Reborn as King [Entertainment]

As a top menswear brand, Kitony does not have the same criteria for selecting spokespersons as other luxury brands. They choose whoever is famous. Kitony has only one requirement for a spokesperson - to be in line with its brand positioning.Although the condition sounds very simple, that is, no big prizes are required, and no fame is required, but in fact it is very difficult to achieve.

Kitony's advertising slogan is: Going one step further than better, which is also their requirement for spokespersons.Many people may think that as long as the spokesperson has been running around in various award ceremonies, it is considered to meet Kitony's requirements.But in fact, Kitony does not ask for how many awards the spokesperson can win, but hopes to see the spokesperson continue to improve in his field, and requires "better and better" in both career and life.

The global spokesperson of Kitony this time is the famous Hollywood movie star Adam Fox.Adam Fox, who is over [-] years old, has never won an Oscar. Judging from his current age, instead of expecting him to win the Oscar for Best Actor, it is better to wait to see him win the Lifetime Achievement Award.

It is such an actor who accompanied Oscar every year and seemed not to make progress, but he served as Kitony's global spokesperson for nearly five years.In addition to Adam Fox being handsome, tall, old and strong, the most important thing is his serious life and serious work attitude.Although he is over sixty years old, he has been challenging various roles; the family is harmonious and happy, which is a rare example in Hollywood where the original couple grows old.

And this time Kitony chose Feiran as the first regional spokesperson, not all because of the recommendation of Alessio Rich.Although Adam Fox is indeed a famous movie star in Hollywood, his reputation in the Asia-Pacific region is not obvious.In addition, he likes to try various roles, which also causes him to generally not play the leading role, which makes it even more difficult to make a name for himself in the Asia-Pacific region where "everyone looks the same to foreigners".

As one of the first suit brands to enter the Asia-Pacific region, Kitony is slightly less famous than Broni, sometimes even Amani.One is because Kitony is a high-end custom brand, the price of suits is high, and the most expensive series even exceeds 30; the other is because as a custom brand, the output is really not high, the low-end line is good, and the high-end line is only produced in a year Thousands of pieces, how to compete with other brands?

Although the output can't be hurt as a handicraft emperor, but the reputation must be mentioned!In order to further expand the brand's market in the Asia-Pacific region, Kitony is determined to choose a spokesperson for the Asia-Pacific region to help promote it.This proposal has actually been put forward a long time ago, but a suitable spokesperson has not been found.It happened that Alessio Rich recommended Feiran, so Feiran entered Kitony's inspection list.

In fact, Kitony was secretly observing the global fame of "Prehistoric" and this "script incident". After confirming that Feiran did meet the brand requirements, he struck out with a thunderbolt and directly snatched him away from Amani.

According to the endorsement contract, in the next year, in addition to cooperating with Kitony's promotional activities in the Asia-Pacific region, Ferran will also need to take hard photos and advertisements for stores. In addition to the high endorsement fee, Kitony gave a remarkable return, as well as all his dresses in a year, which were tailor-made by Kitony's gold medal tailor.

So in mid-February, Fei Ran, his manager Ding Zan, and his assistant Lin Zhu quietly took a plane to London to shoot photos and commercials.

This time, Kitony’s promotional photo and promotional video were shot by David Lewis, a famous fashion photographer from country Y, and Bell Joyce, a famous advertising director from country M.As for how to shoot this promotional material for the Asia-Pacific region, Kitony has only one requirement: to be able to catch the eyes of customers the moment they see the advertisement.

Originally, Kitony wanted to hire an advertising company in the Asia-Pacific region to shoot this material, because whether it is from the perspective of cultural atmosphere or brand appeal, doing so is more suitable for the purpose of promoting the brand in the Asia-Pacific region.

However, the business proposals submitted by advertising companies in the Asia-Pacific region were not satisfactory. Country R’s local color is too strong; Country H’s is too fashionable and has no connotation; Hua Country’s is too well-behaved and cannot meet the brand’s requirements... In the end, Kitony handed over this piece to Country Y’s advertising company that has been cooperating for several years. company.

Therefore, after arriving in London, Fei Ran and his team rested for a day at the hotel arranged by the brand, and then they were sent to the studio by a car sent by the advertising company early the next morning.

As soon as he got out of the car, Feiran saw a person who surprised him.

[Mr Rich! ]

Alessio Rich, who had been waiting outside the studio, hugged Feiran enthusiastically: [Fey!My child, it is so good to see you. ]

[I'm glad to see you too Mr Rich, thank you for recommending me to Kitony. ] Feiran stammered in English that was carelessly proficient, slightly accented, and grammatically confusing.

Alessio Rich was so surprised that he repeatedly slapped his shoulders: [You are learning English!I couldn't be happier!I recommend you because you are totally worth it and your performance proves that you are indeed the spokesperson Kitony needs! ]

He just started to learn English, and now he has at most a high school level Fei Ran. Hearing the old man's machine-gun-like speed of speech, he hurriedly looked at Lin Zhu for help.

