Rebirth of the Wild Age

It is impossible to really discuss substantive issues in any conference with hundreds of people.

Those speakers must be talking nonsense, and the content of nonsense is divided into two types. One is to disclose some kind of information to the outside world in the whole nonsense, and attract those potential collaborators to take the initiative to contact; the other is the correct nonsense, to show one's own advantages to the outside world, gain attention and good reputation.

Take Fortune Annual Meeting as an example, the participants are all bigwigs, so don't even try to give them lectures. Ordinary courses are not willing to be listened to, and cutting-edge courses are commercial secrets, and no one is willing to give them selflessly.

What Song Weiyang said was the kind of correct nonsense. In terms of content, it was already an excellent speech. While boasting about his company, he kept his attitude low, so that he would not offend any entrepreneurs on site, and he was able to gain the attention of domestic and foreign entrepreneurs, and even the approval of the Chinese leaders.

This is enough and fully achieves the stated goal of the speech.

This group seminar is over, and there will be a lunch meeting after a half-hour break. Domestic and foreign reporters took the opportunity to come to interview, and at the same time, they asked the entrepreneurs to take group photos, and the photos were taken one after another.

Although Song Weiyang attracts enough attention, compared to the world's top 500, he is still a little brother.

A reporter from the Associated Press, who was making trouble, actually took the CEOs of General Motors, Mercedes-Benz, Ford Motor, Wal-Mart, and Mitsui Property Management for a group photo. This is the top five in the world's top 500 last year, so don't laugh at General Motors, it was the most powerful company in the world in 1998.

At the same time, it is also obvious how profitable it is to make cars now. There are 3 car companies in the top five in the world.

There are even more troublesome reporters...

A Hong Kong reporter said to Coca-Cola CEO Ivester: Mr. President, can I take a group photo for you?

Of course. Ivester smiled.

This way please. The reporter from Hong Kong City said as he slid into the crowd next to him.

Ivester's smile froze quickly, because there was this annoying guy standing there - Pepsi CEO Roger Enrique.

Ivester is a loyal confidant of the former president of Coca-Cola, and the former president and Enrique are deadly rivals, the kind of famous deadly rivals who never show up together on any occasion.

The Hong Kong reporter smiled and waved: Song Sheng, come and take a group photo.

Song Weiyang glanced at Yvester, then at Enrique, and said with a smile, Okay!

Seeing this situation, other European and American entrepreneurs all showed narrow smiles, and reporters from all walks of life rushed over to join in the fun.

Yveste and Enrique turned around and walked away, so they could only pretend that nothing had happened. Although they stood together, they left a distance of nearly two meters. Song Weiyang went straight between the two of them, put their shoulders on their shoulders, and said cheerfully, Both of you, stand closer for the convenience of reporters. Friends taking pictures.

Enrique had been the executive vice president before, and was finally promoted to the global vice president three years ago. This guy is much more capable than Ivester.

In the past, both KFC and Pizza Hut belonged to PepsiCo. The first thing Enrique did after he took power was to cut off its fast food business and carry out a series of reforms at the same time. Pepsi's rapid development in China in the past two years is due to Enrique's reform measures. However, it has been busy developing business in India recently, and the Chinese side has been a bit neglected, allowing Coca-Cola to successfully fight back.

The Indian market is even more difficult than the Chinese market. It drove American Coke away for 18 years and did not return to India until the end of the 1980s. However, under the banner of defending the national industry and the slogan of driving out Coca-Cola, the Indian conservatives have been making troubles all day long. The Indian reformers took the opportunity to make demands, wanting to get more shares in the joint venture company, and even wanting to steal the Coke formula to start their own business.

In order to appease the Indian market, PepsiCo even appointed an Indian woman as senior vice president, and only obeyed the global president Enrique. In a few years, this Indian woman will even be directly promoted to the president of PepsiCo, becoming the so-called Pride of India.

But the Indian gentlemen don't care about these things, and they continue to pick things up day after day, and later they created the poisonous cola incident-the groundwater was polluted, and the pesticide residues in cola exceeded the standard. In order to make things bigger, some guys in India actually used Coke to kill insects, which caused a sensation all over the world.

Enrique can kill KFC and Pizza Hut as soon as he takes office, so he is naturally a very courageous person. At this time, he was not shy, and approached Song Weiyang with a smile, calmly facing the reporter's camera.

Yvester was still putting on airs, and didn't shake off the two people next to him at all, standing alone and waiting for the photo to be taken.

Don't be shy. Song Weiyang pulled Ivester towards him.

Yvester was very upset, but he still took a step closer, and Song Weiyang directly grabbed him by the shoulder.

Naturally, Enrique couldn't run away, and while being held by Song Weiyang's shoulders, he also took advantage of the situation to support Song Weiyang's lower back, making a very intimate look.

Yvester crossed his hands on his lower abdomen, his face was expressionless, and his eyes were looking straight ahead.

