Rebirth of the Official Business Route

Xie Jiannan, Xie Zhan, Chen Jing, Liu Minghui, Yu Ping and others were resting in the VIP room specially arranged for them by Tan Xisong, but Zhao Siming was nowhere to be seen. Xie Jiannan asked Xie Zhan where Zhao Siming had gone, and Xie Zhan spread his hands: I went to the venue with Manager Yu, but I didn't pay attention to where he went, and he didn't tell me where he was going.

Zhao Jinrong sent his son to the company to train, hoping to become a talent, and Ke Wang's vice president in charge of production and procurement is the official representative of Jincheng. After all, Kewang Electric is on the territory of Haizhou, and they have to rely on Zhao Jinrong, a local snake, for everything. Xie Jiannan naturally wants to help him take care of his son. Novel chapters are updated the fastest

If Zhao Siming hadn't been dropped out of school to enter a work-study school for a while last year, he might be in a big university this year and continue to harm the world.

Xie Jiannan just wanted to call Zhao Siming, wanting him to experience the scene of the press conference together; Zhao Siming pushed the door in from the outside.

where did you go?

Oh, you said that today's evening paper may have reports. I went to buy newspapers. There are no newsstands nearby, so I went a little farther away. Zhao Siming handed over a stack of newspapers, It's not surprising that there are reports in the Beijing Evening News, Qi Lu Why are the evening papers published so quickly? I found a small newsstand, and for the time being, only these two newspapers have reports. Fiction novel chapters are updated the fastest

In the newspaper industry, the editions are made, and the layouts are distributed to various places for printing. Modern communication transmission equipment is advanced, and almost all places are synchronously printed. Zhao Siming is surprised that the Qilu Evening News sold in Beijing will have such a quick response. He is not knowledgeable enough, but he can think of buying newspapers. Compared with his previous life, it is considered an improvement. Xie Jiannan smiled and said, I was just wondering how the evening paper will write the interview at noon?

After watching it, Xie Jiannan regretted watching it before the press conference, it affected his emotions too much. Qilu Daily is better, but Beijing Daily is not so polite. It may be the reporter's professional habit to write news materials as twists and turns as possible. The Beijing Daily reported the incident of Liu Minghui and others in half a page, linking the dispute between Aida's complete abandonment and the sudden emergence of King Ke in the bloody competition for King Biao. In the editor's note, it was pointed out that Ke Wang was suspected of stealing competitors' commercial secrets by digging corners at critical moments.

The Beijing Daily belongs to the Propaganda Department of the Beijing Municipal Party Committee. When Xie Jiannan and Liu Minghui considered that CCTV has the largest media resources, they ignored that the local media also had their own interests. Those contradictions that exist between CCTV.

Just like Aida Electronics invested hundreds of thousands of advertising dollars in the media affiliated to Beijing Daily in 1996, how could Beijing Daily not have its own position when reporting the interest dispute between Aida and Kewang?

Xie Jiannan recalled the scene where all the manufacturer representatives stood up and applauded when King Ke bid for the king's advertisement. At that time, he saw through the gaps among the people that only Zhang Ke was sitting calmly by the side with a vague smile on his mouth,

This somewhat left some psychological shadows on him. I didn't expect bad things to come so fast.

Fortunately, Xie Jiannan thought for a moment, showing a smile that seemed to be pretending to be relaxed, Dealers will not hesitate because of vague concepts of business ethics. There is no need to argue about such issues. The more they argue, the more entangled they become. Then Only then will I fall into that kid's trap.

Will there be any trouble at the press conference? Chen Jing asked worriedly.

Central TV organizes a press conference, will CCTV let others ruin its place? Xie Jiannan was not worried about the following press conference. Consider whether it is necessary to set up a special media public relations department, and use the sharp weapon of advertising to change the position of the local media. At this time last year, Aida Electronics specifically asked Jiang Wei to be responsible for this aspect. At that time, Aida Electronics did not have to worry about anyone deliberately tripping.

Zhang Ke knows that the upcoming press conference will be lackluster. No media reporter will openly challenge the authority of CCTV under their noses and deliberately make things difficult for Xie Jiannan and his group. He has no chance to do this kind of lackluster press conference Thank you Jiannan. The certificate must also be returned to Jian Zhikang.

