Rebirth of the Official Business Route

The first 5-second advertisement between the news broadcast and the weather forecast was won by Kewang Electric at an astonishingly high price of 350 million, almost 4.5 times that of Aida Electronics last year. There was thunderous applause.

This was the most heart-stirring and the first hammer of the 1996 CCTV Advertising Investment Promotion Conference. This hammer made people's blood boil, and the bidding for the remaining 12 5-second advertisements in this golden age was higher than expected. The movie is much bloodier.

In the middle of the 1990s, people still listened to the nonsense in the news broadcast, and people’s entertainment programs were still very limited at that time, and the TV programs were not very rich. Almost all provincial and municipal TV stations would transfer their 7 o’clock slots. CCTV's news broadcast makes the 65 seconds between the news broadcast and the weather forecast the most valuable golden advertising time, even if it is the most valuable golden advertising time in the world. After all, it covers a quarter of the world. A population market. w Novel chapters are updated the fastest

According to the bidding rules of the CCTV advertising information department, the manufacturer's bidding price cannot be lower than the top 13 among all shortlisted manufacturers, and the top three manufacturers in the same industry can squeeze into this time slot, except for Kewang who has already won the first one. In addition to the 5-second commercial, there are eight shortlisted DVD player manufacturers who are destined to fight for the remaining two places in the electronics category. w Fiction novel chapters are updated the fastest

BBK won the second 5-second ad in the electronic category with 158 million, and Aiduo won the third 5-second ad in the electronic category with 140 million. In the past history, after Qinchi Distillery won the bid with a high price of 320 million yuan, none of the top three electronics manufacturers bid for 100 million yuan. Now, the bids of each of the three electronics manufacturers are far more than 100 million yuan. , and can only complain that Aida Electronics has brought too dazzling light in the past year.

The competition among other industries is relatively small, and the five shortlisted liquor companies brought some minor events. Gujing Gong Liquor and Yijiu, represented by Wang Xiaojin, rose up. Liquor ranks first, Tanghe Liquor ranks second in the liquor category, and the bid price of the third liquor company fails to enter the top 13 in the total price list and is eliminated. It took a whole morning to complete the bidding for the 6-second golden advertising period between the news broadcast and the weather forecast. The lowest bid was 82 million. The bids from 13 manufacturers were all last year. The price paid for advertising.

The total bidding price of the 65-second golden advertising period exceeded 1.5 billion.

Tan Xisong felt exhausted after personally presiding over the bidding of the King's Advertisement. Although the subsequent bidding was left to professionals to preside over it, she was still restless sitting on the rostrum. This state of extreme excitement is quite exhausting, and she had to entrust someone else to do the concluding speech at the half-time investment promotion conference in the morning.

Corresponding to the igniting of the blood of the manufacturer representatives at the venue, the enthusiasm of various newspapers, TV stations and other media outside the venue was high. Kewang Electric's bid price of 350 million bids far exceeded the previous media predictions, and the previous media Aida Electronics, which had the most high hopes, actually spent the whole morning, and the manufacturer representative, who was said to be the president of Aida Electronics, squinted his eyes and dozed off all morning.

On the eve of the CCTV advertising investment promotion conference. The high-level collective of Aida Electronics Marketing Department Kewang Electric. It's too easy to make dramatic associations.

Although before the investment promotion conference, many media reporters interviewed Liu Minghui, who had already jumped to Kewang Electric as the director of the marketing department, for this matter. But only at this time can we be sure that this is the hottest topic in the Biaowang series of reports.

The little-known Kewang Electric was the biggest surprise in CCTV's advertising and investment promotion conference this year - it seems that the bid king companies in the three investment promotion conferences are all dark horse companies that were not predicted by the media - this is naturally the focus of the media's most attention.

The marketing team of Aida Electronics betrayed to the enemy on the eve of the CCTV advertising investment promotion conference, becoming the biggest dark horse of this year!

The most competitive place—it is rumored to have come to Beijing with a huge amount of bank acceptance bills—Aida Electronics has not raised its cards all morning. What kind of inside story is behind this?

Curiosity scratched the heart of the media and made it extremely itch and excited.

What's more, Aida Electronics and Kewang Electric are both companies in the same place. Not even every media reporter present knows where Haizhou is located?

During the noon break of the Investment Promotion Conference, media reporters stared wide-eyed at the manufacturers' representatives filing out of the venue, for fear of missing every newsworthy figure.

At this time, reporters from CCTV who were able to enter the venue had already started a brief interview with representatives of Kewang Electric, Aida Electronics, BBK and other manufacturers inside. . Protest against this behavior of CCTV.

The staff of CCTV guarding the entrance of the venue naturally ignored it. The time available for interviews at noon is so short, it is natural to meet the interview requirements of CCTV's own people first. After the investment promotion conference, there will be a special reception. The person in charge of the order of the venue saw that there was a lot of noise outside. He didn't stand up to explain anything, and he didn't communicate with the reporters outside the venue. He directly transferred the guards inside the venue to the door and blocked the entrance and exit of the venue.

Aida Electronics did not make a move to compete for the advertising resources between the news broadcast and the weather forecast. It does not mean that there will be no advertising resources with CCTV next year. Dozed off.

This time, Zhang Ke led so many people here, each with a division of labor: Su Jindong, as an official representative of Aida Electronics, participated in the investment promotion conference to deal with media interviews; Xie Wanqing came to the stage as one of the behind-the-scenes bosses of Aida Electronics Contacted the senior management of CCTV to discuss cooperation in marketing next year. Tan Xisong is also a woman with intellectual beauty, and it is always better for women to deal with women; Although he is not afraid that Philips will get stuck, but as long as he can confuse them, Zhang Ke considers that their side should invest in the name of Yuexiu Company. The previous agreement with the company was also carried out in the name of Yuexiu Company.

