Rebirth of the Tech Madman

Chapter 468 Only EA Stands Standing

The essence of the spreadsheet software war is the standard battle between Fangyuan Computer and the two major personal computer platforms.

Tang Huan predicted that the new personal computer equipped with the Intel 80286 microprocessor will be the focus of the next competition, and it may also be a node where the rules of the game will change.

But Tang Huan didn't intend to be led by the nose by IBM. Multimedia functions, a mass consumer application field, were his expectations for the concept of a microcomputer in terms of a personal computer.

For this reason, Tang Huan recruited Jamina, who was born in Atari, and his team that was developing a multimedia platform into Cupertino.

The reason why the Jamina team, which had been under control for a long time, was called to his side until this time was mainly because Tang Huan was too lazy to mess with non-competition. You know, Jemina is the core research and development center of the Atari 2600 video module. By.

Last year, Atari and Mattel ended up fighting in court just because they poached a few of each other's programmers.

In Tang Huan's view, it is short-sighted not to seize the time to squeeze the profits of this wave of home video game market in North America, but to waste precious energy to bullshit.

Now Tang Huan has formally brought the Jemina team into the system, because firstly, he has finished obeying the rules, and secondly, Atari is too busy to take care of himself, even if he wants to bite himself, he has no strength.

Atari's video game et Alien did sell well during the Christmas period. The loyal fans of et Alien paid for it one after another, and the number of copies sold has exceeded 1 million sets.

Seeing this scene, Atari and Warner threw off their arms excitedly, worked overtime to produce nearly 5 million sets of cassettes, and planned to make a fortune on their own Atari 2600 and EA's Xiaobawang game console platform .

It is a pity that due to unexpected events, the North American home video game console market began to show obvious slow-moving phenomenon.

Most video game manufacturers, including Atari Mattel, sell their products in a similar way to traditional toys. Simply put, they let the sellers pay for the order first, and when the sales are no longer available, they sell the remaining products in some form. Product returned.

But this set of operating mechanisms has the nature of pressing goods. Now it has begun to fail, and terminal merchants cannot return the goods to the upper-level channel, so they have to sacrifice their capital for a big fire sale in order to stop losses to the maximum extent. Moreover, this may not be able to be sold, and the gloomy clouds in the market can be imagined.

Seeing that nearly 4 million sets of et aliens video game cassettes were about to fall into their hands, the management of Atari and Warner were collectively in a mess, desperately thinking about remedies, and they couldn't care less about other things.

Of course. At present, the performance of EA's home video game console business in the North American market is not much better, but EA's business is not completely hanged in the North American market.

First of all, the long-term careful cultivation in the Japanese and European markets has played a good buffer role in the performance share contributed by it, and the small-scale Australian and Latin American markets have also formed a benign nourishing effect.

Moreover, EA has also successfully developed the game platform of personal computer. This potential prospect alone can keep Wall Street investors relatively stable in confidence.

In addition, EA has grasped a lot of income from the non-electronic game industry when the market is at its best, which also provides it with a large number of cotton-padded clothes for the winter.

More importantly. Tang Huan, ea's largest individual shareholder and absolute controller, let out the wind very simply. If ea's stock fell below $50, he would increase his holdings without hesitation.

Such a firm statement is enough to ensure that EA can stand firm in this out-of-control industry crisis. After all, the upstarts in Silicon Valley are too qualified to speak loudly in terms of financial resources, so that there is no need to use the Jamina team. Too much scruples.

...

Jemina, who had a successful experience in the development of the Atari 2600, did not expect that his project would burn so much money. Investors who initially took a fancy to his reputation in the industry saw that the stall was getting bigger and bigger, but they could not produce benefits as agreed. They retreated one after another.

It has to be said that this is the most common dilemma entrepreneurs encounter, and not everyone can survive such difficulties.

Therefore, when Tang Huan funded the Jamina team in the form of convertible bonds. Jemina caught hold of a floating log like a drowning man, and immediately hugged him tightly.

Originally, Jemina thought that he would not be troubled by financial problems in the future, but he did not expect that the home video game industry has begun to show a trend of depression, especially the American media, which is extremely exaggerated, clamoring that the;ga;is over, The trend of video games is over, the noise was frightening.

Called into Cupertino this time. Jemina is faintly worried that his project is very likely to face aborted circumstances, and the big bosses have always had a common side of decisiveness and ruthlessness in terms of stop loss measures.

The headquarters in Cupertino is a bit crowded, which can be seen from the berths on the parking lot. No wonder it is said that EA and even Fangyuan Computer Company will move out.

Jamina, who had this thought flashing through his mind, finally parked the car, clapped his hands, and shouted: Come here.

A Cocappo jumped out of the car and ran toward Jamina affectionately.

Jemina loves dogs like his life, almost no matter where he goes, this cocker spaniel will be with him.

Mr. Miner, this is your ID card. From now on, it can play freely in the Cupertino headquarters. The staff in charge of the reception handed over a delicate aluminum alloy pet identification card.

Jamina took it with satisfaction, and bent down to put it on her pet dog, Don't be naughty, I'm going to work first.

Seeing that he was taken away by the professional personnel, Jemina came to see Tang Huan in peace.

The meeting place is not in the office of the chairman of the board, but in the heavily guarded research and development center.

In fact, the working atmosphere in the area where the R\u0026D center is located is quite relaxed as long as they pass the identity check of the security personnel.

Seeing Tang Huan concentrating on playing a new home video game console he had never seen before, Jemina's heart sank. Gein's image quality and sound effects of this game console were exactly what he hoped for. project achieved. To be continued.

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