Rebirth of the Official Business Route

What is the concept of 350 million yuan, just for the 5 seconds after the news broadcast, so much money in a year?

The brilliant achievements of Aida Electronics in the past year prove that this is almost only a short 5 seconds in the value of corporate brand expansion. Xie Jiannan is also convinced that the value of Biaowang is not only after the CCTV news broadcast The 5-second advertising period also means that the next year will have the right to speak in the entire industry. Not only will the three companies in the same industry enter the golden advertising period at the same time, the most important point is that CCTV will definitely invest a huge amount of money for its own interests. Media resources hype the concept of Biaowang, Xie Jiannan heard this sentence from Liu Minghui: The hype of the concept of Biaowang is a necessary means for the operation of CCTV's advertising resources market, and it is a gorgeous move by CCTV for their own advertising resources. Large-scale publicity, and the public information resources owned by CCTV are unimaginable by other local media. Novel chapters are updated the fastest

These words were all heard by Liu Minghui from Zhang Ke. Of course, in order to elevate himself in front of his new boss, he naturally took these understandings as his own understanding, which is human nature and understandable.

Xie Jiannan also had to admit that although Liu Minghui lacked in bearing, he had deeper insights into market operations than he did. Chen Jing only came into contact with Liu Minghui after flying back to the mainland from Hong Kong on November 5th. She returned from studying at the Bocconi Institute in Milan, the most famous business school in Europe last year. She has very rich theoretical knowledge, but the real domestic market It also made her feel puzzled, and the advanced theoretical knowledge she had learned could not effectively guide the practical work, which made her feel useless. After several exchanges with Liu Minghui, some problems became clear and I benefited a lot. Naturally, Liu Minghui, an elite type who graduated from a second-rate university in China but grew up in domestic marketing practice, is highly respected and recognized. Wang is the director of the marketing department. Naturally, it will be influenced by Liu Minghui. Fiction novel chapters are updated the fastest

No matter what the needs are, Liu Minghui will not elevate Zhang Ke's image, and attribute Aida's current glory to Zhang Ke's luck in recruiting a group of talents who can be called elites in the industry. For production, Jiang Wei for finance, Zhou You, Yang Yun—including him Liu Minghui—for the market, Su Jindong governs the overall situation. The joint efforts of all kinds of people have contributed to the current glory of Aida Electronics.

Xie Jiannan, Chen Jing, Xie Zhan, Zhao Jinrong, Zhao Siming and others were all incredulous and extremely surprised by Kumho's success. They could use various channels to investigate various information about Kumho. Zhang Ke is a man who looks at flowers in a fog.

Zhang Ke's various words and deeds are too puzzling, and his actions are still quite high-profile, bodyguards, sports cars, etc., among all kinds of beauties; as a young man who masters such a huge wealth behind the scenes. But it was too quiet.

Modern society is an open society without deification. It is impossible for a sane person to worship his kind without restriction, but they have to find a reasonable explanation for Kumho's great success. This has always puzzled them. Liu Minghui's remarks are very suitable for the answer they need most in their hearts: Zhang Ke is young and mature,

It is true that he is talented, but his greatest success is that he was lucky enough to recruit a group of people who are worthy of the elite in the industry.

Liu Minghui deserves to be the founder of Aida Electronics, and Zhang Ke can't deny this. He still invited Dong and Su Jindong from Anhui to Haizhou.

Su Jindong and Dong successively served as the presidents of the two companies, and both successively held shares in related companies. They became multi-millionaires in less than two years in Haizhou; Zhou You served as the president of Shin Kong Paper, although the annual salary was only 300,000. But he has his own shares in Xinguang Paper, Aida Electronics and other related companies; Jiang Wei is the vice president in charge of finance, and has received an equity incentive once. From the history of the establishment of Aida Electronics, Yang Yun and Zhou Ping both arrived at Aida Electronics later than him, and at this time they were also responsible for a first level department. Getting equity incentives is also a matter of time. Take the current profit level of Aida Electronics. Even a small part of equity incentives means millions of wealth.

At this time, Zhang Ke asked Liu Minghui to take charge of a secondary department.

Liu Minghui who complains like this is indeed easy to arouse the sympathy of others. Chen Jing also thought that Liu Minghui was a little too talented to be in charge of only a secondary department, not to mention that Liu Minghui had made great contributions to the success of Aida Electronics today.

