowers and Flying Knives", Li Wei rushed over to prepare for filming.

To be continued...