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Yang Fengyun left.

Tongdao Xu was the only one left in the office. Tongdao Xu leaned on the back of the chair, lit a cigarette, and fell into deep thought.

He was thinking about a question - the first franchisee signed a contract, and the franchise fee of 240,000 was about to arrive. In addition to the 8,000 yuan commission for Yang Fengyun, the hot pot restaurant's franchise fee exceeded 230,000.

In addition to the profits of the hot pot restaurant in the last half month, as well as the more than a dozen Internet cafes, Meijia Decoration, and Daolin BBQ under his name, the profits from these places have enough funds to open a second hot pot restaurant.

Well, here comes the problem.

——Do you want to open a second hot pot restaurant?

If you want to attract more franchisees, you should open a second hot pot restaurant as soon as possible.

However, the first Ximen Yipin hotpot restaurant under his name has been open for too short a period of time. According to the phenomenon in the catering industry that he observed before - whether a new restaurant can maintain profitability for a long time, it will take at least three months to see clear.

New stores that have just opened for three months tend to attract a lot of customers because of various publicity, various promotional activities, and the psychology of customers to try early adopters, which may appear very popular.

This is like a high tide. When the tide comes, it looks spectacular and beautiful, but when the tide recedes, what is left on the beach is often litter everywhere.

Unsightly.

Therefore, it is hard to say what the future of the first hot pot restaurant under his name will be. It will take at least three months. If you want to be more certain, it may take a year to observe.

If the business in the second year is still very good, then it will really become a cash cow and a cornucopia.

From this perspective, his rationality told him - don't rush to open a second hot pot restaurant for the time being.

Wait and see.

Moreover, the people in his current hot pot restaurant, such as Fu Yuan, Wang Chen, Yang Fengyun, Li Xiaoshan, as well as those waiters, chefs, etc., are still in the running-in period.

Some problems have not been exposed.

The corporate culture in the store has not yet taken shape. At this time, if a part of the staff is allocated to prepare the branch, it may affect the normal operation of the store.

On the other hand, for the Internet cafes, as long as there is enough capital injection, more branches can be expanded quickly and profitability can be formed quickly.

Moreover, Internet cafes will still be very profitable in the next ten years or so.

After thinking about it, a plan gradually took shape in Xu Tongdao's mind.

——In the near future, all the profits of the hot pot restaurant, barbecue restaurant, decoration company and Internet cafe will be used for the expansion of Internet cafes, so as to further increase the number of Internet cafes under your own name and form a stronger ability to attract money. Wait until the hot pot restaurant goes there. Side operations and word of mouth are stable, and then open branches.

He believes that, with the profitability of so many stores under his name, the funds to open a hot pot branch will be easily available.

In fact, the monthly profitability of the stores under his name is already considerable.

At the barbecue restaurant, in recent months, the monthly profit has been around 30,000 yuan. After all, the last few months are the peak season for barbecue.

In the area of ​​Internet cafes, he currently has 14 stores under his name, and the profitability is stronger. The monthly profit of each store is between 20,000 and 40,000. The total profit of the Internet cafe last month was more than 420,000.

This is also because several of the stores have only recently opened, their popularity has not yet reached their peak, and there are discounts for the opening of new stores.

There is also Meijia Decoration. The recent business volume of Meijia Decoration is very beautiful. The huge business team has carried out promotion activities in one district after another in Shuibiao City, which is very effective.

The company's profits will naturally increase day by day.

The net profit last month far exceeded that of anyone since the establishment of Meijia Decoration, setting a new record.

The total profit in a single month exceeds 440,000.

Although because of the shares of Meijia Decoration, a small part of it does not belong to his Xu Tongdao.

But last month, there were more than 200,000 in his hands.

There are also profits from the hot pot restaurant.

However, because the hot pot restaurant has been in business for less than a month, the net profit has not been officially calculated.

But the daily turnover of around 10,000 is enough to make Xu Tongdao believe that the profit of the hot pot restaurant will not be less for a month.

Roughly calculated, adding up all the stores under the name of Xu Tongdao, the current net profit for a month should be more than 700,000.

If such profitability and profits are used for the expansion of hot pot restaurants, Xu Tongdao feels that it may lead to negative effects.

What is there to say?

The step is too big, it is easy to pull the egg.

Hot pot restaurants and Internet cafes, after all, are different.

The investment of a hot pot restaurant is larger, and it needs more talents and manpower. In addition, the competition in the hot pot restaurant industry is more intense, and there are countless hot pot restaurants in the whole water bird city.

This requires a higher reputation for hot pot restaurants. Without a good enough reputation, the blind and rapid expansion of branches will only lead to pulling the hips and dying faster.

In contrast, the Internet cafes are completely different.

A large-scale and high-end hot pot restaurant often needs to invest 500,000 to 600,000 yuan.

The investment of an Internet cafe branch is about 150,000 yuan.

Moreover, opening an Internet cafe requires very few manpower, a cashier and a network administrator are almost the same.

Also, Internet cafes are an emerging industry. Although there are many more competitors now than when he opened the first Internet cafe, compared to the hot pot industry with fierce competition, the current Internet cafe market still has a large blank area. Let him take over freely.

In addition to these, in terms of word of mouth, Internet cafes have much lower requirements for word of mouth.

As long as the computer's configuration is OK, the internet speed is not much slower than other homes, and the internet is not frequently dropped, it can attract countless young people to come in for consumption.

It is also much less in terms of daily expenses.

The hot pot restaurant consumes a lot of ingredients every day, as well as water, electricity, gas, staff wages and other expenses.

And what about the Internet cafe?

How much is consumed?

The most consumed daily is a little electricity and Internet fees, as well as the salary of a cashier and a network manager, plus a little water for toilet flushing.

so……

Hot pot restaurants should seek stability first, and expand at most one branch a year, and forget about this year.

Concentrate your energy and financial resources first, and expand the number of Internet cafes as soon as possible.

In recent years, the hot pot restaurant has been steady and steady, and first of all, it has built a good reputation.

The Internet cafes are expanding at full speed. When the profits are thin and it is not suitable to invest in new Internet cafes, turn around and expand the hot pot restaurant and the decoration company.

With a single cigarette, Xu Tongdao's thoughts became clearer and clearer.

Although after some comparisons, he felt that the return on investment of the hot pot restaurant was not as good as that of the Internet cafe, but he did not regret investing in Ximen Yipin Hot Pot Restaurant this year.

Because he has always been very clear in his heart that the popularity of Internet cafes cannot last for a long time, and the long-term development requires hot pot.

And he invested in hot pot this year. Looking back in a few years, his Ximen Yipin hot pot is an old hot pot restaurant in Shuiniao City.

The word old brand will be a precious intangible asset in the future.

At that time, it will not be so dangerous to accumulate a lot and expand branches rapidly.

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