Of course, Chen Jing and Liu Minghui have been in contact for the past few days, but these few days of contact have made her understanding of Zhang Ke more complicated: a young man with amazing business talent, with a handsome and charming face, almost It can be called perfect, if the temperament is not so narrow. Zhang Ke's performance today disappointed her even more.

That day, Zhang Ke came back from Hong Kong, what did he say in your office? At the time agreed with Tan Xisong, Xie Jiannan stood up from the cement gray sofa in the VIP room of CCTV Media Center Building, and asked Liu Minghui intentionally or unintentionally. One sentence, but his hands didn't stop, and he handed over the packed materials to Chen Jing, asking her to hold them for him.

Liu Minghui's heart trembled, and he remembered the words Zhang Ke said after closing the office door that day: If I don't rush back from Hong Kong, how can Ke Wang know how important you are to Aida? You do it for Aida. For such a great contribution, I want to give this gift to you... Afterwards, it was just chatting for more than half an hour. Naturally, I couldn't tell Xie Jiannan the truth about this kind of truth, and no one would believe me if I told it. Liu Minghui forced a smile and said: It's nothing more than words of persuasion, but in the end it's a little tearful. You must have seen what Zhang Longtian did...

Oh? Xie Jiannan smiled slightly, and Zhang Longtian's behavior seemed to indicate that Liu Minghui's departure hit Aida's sore spot.

Will CCTV make concessions? Chen Jing had no idea about the next bargaining with CCTV. She and Liu Minghui accompanied Xie Jiannan to sign an agreement with the advertising information department of CCTV.

That's for sure, Xie Jiannan said confidently. He agreed with Liu Minghui's words: In a sense, CCTV hopes more than anyone else that the company that won the bid will achieve miraculous market success. , Let all enterprises across the country see the magic of CCTV advertising. He turned around and pinched Chen Jing's tender cheek affectionately. CCTV will never do something that smashes its own brand. This is the bottom line of CCTV. As long as you know the bottom line of CCTV, you can cooperate with CCTV like fish in water.

Unfortunately, Xie Jiannan didn't know that his opponent this time was not Tan Xisong, director of CCTV's advertising information department. It is still Zhang Ke lurking behind.

CCTV has long intended to compensate the thirteen manufacturers that won the bid in the morning, but the advertising resources to be compensated are limited and need to be distributed among the thirteen manufacturers.

If the other 12 manufacturers don't know the fact that CCTV can still bargain, CCTV will definitely give Biaowang as much resources as possible, and Xie Jiannan doesn't even need to work hard on his own.

Now, among the thirteen manufacturers, who doesn't want to get more advertising resources?

Crying children have milk to eat, and everyone has come to CCTV to grab the advertisement of the king of bids. How can they fail to understand this simple truth.

Tan Xisong also plans to go to the scene to take a look after the matter here is dealt with, and the concluding speech is also prepared. But what she saw made her want to go crazy. It seemed that each of the thirteen manufacturers had grasped the weakness of CCTV and refused to give in easily. Tan Xisong had no choice but to instruct the postponement of the press conference scheduled for dusk, but with thirteen manufacturers one by one, even if it took a month, they might not be able to reach a conclusion. In the end, the director kissed the board and urgently removed some of the secondary prime advertising time slots that had been scheduled for bidding in the afternoon to increase the compensation for these manufacturers, but the specific compensation must be determined by the CCTV advertising information department. If the manufacturers do not compromise, the stage Would rather cancel the bid.

Of course, CCTV has such great confidence. It also stems from the fact that when Tan Xisong had lunch with Xie Wanqing at noon, Xie Wanqing expressed doubts about the financial strength of Kewang's winning bid, implying that Kewang Electric would not be able to afford the cooperation with CCTV. Aida Electronics is willing to take over and cooperate with CCTV. According to the cooperation plan last year, Aida Electronics can bid more than 200 million yuan.

Well, given the current situation, Tan Xisong will not have no doubts about Aida Electronics. But the senior manager of the marketing department of Aida Electronics pulled people to Kewang Electric. It is also a fact that it does not mean that other manufacturers have no smart people.

Tan Xisong could only forcefully ask Ke Wang to accept the cooperation plan between CCTV and Aida Electronics last year. Otherwise, she would not be able to appease today's situation.

