Rebirth of the Official Business Route

Zhang Ke decided to forget about Wang Xiaobo. Of course it was impossible to forget, but he just put it behind him and didn't think about it.

On the third day of the Lunar New Year, I invited Chen Xinsheng's family to drink tea at a teahouse near Xidan Cultural Square. Xidan is one of the core business districts in Beijing, so it is convenient for Zhou Shuhui, Wan Qing, and Tang Jing to go shopping.

It seems that they met to go shopping, the women were shopping with great interest, Zhang Ke and Chen Xinsheng, two old men, couldn't bear it anymore, so they hid in a teahouse to rest and chat. Novel chapters are updated the fastest

Sitting and chatting with Chen Xinsheng in the teahouse, Zhang Ke will naturally talk about the expiration of Chen Xinsheng's employment contract with him at the end of this year.

The outstanding performance in China is impressive. I think Mr. An Jibo must have high expectations for your retention. Zhang Ke sat lazily on a rattan chair with a bone china coffee cup with exquisite blue patterns and white background. The temperature outside was very cold. It is low, but the sun shines in through the glass windows, and the interior is as warm as after spring.

Now, you can't attribute all your success to your own ability, Chen Xinsheng smiled, Switching someone else to be the general manager of the China region will not have any great impact on the performance... just like Liu Minghui In a modern enterprise, the success of employees is largely the success of the enterprise, not the success of individuals. In terms of personal ability, I believe that many domestic The bosses of private enterprises are all top-notch, far better than us professional managers working in foreign companies. Fiction novel chapters are updated the fastest

It's a bit too modest, but to a certain extent, I agree with your point of view. Zhang Ke smiled and said: Now that the concept of personal leadership is emerging in China, this is another takeaway from Western corporate management. I think this is probably something that some overseas companies abandoned ten years ago, but it is still useful to domestic companies at this time. Most of the domestic private companies are still small in scale, easy to control, and the charisma of personal leadership can play some role .However, no matter how strong the personal ability and leadership charisma are, there are still imperfections. Personal ability and leadership charisma are far from enough for a modern enterprise...

Young Master Ke is really sober...

Zhang Ke smiled. Said: At this time, domestic enterprises are facing huge market opportunities, and leadership and charisma can play a big role, but the development history of Western enterprises tells us: very few people can well control tens of billions or even more. Large-scale large enterprises, what these enterprises need most is not the charisma of the leader-of course, it is not enough if the leader is not charismatic, and it will not be a big problem if there is less-but a company that allows the company to operate stably and continue to develop. This system should extend to every corner of the company's philosophy and culture, personnel, financial and other corporate systems, technical structure, production structure... I have been thinking about how to build this Kumho system these days?

The history of the development of Western companies always lacks bloody and intuitive impressions. Zhang Ke has witnessed a lot of lessons: after some private or state-owned enterprises become larger and stronger,

their leadership. It's not just a matter of pride and complacency. They are often headstrong and can't listen to what others say. Some people will get irritable and impetuous. Their biggest enemy at this time is not their competitors. but themselves.

Zhang Ke talked a lot. Chen Xinsheng could feel that Zhang Ke seemed to examine the current situation of domestic enterprises today from the perspective of the future, of course. This can also be understood as Zhang Ke's long-term vision for the business.

For Chen Xinsheng, before he was 40 years old, he had already lived a brilliant life as the president of the China region, but he was only 40 years old, and he was still too early to retire.

As a Chinese, the room for improvement within the company is very limited. Mr. An Jibo hopes that he can integrate the business of the Greater China region. Yes, the Greater China region will be the region with the most potential for global economic development in the next ten years, but for Chen Xin For students, challenges and growth are no longer strong.

There are also invitations from well-known electronic companies at home and abroad to join. Chen Xinsheng has been hesitating, but Zhang Ke's unofficial invitation made him the most excited.

At this point, Aida Electronics is full of brilliance, but if it goes further down, it will be extremely difficult to reach the height shoulder to shoulder with overseas electronics giants such as China, Philips, and Sony. Compared with overseas electronics giants such as China, Philips, and Sony, Aida Electronics can be said to be far behind in all aspects.

