Rebirth of the Official Business Route

When Tan Xisong, director of the TV advertising information department, stood up, everyone in the audience covered their mouths.

Tan Xisong reconfirmed the bid amount written on the fire color: This year's bid winner is Aida Electronics! A moment of silence and thunderous applause drowned out Tan Xisong's introduction to other bid-winning manufacturers.

Zhang Ke poked Zhou You's waist, reminding him that this was not the time to be in a daze, it was time for him to stand up and accept thunderous applause and congratulations from everyone.

Next, Zhou You had nothing to do except accepting congratulations, shaking hands, exchanging business cards, and being surrounded by the crowd. Novel chapters are updated the fastest

Except for the representative of the manufacturer who won the bid, the others left the venue one after another. Tan Xisong, accompanied by his colleagues from CCTV, came over and shook hands with Zhou You: Congratulations, Media's tonight belongs to Aida Electronics...

Thank you... Zhou You was a little dizzy, and he hasn't recovered yet.

Tan Xisong then shook hands with Zhang Ke. Zhang Ke said lightly, Congratulations to you too. Media's tonight belongs to both Aida and CCTV.

Oh! Tan Xisong let Zhang Ke's words attract his attention, and looked into his deep black eyes, Why do you say that?

Isn't the hype of the Biaowang concept just a necessary means for the successful operation of CCTV's advertising resource market?

In the 1990s, CCTV, a ministerial-level institution affiliated to the State Council, was still covered with a lot of mystery in the eyes of others. Just as enterprises needed the concept of Biao Wang and did not hesitate to spend a lot of money, CCTV also needed the concept of Biao Wang. Concept to improve the value of CCTV's overall advertising resources in the eyes of enterprises.

Tan Xisong was quite surprised by Zhang Ke's words. She realized that Aida was not a manufacturer who was bewitched by the concept of the king of bids, and the 79 million bids they gave were definitely not the impulse of the market.

Tan Xisong adjusted the myopia glasses on the bridge of his nose, and asked other manufacturers' representatives to deal with them. She asked the staff to accompany Zhang Ke and the others to visit CCTV's Media Center.

CCTV will hold a press conference at 6:00 p.m. to announce the results of the advertising bidding conference to the outside world, and will make a news program that will be broadcast as important economic news on the news network at 7:30 p.m.

Before that, you can take a good part in the Media Center of CCTV. Even after more than ten years, CCTV has gradually faded its mystery, and Zhang Ke has no chance to visit CCTV.

Jiang Dai'er had no idea of ​​the purpose of their visit this time before, and only after entering the venue did she realize that she was participating in this advertising bidding conference. But what is the advertising bidding conference,

She hadn't paid attention to it before, and she didn't know the significance of these advertising biddings in the domestic business world. She was a little scared only when the bidders sang those unattainable bids one by one.

What is the concept of seventy-nine million, just for those 5 minutes of advertisements, so much money in a year?

Zhou You is naturally aware of the value of Biao Wang, for this point. Zhang Ke had fully communicated with him, Xie Wanqing, Su Jindong, and Dong before this, but only these few people knew about it.

The value of Biaowang is not only the best 5 advertising period of CCTV, but also means to have the right to speak in the whole industry in the next year, because it is in the prime time of CCTV. There are only two advertising labels in the same industry; more importantly, CCTV will invest huge media resources to hype the concept of Biaowang for its own interests, just like what Zhang Ke said to Tan Xisong before: Wang Concept's hype is a necessary means for the operation of CCTV's advertising resources market, and it is a large-scale publicity made by CCTV for the advertising resources they own, and the public information resources owned by CCTV are unimaginable by other media.

From this moment on, CCTV's Biaowang topic has been closely linked with Aida Electronics.

In a sense, CCTV hopes more than anyone else that the company that won the bid will achieve miraculous market success. Let all enterprises across the country see the magic of CCTV advertising.

CCTV will never do something that smashes its own brand. This is the bottom line of CCTV. As long as you know the bottom line of CCTV, you will be like fish in water with CCTV.

79081200 is the amount advertised to the outside world. The specific contract amount and cooperation matters can be negotiated with CCTV. This secret was discovered by the boss of Zhongshan Aiduo, the fourth bidder in 1997.

