Rebirth of Military Workers

Chapter 1155

“How long can I get the TV after paying the money?”

In the crowd, someone asked.

If the time is not long, you can wait, but if the time is too long, it won’t work.

What if they pay the money and let them wait for a year?

“Twenty days!” Liao Zhuolin quickly estimated in his mind and reported the time.

After waiting for more than half a month, a color TV can save 70, 80 or even hundreds, everyone knows.

Why do I have to buy it today?

On the one hand, it is because banks can only get the money today, and on the other hand, they are afraid of price increases. The price of color TVs has been rising in recent years, and it is rare to see cheap stores like Gome.

A 24-inch color TV is seven or eight hundred or even thousands cheaper than the others!

Most of the salary for a year is gone, who can’t settle accounts?

“What if you haven’t got it in half a month?” Some people naturally didn’t believe it.

With the money in their own hands, they are God.

If the money is given, what the other party says, what do you have to do to get the money back? Don’t think about it!

This year, consumers are a disadvantaged group.

“If you don’t get the goods in half a month, we will refund 5% of the purchase cost every night, as compensation to everyone!” When Liao Zhuolin said this with a loudspeaker, Huang Guangyu next to him kept pulling him Clothes corner.

If this is the case, then the market will be too crazy and they will have to die.

Manufacturers will not pay for their sales strategy.

Liao Zhuolin ignored him, but said, “After the payment is scheduled, if we have not delivered it for forty days, we will give you a color TV set for free!”

No one doubted what Liao Zhuolin said.

People in China believe that they can advertise on CCTV. What is CCTV? That is the country’s official media!

Everyone understands that national policies are through CCTV.

Huang Guangyu would like to remind Liao Zhuolin that Changhong’s output has not increased. Once it exceeds the production capacity of the factory, it will be very dangerous. At that time, the entire Gome Electric will go bankrupt.

You know, this reservation plan is not only for a store like Zhushikou, but for the whole country!

“Of course, we also have to consider the production capacity of the production plant. Once the scheduled quantity exceeds the factory’s production capacity, we will definitely suspend accepting orders…” Liao Zhuolin’s words, everyone can understand.

The crowd fell silent, some were worried, some were dissatisfied, some were entangled, and some were excited.

The worry is that the price of the color TV will be reduced again, and the other party will definitely not refund the money.

Dissatisfaction means that I want to get a color TV now.

The entangled people are hesitating, not knowing whether the money is left in their hands and waiting for the goods to come to buy, or whether to give the money and wait for them to deliver the goods.

Excited, they are looking forward to the fact that Gome will not be able to deliver the goods at that time, so that they will get a TV in vain.

“This plan will be implemented in 15 Gome stores at the same time. Tomorrow we will submit it to relevant departments for review and notarization. The plan will also be published in the newspaper tomorrow…A deposit will be submitted to the bank…”

The original pre-sale plan had to wait to see the market sales before making a decision.

But now, because of the hot market, I have to do it in advance.

For the pre-sale plan, Liao Zhuolin and others have analyzed various risks before to ensure that there will not be too many mistakes, and it has completely beaten the reputation of Gome from the beginning.

“I will believe you once! Anyway, I can’t get the TV anymore…”

Finally, someone in the crowd made a decision.

With the first person to eat crabs to take the lead, naturally more people will come forward.

Of course, not everyone is willing to pay first and then take the product…

15 stores announced their pre-sale plans and policies at almost the same time.

The situation in other stores is better, sales are booming, and more inventory is mobilized, so it was announced before it was sold out, and it did not cause trouble.(Read more @ wuxiax.com)

They give customers a choice. They can continue to buy today, but the price will not be cheap; if they get the goods 20 days later, it will be seventy to eighty or even hundreds of dollars cheaper.

“The statistics haven’t come out yet?” Xie Kai came back from the hospital, it was past twelve.

In the office, Zheng Yucheng and Zhu Dekun’s expressions on their faces are not very attractive, obviously, they are disturbing.

“What’s the matter?” Xie Kai asked.

“One hundred thousand color TVs and 60,000 washing machines are all sold out. I just communicated with the railway transportation department and they did not agree to urgently transport the color TV and refrigerator wagons for us…” Zheng Yucheng said, and then began to give Xie Kai the details Happening.

When Zheng Yucheng and the others were making trouble, more people were making trouble.

The meeting room of the Shanghai Venus Color TV Headquarters is still brightly lit even at 12 o’clock in the morning. The faces of the senior management are gloomy, smoking ceaselessly, and the meeting room is filled with smoke.

“Preliminary statistics, today, the sales of five Gome appliances and color TVs in the Shanghai stock market should exceed 50,000 units…” Xu Zhihua saw that everyone did not say anything, and said, “We must take countermeasures, otherwise, our local market will They will all be taken away. All the same models are at least 10% cheaper than our price!”