Fortunately, there is an interview with Aida Electronics, even if it is a very good result. But if he missed this press conference, it would be regarded as Jian Zhikang's dereliction of duty. Although the press conference was lackluster, that was the purpose of his trip with his colleagues. Zhang Ke, Xie Wanqing, and Fu Mo Su Jindong left behind—the media that really want to tap news talents will not be less interested in Aida Electronics than Ke Wang, and everything seems to have so many legends—go to Sanlitun to learn about After what happened today. Call and invite him over for dinner. Accompanied by Ma Hailong, Xu Si and Dong have been discussing matters in T China Company all the time, and went directly to the dining place together with Chen Xinsheng.

Two small cars in the North China office. One car is reserved for Su Jindong and the others, and the other car is for Xu Si, Dong, and Ma Hai to drive to Company T at noon. Zhang Ke, Wan Qing, and Fu Jun will go to squeeze the subway. At this time, the probability of taking a car to Sanlitun is more than half It will be blocked on the road, and the office address of the Chinese company is on the edge of Sanlitun, so of course it is another matter.

The wind has been blowing all day, and the temperature has dropped sharply when I came out of CCTV. The temperature in Haizhou is still 13 to 4 degrees. At this time, the rivers in Beijing are beginning to freeze thickly. When walking towards the subway entrance, people were trembling, squeezed into the subway, but felt stuffy. This is the case in Beijing in winter. If southerners come to Beijing and are not used to wearing a shirt directly under a thick coat, they will find it too cold or too hot outside.

Rushing to the Japanese restaurant where we met the day before yesterday, Chen Xinsheng, Xu Si, Dong, and Ma Hailong were all inside. Zhang Ke went in with the blue printed cloth curtain, rubbed his hands, and walked from the subway entrance. It was very cold. There are radiators, and the work has not slowed down yet.

I'm looking forward to Aida's continued glory for the past year, Chen Xinsheng smiled and stood up to invite Zhang Ke to take a seat. Your move is really beautiful...

I thought Mr. Chen would look forward to it, Zhang Ke rubbed his hands, sat down next to Xu Si, and asked Chen Xinsheng, Which of our moves is beautiful?

Handling of the job-hopping incident. Chen Xinsheng said with a smile, I didn't raise a card all morning, what a stark contrast! It aroused the curiosity of the media, and I was talking on the phone with Zhang Yaping. I couldn't help but want to run away. Go to the scene to see what the hell you are up to. I asked the people in the company to collect some information. Twenty-seven evening papers collected reported the job-hopping incident, and they all tended to sympathize with Aida. Almost all the media will take this position...

Winning sympathy, and winning more people's sympathy, should be said to be a technical job. Zhang Yan said seriously.

Chen Xinsheng smiled, and said: This year, while the media will remember Ke Wang, they will not forget Aida. It's just that Aida has not increased his popularity.

It's a little bit more. Zhang Ke took the menu passed to him, Speaking of it. Before Kewang's advertisement was officially broadcast on CCTV, the hype during this period had the greatest impact on dealers, so love Tatsu also needs a certain degree of hype, compared to the crazy bombardment of the world, I prefer the subtle influence of sneaking into the night with the wind...

Ke Shao also intentionally exposed a loophole, Jiang Xiu did not accompany. Zhang Ke laughed, Jiang Daier is the image of Aida Electronics, and Aida wants to compete for the bid king. How can I not bring Jiang Daier to promote it The reasoning: Jiang Xiu has her own affairs, there is no need to bother her with unnecessary facts, and it cannot be said that there are no loopholes. Everyone has his own blind spots in his thinking. In his blind spots, you just reveal a hundred flaws. , he can't see it either.

Dead corner of thinking?

Excessive faith in market instruments.

not worth! Chen Xinsheng also made this assertion with certainty.

Zhang Ke smiled, of course he wouldn't directly admit that he intended to cheat King Ke, as long as everyone knew it in their hearts. He smiled and said: Now go to the streets of Beijing. If you pick a hundred people, there will be about 80 people who know Aida Electronics. It is really unnecessary for Aida Electronics to spend so much money to increase its popularity by a few percentage points. It is necessary to maintain the current popularity. Yes, the bid price should be lower. Of course, Aida Electronics will also consider selling. As Mr. Chen said, it is not worth it to Aida. The marketing department of Aida should pay more attention to the issue of reputation. Aida needs to cultivate Consumer loyalty, Aida’s goal is not just to sell DVD players.”

Chen Xinsheng thought about it for a while, and said: I have met many people. It's not that there are no one who realizes this, but don't Chinese people pay attention to the unity of knowledge and action? I have little knowledge and have not met anyone else.

The combination of theory and practice... Zhang Ke said with a smile.

