Rebirth of the rich and powerful

There is still one day left before Double Eleven.

On this day, an inexplicable festive atmosphere suddenly exploded from the Internet to ordinary families.

Just the name of Singles' Day makes most parents anxious, and they can't understand at all, how can this thing become a holiday?It seems to be quite lively.

However, the children were excitedly clamoring to prepare for the holiday, either holding their mobile phones or sitting in front of the computer, energetically swiping and choosing, and calling from time to time to discuss with their friends. The Spring Festival is even more grand.

"If only you were so active in finding male (female) friends!" Many parents exclaimed.

"It's not a festival, what can I buy?" A mother asked her daughter strangely.

"Oh, mom, you don't understand, buy a special discount now!" The daughter grabbed her mother, "Come and see, many big brands are much cheaper than usual! See if there are any brands you like? I honor you a few ?”

"Really? I like the Yuhuan Pavilion the most, but it's too expensive. Find it for me!" Her mother came over curiously and said, her eyes still fixed on the screen.

Her daughter quickly typed in and searched. Yuhuan Pavilion really has an online store. Unfortunately, other stores are busy, but this one seems to be completely unattended. There are no activities, and seeing the price, it is really hard to buy. ...

The daughter glanced at it, closed the webpage, turned her head and said to her mother: "Oh, the styles on this store's website are not good-looking. I introduce you to a foreign brand. I remember seeing a dress that suits you very well..."

As she spoke, she opened the second-tier brand of Percy that had been used by her friend Amway long ago.

"This is it!" The daughter happily showed it to her mother, "Look, does it look good? If you like it, I'll buy it for you."

It was a very simple red thick woolen dress. The crisp cut effectively covered the fat on the waist, and the shoulders and neckline were particularly pleasing. It seemed that it would never be out of fashion.

Her mother fell in love with this dress at first glance, but when she looked at the price, it was almost twice as expensive as Yuhuan Pavilion!

"This dress is too expensive, I can't afford it!" Her mother shook her head and refused.

"Oh mom, don't worry, there will be an event tomorrow, with a [-]% discount and discount coupons. The price is cheaper than the one you just looked for." Her daughter persuaded, "The most important thing is that you will definitely wear this dress." nice!"

"I can't even try on the clothes bought online. If they don't fit, it's not cheap..." Mom still has concerns.

"No problem, it can be returned or exchanged. Don't worry, mom. This is an international brand. If you buy it at such a cheap price, you will definitely not lose money!" The daughter happily put the clothes into the shopping cart.

In a certain financial company, it was lunch break time, but a group of well-paid gold-collar workers were energetically chatting around the computer.

"Percy really made a joint model with a domestic brand?" Someone sighed in disbelief.

"It's the designer model who was very famous a while ago, called..." Another tried hard to recall.

"My name is Jiang Yun. He looks very cute." This is probably a sister fan. "It is said that his designs are not badly evaluated abroad."

There was no language barrier for the few people, so they went over the wall and opened foreign fashion websites. They really found long articles full of praise for Jiang Yun by well-known critics. There was more than one similar article.

"Really! Speaking of which, do you still remember the collaboration between Percy and the painter Kursay last year, and how much did it cost?" Someone immediately asked.

"It's been doubled at least ten times, I remember." Someone thought about it.

"More than more, at least twenty times." Another person said with certainty.

Whether it is for self-wear or investment, it seems to be quite cost-effective...

"Oh, I just remembered, there's still work to be done!"

"Me too, I have to make a phone call."

A few people scattered like birds and beasts, but privately began to quickly scan the money, and then add to the shopping cart.

"Limit one item per account per style? The boss really doesn't know how to do business!" These people complained, and at the same time simply bought all, as if they didn't want money.

These few people are not short of money, and the joint model currently only has three styles and six colors, but tens of thousands of clothes, these people don't even bat an eye, and they pull them into the shopping cart without blinking. It's a little crazy.

There is still one hour before Double Eleven.

Guan Yunyun went to bed at eight o'clock that day, took a beauty sleep, set the alarm clock, and got up from bed on time at eleven o'clock.

She turned on her mobile phone and sorted out the shopping cart again to see if there were any missing or repeated places. After thinking about it, she turned on the computer again, enlarged the picture, and looked around carefully. Finally, she was satisfied, and the time has come to eleven fifty.

Ready to grab!She concentrated all her attention at once, counted the time, and waited second by second.

She even specially prepared a timer so that she could press it on time!

50... 58, 59, 60!

With the last tick of the minute, she clicked payment without hesitation...

Ahhh!Why is the page stuck! ! !

Guan Yunyun anxiously pressed the phone a few times, and fiddled with the computer for a while, but a villain who bowed down and apologized always appeared on the page: Sorry, your page is temporarily missing, come back later~

Come back in a while, what a fart, after coming back, there will be nothing left!She fell on the bed in frustration, almost crying.

After another 10 minutes or so, the webpage finally returned to normal, but unfortunately several of the styles she liked were gone.

Guan Yunyun was still not reconciled, so she checked it several times. Although the most wanted styles were gone, the store released a pre-sale of a dress she particularly liked. Although the price was not so affordable, it still had to wait for more than half of the time. months, but...

Maybe it was the middle of the night that confused her heart, and within a minute, she succeeded in stamping her claws.

At the same time, Ma Chunyu also screamed in his bedroom.

