Rebirth of the Official Business Route

Chapter 248: Competition for the King

+: An hour earlier, when she was going out, she saw her mother sitting in the living room with a large bundle of incense beside her. can all be well.

Tan Xisong took an hour to come to CCTV Media Center. On the third floor of the staff restaurant, hundreds of representatives from hundreds of companies participating in the second CCTV advertising bidding conference also attended the scene one after another.

Zhang Ke, Zhou You, Fu Jun, and Jiang Daier held the invitation letter from CCTV and almost entered the stage last. Jiang Daier's mother couldn't adapt to Beijing's dry climate and felt unwell, so she stayed in the hotel. Novel chapters are updated the fastest

Zhang Ke and the others registered their identities at the entrance of the venue, received badges and standard envelopes for bidding. This is the second time that CCTV has conducted public bidding for advertising resources, and the form is slightly more formal than last year.

As Aida's marketing director, Zhou You is the official representative, and he pins the guest badge on his chest. As soon as they entered the arena, there were murmurs of discussion and attention in the arena, and people in the arena inquired about their identities one after another, because any company can be their competitor.

Aida does not have much reputation in China, but someone always knows, and soon the identities of Zhang Ke, Zhou You, and Jiang Daier spread in the field: it turns out that they represent Aida Electronics. Fiction novel chapters are updated the fastest

Any company in the venue may emerge suddenly, but the most eye-catching one in the venue is Kong, the director of the Kongfuyan Winery, the CCTV advertising label last year.

That's Kong... Zhou You pointed out Kong to Zhang Ke, Jiang Dai'er, and Fu Jun. A winery with sales revenue of less than 10 million for many years has sales revenue of 800 million so far this year. It's because of them Last year, he spent huge sums of money to win CCTV's advertising bid king...

In November, for the domestic advertising industry, the second advertising bidding conference held in CCTV Media Center in November is the most noteworthy focus.

The 5 most expensive and most valuable TV commercials in China, Biaowang, will be produced in the form of hidden bids on the third floor of the CCTV Media Center restaurant.

Zhang Ting was wearing a light brown work jacket. He looked like a student, not a high school student, but a college student studying. There was a faint smile on Mingjun's face. He looked at the crowd calmly.

...Last year, the Confucian Banquet Winery made a sensation with 30.79 million yuan, but the market myth created by the Kongfu Banquet Winery after winning the bid king has made today's 'Biao Wang' competition even more intense, Zhou You said, I don't know who will get it this year?

Zhang Ke curled his lips and smiled, and said: There are a total of thirteen 5 advertisements between the news broadcast weather forecast, although the most valuable is the first 5 advertisement after the news broadcast.

But not every company is here for this advertisement...

That's right. Last year, the selling price of Biaowang reached 30 million, and this year it will definitely be far higher than this figure. Not all companies are ignorant... Zhou You said with a smile. I think it's almost doubled on the basis of last year to be sure...

Zhang Ke smiled, thinking that he would not get involved. This year's landmark king should be obtained by Qin Chi Winery in Shandong. Zhang Ke also clearly remembered the price offered by Qin Chi. It was Qin Chi who made the bid so easy to remember: 66.66 million.

Of course, it is impossible for Zhang Ke to tell Zhou You that he is already confident about this matter, and now he only needs to keep a low profile and minimize the impact on the bidding conference.

Zhang Ke and the others sat in the corner. Not wanting to attract the attention of others, the conversation was also kept in a low voice. Zhou You looked at the lively situation of the audience and analyzed: This year, the liquor category may still be the most fierce bidder. He spent a huge sum of money to win the bid, and the market will open immediately. The liquor category Enterprises can easily expand their production by buying and selling the original liquor and blending, and the market miracle of Confucian Banquet Wine this year has the strongest demonstration effect on liquor companies...

Zhang Ke nodded slightly, and Zhou You really had two brushes, and he almost predicted what should happen.

They arrived in Beijing three days ago and have done some homework. Most of the companies that have the closest and most active relationship with CCTV are here for the bid king, at least they want to occupy a foothold in the 65-place advertising time behind the news broadcast. place.

Although sitting in the corner, there are still tempting people who come to strike up a conversation. Who would have thought that he would be so stupid as to tell others his hole cards, but only judge the other party's intentions from his expression and demeanor.