I'm really looking forward to Ada's continued brilliance... Chen Xinsheng said, There are some things that I shouldn't ask now, but I can't restrain myself. I can't restrain myself today. I think King Ke will grab Ada's land next. Channel dealers, how will Aida deal with it? Price war? Chen Xinsheng knows Aida's cost advantage, and knows that price war is undoubtedly the sharpest card in Zhang Ke's hand. Kewang and other second- and third-rate DVD player manufacturers cannot pass At present, only Xinke can barely keep up with this card.

In order to break the market monopolized by the two companies of decoder boards and Scoopers, Shinco Electronics found a Taiwanese company in Silicon Valley to develop decoder board technology. Shinco Electronics itself has strong technical strength in circuit design and system control design. Now, Aida wants to take the initiative to fight a price war, and Chen Xinsheng estimates that only Xinke can barely survive until the day when the monopoly of decoder boards is broken.

Price war, take advantage of cost advantages, drag down all competitors? Zhang Ke shook with a smile, It's not that Aida doesn't want to be a price butcher, but this price war really doesn't have much aftertaste, even if all competitors It’s broken down, occupying *10% of the market share, and it’s about to be eliminated before it starts to enjoy monopoly profits. At this time, the most important thing is to make money in muffled sound. They want to fight a price war, and Aida just needs to keep up. There is no need to have trouble with money in everything.”

The monopoly of the decoding board is only two years at most, and there may be only one year left at the earliest. Zhang Ke does not say, Chen Xinsheng must understand, that is to say, Zhang Ke's biggest cost advantage can not be maintained for a long time , To take the initiative to be a price butcher means that you can't live with money. Zhang Ke will never regard Ke Wang as his main competitor.

Then Aida has other preparations? Chen Xinsheng asked.

Is there really no patience at all? Zhang Ke asked Chen Xinsheng.

Hehe... Chen Xinsheng smiled. He still hopes that Zhang Ke will reveal more details to him. Zhang Ke wants to make a joint venture with the movement. Without some more specific confidence, it is not easy for him to do it with those big-nosed guys in the headquarters. Work.

In half a month, Aida will organize a dealer meeting, and I will invite Mr. Chen when I think of it. There will also be Mr. Zhang Yaping from Philips, Mr. Aimer from Skopel, and Sony. I will also write...

There's still half a month left. Chen Xinsheng patted his forehead in distress. Aida used his trump card at the dealer meeting to prevent the loss of dealer resources. cell's.

Chen Xinsheng is very much looking forward to Aida's continuation of the previous year's glory. When he said this the day before yesterday, he was not quite sure how Aida would react at the CCTV Advertising Investment Conference. It was the anomaly in the morning of the advertising and investment promotion conference that aroused his curiosity again. It made him look forward to Ada's future glory even more.

It has been a year and a half since I have been in contact with Zhang Yan, and this year and a half is also the time for Aida Electronics to gradually shine. Chen Xinsheng himself is very hopeful that the company and Aida Electronics will jointly establish a movement factory.

Mr. Chen can't wait, why don't I invite you to visit Haizhou tomorrow? Zhang Ke narrowed his eyes and said with a smile.

Are you sure I can see something worth looking forward to? Chen Xinsheng asked.

Who knows how high your expectations are, Mr. Chen? Zhang Ke smiled, But Ke Wang's people will visit you, and you won't come out to entertain them?

The manager of the components department is in charge, so I'll be lazy for a while. Besides, I can visit Kewang Electric smoothly when I go to Haizhou. Chen Xinsheng smiled, I haven't heard of Kewang Electric before, will you Will it look like the first time I saw Ada?

Entered into a close agreement with Skopper to share the decoder board market equally. The basis for the equal share is the market share statistics of major DVD player brands made by the Electronic Industry Magazine every month. Restraint is needed in front of other DVD player makers. The most important thing for the two companies right now is not to compete with each other. And we must try our best to suppress the third party to squeeze into the decoder board market.

In order to persuade to restart the research on the decoding chip, Zhang Ke tried every means to contact Mr. An Jibo, the chairman of T, and Chen Xinsheng was entrusted by An Jibo to visit Aida Electronics. At that time, Aida just bought the Shengda Electronics Factory, which originally only produced fake and inferior radios.

Zhang Ke said with a smile: To be honest, Kewang is better than Aida at that time, maybe it's better. A large area has been enclosed, but all of them are assembly factories.

Chen Xinsheng smiled. No comments.

Although there are dissonant voices. But starting tonight, it will definitely be the focus of the national media's attention.

