Chapter 1154

Xie Kai looked at this old guy speechlessly, “Old Zheng, I shouldn’t have broken your dreams, but you have to understand that only these two days will have such sales. After that, there will be fewer and fewer… It really sells 100,000 units a day, and Changhong’s output can keep up?”

“Uh……”

Zheng Yucheng really didn’t think about these issues.

“Of course, although the following sales will not be as hot as today, but it will not be much lower. Just the price, we are a lot cheaper than other brands, the popularity of advertising, as long as it is properly operated, this One year, some color TV production units that can’t reach the output will go bankrupt…” Xie Kai said with a sinister face.

When the inventory of these stores is sold out, pre-sales will begin, and then the output will be expanded according to market orders.

Anyway, Changhong must become the leader in the field of color TV.

“Maybe other units will be crazy to expand production capacity when the market sees such a hot market? Others who are on the sidelines may introduce production lines…” Zheng Yucheng said worriedly.

These situations are all possible.

Xie Kai doesn’t care at all, “The market follows a rule of survival of the fittest. In terms of technical strength, few companies can compare with Changhong; in terms of strong capital, you think there are several units that can produce billions ?”

Zheng Yucheng shook his head.

“So, what we need now is not only to expand production capacity, but also to strictly supervise quality. We must not tolerate any quality problems, let alone relax the quality requirements because of the high market demand. This is the foundation of our future. “Xie Kai said seriously.

He knows that people like Zheng Yucheng don’t take the civil product business seriously at all. It’s normal to relax the quality requirements for funding.

I really can’t do that.

Great opportunities cannot be wasted just like this.

“Don’t worry, no, our quality management team will never relax.” Zheng Yucheng said with a guilty conscience.

He did have such a thought just now, quickly making money, and after making a fortune, he sold the equity of Changhong. That way, at least several times the profit could be obtained.

Xie Kai sighed and didn’t say anything. Such a thing cannot change a person’s views and habits that he has cultivated for decades.

Fortunately, the current 404 requires an arbitrary leadership like Zheng Yucheng.

After a round of shopping, the two went straight back to the office.

Not in a hurry to go back to the hospital, I waited for today’s sales statistics with Zhu Dekun and others who were fidgeting.

Little Swan had a turnaround today. By 12 noon, all the 30,000 Little Swan washing machines stocked in the five Gome shopping malls in the capital had been sold out, and they were urgently relocating goods from the transfer warehouse leased in the suburbs.



“It’s the capital, and the purchasing power is strong. I bought 30,000 washing machines in half a day…” Seeing Xie Kai and Zheng Yucheng return, Zhu Dekun said with excitement, “Xie Kai, the effect of your advertisement is reflected. Up.”

“Mr. Zhu, this is just the beginning. The demand for washing machines is greater than that of TV sets.” Xie Kai said with a smile.

Only 30,000 units, not much at all.

After the capital’s population exceeded 10 million in 1986, it has not increased too much in the past few years. Even the current population is the largest market. There are more than 6.6 million urban non-agricultural households, and the purchasing power of these people is the highest in the country.

The Shanghai stock market also has a population of over 10 million.

These two cities have the highest purchasing power of all cities across the country and the largest population. Otherwise, Gome’s first batch of 15 stores would not have opened five in each of the two cities.

30,000 washing machines are indeed not many.

“Why haven’t you come out yet? Isn’t it almost no one at six?” Zhu Dekun anxiously waited for the result, and Zheng Yucheng did the same.

Today’s sales can let them see the general sales situation in the next year. Other cities do not have such strong purchasing power, and the number of stores opened in a city will not be small.

“Don’t worry, maybe you have to wait until after twelve o’clock in the evening today…” Xie Kai said with a smile.

Seeing that the people in the office were going to deliver food to the old lady and Mo Qi, he took the initiative to take on the task himself, and just waited here, it was really tormenting.

The street lights on the streets of the capital are not bright.

At this time, the flow of people in front of the Gome Electric Store has not decreased, and even has an increasing trend.

In the Shanghai stock market, Huadu, Shenzhen stock market is also staged such a scene.

In the shop, buyers waving elderly heads crowded at the cash register. Behind the cashier, there were bundles of old people’s heads packed in cartons. Several boxes were already packed and piled in the back.(Read more @ wuxiax.com)

The salesperson’s voice is hoarse; everyone is exhausted.

Since ten o’clock in the morning, all the staff have not entered the water and the surging buyers have not been reduced. These young sales staff have no time to drink.

“Jingle Bell……”

The phone kept ringing. Before Liao Zhuolin, who was sitting in the office, put down the phone in his hand, another phone rang again.

The three telephones in the office kept ringing all the time.