A few days ago, they breathed a sigh of relief. Although Gome’s sales were not bad, it did not give them any sense of crisis.

Who knows, such a hot scene appeared on the first day after the end of the New Year holiday.

No one can calm down.

“Should we talk to the seller?” someone asked.

“Our color TVs have always been in short supply, and lowering prices is definitely not the best solution!” Many people know what Xu Zhihua means.

The output has not come up, and the annual output is only 300,000 units.

This is still not fully put into production.

Price cuts, when the scale is not large enough, there is absolutely no strong competitiveness.

“Perhaps we can talk to Gome and let our color TVs enter Gome?” One person asked tentatively.

Changhong Fire, on the one hand, is made because of advertising, on the other hand, it is the popularity of Gome.

Venus can also use the popularity of Gome to increase sales and turn Gome into their agent. Such agents are much stronger than the previous agents.

“They have never approached us before. Will they agree? Will Changhong agree?”

“This is a good method. We can prepare with both hands. First, we will convene a meeting with the person in charge of the dealer. At the same time, we will send someone to talk to the people from Gome to see what they need to enter Gome…” Xu Zhihua quickly made a decision .

If Venus color TV enters Gome, they can even continue to expand the scale of production.

It is not only the Venus TV, but also the Peony TV Factory that is worried. No one can understand Zhang Jie’s current mood.

Although the capital is a large city, the information transmission is very fast. Moreover, the five stores of Gome are located throughout the city, which makes it easier for people to see the popularity of Gome.

I didn’t want to pay attention to it, but I had to pay attention to it.

People from the peony factory are also in a meeting. The theme of the meeting is how to solve the pressure brought by Changhong.

Price cut?

It is impossible to reduce the price, and it is impossible to reduce the price for a lifetime.

advertising?

Maybe it’s possible, definitely not now.

There was a meeting all night, but no one put forward constructive opinions.

Cooperation with Gome?

That’s impossible. Distributors like Gome can’t compare with cooperatives and local department stores that can sell Peony TV to any city in the country.

“To convene a meeting with dealers, we must find a way to solve these problems. Changhong’s output is not large at all, and we must increase the output as soon as possible…” In the end, Zhang Jie made the decision.

The production volume of peony color TV is the largest in the country, but it cannot meet the market demand.

He believes that the reputation of the peony factory can bring enough sales, as long as the supply is sufficient, this will steal a large number of orders from Changhong.

Panda Factory has not received any news, and there is no Gome in the city where they are located.

Not only manufacturers in the color TV industry are worried, but other refrigerator manufacturers and washing machine manufacturers are even more worried.

The Little Swan, who only got the most dissatisfied product from consumers last year, has such a bad reputation, but sells tens of thousands of units in one city a day. If things go on like this, who has a way to survive?

This is destined to be a sleepless night.

Xie Kai looked at Zheng Yucheng, why are their thinking so rigid?

“Rail transportation is not possible, just road transportation, but also air transportation. First realize the backlog of various electrical appliances in your hands. Then, after the past few days, the market demand will not be as big in the future.” Xie Kai said.

“Cost…” Zheng Yucheng looked at Xie Kai. This kid is not in charge and doesn’t know that firewood, rice, oil and salt are expensive.

“It’s not expensive to go anywhere. And it can’t always be air freight, isn’t it? Air freight is just a supplementary means…” Xie Kai said his thoughts.

The sales statistics for the first day did not come out until 4 o’clock in the morning.

“In the five stores in the capital, the inventory of 100,000 color TV sets are all sold short, and the scheduled number is 47,321; the Little Swan washing machine, the inventory of 60,000 sets is all sold short, and the scheduled number is 32,356…”

“The 60,000 color TVs on the Shanghai stock market are all short-selling, and the scheduled number is 27,934…”

“Today, a total of 210,000 color TVs, 98,003 washing machines, 34,213 refrigerators, and 8,375 air conditioners were sold…total sales were 473,122,763 yuan, and the scheduled amount exceeded 80 million yuan…” Liao Zhuolin reported the data. , With trembling.

This is exciting.

“Wow…” Everyone applauded excitedly.

Zheng Yucheng jumped even more excited.

Although sales in the South are not as high as in the capital, the total amount is far beyond their imagination.

“Now that funding is no longer a problem, we will notify all factories immediately, three shifts, and full production…” Zheng Yucheng immediately decided.

Xie Kai asked all factories to produce before the Chinese New Year, but Changhong refused because it stocked 500,000 color TV sets…

Almost half of the inventory was sold in just one day, which is enough.

“Tomorrow, tomorrow morning, let’s go to Minister Shen and tell him that we are planning to invest 10 billion in the early stage!” Zheng Yucheng said to Xie Kai excitedly after coming down.

Ten billion is not enough?

Didn’t you see that this is just the early stage?