Rebirth of Military Workers

Chapter 1136

“All of ours are for making money. You should know that in your four companies, we have invested a total of more than 1.6 billion yuan. If it is for losses, we might as well provide benefits to the employees of the unit!” Wang Guilin also knows that we have invested more than 1.6 billion yuan in total. , At this time, nothing else is of any use.

The products are all produced, and the inventory is there.

Regret is of no use.

“Director Wang, didn’t you mean a meeting?” Seeing that the atmosphere was wrong, Zhang Ruimin wanted to quarrel and quickly changed the subject.

At this time, everyone should listen to what to do instead of complaining.

Once you have made a choice, you should bear the consequences of your choice, and you should consider it before.

“Yes, Director Wang, just tell us, what should we do about our next work preparation.” He Xiangjian also asked.

Zhu Dekun wanted to ask, but didn’t speak.

Whether the Little Swan washing machine can be sold, whether the investment can be recovered, he has no idea.

He didn’t have the courage to work out these handwritings of Hongqi Machinery Factory. After he put the little swan in his pocket, he dug people from the traditional washing machine factory of Bailan, narcissus, goldfish, etc., digging for core technical personnel and digging. The basic management personnel are all enriched in Little Swan. In just a few months, they have changed from a fully automatic washing machine manufacturer that was just digested and barely able to produce qualified washing machines into a fully automatic washing machine manufacturer that can produce from semi-automatic to fully automatic. All kinds of washing machine companies.

The production plant has expanded from a scale of only more than 1,000 people to more than 2,000 people…

Otherwise, even if the Little Swan is running at full power, it is impossible to produce so much in a short time.

Cannot understand the above requirements, they can only obey.

Anyway, it is no longer the previous state where there is no capital for production after digestion of technology, and there is no capital to improve technology, and to improve on imported technology to develop new technology, and wages can not be paid.

It’s really bankrupt, and some units are in charge, isn’t it?

What’s more, this responsible unit is not as poor as the Xicheng city government. Isn’t it the competent unit that greets the bank and does not lend to the bank?

“Our next step is mainly in two aspects. First, logistics. At present, the inventory of 15 Gome stores is not enough, and most of the goods are in the warehouses of various production units; second, the expansion of production in the new stage Things. Before, we were training new employees and building production capacity. After the year, the capacity we need will exceed our imagination. Especially for Changhong color TVs. In the new year, I hope that the capacity will be expanded to 3 million units!” Xie Kai said.

At present, the domestic production capacity of color TV sets is already around 20 million units.

In the next few years, domestic color TV sales will be like this.

The first thing to do is to let those companies that are preparing to introduce production lines die, and then fight with other color TV manufacturers.

If resources are not integrated effectively, it will still be a mess. Once China joins the WTO, foreign brands will flood in. Not to mention European and American brands, only Japanese and Korean brands will squeeze out the living space of Chinese brands.

Samsung has developed so much, to a large extent, because of the high profits brought by the huge sales volume in the Chinese market.

“Is still producing? With so much inventory backlog, we have to go bankrupt if we reproduce.” Zhao Changhong suddenly jumped up.

Zheng Yucheng and Wang Guilin are not easy to refute. Xie Kai, a young man, is fooling around on this matter. How can he not be angry.

Even the good-tempered Ni Runfeng also gave a gloomy expression: “Continue to produce? Now we still owe hundreds of millions of yuan, plus bank loans, more than 200 million, the bank will not lend anymore, and the material supplier also refuses to settle. Provide raw materials before clearing the payment. Would you tell us how to produce it?”

Changhong had the most moisturizing life because of the arrival of the people from Hongqi Machinery Factory.

Now it is still being produced, and the production cannot be sold, and the warehouse can’t be piled up.

“Yes, we squeezed a lot of compressors in our hands…”

“We also owe a lot of money to the bank…”

The heads of several other factories all expressed their views like this.

It’s not that they don’t want to produce more, at least they have to be able to sell it.

Blindly expand production capacity and produce blindly. In the end, everything is stored in the warehouse and cannot be sold. What should I do?

“Everyone, don’t worry. Listen to what Xie Kai says.” Wang Guilin just frowned and looked at Xie Kai.(Read more @ wuxiax.com)

No objection was raised at this time.

From the beginning to the present, they have bet on Xie Kai several times, especially the 200 aero engines imported from the Soviet Union. Everyone thought it was broken, but now they are not enough. The Soviet Union banned exports to China.

Although the bet was large this time, it seems that the inventory is serious and the backlog is much, just because it has not been put on the market.

If it is put on the market, it can be cleaned up within a few months at most.

Now on the market, there is no worries about selling.

What’s more, companies such as Changhong, in addition to hoarding products, are also shipping to the market, all of which are shipped on the original scale, otherwise the backlog of more than 500,000 units can’t be achieved.