“Say, 5 cars of color TVs, 5 cars of washing machines, 2 cars of refrigerators, 1 car of air conditioners, good…”

Hang up the phone, pick up another phone and ask the warehouse to transfer goods…

“Mr. Liao, I have to think of a way. I can’t go on like this…” Huang Guangyu said to the exhausted Liao Zhuolin in a hoarse voice, “The washing machine has never been supplied, and there are only a few hundred color TVs left…”

“Didn’t the Zhushikou store have 7000 units?” Liao Zhuolin had been dispatching in the office all the time, and the phone calls from 15 stores in 4 cities made him almost never stop answering calls.

There are requests for goods transfer everywhere, and the managers of each store are going to direct the scene to avoid stampede accidents, and there is no time to dispatch.

Huang Guangyu also had no time to spare.

“Transfer goods!”

“Mr. Liao, why don’t we just stop unloading the goods in the store, let the people who want to buy them pay directly, and take the order to pick up the goods in the car outside?” Huang Guangyu suggested, “It’s not a problem to go on like this, people in the store Waiting for the goods to arrive, people outside can’t get in…”

“Just do it!”

Liao Zhuolin is also anxious.

They have goods in their hands and many consumers buy them.

“In addition, if the notice goes on, the price will not increase tomorrow, and the price will still be 90% off.” Seeing Huang Guangyu going out, he added.

Huang Guangyu nodded and left directly.

With a dry throat and peeling lips, Liao Zhuolin was about to pick up a glass of water that was poured on his desk at noon, and the phone rang again.

“What? The warehouse is out of stock? Are there 55,000 color TVs in the warehouse?” Liao Zhuolin jumped up in shock when he received the call.

One hundred thousand color TV sets in the capital are almost sold out!

Are there people in the capital so rich?

“Jingle Bell……”

“The washing machine is gone?”

Liao Zhuolin’s face kept twitching. The Little Swan washing machine, the various stores in the capital plus the warehouses in the suburbs, totaled 60,000 units.

Just like that for a day, no more!

The phone keeps ringing, the little swan washing machine in the Shanghai stock market, and the Changhong color TV are also not much left…

“It’s crazy…” Being accustomed to big scenes, Liao Zhuolin was also shocked by the strong spending power shown by buyers.


“Mr. Liao, we have to adjust the goods here…” Huang Guangyu came back again.

“The warehouse is out of stock…” Liao Zhuolin said with a wry smile.

Huang Guangyu was shocked immediately.

Is this a joke?

But when Liao Zhuolin explained the situation, he didn’t know what words to use to express how complicated his heart was.

“Pre-sale! Let everyone pay first. The first batch of goods will arrive in a week before they will be delivered door-to-door…” Liao Zhuolin made a decisive decision.

“Give me money first, if everyone doesn’t want to…”

“If you don’t want it, let them wait for the goods to arrive, notify them, and then pay for it.” Liao Zhuolin had no choice.

There is no way now, right?

It takes more than ten days to transport the color TV from Changhong to here, and freight trains need to make way for passenger trains.

“But this will make the people who have been waiting in line outside angry!” Huang Guangyu said sadly.

“Then give them part of the compensation. If you are willing to pay today, you will get a nine percent discount.” As the general manager of Gome, Liao Zhuolin naturally has such rights.

4 percentage points, which will make profits a lot less.

But right now, this can only be done.

“Hello everyone, I am Liao Zhuolin, General Manager of Gome Electric. First of all, thank you very much for choosing Gome… Today everyone’s enthusiasm is something we did not fully anticipate… So, here, there is bad news to announce to you, just In the capital city, our inventory of 100,000 Changhong color TVs and 60,000 Little Swan washing machines have all been sold out…”

“We have been in line for such a long time, now you tell us it’s sold out! No, I want a color TV!”

“The bank is out of money, and finally I borrowed enough money, you tell me there is no more…”

“Didn’t you say that there is sufficient stock?”

“con man!”

“…”

Before the words were finished, the crowd outside the door became confused.

More than a dozen security guards are trying their best to maintain order. Once the situation is out of control, it will be very dangerous.

“Please be quiet, please be quiet, please listen to our solution first…” Liao Zhuolin’s voice was hoarse and roared for a long time before the chaotic scene about to lose control was calmed down a bit.

“I know everyone is very upset. We also hope to sell more products… Now we have urgently transferred the goods from the production plant… In order to protect everyone’s interests, you can pay in advance today. As soon as the goods arrive, we will Delivery from house to house in order…In order to make up for everyone, if you pay first, all products are calculated at a 10% discount…”

The scene slowly calmed down.

Although many people are still making noise and clamoring that they will get the goods now, everyone knows that they are out of stock.

Instead of looking at the hot situation like other dealers, continue to increase prices on the grounds that there is no stock.

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