Bright Star Road [Entertainment]

Liang Tian knew that the January issue of "VOGUE" would be a hit, but she didn't expect it to be so popular. "VOGUE" generally sells about 200 million copies per month, and even the best-selling September issue is less than 300 million copies.Liang Tian directly sold 300 million copies this time, thinking that no matter how badly she sells, she can't lose to "ELLE".

But what she didn't expect was that before the end of the first week of January, "VOGUE" in the first-tier cities had already sold out, and the second- and third-tier cities also began to experience tight supply.Liang Tian and the director of the distribution department are staring at the sales reports from the major sales channels. Isn't Li Wei's appeal too strong?

However, the best-selling magazine is the happiest time for every editor-in-chief. Liang Tian immediately urged the director of the distribution department, "This week, another 100 million copies will be sold, and then you will reserve another 50 copies. It will be the weekend soon, and I am worried. There is still a wave of sales coming. It will be embarrassing if the stock is out of stock during the weekend.”

Liang Tian couldn't help but immediately wrote on her certified Weibo, "The January issue of "VOGUE" is a good start! There used to be a fashion magazine whose sales exceeded 300 million copies, but today, our "VOGUE" has sold more than 400 million copies. 400 copies! I believe that [-] million copies is not the end, because the enthusiasm of fans has just been ignited!"

Along with this Weibo post, Liang Tian also posted three photos of Li Wei that were not published in the magazine, each of which outlines Li Wei's masculine figure like a sculpture.

After Liang Tian's Weibo post was posted, it was immediately on the Weibo hot search list.In addition to the likes and reprints by vitamins, countless fashion lovers were also shocked by these three photos of Li Wei.

The famous fashion blogger Umegawa Yuku wrote in his blog: "Why is Donghai City known as the largest metropolis in the East, but the fashion center of Asia is in Tokyo? The reasons are very simple. First, we lack excellent designers; second. Second, we lack excellent models. However, with the development of recent years, our designers can not only publish new season designs in the four major fashion weeks, but also a few elites have entered the high-end institutions such as the Paris Institute of Fashion Design fashion agency.

But in the training of models, we are far behind.When IMG, NEXT and other international modeling agencies swept over with their supermodels, we only had a small new concept to support in the wind and rain.According to statistics from the Global Model Federation, among the 20 female models and 10 male models awarded the title of supermodel in the world, only one female model is Chinese, but one male model and one female model are Japanese; In the list, there are only three Chinese models in the top [-], but there are six Japanese models.Remember, we have not expanded this comparison to include Japanese and Chinese descent.In European and American fashion circles, Japanese models and Japanese designers have become the spokespersons of oriental fashion, while our Huaxia is gradually marginalized.

Fortunately, we have seen that the editors-in-chief of Chinese editions such as "ELLE" and "VOGUE" are sparing no effort to introduce our Chinese designers and models to the world, and Li Wei is undoubtedly the leader of the new generation, and there is even a saying He is an outstanding representative of male models.In less than a year since his debut, he already has two major magazine covers and three endorsements in hand, including international big names like Givenchy and Tiffany.

According to some photographers who have worked with Li Wei, Li Wei is simply an elf in front of the camera, he can always find the most suitable angle for the photographer, and at the same time he can fully understand the photographer's creative intention.Now Li Wei is already a top male model in China, so he should get out of the circle of China and start to become a top male model in Asia and even the world.

In Li Wei's journey, the Asian Esquire in March is probably a very critical selection.After all, this event was jointly organized by the five magazines of "VOGUE" Chinese Edition, Tokyo Edition, Asian Edition, Korean Edition and Southeast Asian Edition. The number one event in the modeling world.

Daisuke Ueda has held the throne of Mr. Esquire Asia for three years, and it's time for a change of dynasty!All this, let us wait and see. "

Liang Tian's Weibo and Mei Chuanyu's cool blog made the January issue of "VOGUE" a hot spot again. The sales of "VOUGE", which had been slightly down because of a week and a half, suddenly went up against the trend, and finally in two months. In less than a week, the sales volume exceeded 500 million copies.Seeing this number, Liang Tian immediately ordered a celebration banquet to be held within the company.If there is no accident, there will still be a sales volume of 100 million copies in the later period, which is a sales volume that fashion magazines have never achieved!Liang Tian, ​​who had been slapped in the face because of the sales of "ELLE", finally felt that she could be proud.

The soaring sales of "VOGUE" naturally also aroused the attention of Tiffany's new diamond ring "FIRSTLOVE".This type of diamond ring, which has already been sold well in major cities, has to display the sign of "temporarily out of stock" in some counters.And Tiffany's headquarters was also shocked by the reminder order from Huaxia District. When will the sales of 10 pairs of diamond rings be achieved within two weeks?This is a diamond ring, not a pull ring for a can!But the reminder order in Huaxia District is so real, and the increase in sales on the account is so real... Even if it's a dream, it's an extremely real dream!