The calm assistant girl took a step forward and interrupted Alessio Rich's rapid-fire speech in time: [Mr. Rich, Fay just started learning English, and the speed of his speech is too fast for him to keep up.There are also too complicated words and sentences that he can't understand. ]

Alessio Rich nodded in understanding, and led the crowd towards the studio, while speaking to Fei Ran as slowly and briefly as possible: [If you want to learn English, you can ask Li to teach you, although his American accent is not very advanced . ]

After quietly asking Lin Zhu what a few words meant, Fei Ran laughed and said: [He is teaching me, I am learning English by watching movies. ]

[To be a good idea.By the way, let's take a hard photo today. Have you ever taken a hard photo? ]

Fei Ran nodded: [It was filmed in Huaguo, but only once. ]

[It's okay, David is a very good photographer, he will guide you. ] Alessio Rich clapped brilliantly, obviously full of confidence in him.

But soon, this confidence was shattered by a very powerful photographer.

When I took photos for Harper'sBeauty last year, there was no theme. Fei Ran took pictures casually and the effect was very good.But obviously this relaxed and casual style does not meet the requirements of the photographer at all. For more than an hour after the shooting started, David Lewis has been correcting Fei Ran, from expression to movement, from demeanor to posture, almost from hair Silk picks up her heels.

In the end, there was really no way, David Lewis shouted to stop angrily, and Feiran also looked depressed, first asked Lin Zhu to buy donuts for the staff at the scene, and then thought hard in front of the makeup mirror, where is it? right?

Just wearing Kitony's suit and taking a few photos, why does the photographer always say that he is wrong here and not there?Is there something wrong with the movement or the expression?

Alessio Ricci on the side couldn't tell why. After all, he didn't understand photography, and no one knew what effect the people behind the camera were after.

Seeing Lin Zhu walking towards David Lewis with a box containing donuts, and the latter did not refuse, took the box and picked up a donut and ate it, Fei Ran quickly stood up, and took the initiative to take pictures with him The teacher spoke up.

"Mr. Lewis, I'm sorry that my performance did not meet your requirements. I am an actor, and I rarely take this kind of hard photos, and this is the first time I have endorsed. I wonder if you could please describe, what you want to present What kind of effect is that?"

David Lewis, who has always been known as a "tyrant", after listening to Lin Zhu's translation, he personally realized a saying in Huaguo-eat people and talk softly.If you want to lose your temper, you still hold the donuts from others in your hand; if you don’t want to, you still chew on the donuts from others...

[Kitony's requirement for still photos is to be able to catch people's eyes the moment they see them, so that they can't take their eyes away after just one glance.But you don't give me this feeling, I don't feel that kind of attraction in you.In fact, movements and expressions are not important, what is important is a kind of tension,] David Lewis said, [at the beginning you feel very attractive, but it does not meet the requirements of Kitony, if you are wearing a casual suit, that The appearance is completely OK, but Kitony's request is more...more...]

[More serious, more dignified. Kitony is a gentleman's suit and a king's dress. Men wearing Kitony are going to expand their territory and conquer the world.Of course, beauty must also be conquered. ] Alessio Richey took David Lewis's lead and snatched a donut from his box.

[Hi!That's my donut! ]

Feiran listened to Lin Zhu's translation, thoughtful.

After the short donut party, David Lewis carefully wiped his hands clean, raised his camera, and the lens was once again on Feiran.And Fei Ran, who had just finished applying makeup, walked to the designated position while arranging the cuff buttons.

When he raised his head to look at the camera, David Lewis shuddered, but pressed the shutter without shaking his hand.

Alessio Rich listened to David Lewis' excited exclamation word dictionary show, while looking at Fei Ran in the middle of the venue, he felt that his demeanor and temperament were very similar to someone he knew more than 15 years kid.

[Interesting...]

As long as the feeling required by the photographer is grasped, the shooting progress will be accelerated at once.After changing more than a dozen sets of clothes, Fei Ran successfully completed today's photo shoot.

At the end of the filming, David Lewis's praise for Fei Fei was almost heavenly, and he even said something like Muse.Fortunately, Fei Ran just started to learn English and doesn't understand well, he only knows that the photographer is complimenting him, and he is quite beautiful in his heart.

Feiran left the studio with Alessio Richie after work was over.In the car, Alessio Ricci asked: [You are so different in the next shoot, Fay, what inspired you? ]

Fei Ran smiled shyly: "Because you said that Kitony is a gentleman's suit and a king's dress, so I imagined that I was playing a king. After all, I am an actor, and taking hard photos is not my strong point, but acting I cooked."

It turns out that Li, that kid in your mind, has such a high evaluation... Alessio Rich said with some evil intentions: [Really?I think your temperament and demeanor are very similar to Li, and I thought you were imitating him. ]

Feiran was stunned for a moment, turned his head to think about it, and nodded without hesitation: "Well, you said that, it is true. When I played the role of the king, I really thought of Li Yue. After all, I have never played the role of a king. He is the only reference that I can think of for my character."

Li Yue is only 33 years old this year, and he is well-known in the venture capital circle. He founded Goldstone Capital at a young age, and his net worth is tens of billions. He is said to be the king in his field, and there is nothing wrong with him.

Alessio Rich was a little disappointed by this answer, but Ding Zan and Lin Zhu, who was listening, couldn't help complaining in their hearts——

God damn it, he has never played a role like a king, the son Lu Ming squatted in the corner and cried!