From the sentence when shaking hands with Zhang Ke. Tan Xisong knew that he was meeting a cunning opponent this time, and he couldn't see the awe of CCTV, a large department, in their eyes. While dealing with representatives of other bid-winning manufacturers, she asked the staff to bring Aida's information. She had very little information about Aida at hand. Since the cooperation between CCTV and Aida began in July, Aida's payment record is very good. There is no record of arrears, and all are paid in full at the regular price.

In the next emergency negotiation, Zhou You proposed to use Qin Chi's bid of 66.66 million as the

The contract amount of , starting from 1996. Pay for last usage every month instead of a lump sum.

Tan Xisong had no extravagant hope that Aida could prepay nearly 80 million advertising expenses for the whole year at one time. In 1995, there were very few companies in China that could pay 80 million at once. Before the bidding, she did not specify the payment method. CCTV needs an impulsive and inspiring amount, instead of making those participating in the bidding look forward and backward, and dare not call out high bids. Aida's payment The method is CCTV's default.

Aida proposed to use the second-ranked Qin Chi's bid as the final contract amount, that is, to reduce Aida's own bid by about 12.4 million. Tan Xisong was surprised that such a large She couldn't make decisions on her own, but to finalize the matter before the press conference, she had to urgently ask the deputy director in charge for instructions.

The deputy director frowned and said, At least they don't have any plans to renege on their debts at this time.

CCTV insists that it does not agree to the reduction of the contract amount, but it can compensate for the corresponding amount of advertisements in the secondary time slots, and can also produce targeted popular science programs.

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The two parties finally signed the contract before the press conference. After Tan Xisong announced the results of the bidding to the media, Zhou You accepted the media interview on behalf of Aida. Mr. Zhou, the amount given by other companies is either an integer, or a meaningful amount of 200 like 66.66 million, does it have any special significance? Zhou You was a little stunned, he was so excited today, and he was the first The first time I thought of this question, I couldn't pull Zhang Ke up to ask him at this time. Fortunately, the name didn't stop talking, Can I understand that this is the birthday of a person who is very important to Mr. Zhou...

Zhou You was fairly fast, and then he said: Obviously it's a person's birthday, everyone can see that it's the birthday of a person who is very important to us at Aida Electronics...

Is it the girl next to Mr. Zhou? A reporter quickly asked the question, and everyone's attention instantly turned to Jiang Dai'er who was standing next to Zhou You.

Jiang Xiu is the image of our company, she is a junior student at Tunghai University...

Apparently they didn't match in terms of age. The media at that time were not so gossiping, so they quickly returned to the main topic...

After the press conference, Zhou You's back was drenched with sweat, but he was in high spirits. I didn't expect Jiang Daier to perform surprisingly well. Although she spoke very little, no ordinary person could be calm when facing so many cameras. of.

Zhou You came down from the stage, and when he caught Zhang Ke, he asked what the number meant. Zhang Ke spread his hands and only said that he had made up his mind temporarily.

Temporarily getting rid of the media, Zhang Ke and the others drove back to the hotel where they stayed. They ate some bread casually at noon to fill their stomachs. They planned to have a big meal in the evening. They just walked into the lobby of the hotel. The assistant to the president of the company's China region was sitting in the lobby on the sand.

Seeing Zhang Ke and the others coming in, he hurried over and said, Mr. Chen wants to invite Mr. Zhang and Mr. Zhou to have a meal. I rushed to Maya and said that Mr. Zhang had already left, so I came to find Mr. Zhang...

Assistant Zhang Tuo and Chen Xinsheng waited for a while, and asked Zhou You strangely: We didn't delay on the way, did we get killed by that taxi driver? Then asked Chen Xinsheng's assistant, Do you know the news so soon?

The cooperation between Aida and the company was facilitated by Chen Xinsheng. Zhang Ke had visited Chen Xinsheng, but Chen Xinsheng was not specifically responsible for the cooperation with Aida. Unexpectedly, Chen Xinsheng's ears are also very good in Beijing. He knew it before the media officially released the news.

Chen Xinsheng was not the only one who knew the news first. At this moment, two men approached the lobby. Among them, a man in his thirties walked up to the service desk and asked the waiter, Is the guest in room 202206 coming back? It's the staff of Haizhou's Beijing Office, I called before, is there any way to contact the guests in these two rooms urgently.

Zhang Ke glanced at Zhou You and said, A capable person will never rely on the media for news, but how did Haizhou know the news so quickly?