In addition to the hot sale of the FIRSTLOVE diamond ring series, other series of Tiffany's major stores in China also saw a greater or lesser increase in sales.After all, not only the student group, but also senior white-collar workers and wealthy women were attracted by Li Wei.For those who are not short of money, in addition to buying a ring endorsed by their own idols, they can also take a look at other products, and buy the ones they like.

"Why is our endorsement contract with this model only for half a year? Isn't it supposed to be signed at least once a year?" The president of Tiffany China was holding the contract and questioning his marketing director, "He is simply our lucky cat, how can you let him go?" past him?"

"This contract is signed by VOGUE, and it usually lasts for half a year." The marketing director did not expect that a new model randomly recommended by VOGUE would actually drive the sales of his entire line of products.Although "VOGUE" hinted at him, saying that this model once sold Givenchy's lipstick in China.

It's a pity that he thought it was just a joke at the time, but now he has believed it.There was a long-term cooperation contract in front of him, but he didn't cherish it.Now he only signed the endorsement for half a year, which made him regret it.This is the most painful thing in the business world. If God gives him another chance, he will definitely add 10000 years to the validity period of the contract!

After struggling for a while, the marketing director said, "I'll contact his agent again to see if I can sign a long-term endorsement contract with him. I think Tiffany, he won't refuse."

"Of course he won't refuse the words Tiffany, but the price we pay is much higher!" The president said very dissatisfied, "Just letting him endorse a FIRSTLOVE is a waste! I vaguely remember that our men's jewelry is in addition to Rings, cufflinks, and the latest Atlas watch. You get them a package contract, invite him to endorse our Atlas men's watches and our Lucida men's wedding ring collection, and we can give him a The image ambassador of Huaxia District."

The marketing director was surprised. Generally speaking, the net worth of brand ambassadors is the highest. Generally, there are only one or a pair in the world (one male and one female). Image ambassadors are generally divided into regions. For example, the image ambassadors of the Asian region place advertisements in the Asian region.If the brand does not have a spokesperson, then the image ambassador is generally regarded as the spokesperson.

Under the image ambassador, there are also brand friends and co-models. Brand friends generally do not endorse the brand or shoot advertisements, but they will stand for the brand's activities; co-models shoot commercial catalog advertisements.After all, the number of advertising shoots and the number of photos in the contract of the spokesperson or image ambassador are limited. It is impossible to shoot the entire product line by relying on them alone, so some cooperative models are needed to help.

Seeing his marketing director in a daze, the president added, "It's just the image ambassador of the Atlas and Lucida series, not the image ambassador of the whole brand. Why are you nervous? It's not his turn to be the brand image ambassador." , let’s be a product image ambassador first.”

With the news that the circulation of "VOGUE" exceeded 500 million copies and the sales volume of Tiffany FIRSTLOVE exceeded 50, Li Wei appeared at the press conference of "The Princess Is Coming Out of the Palace".Strictly speaking, Li Wei can only be regarded as a guest actor in "The Princess Is Coming Out of the Palace", but after Li Wei became popular, the publisher added Li Wei to the list of supporting roles, and at the same time put Li Wei's character in the poster. modeling.If it wasn't for the fact that the filming of the drama had already been finished, the distributor would have forced the producer to add scenes to Li Wei, even if it was added as the second male lead.

Generally, at the press conference of a TV series, there is the director in the middle, the screenwriter and producer on both sides, and then the number one male and female, and the number two... Usually, there will be three or four male and female actors. One, two people sit in a row.

But because Li Wei was squeezed in, a male No. 1 was squeezed out.Originally, the male No. [-] was the anti-No. [-] in the play, and there were still many plots. In the end, he was replaced by Li Wei because the publisher wanted to pay attention.Li Wei mourned for this unlucky male No. [-] in his heart for a minute, and then sat calmly on the rostrum.

Because of the presence of Li Wei, a big celebrity, the reporters pointed their guns at Li Wei after asking about a few news about the series.It's really that Li Wei is too newsworthy, not to mention the Smart & Partners scandal some time ago, recently he is the big darling of the fashion industry.However, Li Wei and the reporter were also very good at Tai Chi, and they didn't ask any news that the reporter wanted to know. On the contrary, Li Wei stuffed a lot of news about "The Princess Is Coming Out of the Palace".

In response to Li Wei's savvy answer, the leaders of the producer and distributor nodded and smiled behind the scenes. There are really very few newcomers who are so up-to-date!After the finalized press conference, the publisher hosted a banquet for the participants of the producer.

At the banquet, cups of wine were mixed, and it was inevitable that some people would come to drink Li Wei's wine.In the end, he didn't expect that Li Wei, a young man, had the teachings of a veteran in the entertainment industry in his mind, and he had already mastered this kind of wine shop art.If you want Li Wei to drink a glass of wine, it is impossible for you not to drink eight or nine glasses first.As a result, Li Wei was still chatting and laughing happily, and the people who came to drink were either lying under the table or dancing strangely.

Of course, for several important people's wine, Li Wei also took a sip, which made these people feel more face.

However, after the banquet was over, Li Wei was thinking, should he use his "alcohol allergy" as a shield in advance when encountering such an occasion in the future?

To be continued...