At the moment when the reporters were taking pictures, Song Weiyang put his hands on the shoulders of the two of them, and suddenly made a V sign in a mischievous manner, which made the onlookers laugh.

After the lunch meeting, the fourth plenary meeting was held, the main contents of which were: research on China's integration with the world's financial system, analysis of global financial trends, and focus on China's development.

The entrepreneurs who spoke this time were mainly practitioners in the financial field. The bigwigs from major Chinese and foreign banks took turns to give speeches, and Song Weiyang could only listen in from below.

Next came the fifth group seminar, with the theme of The World in Network Development. The speaker was Nicholas Negroponte, the founder of the MIT Media Lab, and the Chinese speaker was the leader of People's Daily Online, Sohu , Sina and other company founders can only sit in on it.

The fifth plenary meeting that followed was the finale. Last year's No. 1 in the Fortune Global 500 and the CEO of General Motors gave a speech, and even brought in the former U.S. Secretary of the Treasury as a special guest speaker.

In the evening, there will be a closing ceremony dinner, in which the influential leaders of the Chinese side come again, announcing the successful conclusion of Fortune Annual Conference.

However, many CEOs of multinational corporations did not leave China, and were invited to inspect projects in various places or inspect their own Chinese branches. The 16th in the world's top 500 companies, the president of Citibank, specially took the time to invite Song Weiyang to dinner, and the two sides exchanged views on the friendly cooperation of Jinniu Capital.

Let's put it this way, Citibank's most successful investment in Asia in the past ten years is its investment in Taurus Capital, and Song Weiyang is regarded by Citibank as the number one VIP in Asia.

For several days in a row, Song Weiyang has been in contact with the CEOs of various multinational companies, and the CEOs of the other companies took the initiative to invite them, which made many CEOs of state-owned enterprises and big private bosses envious. Among other things, the photo of Song Weiyang with the CEOs of Pepsi and Coca-Cola is enough to pretend to be a force in China's political and business circles - Song Weiyang stands in the absolute c position.

On the morning of the third day after the Fortune Annual Meeting, Song Weiyang took the initiative to invite Maucher to drink coffee.

Helmut Maucher, CEO of Nestlé, is a globally recognized business management genius.

Mr. Maucher, what do you think of this coffee shop? Song Weiyang smiled.

It's great, Maucher said after taking a sip of the coffee, but the taste of the coffee is a bit problematic, the quality of the coffee beans is not good, and the grinding and cooking techniques need to be improved.

Mr. Maucher is an expert. Song Weiyang praised.

Maucher asked: Is this your coffee shop?

Song Weiyang nodded and said, Yes, this is the largest coffee chain brand in China. We have a total of three stores.

Maucher said rather humorously: As the president of Nescafé, this sentence makes me feel very sad.

Time Café, with only three stores, is actually the largest coffee chain brand in China, which shows how bad the Chinese coffee market is. Nestlé established a factory in China nine years ago, but most of its products are for export, and its annual sales in China are less than 3,000 tons.

Nowadays, there are many Chinese cafes, but only a handful of them form a chain.

The largest is Time Cafe, with three stores, located in Shenghai.

The second place is Sculpture Time Cafe, two stores located in the capital.

Starbucks also entered mainland China this year, but only has one store in Beijing. You can't even find a Starbucks in Australia Island or Hong Kong City, but there is one over there.

Song Weiyang said: The coffee market in China has great potential, and I hope to establish a strategic partnership with Nestle.

Oh, please. Maucher was very interested.

Song Weiyang said: Nestlé invested 3 million US dollars and owns 40% of the shares of Time Cafe. Nestle does not participate in management and operation, but must provide raw materials and technology, and at the same time help Time Cafe cultivate professional talents.

Maucher said with a smile: This cooperation plan does not seem fair. The investment of 3 million US dollars is enough to open 10 such coffee shops in China.

Money is not the key. Nestle is not short of the $3 million, and I am not short of the $3 million, Song Weiyang said. I have local advantages, and Nestle needs partners. Why can't we build a Chinese version of Starbucks together?

Maucher said: Starbucks seems to have entered China, and Nestle can cooperate with Starbucks.

No, Starbucks doesn't understand China, at least not yet, Song Weiyang said, 3 million dollars is just a small amount for you and me, why not give it a try?

Maucher smiled: Well, this is equivalent to an experiment.

Song Weiyang called Lin Wanzi over: Sister, Nescafé has agreed to inject 3 million US dollars and obtain 40% of the shares of Time Cafe. Put down your work first, take a few people to the Nestle headquarters for inspection and study, and then go to Starbucks abroad Check it out.

Cooperate with Nestlé? Lin Wanzi was a little confused.

Song Weiyang pointed to Maucher and said, This is the global president of Nestle.

Maucher said in English: Hello, ma'am.

Hello. Lin Wanzi responded quickly, her mind still a little confused.

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