“I know your concerns. We all know the market situation. Except for the fact that Little Swan was famous for its poor quality last year, there is nothing wrong with it… Years ago, it was indeed a good opportunity to ship. But ours is advertising I invested 10 million in!” Xie Kai said calmly.

Everyone was suddenly shocked.

10 million advertising investment!

No domestic manufacturer has such a crazy investment.

“Comrade Xie Kai, advertising is useless, we tried before…” Zhu Dekun looked at Xie Kai with bitter expression on his face. “The little swan could not be sold before, and we also advertised in the newspaper, it was of no use…”

In order to sell the washing machine in 1988, Little Swan, the big boss Zhu Dekun, put forward the concept of full sales at the factory workers’ meeting. Twenty young people from the factory were selected to put them in various markets. Sales, these salesmen have used all means, but they are useless.

“That’s your newspaper advertisement, right? What’s the use of newspaper advertisements? What’s the use of text introduction, even if all the functions are introduced?” Xie Kai is not an advertisement that looks down on Little Swan.

He doesn’t look down on any advertisement of this era.

Compared with the people who have experienced decades of advertising bombardment, there are basically no good plans in advertising this year.

“Is this a TV commercial?” Zhang Ruimin asked in surprise.

“Yes, TV commercials, if you count the time, the time is not long if you add them up.” Xie Kai said.

spendthrift!

There is only one thought in everyone’s mind.

Ten million, how much money will be allocated?

An ordinary worker is 80 yuan a month, which can hire 10,000 people to work for a year.

Zheng Yu Chengdu took a breath.

Xie Kai is a bit of a loser.

“This matter is handled by Mr. Liao, you can ask Mr. Liao to introduce the specific situation to everyone, so that everyone will feel at ease.” Xie Kai said.

Liao Zhuolin’s presence has always been low.

From the beginning to the present, he has hardly spoken.

Once Gome becomes famous, it will expand rapidly in the next step.

The location of the new store has already started, and Gome will open flagship stores in major capital cities across the country.

“This tens of millions of advertising expenses include an advertisement for the hourly timekeeping in the first five seconds of the “News Network” within a year. Changhong TV occupies one third of this advertisement and appears every two days; so does Little Swan It appears once every two days; the rest of the time, Haier refrigerator and Midea air conditioner will take turns…” Liao Zhuolin introduced.

The commercials in front of the most watched programs in China!

Even if it only takes five seconds, it will be remembered by everyone in one year.

Especially in 1982, the state stipulated that major current affairs news was first broadcast in “News Network”, which established the important position of this news program as an official news release channel.

This is the program with the highest ratings in China and even in the world, for no other reason, there are many Chinese.

Regarding such an advertising distribution plan, whether it is Haier or Midea, there is no opinion.

“Moreover, the money is not paid by us, nor by various companies. Gome paid the money.” Liao Zhuolin’s sentence made everyone more comfortable, and it would be better if they didn’t pay.

“After planning for such a long time, we have been keeping secrets. We just want to catch the entire industry by surprise. Just relying on these five-second advertisements is not enough. The reason why we chose February 7th, which is the first day of the new year, all Gome Electric will be open. , Just to wait for the “Spring Festival Gala” on New Year’s Eve.” Liao Zhuolin did not introduce the specific arrangements for the Spring Festival Gala.

When Xie Kai gave this plan, he shocked Liao Zhuolin, who had always thought that he had a good psychological quality.

In the end, I didn’t expect it to be approved after giving enough advertising fees.

In this era of lack of entertainment, how many families will watch the Spring Festival Gala in front of the TV on the night of the New Year’s Eve?

In the countryside, even people in a village would watch this show on a TV in spite of the ice and snow.

The advertisements before the Spring Festival Gala are nothing. What’s even crazier is that Xie Kai puts the ads into the Spring Festival Gala, and it will not have any impact on the program at all!

Everyone wanted to let Liao Zhuolin reveal exactly how the arrangements were made, but his tone was tight enough that he did not reveal anything.

“Everyone, starting from this year, we will change the entire domestic sales model! The New Year is when we harvest!” Xie Kai saw that everyone was not as resistant as before, and said with a smile.

This year’s Spring Festival will change the pattern of the domestic color TV industry.

The color TV price war will not wait until a large amount of foreign exchange was wasted in 1996 and a large number of imported production lines have been idled before being launched.

This is a full 7 years ahead!

At that time, Changhong will no longer have so many competitors.

“Integrate other underpowered color TV manufacturers and acquire the funds for their production lines, and they are ready! Remember, Changhong must expand its production capacity to 3 million units this year, and the minimum next year is 5 million units…” Zheng Yucheng excitedly Waving his fist.

This is like fighting with the United Nations army led by the U.S. emperor on the Korean battlefield.

The war is coming soon!