I don't know if all the staff of the Haizhou Municipal Office in Beijing have been dispatched to give Xie Jiannan and the others a boost. At this time last year, Luo Jing, the director of the Beijing Office, ran around, which was quite touching. As far as Zhang Ke knew, representatives from Philips, Sony, and Scooper all went to visit Xie Jiannan. Although Chen Xinsheng did not come forward, he still asked the manager of the component department of the Chinese company to visit Xie Jiannan.

Personal friendship belongs to personal friendship, and business belongs to business. Although Chen Xinsheng is not optimistic about the future of Kewang, it is undeniable that Kewang Electric will be one of the hottest electronics companies in the next year, and that is the big customer they must compete for. Kewang should also be able to enjoy the same discounts as Xinke and BBK on these two key components.

As for the agreed price with Aida, it is still highly confidential between the two companies. Even if the agreed price is abolished, the two companies will not decipher it in ten or eight years. There is no doubt that it is openly exposed, and once it is leaked, it will cause strong protests from other companies.

Zhang Ke asked Su Jindong and Zhao Haizhou to watch for another two days, and Ma Hailong stayed to fight and see the media's reaction before making a decision. He and the others returned to Haizhou by plane at nine o'clock the next morning, and invited Chen Xinsheng to accompany them.

The last time Chen Xinsheng came to Haizhou was when Tate Optoelectronics Research Institute moved into a new research building from the temporary office address borrowed from Aida Electronic Components Branch. It was before the Spring Festival of 1996. At that time, Yilong The electronic industrial park in the southeast of the town has just taken shape. In the past nine months, today's electronic industrial park has been built with a scale of 4,000 mu. In addition to decoding boards and cores, the electronic industrial park has covered the production of DVD players. Kewang Electronics also built their assembly workshops in the electronics industrial park, and Zhang Ke naturally couldn’t stop this. In addition to Kewang, there are two larger assembly companies stationed in the park. There are also some DVD player assembly factories in Haizhou, which are purely counterfeiting other DVD player brands, mainly fake Aida, so naturally they will not enter the park; besides these, there is also Shao Zhigang's multimedia factory specializing in the production of CDs.

It has almost formed a complete industry of DVD players! Chen Xinsheng said with emotion.

There is no movement, and the decoding board cannot be produced. This is still far from complete. Zhang Ke said with a smile.

The tallest building in the Electronics Industrial Park is the six-story staff apartment built by Aida Electronics in the west of the industrial park and adjacent to the Electronics Industrial Park. Standing on the top roof of the staff apartment, you can have a panoramic view of the entire Electronics Industrial Park.

In addition to the completed factories, the electronics industry has cleared another four to five thousand acres of land in the east. It is foreseeable that in the near future, Haizhou's brand DVD player production will account for 50% or even more than 60% of the domestic market share. The land will soon be filled.

The south side of the Aida Electronics factory area already has thousands of acres of clean land, which is reserved for the development of Aida Electronics. Aida Electronics has bought 200 acres of land reserved for them in the southern part of the city to build a factory building.

Standing on the top floor of the staff apartment, Chen Xinsheng saw that the office building and factory buildings were almost completed, and asked Zhang Ke: What is Aida Electronics planning to do there?

After the completion, the components branch will move in.

Aida Electronic Components Branch is currently located in the factory area on Chengshan Road. The factory area is compact and unique. After expansion, the scale is less than 80 acres, but it is more than enough to produce the circuit boards required by Aida Electronics. It is necessary to build a new factory area that is more than twice the size here. Besides, the components branch moved to the new factory area. What will Aida invest in the old factory area for? Currently, the technology company is still there, with a tall and spacious factory building , it is useless to do research; Chen Xinsheng asked with a smile: Has the movement factory been counted?

Oh, Aida has other plans. If the project of the core is not in place, we will consider a handheld learning machine project. In fact, if the project of the core can be negotiated, Aida will also use the handheld to learn years ago. machine, which can be extended to many products such as handheld computers. Surface reading, single-disc movement, as long as you are determined to follow us, I think these factories can be used immediately.”

Can Aida keep up with the technological conditions of the laser reading head?

Sometimes, the theoretical technology of some products is not difficult to master, but the process conditions of domestic factories are poor, and the quality of the products produced is unstable, and they have no strength to compete with overseas manufacturing giants.

Zhang Ke said: In this regard, the component factory has been improving. Of course, there are still gaps, and we need to send someone to guide us.

Ke Shao is really sure that he can impress me. Chen Xinsheng laughed.