Rebirth of Military Workers

Chapter 637

In the beginning, Xie Kai’s purpose was this, Liu Xu knew.

“Jeans, after all, are only suitable for ordinary people. A boss can’t wear them to negotiate, right?” Xie Kai continued.

What he said made everyone think so.

In formal business negotiations, they are all dressed in suits as leaders. After all, foreigners do it like this.

“Even our cadres are wearing suits when negotiating with foreign businessmen… If we can design formal clothes that conform to the national characteristics and have our own cultural elements…” A regional manager’s eyes lit up.

This will have a very large market.

“Or we can just produce suits.” Another person said, “In this way, the market acceptance will be much greater, and the cost and publicity investment will be much less.”

Liu Xu didn’t speak now.

What Xie Kai said made her reflect on her strategy.

The development of the garment factory up to now can be said to be due to coincidence. At first, I made a fortune by selling the backlog of work clothes. Later, Liu Xu didn’t know how to continue his work, continue to produce work clothes, or produce something else. The market situation Did not understand clearly, Xie Kai said that he started to engage in denim and down jackets.

Both products are on fire.

In just over a year, down jackets and jeans have brought in sales of hundreds of millions, which are unique in China.

This is not based on quantity, but on quality and market opportunities.

Now that competitors and imitators appear, the market orders for denim and down jackets still cannot be produced, but Liu Xu has also seen a decrease in orders. Only by entering the international market can these problems be solved.

It is possible to imitate impersonation at home, but it is not so easy abroad.

Otherwise, she would not be so urgent.

The risk of entering the international market is very high, and Xie Kai made everything very obvious.

Fortunately, Liu Xu is someone who can listen to suggestions.

“We need to deepen the domestic market and gradually develop the international market. In this regard, I think we can change the current sales model. Up to now, whether it is denim or down jackets, we are all traditional channels. The first-level wholesaler distributes downwards…” At present, this model is almost all the time.

Before the arrival of the Internet age, traditional sales channels are the sales model for most light industrial products.

“How to sell?” Liao Zhuolin asked.

“In major cities across the country, we will establish our own directly-operated stores.” Xie Kai said, “Unify the decoration style and train the sales staff.”

“If this is the case, just the cost of opening a store will not be able to bear it.” Liu Xu shook his head and said, “Everyone has discussed it before.”

“Everyone is discussing that all of them are established by us, right?” Xie Kai asked, and many people nodded, “In that case, the cost is really very high. If we only set up direct flagship stores in the capitals of all provinces across the country, There is only one in each provincial capital city, recruiting franchisees from the whole society. In this way, the emergence of counterfeit and shoddy products can be controlled through sales channels!”

“This cannot be eliminated. Those franchisees may also seek counterfeit and shoddy products for higher profits. This will make the problems we are facing now more serious and prominent.” A salesperson shook his head and said, “We have considered before. This method has been carefully analyzed.”

Xie Kai looked at them, Liao Zhuolin nodded and told him that this was the case, which made Xie Kai a little embarrassed.

He thought everyone too badly.

“When joining, they are required to pay a deposit. Once there is a problem, the right to operate will be cancelled forever. Not only will the deposit be confiscated, but also the court will be sued… In addition, our sales staff, while understanding the market, investigate those fakes and shoddy products. The manufacturer of the product. Once it is found, report it to the industrial and commercial taxation…” For the current domestic situation, Xie Kai does not have a good solution.

Copycats are the basis for the survival of many small factories.

If you want to support a domestic brand and enter the world market, the cost in China is indeed very high.(Read more @ wuxiax.com)

“The effect of this method is good, but it costs…” Liao Zhuolin said with a wry smile.

Xie Kai’s handwriting is bigger than them, not because Xie Kai understands better than them, but because he is willing to spend his money.

“Cost is not a problem. As long as the brand is built, these costs can be recovered.” Xie Kai said, “We can’t just follow the trend because of the high cost. For long-term development, quality is the key and brand is more important.” It is estimated that there are not many people in the country who have such a clear understanding of Xie Kai.

“Mr. Liu, you?” Liao Zhuolin asked Liu Xu.

If Liu Xu has to insist, Xie Kai will do nothing.

“Let’s do this first.” Liu Xu rubbed his forehead.

Managing an enterprise is not a simple matter.

“Mom, I oppose your suggestion, do you have no opinion?” Xie Kai was alone with his mother during dinner in the evening.

Liu Xu was depressed, looking at Xie Kai, trying to squeeze a smile, “How about an opinion? But what you said is correct. I didn’t expect that managing a company would be so difficult.”