The biggest suspense is gone, Xu Si, Dong and Ma Hailong left the venue first, and they drove to the company for a formal visit without time to have lunch together.

Xie Wanqing and Liu Haiyan, the manager of the brand operation department, visited Tan Xisong yesterday, and Tan Xisong was also full of doubts all morning: Why didn't Aida Electronics raise the placard? Naturally, Xie Wanqing was invited to have lunch together, hoping to further understand Aida Electronics' intentions.

In Tan Xisong's opinion: It is impossible for Aida Electronics to have no money. It is also impossible not to pay attention to the advertising resources of CCTV, nor can it be said that the position of Aida Electronics in the domestic market has been stabilized as a rock.

The three of Su Jindong made an appointment with the reporter of CCTV to conduct an interview in a corner of the venue. The two reporters of CCTV were quite slow. nutritional issues. Naturally, Su Jindong couldn't say that he should reflect on the concept of CCTV's Biaowang, or that the value of Biaowang's advertising was seriously overestimated, so he could only deal with it perfunctorily.

Zhang Ke was only accompanied by Fu Jun, and he was not in a hurry to leave the venue.

Not only Kewang Electric, but also BBK, Aiduo, Gujing Gongjiu and other manufacturers on the list all have CCTV reporters to conduct interviews. Naturally, the group of Xie Jiannan received the most attention.

Zhang Ke only thought it was a good show, so he was naturally reluctant to leave. Apart from them, there were also some manufacturer representatives who were not in a hurry to go out for dinner. Watch the scene of interviews given by manufacturers on the list.

Seeing Ji outside the venue and the CCTV staff get up at the entrance of the venue. Zhang Ke almost looked down and laughed.

Not to mention the mid-1990s, until more than ten years later. CCTV has been unable to straighten out its relationship with the local media, and the bossy style of CCTV has made the local media quite unhappy. Although Zhang Ke doesn't know when this emotion arose, he is sure that it will not be later than 1996.

In the past history, after Qin Chi won the CCTV advertising bid king for the second time with 320 million yuan, the first to question it was the local media in Beijing. He remembered that two journalists from Beijing TV station sneaked into Weifang, Shandong for on-the-spot investigation More than twenty days. Ruthlessly stripped off Qin Chi's glamorous and glorious landmark king's coat. It exposed Qin Chi's extreme production and sales, and the fact that Qin Chi bought low-quality bulk liquor from Sichuan and sold it at a high price after blending. In less than a month, the follow-up media from all over the country threw out a large number of exposing reports, poking Qinchi Winery to pieces. The glory of Qinchi Winery burst like a colorful bubble in an instant.

The immature characteristics of the consumer market in the 1990s exaggerated the role of advertising to the greatest extent. However, the reflection on the immature characteristics of the consumer market and the overwhelming commercial means began with the media.

Just like last year, Zhang Ke engaged in a big image project before he won the CCTV advertising bid, because he was afraid that the media's reflection would first reflect on Aida Electronics. Will it reflect on Kewang Electric this year? Zhang Ke didn't know. Looking at the hustle and bustle at the entrance and exit of the venue, at least he knew that CCTV and the local media had a shadow of disharmony, so he might be able to take a sneak peek.

Thinking about how dark his psychology is, Zhang Ke bowed his head embarrassedly and laughed.

Young Master Ke, what happy things do you think of? Fu Jun felt that Zhang Ke was smiling strangely.

Ke Ke may die a miserable death, Zhang Ke didn't hide his bright smile, Don't you think it's funny to think of King Ke dying so badly?

Fu Jun shook his head helplessly and smiled. Zhang Ke didn't deliberately hide anything from him, and he really took him as his confidant. Of course, Fu Jun knew what he should do. leaked to others.

Kewang Electric and Aida Electronics are both companies in Haizhou. May I ask Mr. Xie, is Kewang Electric's competition for the advertising era of CCTV's Biaowang this time inspired by the huge market success of Aida Electronics?

Seeing that the light was a bit strong, Xie Jiannan turned his head slightly to avoid the strong light, but saw Zhang Ke standing with his chest crossed not far away showing a brilliant smile. Aida Electronics did not raise a placard all morning. Although the final bidding price was still far from the bottom line he had calculated, the fact that Aida Electronics did not raise a placard throughout the morning seemed to cast a huge shadow over his internal organs. The six internal organs made his confidence shake very rarely. At this time, he saw Zhang Ke's too bright smile, and a trace of anxiety emerged from the crack in his heart: What is he proud of?

Excuse me, Mr. Xie...

Ah... Xie Jiannan suddenly came back to his senses, looked at Ji Zheng who was sitting across from him and looked at him suspiciously, I'm sorry, can you please say it again?

Chen Jing was also surprised by Xie Jiannan's inattentive reaction, looked sideways slightly, and the smile on Zhang Ke's face hadn't disappeared: What a strange man, maybe he can't be called a man, how old is he?

Chen Jing couldn't help thinking about the high road that afternoon, Zhang Fan was driving the latest silver-gray sports car, and Xie Zijia half-forced him to change it. Perhaps no man would pretend to be deaf and dumb to really agree with a strange girl Go crazy with your new sports car? Zhang Ke did just that. Zijia threw her earrings on the sports car with good intentions. What man would give this earrings of unknown origin to an extremely beautiful woman? Zhang Ke did just that.

Chen Jing couldn't imagine whether Zijia would go crazy after knowing the facts. Chen Jing subconsciously touched the earring on her left ear. This earring that Xu Si returned to her in Ge's mansion, why is Xu Siren not there?