There was nothing wrong with her website, but the problem was that all the clothes she wanted to buy were sold out, and she didn't get any of them!

Simply angry!

She slammed down her phone, and was so angry that she couldn't sleep for a long time. She got up again and bought a bunch of messy things, so she felt better.

When she came to the company the next day, she found that most of the people hadn't grabbed Percy's joint name, and her mood turned cloudy for no reason, but she was a little more subtle about the new brand called Yunyi. obsession.

I'm going to get it sooner or later!Ma Chunyu made up his mind, as a winner in life most of the time, there is no reason why he would lose to others in the matter of grabbing goods!

From 8:[-] p.m. on the night before Double Eleven, Taobei’s background can directly check the ranking of each store in the entire network. There are two such lists, one is the order ranking list, and the other is the sales volume. As for the leaderboard, although the former is good-looking, the latter is made of real money.

The price of Jiang Yun's store is high. He didn't think he could be on the list, but in order to create an atmosphere, he turned on the big screen and played the ranking list in real time, so that those who stay up late on duty can see them in time. grades.

At the beginning, it was indeed not what he expected. His best store was only No. 70 in the sales list. It can only be said that it is not bad—after all, he spent a lot of advertising money to enter it. !

Then, as the customer service workload increased like a canopy, the rankings of several of his stores were climbing up step by step.

The bell rang at zero o'clock, and the shopping carnival officially started. Yun Yi's clothes were all sold out within a minute, and because of the high price, he quickly climbed to the top of the sales list.

Because the sportswear brand focuses on being close to the people and has the cheapest price, it didn't take long for it to surpass Yunyi's ranking. However, due to the limited inventory, the successor was weak, and it stopped in the top ten position.

Looking at the sold-out signs in the online store, Jiang Yun reluctantly called the opposite factory. After a discussion, the other party reluctantly agreed that some styles can be opened for pre-sale, but it will take half a month to arrive.

Just after this call was made, most of the styles on the other two websites were also sold out.

He sighed and could only continue calling to harass the factory.

With the release of the pre-sale, in addition to the limited number of co-branded models, the sales of the other three stores began to rise steadily, and the rankings became higher and higher, and finally all of them entered the top twenty. Into the top ten.

This is definitely a huge victory for an online store with a single product price over [-], and it also symbolizes a huge profit.

Early this morning, most of the media were swamped by the same event: Double Eleven.

With the ferment of the media, there was another wave of new customers who hadn't paid attention to it, and at night, there was another small peak of traffic.

All relevant and irrelevant people in the industry, including the people who eat melons, were also shocked.

In the past 5 minutes of Double Eleven, sales exceeded 15 million, 2 million in 8 minutes, 10 million in an hour, and 15 billion in 50 hours. In the end, the sales of Taobei Mall alone reached 80 billion in the whole day. Taobei has a total of [-] billion! *

On this day, all participating merchants were dazzled by the sudden surge of traffic, and all customer service, warehousing, and logistics were all insane, spinning around in circles.

The sudden burst of orders this time, even if there were signs before, still exceeded everyone's expectations.

Even the most optimistic forecasters can't imagine that the huge market just showing its fangs can make the whole world frightened.

In the past, it was not that no one was optimistic about the Huaguo market. Many international brands had already entered the commercial circles of major cities to seize market share. But before this, there had never been such a clear and specific event that could be called real. Get a glimpse of this huge market, and the enormous potential it holds.

The whole world was shocked by this carnival.

While many merchants were overjoyed and worried about the exaggerated sales, Jiang Yun and his team had already begun to enjoy the joy of victory.

Because of the thorough preparations in advance, sufficient advertisements, and the silent and secret marketing, several stores of Jiang Yun picked the biggest fruit in the field of women's clothing at this event. , and has always been one of the projects with the largest turnover.

At the same time, there are four stores listed in the top [-] sales on Double Eleven. Such a brilliant record, Jiang Yun estimates that it will be difficult to replicate in the future.

After all, this time, he did the math mentally and unintentionally, and won the best advertising space before the others realized it. By next year, the price of similar advertising spaces will not know how many times it will increase.

When he found that the stock was insufficient, he had already started the pre-sale mode in time. Although many consumers gave up because of the need to wait, there were still a steady stream of orderers, and the stock transferred from Yan Mo was not only sold by him. It was all gone, and another [-] order was placed, and the delivery time was delayed again to one month later.

Facing the huge order, the factories were all taken aback, so they could only work overtime—fortunately, Yanmo invested in two garment factories in China very early on. If they were placed abroad, overtime work would not be so negotiable matter.

The biggest surprise came from the joint sale with Percy.

Obviously the prices are almost the same, and they are very popular abroad, but Percy’s specialty store has been selling for a week and there is still a small amount of stock in stock, but Jiang Yun’s side just opened the sales channel on Double Eleven, and within ten seconds, he All the stocks in the store were snapped up, and there was not a single thread left.

However, this co-branded model, which was snapped up like crazy, became a social topic for a while, and the name Yunyi gradually spread.

The aura of Percy, the highly acclaimed domestic talented designer, and the design works that have been snapped up are all combined to make the media's favorite story, not to mention that Jiang Yun has an extraordinarily beautiful face.

On the day of Double 11, he received many interview invitations from the media, and there were even a few that he could not refuse.

Yunyi, a brand new brand, has also officially joined the competition for domestic luxury goods.

The author has something to say: *The data is adapted from the official data of Taobao, with some changes.