That's right, it's completely a cooperation plan between CCTV and Aida Electronics in 1996, but Aida only paid less than 80 million for this, and Ke Wang now has to pay 350 million a year later. This was far from the expectation of Xie Jiannan and others. It was delayed until five o'clock in the afternoon before CCTV retreated in terms of payment.

The cooperation plan with Aida Electronics, the advertising fee is paid monthly, Kewang pays 80% monthly, and the balance is settled before the next advertising investment conference. This plan can only slightly alleviate Kewang’s early stage.

CCTV is not afraid that any company will renege on its debts. Of course, if this company goes bankrupt, this issue can only be left alone.

Ke Wang was relieved, and the remaining 12 manufacturers had a reference standard. CCTV compensated more advertising resources than they had imagined, and they were all very happy to sign the final agreement.

Tan Xisong breathed a sigh of relief and wiped his sweat, but he was thinking that next year's advertising and investment promotion conference should prevent this situation in advance. Last year, Aida Electronics was caught off guard, but this year they will make trouble together, but they don't know what it will be. One of Taili's excuses for taking her down from the position of director of the advertising information department in the future.

Tan Xisong had no way to rest. The investment promotion conference in the afternoon was coming to an end, and she couldn't take care of it at all. A deputy director of the station was in charge, and she had to start arranging the press conference.

Xie Jiannan, Liu Minghui, and Chen Jing returned to the VIP room specially prepared for them by CCTV. After a while, Xie Zhan and Yu Ping came back from outside. , I really don’t know what they are planning...

What's the matter, they've been here all afternoon? Xie Jiannan asked in surprise, it's impossible for Aida Electronics to completely give up CCTV's advertising resources.

They made a move. They were the first to raise their placards during the 30-second commercial period at the beginning and end of the TV series at eight o'clock, and they directly quoted 26 million yuan. It's so fucking evil. No one raised their placards to compete with them. ;The same is true for Xinke Electronics' placards. They directly shouted a price of one and a half high or not high, and no one competed with them. In addition to the opening and ending of the TV series at eight o'clock, Aida Electronics also won the sponsorship of several CCTV programs Commercial advertisements, sponsor advertisements for the Spring Festival Friendship Gala, they also took one away, but the investment promotion conference in the afternoon did not see the bloody atmosphere in the morning at all. Aida Electronics won these advertisements, and the total bid was only 60 million, which was higher than what they bid last year. CCTV still has little money. Xie Zhan went to the venue in the afternoon to see what Aida Electronics was doing. Seeing the calmness and coldness of the venue in the afternoon, remembering that in the morning, their Ke Wang almost rushed out of the siege under the rain of broken corpses, and the excitement of winning the bid queen was washed away by half. It's not that he doesn't understand the reason - the most powerful manufacturer is no longer here, and the silence of Aida Electronics in the morning not only puts a lot of psychological pressure on Kewang, but also puts a lot of pressure on other manufacturers, plus the advertising resources in the afternoon auction Relatively rich, Aida always pays a high price when he makes a move, expressing a very strong desire, natural people are not willing to come out and compete with Aida-he does not understand these reasons, but he is just a little unwilling.

Xie Jiannan patted Xie Zhan on the shoulder lightly. Said: Zhang Ke is a difficult person. You didn't know it on the first day. The next time is the time to cheer up. There are too many things to do, and Zhang Ke must be prevented from stumbling behind his back. I think the next period of time will not be easy for everyone. I say this. It is also to vaccinate everyone, don’t blame me for pushing you too hard.”

Xie Zhan said: It's about the market. I just let go. I was responsible for increasing the monthly production to 100,000 units a year ago, but at least there is still a shortage of funds. The spare parts suppliers in Haizhou are all fucking with Aida. If you wear a pair of trousers, you can buy things, but they all require payment in advance, not to mention suppliers such as China, Scooper, Sony, and Philips, so we can’t spare a penny in the procurement process,” Xie Zhan mentioned this He just got angry. When he was making a learning machine, which supplier didn't give him more than three months' payment? However, Aida Electronics trades with these suppliers in cash and in stock. At this time, Kewang can be more powerful than Aida’s suppliers. Liquidity, that is to say, this 100 million, you have to prepare it for me immediately, and the production will be 200,000 units in the future, and the working capital for production alone will be 400 million...

