Rebirth of the Official Business Route

Zhang Ke was sitting at the conference table in a serious manner. Liu Minghui and the others had long since stopped doubting his age. Ye Xiaotong glanced at him from time to time, but he still looked young.

The marketing meeting first summarized the three days of advertisements, and then summarized the cooperation intentions reached as of yesterday. Although there are still nearly two hours before the normal working time, when everyone enters the meeting room, they still hear the telephone answering machine outside constantly being activated.

An exciting start and a morale booster.

Before, if Liu Minghui, Zhou Ping, Yang Yun, and Jiang Wei had any doubts about the office asking them to pay the work deposit, they were completely relieved now.

Back in 1994, Zhang Ke knew very well the characteristics of the development of the digital mobile phone market in various periods in the next 14 years. Shengxin Company was still in the stage of exploring the embryonic stage of the digital mobile phone market.

Zhang Ke squinted at Ye Xiaotong sitting on the side with his chest folded, and he wanted to mention her, but he didn't hide it. Anyway, there are a lot of marketing talents in big companies, and they will soon figure out the characteristics of this stage of the market: We are in the sea. The advertisement published in the Zhouzhou Daily had a head start. Yesterday, more than 600,000 yuan was invested in the cooperation intention. Today, everyone here can tell the consultant with certainty that we are the agent of Ericsson in Haizhou. point, Ms. Ye can help me to testify... This is a very good momentum, but we must be soberly aware that the GH388 currently launched by Ericsson is only an English machine, and many people who got rich early in Haizhou City are illiterate, Semi-literate. I don’t mean to look down on them. They are capable people who can make money, but they are currently the most potential customer group in the digital mobile phone market, which will limit the promotion of GH388. Fortunately, the use of GH388 is not It’s not complicated, but the operating instructions that come with it are not concise and clear, and the translation into Chinese is not up to standard. I reorganized a copy and Ms. Ye helped to review it. If possible, we will make a booklet and give it as a gift... Xu Si handed Ye Xiaotong the GH388 operating instructions written during these days. Zhang Ke does not have a prototype of the GH388 at hand. The operating materials are the original English version collected by Xie Wanqing and translated into Chinese. Of course, the mobile phone terminology that was gradually standardized after 1997 is definitely better than Ericsson's first Chinese operating instructions. It should be easy to understand and conform to the norms.

Ye Xiaotong's understanding of digital communication is definitely much deeper than that of Xu Si, Liu Minghui and others who have just entered the industry, and he can better understand the professional level of Zhang Ke's simplified operation instructions.

Zhang Ke squinted at Ye Xiaotong flipping through the handwritten manuscript in surprise, his rosy lips were slightly parted, his breath was slightly panting, he must have been frightened, and thought to himself: Little boy, let me show you what technical work is!

Zhang Ke pretended not to see Ye Xiaotong's surprise, and said, Miss Ye, do you have any better suggestions?

Ye Xiaotong's eyes dodged for a moment, and it was the first time someone made her dare not look directly at her. After flipping through it roughly, she really couldn't come up with any comments, leaving Zhang Ke there, a little embarrassed.

Xu Si hid her beautiful eyes behind the black-framed tortoiseshell glasses with a smile, and said, Don't be in a hurry to discuss the operation instructions. Our work has a good start, and Shengxin Company has also granted us the agency right. How about Further market development is the next topic of the meeting.

Zhang Ke temporarily let Ye Xiaotong go, and looked back: There are many people who are interested in cooperation, but we need to conduct careful screening. Agents at the regional level have the responsibility to directly develop the market, not just supplying goods to sellers. Yes. For the newly opened market, if you want to succeed, you must find the first batch of distributors. I ask you to investigate the business background of the consultants these days, and those who really express their strong will,

40% are related to the operation and sales of pagers. First of all, they are people in the communication industry and are more sensitive to industry opportunities. More importantly, they have grasped our most important potential customer base at present. A mobile phone is expensive. In this era, it is still a luxury. A relatively cheap pager is a temporary substitute for a mobile phone. Of course, a pager is not that cheap. Pager users need to upgrade their communication tools. There are only two choices of 'big mobile phone' and digital mobile phone, and pager operators and sellers have the resources of these customer groups, which is also the focus of our recent marketing work...

Hearing this, Ye Xiaotong took out the pen and paper from the handbag, and Zhang Ke looked at her in surprise. She just pushed the ends of her hair behind her ears, and there was no embarrassment.

Ye Xiaotong's actions made Xu Si, Zhou Zhouping, and Liu Minghui more confident. Obviously, Zhang Ke's precise analysis of the market made the general marketing manager also have to pay attention.

The rise of what Zhang Ke said, he explained the ideas that have been carefully considered these days: It is true that the market development capabilities of terminal dealers are relatively weak, and they generally can only maintain a fixed customer base. As a successful marketer, It is not enough for us to find dealers. Marketing personnel need to help dealers find new markets. Only in this way can we quickly open up the market, increase the market easily, and speed up the flow of goods. The digital machine realizes the separation of the machine and the card, and the resources of the mobile phone card are collected by the postal system. Hold firmly, this current situation may not change for a few years today...

When the digital network was first launched, mobile phone numbers were issued by post offices in various places, followed by telecommunications bureaus, which were also the predecessor of telecommunications companies. Of course, there is no need to mention this.

...post offices at all levels form a complete purchase and sales system. Motorola is able to occupy such a high share of the communication market by occupying this resource. How to share this resource is the key to developing the market. First, we must ensure distribution Businesses can easily help end users solve the problem of mobile phone numbers. If we choose pager operators and sellers as our sellers from the beginning, they can basically solve such problems in many ways. They should have certain experience in the communication industry. We also need to ensure that other newly added dealers also have this ability...

In fact, after the establishment of the General Administration of Posts and Telecommunications in 1995 and the separation of post and telecommunications, this problem will not become a problem, but there are some restrictions on the digital mobile phone market in the early stage.

...Of course, there are more direct ideas. Presumably some dealers already know this, but I want you to tell the dealers below clearly that the post office is not monolithic, as long as they have the ability to put the counter in the lobby of the post office If you go there, you can share the resources of the post office...

Starting from Zhang Ke's words, the development of Haizhou's mobile phone market has not taken a detour. Direct access to the rental counters in the halls of post offices in various places has become the key to the early development of the digital mobile phone market. In Haizhou, Ericsson and Motorola fought hand-to-hand from the very beginning.

Zhang Ke is not worried about the result of hand-to-hand combat at all, because Ericsson launched the Chinese digital mobile phone in 1995, and Motorola delayed it by a full year. He is not afraid that Motorola will use the upper hand to block this channel. Ericsson's domestic headquarters will also Not to mention high-level public relations, just in Haizhou City, breaking the blockade of the postal system will not cause any major problems, and it can be resolved by asking Miss Wanqing to come forward and hint.

Throughout the meeting, Zhang Ke talked continuously for a long time, until the college students who had been working in the office came to work. At this time, a group of people attracted by the advertisement stood at the door of the office.

Jiang Wei and Yang Yun received the visitors according to the established work procedures, while Zhang Ke and Ye Xiaotong discussed the specific terms of the special agency contract in Xu Si's manager's room.