Between News Network and Weather Forecast

: CCTV stipulates that the same industry can only obtain two pieces at most.

For the vast majority of manufacturers on the scene, they only want to squeeze into the top two in the same industry and occupy a place in the most important and most valuable golden advertisement section of CCTV, so their competitors are not those who want to win the championship, but the same industry manufacturers.

When it came time to bid, there were a lot of people on site. This time, we still adopted the form of a hidden bid. There was only one chance. I was afraid that the price would be lower than the competitor’s, and I was afraid that the price would be too much higher than the competitor’s, and I would spend more money in vain.

Seeing the nervousness, excitement, and excitement of everyone in the arena, even Zhou You seemed a little manic and excited like a fanatical gambler, and they came for the king.

Many people grabbed the envelope with one hand, half of which was exposed outside the standard box, and grabbed the mobile phone or mobile phone with the other hand and yelled for instructions. Once the boss of the remote control outside the venue changed his mind, he immediately took it out and changed the number, and the envelope The moment they fall into the standard box, they will subconsciously take a deep breath, and then walk away with a somewhat tragic demeanor.

Zhang Ke filled in a number with a signature pen, stuffed it into the envelope, and the moment he threw the envelope into the standard box, he also felt the tension of the scene: What if it has changed? Will history play a joke on itself?

Zhang Ke walked back to the corner, Zhou You lowered his voice and asked him, How much?

I'll let you suffer for a while, and the bid will be sung soon. Zhang Ke said jokingly.

Zhou You almost drove Zhang Ke mad. Seeing Zhang Ke sitting there with his chest folded and his eyes closed, there was nothing he could do.

Except for Zhang Ke who was calm and calm, everyone at the scene held their breath and calmed down until the singing began, and then they became noisy again. Every time a high price was sung, there would be applause.

Singing a high price of 66 million first, it is a family:. There is the urge to win the bid. At this time, the applause has been overwhelmed like thunder. A middle-aged man showed a smug smile. When Qinchi Distillery immediately reported 66.66 million +:. The smile on the middle-aged man's face also froze instantly. Judging from the frozen expressions of everyone in the audience, Zhang Ke thought: History still follows the original The pace is advancing, and love is still the only variable for this.

Singing is continuing, and none of them has quoted more than 6,000. Come on, it seems that the king of bids has already belonged to Qin Chi. Twelve 5 ads are the most worth snatching.

How much is it? Zhou You almost grabbed Zhang Ke's collar, but he hasn't sung Aida yet.

... The bidder opened an envelope, was stunned for a moment, looked back at the factory words and bid amount written on the fire board, scanned up, down, left, and right, and then said, 79081200, it should be seven thousand nine One million and eighty-one thousand two hundred yuan, Aida Electronics...

Zhou You stood there in a daze, and all the people in the audience shook their heads and looked for someone from Aida Electric. They quickly focused their attention on the fact that so far, there has been no quota of more than 70 million, and Aida immediately put the quota down. Pushed to close to 80 million, beyond the expectations of others, almost forgot to applaud.

Still sitting on the stage, Tan Xisong, Director of the Information Department of CCTV, took the lead in applauding. In the blink of an eye, there was a thunderous applause, filling the venue...

The song bid is not over yet, who knows if someone will suddenly pop out. Zhou You's heart was raised in his throat, and his hands were clutching his trousers, his palms were wet with sweat.

Zhang Ke smiled and said in a low voice: Look, I told you the quota earlier, are you still restless? You have to have confidence in your own judgment...

Before Zhou You judged that he wanted to compete for the bid king, and doubled the amount of last year, he had to give at least 60 million bids to be somewhat sure. Zhang Ke didn't want to take advantage of Qin Chi, otherwise he would write a bid of 6000 yuan. Six hundred and sixty-six thousand six hundred and sixty-six, it was enough to make Qin Chi's factory director faint on the spot. Zhang Ke doesn't want to do this kind of immoral thing for the time being. Based on rational judgment, he must win the bid king without any mistakes, and the bid close to 80 million can be fully assured.

Until the bidding ended, the 79081200 bid of Aida Electronics was hanging alone above the fire board.

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