To some extent, machine assembly manufacturers are similar to the concept of shanzhai factory more than ten years later. In fact, there are so-called door panel factories and shanzhai factories at this time, but they are not widely known. The investment in fixed assets is quite limited, but the demand for working capital is relatively large. If Kewang cannot take money from suppliers, the financial pressure will be even greater. Chint and Jincheng jointly established Kewang to produce DVD players, plus Xie Zhan's personal funds and Haitai's investment, the total capital is less than 100 million. Xie Jiannan plans to do a big job and get Chen Jiashan to buy shares. Two hundred million. The Xie family holds 49% of the shares, Daya Group 20%, and Jincheng about 31%. A total of 200 million yuan was injected before and after. In addition to the necessary investment in fixed facilities, the main funds and previous profits were invested in channel construction and market promotion. The production working capital required for one and a half months was about 30 million yuan, and there were still 80 million yuan left. Xie Jiannan is firmly in his hands with tens of millions of liquidity.

In order to support the development of Haizhou's electronics industry, Zhang Ke not only provided technical support, but also prohibited the finance from defaulting on the supplier's payment. In addition, when selecting a supplier, in addition to inspecting the quality of the final spare parts, it also participates in the production management of the supplier - the managed supplier cannot guarantee a stable supply of products with reliable quality - prompting Supporting manufacturers will upgrade together with Aida Electronics.

In addition to the two core components of the decoding board and the movement, Haizhou City has formed a complete supply of spare parts. If Kewang does not use this supply of spare parts, he will go to Guangdong to find spare parts suppliers. The delivery cycle will be extended by five to seven days, transportation and business costs will increase, and the quality control of spare parts will be inconvenient, which will also increase additional costs.

With the help of Haizhou spare parts supply bag, there is no doubt. Xie Jiannan put a finger on his chin and said: You said that the suppliers all wear the same pants as Aida. We must prevent Zhang Ke from using it to us. Trip, it’s okay to say that the output was small in the past, but it will be different in the future. If Aida sweeps up the goods from these suppliers, even if it just sweeps away the most common screws, it will be enough for us to cry for a few days. The spare parts , we can't just rely on the local supply in Haizhou, Zhongshan, Guangdong, we have to improve it quickly...

It has been more than a year since Chen Jing returned from her studies. She once wanted to work in Haitai, but later stayed in Daya to help her father, Chen Jiashan, participate in the brand management of Daya Group. Jing went to practice, and she was not allowed to dictate what reforms to make, thinking that her experience was not enough to cope with the complicated domestic market. It was probably in the past few days that she really realized the dangers of the business war.

Xie Zhan said: This, I know, it's almost done. I'll take another trip when I have time. Our weakest point is still the circuit board. Aida designs and produces the circuit board by himself...

Regardless of the decoder board and movement, circuit design and system control are the most important technical tasks in the DVD player industry. The main quality problems of DVD players lie in the rationality of the circuit design and the stability of the circuit board.

In order to monopolize the production of decoding boards and cores, Scooper and Philips sell not only decoding boards and cores, but also circuit design and system control solutions that match the decoding boards and cores, almost including several of the current market. There are also specialized electronics manufacturers that produce circuit boards for DVD players, and Haizhou also has them. Although Aida Electronics does not need circuit boards, and even has extra circuit boards flowing out, Haizhou has other than Aida and Kewang. In addition, there are more than a dozen DVD player assembly manufacturers. It is believed that after Kewang wins the CCTV bid, there will be more DVD player assemblers in Haizhou.

The production of DVD players has been simplified to the point that as long as there is money to hire two or three migrant workers, it can be produced. The simplification is simplified, but the consequences are also obvious: it will suppress the enthusiasm of DVD player assembly manufacturers for technology research and increase the production cost of DVD players. of floating.

Aida and the Tate Optoelectronics Research Institute, a joint venture, also make a profit by selling system control solutions that are matched with decoder boards. Although the profits cannot be compared with Aida Electronics, no matter how thin the mosquito legs are, there is still some money to scrape off.

Xie Jiannan also has to admit that Aida Electronics has a strong strength in system control programming and circuit design, and accepts that Aida Electronics has a certain cost advantage in this regard, but he does not think this is the key factor in the current market competition. However, it is indeed necessary for King Ke to strengthen this aspect.

After all, Ke Wang lags behind Aida for a full year, and there are many deficiencies everywhere. Xie Jiannan will not lose confidence because of these.