“You can directly hire a professional manager. Just like Kaisheng is now, isn’t that good too?” Xie Kai still hopes that his old lady will go back to accompany his father.

My mother is not suitable for business.

Some things are too idealistic.

Market competition is fierce.

“Unfortunately, this is not a military-industrial unit. Otherwise, it would be much easier.” Liu Xu complained and shifted the topic of Xie Kai.

She would never agree to hire a professional manager. The salary cost for a year is too high.

Xie Kai didn’t force it either, just shook his head with a smile, “Military units are more difficult to manage. We must consider technical foundations, future development, funding sources, and whether technological achievements are useful for national defense, etc.”

“That’s what I said.” Liu Xu glared at his son.

After the mother and son had eaten, they just returned to the hotel next to Liao Zhuolin to find him, “You started to propose the establishment of a supervisory agency. Although everyone did not explicitly object to it, the fact is that this is very difficult. The country is so large, even if you find those fakes. Fake and shoddy workshops, their illegal costs are not high, even if they are confiscated, they can quickly start again…”

“The country’s laws and regulations in this area have begun to gradually improve, and the business administration department is also stepping up its crackdown on these. Therefore, we have the opportunity to do so…” Xie Kai said.

Liao Zhuolin shook his head, “There are not many personnel in the industrial and commercial departments, and they all have a fixed jurisdiction. Many times when they are investigated and punished, they ran away.”

“It is not appropriate for the company to set up such an organization.” Liu Xu also nodded and agreed with Liao Zhuolin’s statement.

“Then we apply for the establishment of a company that specializes in anti-counterfeiting. This company specializes in helping customers investigate companies that infringe and collect evidence of crimes committed by manufacturers of counterfeit and shoddy products. Transfer to the industrial and commercial department, in this way, it is easy to solve… …” Xie Kai said, “Those companies only need to pay a certain amount of money to solve…”

Xie Kai thought that many people in Unit 404 hadn’t arranged a job yet.

Although these people are not very suitable for such a thing, it is still possible to collect illegal evidence from the production units of counterfeit and shoddy products in the current Yangtze River Delta and Pearl River Delta regions.

The people at the base have excellent ideological qualities and are worthy of trust.

“This works?” Liao Zhuolin asked.

Xie Kai nodded, “Actually, the types of clothing are not serious, the most serious ones are electronic products, etc. This one has a huge market. Many state-owned enterprises have good quality products, and they are eventually bankrupted by fake and inferior products…”

In terms of intellectual property rights, the country is also crossing the river by feeling the stones.

In the previous era, everything was produced by collective units according to plan. Everyone’s technology and product design were shared, and these aspects were not involved. With the reform and opening up and the integration of the world market, if China wants to join the WTO, it must pay attention to the aspect of intellectual property rights.

In 1978, China established the Trademark Office.

In 1980, China established a patent office and joined the World Intellectual Property Organization that year, becoming the 90th member state.

In 1982, the Chinese Trademark Law was promulgated and implemented; in 1984, the Patent Law was promulgated and implemented.

Up to now, although it has not been as perfect as decades later, the legal system, administrative management and law enforcement system have been gradually established to protect the interests of enterprises reasonably and legally. These are welcome by various agencies and will reduce a lot of their work. pressure.

“This should not be easy to operate. It’s better than our own sales staff to investigate these.” Liu Xu frowned and said, “These small units are really too many.”

The cost of combat will even be higher than their losses.

But if you don’t fight it, you can’t. More people will learn in the future.

“It’s still easy to operate. For some large units, we can seek them to become OEMs! After all, our garment factory has business dealings with many domestic department stores?” Xie Kai said, “If they don’t cooperate, then, just Killing chickens and monkeys. Collect evidence, prosecute in court, and then publicize the report in newspapers across the country…”

Now the domestic TV market is booming, and everyone knows the news through newspapers.

“Will the competent authority in this regard agree?” Liao Zhuolin asked. “This is very troublesome.”

“Mr. Liao, don’t you understand? The industry and commerce departments have a headache for many lawbreakers. Even if they are sealed up, like my mother said, change places and find a few people. It doesn’t need to spend much money, and you can start again… At present, there is no large-scale report on any lawsuit involving companies defending their rights, right?” Xie Kai asked Liao Zhuolin.

Liao Zhuolin looked at Xie Kai with a smile but not a smile, and immediately understood the purpose of Xie Kai.

“This is a good thing. It is a good thing for the whole country, although the Trademark Act has been implemented for several years…”

The industry and commerce department will absolutely support them in prosecuting the units that violate the law.

“I’m still imitating the advanced technology of other countries, and then doing something like this, is it appropriate?” Liu Xu asked Xie Kai.

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