In the past two years, Chen Xinsheng has a deep and deep understanding of Kumho and Aida Electronics. Even if the disc player business is packaged and sold, Zhang Ke did not hide it from Chen Xinsheng; At this time, introducing overseas investment institutions, and organizing and adjusting the company's management structure according to the standards of overseas listed companies, Chen Xinsheng can see something.

Zhang Ke talked about his future plans for Kumho and Aida Electronics in an eloquent manner, saying: I hope that Kumho will eventually become a complete and systematic consumer electronics manufacturer. The straight technical structure also needs to be improved. But what is the status quo that Kumho is facing? The product line is very single, and it only has a series of DVD players. Overseas market: The technical structure is weak, not much better than those assembly companies. Even if a small step is taken in chip design, it may be eliminated by other companies at any time. The production of components is still limited to circuit boards. production... Zhang Ke said, paused, took a sip of coffee, glanced at Beijing's snowy and clear sky, such a sky was very rare for Beijing after the mid-1990s, he put down his coffee Cup, back to the topic just now, This is Kumho's biggest dilemma right now! In the field of consumer electronics, Kumho is just a latecomer, not even a rising star. In the field of electronics industry, it is very difficult to hide any technology. Difficult, if you search the patent, you will know how far it is from the current technical level; it is even more impossible to hide the product technology. After buying a product and taking it apart to have a look, Americans may take three hours to understand the working principle. Only one hour is enough for domestic technicians; of course, it is extremely difficult to bypass these patented technologies and innovate on your own. Faced with hundreds of thousands or millions of patented technologies in consumer electronics, if you want to bypass If you find an innovative way, there is usually no way to go...Where is the road for Kumho? I think there are two directions to pursue together. It is best to directly purchase product technology and product lines, and spend time in industrial design. We all know that it is difficult to keep technology secret. Even if Ericsson launches the latest mobile phone, Kumho can still buy mainstream components, chips, and spare parts. Motorola sells product technology and product lines, and then Assemble a mobile phone with similar performance to Ericsson's new mobile phone. All mainstream consumer electronics products can do this, the only difference is that the cost of producing these electronic products is much higher than that of Kumho. Of course, once economies of scale are formed Afterwards, after the brand has determined its market advantage, the production cost will drop significantly. At this time, we can work hard on engineering application and process design to ensure that Kumho's consumer electronics products will not only lag behind the trend, but also always lead the way Of course, these efforts cannot fundamentally improve Kumho’s position in the electronics industry. Ericsson produces mobile phones and also produces chips. Some of the chips they produce are for their own mobile phones and some are exported. If we buy mobile phones from Ericsson Chips to produce mobile phones, it is destined that the production cost of our mobile phones will always be higher than that of Ericsson's mobile phones. Therefore, we have to develop our own core technology. What should we do if some base technology cannot be bypassed? Then buy it. Buy it in, and we will improve on this basis.

Chen Xinsheng also understood that Zhang Yu sold the disc player business in order to cash out for large-scale technological expansion. The links in the entire consumer electronics industry chain are intricate. The more basic components, the greater the investment. A large-scale integrated circuit The chip production line used requires billions of investment.

I heard Zhang Ke take Ericsson's words: Kumho wants to enter the mobile phone project...

Not only mobile phones, Zhang Ke said with a smile, Kumho thinks that the Idea brand can cover all consumer electronics products. I will set up a large project department under the Kumho Electronic Technology Research Institute, and at the right time, I will The large project department, operation department and overseas operation department were separated to form Aida Group.

The so-called appropriate timing is after the sale of Aida Electronics, which only owns the disk player business? Chen Xinsheng asked.

It's almost that time, Zhang Ke said, The main responsibility of the large project department is to purchase product technology and enrich the product line under the Idea brand, but the large project department has not yet found a suitable executive officer. No suitable executive was found either.

Chen Xinsheng's heart fluttered when he heard this, but he calmed down and asked, I think Su Jindong is suitable.